Tuesday, February 13th, 2007



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Cynopsis: Kids!


Good morning. It’s Tuesday, February 13, 2007 and this is your first early morning Kids! briefing.

Love will be in the air on Boomerang this Valentine’s Day when the network line-up will include romance-themed episodes of shows featuring characters such as lovelorn Pepe Le Pew as well as Tom & Jerry, Popeye, Yogi Bear, Magilla Gorilla, Top Cat, Dexter, Speed Buggy, The Flintstones, Droopy and The Jetson’s, all mired by the spell of Cupid’s arrows.  The daylong event begins Wednesday, February 14 at 6a.

Nelvana’ preschool animated TV series, Max & Ruby, is bouncing into the spring with new episodes.  In the US the 14 new episodes of Max & Ruby will begin airing on Nick Jr. from April 6, and on Noggin beginning April 7.  The new episodes recently began airing Canada on Corus’ Treehouse TV.

Todobebe, the pregnancy and parenting focused Spanish language program, has entered into a partnership with NBC Universal Television Distribution to distribute Spanish language DVDs and CDs based on the Todobebe TV format and kid’s music CDs. Todobebe and NBC Universal Television Distribution will also release Todobebe Canticuentos (Storysongs), a Spanish language CD this spring. The CD will also include a booklet with the lyrics so everybody can sing along.  The Todobebe series originally launched in 2003 and currently airs in the US on the Telemundo Network on Saturday mornings, and via Televisa Networks in Mexico, with special segments running in Colombia on Caracol TV.

Disney Channel has informed us that Pixar’s animated movie The Incredibles will make its cable TV debut on ABC Family rather than Toon Disney as initially announced.  The movie is set to make its broadcast TV premiere on NBC.


The Game Factory, a publisher of kid-targeted video and computer games, has inked a worldwide license deal with Build-A-Bear Workshop Inc.  Under the publishing deal Game Factory will market the first Nintendo DS title based on the in-store experience.  Targeted to kids 5+, the game is set in the Build-A-Bear Workshop store and allows players to create their own 3D bears, choosing outfits, stitching and names, and then they can play with their creation in 20 different themed mini-games that can be unlocked as players win virtual money allowing them also to purchase additional accessories for their bear.  Developed by Neko Entertainment, the game will feature a wi-fi multiplayer game mode and is slated to launch in time for holiday 2007.

Kabillion, a multi-platform kids’ service, is offering a group of free Valentine e-greetings featuring comedian/actor/host Howie Mandel’s animated alter ego, 4-year-old Bobby, star of the animated series Bobby’s World.  The series, which ran on Fox (1990-98), was recently re-launched on the Kabillion broadband site and Comcast Cable’s Select On-Demand Kabillion VOD channel.  Bobby’s World is distributed worldwide by Taffy Entertainment, which is building a licensing and consumer products campaign around the property.

Warner Bros. Consumer Products and Klutz have entered into a Harry Potter licensing deal.  Under the agreement Klutz will publish and distribute, Building Cards Hogwarts School of Witchcraft and Wizardry, which is part of the publishers Building Cards construction line.  The Hogwarts Building Cards set is based on the castle featured in the Harry Potter films and is scheduled for publication in May 2007.  Each package of the cards comes with a deck of illustrated cards in various shapes accompanied by a set of instructions on how to build the specific structures (slot-to-slot construction) .  Of course Hogwarts is no small edifice so the new Building Card set will be packaged with 90 leaves that break into 350 building cards, and also comes with a Harry Potter figurine.  Klutz is a division of Scholastic.

LeapFrog Enterprises, Inc.’s 2007 line of toys includes the launch of ClickStart My First Computer, targeted to preschoolers the product isn’t really a PC but rather a keyboard, shaped like a puppy, and which connects wirelessly to the TV to introduce basic computing and early learning skills including keyboarding, using a mouse and learning colors, shapes, some phonics and early math.  Additional software will be available.  LeapFrog is also showcasing updated Fly Pen tool, called Fly Pen Fusion (kids/teens 10-16), which has lots more memory, as well as 12 new software titles for its Leapster learning products, and the WordLaunch Learn-to-Read System (ages 4+) and Brightlings Family, a line of activity toys for babies and toddlers.

Learning Resources, a manufacturer of educational toys, is introducing several new science toys this week at Toy Fair: Spill Your Guts Human Body Game (ages 7+); Solar System Foam Floor Puzzle (ages 4+); Inflatable Parts of a Skeleton  15 life-size bones that snap together (ages 4+); Caught in the Web Insect Game (ages 5+); Five Senses and Human Skeleton Bingo Games (ages 7+).  In addition to making science fun, the new products are deigned to help kids and families build science knowledge and prepare for the upcoming launch of the public school annual science assessment tests, which will be put in place for the 2007-8 school year.

