Tuesday, December 20th, 2011



+24% in W25-54 and +28% in W18-49

Original Movie Premiere A Princess for Christmas
Delivered 3.2 HH rtg and the #1 movie of the week!**


Contact [email protected] for Sponsorship Opportunities. Click here for source.


Good morning. It’s Tuesday, December 20, 2011, and this is your first early morning briefing.

Tonight’s Finales:
Investigation Discovery: Cold Blood at 9p
BET: Reed Between the Lines at 10p





P18-49 +95% P25-54 +72% W25-54 +71%
DECEMBER BEST MONTH EVER! P18-49 +189% P25-54 +156% W25-54 +154%
gmc Rings in 2012 with More World Premieres Than Ever!

Now available in more than 51 million homes
Make gmc Uplifting Entertainment part of your New Year’s resolution!
Call MJ Cavanagh 212-613-4440

Source: The Nielsen CompanyLive 8/27/07-12/15/11 Cov AA% 6a-6a. HH UE as of 11/28/11. Growth versus year ago equivalent period. Subject to qualifications available upon request



Giving viewers an early holiday gift, NBC announced as of yesterday it is offering all previously aired episodes of its new fall shows for free via NBC.com.  This includes previously aired eps of Up All Night, Whitney and Grimm.  NBC will also make available full season episodes of returning series Parenthood, The Biggest Loser and The Sing-Off as well as the first season of The Voice prior to its new season premiere on February 5 following the Super Bowl.

Ashton Kutcher and Jason Goldberg’s series Punk’d is making a comeback on MTV with a new season in 2012.  Before the premiere date, viewers will get an exclusive first look at footage of the new season at the network’s annual New Year’s Eve party airing live on December 31 at 11p from MTV’s Times Square studio.  NYE in NYC 2012 will be hosted by Demi Lovato and Tyler Posey of MTV’s series Teen Wolf and will feature musical numbers by Lovato as well as Selena Gomez, J Cole, Jason Derulo and Mac Miller. Kutcher and Goldberg’s company Katalyst is behind Punk’d and they both serve as executive producers.

Investigation Discovery’s new series, Dark Minds brings together crime author M. William Phelps and criminal profiler John Kelly as they reopen unsolved homicide cases believed to be the work of serial killers.  Joining the pair in the criminal hunt is an anonymous source, a convict serving multiple life sentences for a series of murders and known to the audience as “13.” The eight-episode series makes its world premiere on Investigation Discovery starting January 25 at 10p. Beyond Productions is behind Dark Minds for Investigation Discovery.

Docu-drama series Paranormal Witness received a second season renewal from Syfy.  Production on the twelve new episodes has already begun and the new sophomore season is slated to premiere in August 2012.  Paranormal Witness is produced by Raw TV.

nuvoTV’s series Operation: Osmin is back for a second season beginning January 13 at 10p.  In the new season, former Cuban military officer-turned-celebrity fitness trainer, Osmin Hernandez will transform the lives and bodies of twenty ordinary people in only 30 days.  Operation: Osmin is produced by Executive Producer Eric Evangelista and Hot Snakes Media.

Original series The Real Housewives of Orange County, the version that launched the franchise for Bravo, returns for a seventh season beginning February 7 at 9p.  The seventh season is produced by Evolution Media for Bravo.

A report released by Kantar Media said total advertising expenditures during the first nine months of 2011 were up by +1.5% over a year ago and finished the period at $104.7 billion.  In third quarter alone, spending growth slowed and was up by +0.4% compared to 2010.  Specifically, most forms of television saw increases in third quarter: expenditures on cable networks jumped by +6.5%; network TV rose a skosh by +0.2%; Spanish-language TV saw the largest gain at +18% followed by national syndication at a strong +14.8%; and spot TV had the only decrease in third quarter at a -5.7%.