Elsewhere Max & Ruby will see the launch of new DVD and merchandise this spring.  The new DVD titles, Easter with Max & Ruby from Nick Jr., distributed by Paramount in the US, and Max and the Easter Bunny, will be available beginning March 13, 2007 from Kaboom Entertainment on Corus’ Treehouse Presents DVD label in Canada.  New products will include Max & Ruby Bean Babies from Ty Inc. in both countries; Buzz Bee Toys will offer bowling sets and musical banks this spring in Zellers’ stores in Canada; Character Bouncers and Junior Skip-Jumper and chocolate from Leese Enterprises. The series is based on the book series by Rosemary Wells.


Sesame Workshop India, the group behind Galli Galli Sim Sim a localized Indian Hindi language adaptation of Sesame Street, are going forward with its mobile viewing outreach program to reach kids in India without regular access to TV.  When Galli Galli Sim Sim launched in India on Cartoon Network and POGO in August 2006, the new TV series was also supported with a “community viewing” held in New Delhi, which was attended by 2,500+ kids and caregivers.  The series launch was followed by a five-day pilot phase where a Galli Galli Sim Sim branded van with a portable screening unit and educational handouts visited ten of the largest slums and resettlement colonies reaching 4,200+ kids and caregivers.  Galli Galli Sim Sim also airs on Doordashan in the region.  The next phase of the educational outreach program in India will be funded by a grand from the Michael & Susan Dell Foundation.  Funding for the initial phase was provided by Turner Entertainment Networks Asia.


Cathy Parks has been appointed to the new position of VP/Retail and Promotions North America, Cookie Jar Entertainment.  Based in the LA office, Parks will be responsible for identifying North American retail trends to support sales consumer products based on the company’s portfolio of original brands.  She will report to Kelly Elwood, SVP/Marketing.  Most recently, Parks was Sr. Director, Retail Business, Brand Sense Partners.  Previously she served as the EVP/Sales for Charisma Brands, and as VP/Marketing Programs, Mattel Inc.

Robert Katz joins The Lippin Group as an Account Executive.  Based in the NY office Katz will be responsible for developing and implementing corporate and consumer communications campaigns for cable TV networks to industry associations, ad and marketing agencies, and mobile entertainment and new media/technology space companies.  Previously Katz has served as both a public relations executive for agencies including Lazar Partners, Trent & Company, Zlokower Company and Corbett Associates, as well as a journalist for outlets newspapers including those in the Gannett Suburban Newspaper chain and The Patent Trader among others.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, February 9, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1132; K6-11 530; TWEENS 9-14 360
DISNEY CHANNEL:     K2-11   874; K6-11 532; TWEENS 9-14 427
CARTOON NETWORK: K2-11   583; K6-11 380; TWEENS 9-14 271
TOON DISNEY:           K2-11   178; K6-11   92; TWEENS 9-14   45
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question
What was the name of the ‘ape-boy’ on Land Of The Lost? CHAKA Kudos to:  Michael Ratliffe-TV One/Silver Spring MD; Chris Richards-ITN networks/NY; George A. Klein-Wahoo! Creative/Atlanta; Pamela Ross-Discovery Kids/NY; Stacey Yates-FUNimation Entertainment/Ft Worth;  Jonathan Pinkerton-CMT/Nashville; Tom Boyd -WGN/Chicago; Chris Loprete-Disney/Glendale CA; Beth Bilock-Y&R Brands/Irvine; Katherine Kaufman-Porchlight Entertainment/LA; Andy Nordvall/LA; Josh Fisher -Brandissimo!/LA; Tanya Kelen-Breakthrough Entertainment Inc/Toronto

Today’s Trivia Question: Squidward tried selling his house because of his annoying neighbor. Who’s his neighbor?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: PRODUCERS/APS/PHILLY AREA/HOME MAKE OVER SHOW: Applicant must be creative with excellent research and writing skills.5 yrs exp. Begin asap. Apply: [email protected] (2/20)

JOB OPENING: SALES PLANNER/Galavision/NY: Generate upfront/scatter plans. Handle all aspects of ongoing deal maintenance/stewardship. Dealmaker/VCI/media experience & Spanish a plus. Apply: [email protected]. EOE (2/20)

JOB OPENING: HTML/CSS PROGRAMMER/Burbank: FT mid-level HTML/CSS programmer. Maintenance  & ad-hoc duties. build and maintain photo galleries, etc.  [email protected] (2/20)

JOB OPENING: ACCT EXEC/SCREENVISION/NY: Report to VP Eastern Region Sales. Sell/Mrkt all Nat’l prod’s. Maintain’g existing client  relationships & dvlpmnt of new buz w/ clients @ advertising agencies. Res: [email protected] (2/20)

JOB OPENING: PUBLICIST /LIFETIME NY: Resp. for all Lifetime Movie Network programming consumer and trade publicity, specifically LMN Original Movies. Apply at: http://www.lifetimetv.com/about/jobs.html (2/17)

JOB OPENING:  ASSOCIATE, MKTG & DVLPMNT/Celebrity Production Co/NY: Provide support in the plang/exctn of ent. & non-media related projects. Creative proj mgr w/ 2 yrs exp @ ent/media co/agency.  Email: [email protected]      (2/17)