Sunday’s season one finale of Homeland on Showtime attracted 1.71 million viewers at 10p and 2.03 million total viewers for the night.  The frosh season finale now ranks as the highest-rated concluding episode for a freshman series in Showtime’s history.  Homeland also delivered its best ratings to date with the season finale, up +58% over the series premiere which tallied 1.08 million viewers.  Homeland is now the network’s #2 rated series behind only Dexter.  Also on Sunday, the sixth season finale of Dexter at 9p brought in 2.23 million viewers and 2.71 million for the night.  Dexter’s season finale also holds the distinction of being the most-watched telecast on Showtime in 2011.

Program Call:  Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 19, 2012, the week before NATPE Market and Conference 2012 opens at the Fontainebleau Resort, Miami Beach. If your company is an official exhibitor at NATPE 2012, please send us only the following info for your top 5 shows:  title, availability date, number of episodes, length, type (i.e. series, special, movie, etc.), genre (comedy, drama, lifestyle, etc.) and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, January 12, 2012. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).

Head over to the Cynopsis Kids !magination Awards to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program. To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011. We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.


New syndicated first-run talk show Jeff Probst has now sold in 80% of the US, including 24 of the top 25 markets reports CBS Television Distribution.  New stations picking up the one-hour talk show hosted by Survivor host Jeff Probst are WJW/Cleveland and KTVI/St. Louis, both owned by Local TV.  Jeff Probst will launch in fall 2012.

Cablevision Systems Corp. forged a deal with HBO to offer its iO TV customers access to HBO’s online video destination, HBO GO and MAX GO.  Cablevision’s subscribers to HBO and/or Cinemax will have free, unlimited access to the related online services at any time on any computer in the US that has a high-speed internet connection as well as via iPad, iPhone, iPod touch and other select AndroidTM devices.  These offered services will launch in the next few months.


Original series Tamar & Vince was approved by WE tv as part of the network’s 2012 programming slate.  The series is a spinoff of WE tv’s series Braxton Family Values and features Tamar Braxton and her husband Vincent Herbert as they juggle their busy careers in the music industry and their personal life.  WE tv ordered eight one-hour episodes tentatively set to debut in fourth quarter 2012.  Production on Tamar & Vince begins in March with Magical Elves producing for WE tv.

TV Guide Network is taking the success of two specials and turning them into weekly series.  Hollywood Moms Night will debut in March while Wilson Phillips: Still Holding On will premiere a month later in April.  The five-episode Hollywood Moms Night features best friends Alison Sweeney (Days of Our Lives, The Biggest Loser and more) and Ali Landry (former Miss USA, model/actress) as they host private potluck dinners for other famous moms.  The series is produced by Ellen Rakieten Entertainment and RelativityREAL. Ellen Rakieten, Tom Forman and Brad Bishop are on board as executive producers; Alison Sweeney and Ali Landry also serve as executive producers.  Original reality series Wilson Phillips: Still Holding On has eight episodes and follows sisters, Carnie Wilson and Wendy Wilson and best friend Chynna Phillips as they stage a musical comeback after having a big hit 20 years ago.  This series is from RelativityREAL with Tom Forman, Jay Blumenfield, Tony Marsh and Brad Bishop serving as executive producers. David Simone and Winston Simone of DSW Entertainment also are listed as executive producers.


Friday A18-49 Analysis:  Univision notched another Friday night win at 1.5/5 among A18-49, according to final national ratings from Nielsen.  Univision opened primetime at 8p with Una Familia con Suerte on top at 1.5/5 with ABC’s Extreme Makeover: Home Edition next in line at 1.2/4.  During 9p, Univision continued in #1 with La Fuerza del Destino at 1.8/6 followed by NBC’s Grimm at 1.5/5.  Univision lost its clean sweep at 10p as NBC’s Dateline did best at 1.3/4 though Univision’s La Rosa de Guadalupe was a tenth of a rating point behind at 1.2/4.