JOB OPENING: MGR STRAT-ANALYST/ Showtime Ntwrks/NY: 3+yr exp Design/exec/interpret analyst. Showtime/competitors sales/mktg activities/industry trnds Strng analytical/comm/organiz. sklls/strategic thinkr [email protected]   (2/17)

JOB OPENING: LSM /WCSC-TV (CBS, Charleston, SC): Energetic and creative negotiator needed to lead local team. Strong  new bus dev, training & team building skills req. Broadcast sales mgt. exp. pref. [email protected].EOE (2/16)

JOB OPENING: EVENT MARKETING MGR/Screenvision/NY: Provide strategic guidance/support in the plan’g/execution of all event-related activities,develop revenue-generating mrktng prgrms & support . Res: [email protected] (2/16)

JOB OPENING: RESEARCH ANALYST/CNN/NY: 1+ yrs tv research/agency exp, Multi-tasker, strong analytical/problem solving skills & MS Office proficient; info www.turnerjobs.com [email protected] (2/16)

JOB OPENING: SR RSRCH PROJ MGR, TNT/TBS/COURT TV, Ad Sales/NY: Dvlp effective analyses & positioning .Exc analytic, proj mgmt & team mgmt skills req. 5+ yrs TV/media rsrch exp req; primary rsrch exp a +.  [email protected]        (2/16)

JOB OPENING: RSRCH DIR, TNT/TBS/COURT TV, Ad Sales/NY: Provide strategic sales support, create in-depth analyses & effective positioning. Primary rsrch exp,  proj mgmt, sprvsry skills req. 6+yrs exp. [email protected] (2/16)

JOB OPENING: SR RSRCH ANALYST, TNT/TBS/COURT TV, Ad Sales/NY:   Provide research support; create sales positioning. Strong analytical/writing skills req.  3+ years exp req.  Contact: [email protected] (2/16)

JOB OPENING: MKTG MANAGER/DIGITAL MEDIA/NBCU/NY: Manager will assist the Dir. to market & increase sales across NBCU properties. Mgr is responsible for creating online & integrated offerings. Apply www.nbcunicareers.com Job#576426 (2/16)

JOB OPENING: MARKETING ANALYST, DIGITAL MEDIA/NBCU/NY: Assist Marketing Mgrs & Directors in preparing, implementing, & delivering client presentations (internal & external) & recommendations. Apply www.nbcunicareers.com Job#576424 (2/16)

JOB OPENING: DIRECT RESPONSE PLANNER/AETN NY: Analysis for projections, pricing & trends.DR inventory  management. Backup AE. Strong analytical skills/advanced excel/2 yrs DR exp. Apply: www.aetn.com/careers.html (2/15)

JOB OPENING: ASSOC. WRITER-PRODUCER/AMC/NY: write, cut spots, support Sr. creatives. Must know movies. Strong writer. Promo exp., reel, avid/final cut skills all a +.  Resumes to: [email protected] (2/15)

JOB OPENING: RESEARCH ANALYST/The Outdoor Channel/Temecula, CA: 2 yrs research exp at media co, research firm or agency. Strong analytical/comm skils, exp. with Nielsen, MRI, CMR/TNS, etc. Resume to [email protected] (2/14)

JOB OPENING: VIRAL MARKETING DIRECTOR/Current TV, SF, CA: 7+ yrs. exp.  Drive Current TV brand awareness by developing & executing viral, guerilla & college marketing efforts. www.current.tv Email: [email protected] EOE (2/14)

JOB OPENING: BUSINESS DEVELOPMENT EXECUTIVE/NYC: Media auditing firm seeks exp’d business dvlpmnt exec. Duties include mngng active new business projects & developing further new business initiatives. Send resume: [email protected] (2/14)

JOB OPENING: MEDIA RECRUITER/TTS Media/NY: Prospect media & adv profs. Support Acct team with client service & netwrkg. Self-starter to join fast-paced team! Strg comm & desire to make big $$ nec. Apply: [email protected] (2/14)

JOB OPENING:  RESEARCH DIRECTOR, PROGRAMMING/ HGTV/Knoxville: 8 yrs cable networks exp. Strong analytical skills & strategic thinker. Expertise: N-Power, other Nielsen and secondary tools. [email protected] # 5850-U (2/20)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .


SITUATION WANTED: ON-AIR SCHEDULING MANAGER: 23+ years of experience scheduling promos for network, cable and affiliate; seeking a similar position. Email: [email protected] (2/20)

SITUATION WANTED: MEDIA RELATIONS EXPERT seeks freelance assignments for Major Ntwrk & Cable Television press. Strong national media contacts and great pitching skills. Work from home assignments only. Contact: [email protected] (2/20)

SITUATION WANTED: COMEDIENNE with 20 + years, writer, speaker, adventurer and three time world record holder looking for television hosting position and freelance spokesperson work. contact: [email protected] (2/16)

SITUATION WANTED: PRODUCTION & OFFICE PA :   Experienced with all aspects of prod pre-post including casting, general reception, logging, and on set work.  Prev exp as AD and Scripty on numerous projects. Contact [email protected] (2/15)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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