Live + Same Day Household Ratings: Friday, December 16, 2011 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 4.0/7           A Gifted Man [r] 3.5/6, CSI: NY [r] 4.2/7, Blue Bloods [r] 4.3/8


NBC: 3.1/6             Chuck 2.0/4, Grimm 3.2/6, Dateline 4.1/7

ABC: 3.0/5            Extreme Makeover: Home Edition 3.0/5, Extreme Makeover: Home Edition 3.2/6, 20/20 2.6/5

FOX: 1.8/3             Happiness is a Warm Blanket Charlie Brown [r] 1.8/3, Ice Age: A Mammoth [r] 1.9/3, The Simpsons [r] 1.6/3

UNIV: 1.8/3          Una Familia con Suerte 1.7/3, La Fuerza del Destino 2.3/4, La Rosa de Guadalupe 1.4/2

ION: 0.9/2            FlashPoint 0.8/1, Criminal Minds 0.9/2, Criminal Minds 1.0/2

TELE: 0.7/1          Maid en Manhattan 0.8/1, Flor Salvaje 0.6/1, La Casa de Al Lado 0.8/1

CW: 0.6/1             Nikita [r] 0.7/1, Supernatural [r] 0.6/1

TF: 0.3/0              Reto de Mujer 0.2/0, Correo de Inocentes 0.2/0, Protagonistas 0.4/1

A18-49:  UNIV 1.5/5, NBC 1.2/4, ABC 1.1/4, FOX 1.0/3, CBS 0.9/3, TELE 0.6/2, ION 0.4/1, CW 0.3/1, TF 0.2/1





Former CNBC anchor and CBS News correspondent, Trish Regan was tapped by Bloomberg Television as an Anchor.  Trish will serve as Co-Anchor for the network’s Street Smart program airing from 3-5p weekdays beginning January 9.  Trish will be based at Bloomberg Television’s headquarters in New York.  Additionally, she will anchor upcoming primetime specials and will help lead anchor coverage of the 2012 Presidential campaign for the network.

Javier Morgado joins CNN’s new morning show as Senior Broadcast Producer, reporting to Shannon High, Executive Producer.  Most recently Javier was a VP/Business Development at Latina magazine and prior to that was with NBC News for ten years including a stint at Today as supervising producer.  The new four-hour morning show on CNN launches in January and the network has yet to announce the show’s name. 

Thorn Himel was elevated to Sales Manager of the Atlanta Rebels Team at Continental Television Sales, a unit of the Katz Television Group.

Scripps Networks Interactive hired Rob McCall as VP/Ad Sales, Midwest for HGTV and DIY Network.  Rob was formerly with MTV Networks as VP/GSM in the Central region.  Based in Chicago, Rob reports to Donna Stephens, SVP/Ad Sales, HGTV and DIY Network. 

In a new position, Liz Jones joins Relativity Media as SVP/Digital Marketing to head the creation and implementation of marketing campaigns for all digital platforms on behalf of Relativity’s roster of films.  Liz will report to Terry Curtin, President/Theatrical Marketing.

Pixeldust Studios tagged Dianna Costello as Executive Producer.  With Dianna’s addition, the studio can expand its ability to develop creative and business partnerships in the production of non-fiction entertainment aimed at broadcast and cable television networks as well as museums, corporation, government agencies and educational institutions. Dianna will manage marketing and development activities among other duties. 



Battle of the Bands: Rock Till the World Ends
Benefiting Citymeals-on-Wheels

Accepting band submissions
for the Battle of the Bands on February 9th
at Terminal 5. Entries due by January 6, 2012.
Contact Jean Son at [email protected] for more details.

For tickets and event information, visit
Or check us out on facebook: http://on.fb.me/BoB2012 .

This day in History: 1920 Bob Hope became an American citizen.

Answer to Yesterday’s Trivia Question: During the beginning shot of Gilligan’s Island, why is the marina’s flag at half staff? President Kennedy had died shortly before the sequence was filmed. Kudos to: Jon Crowley-truTV/NYC; Paul Gluck-Magnetic North Media/Ardmore, PA; Cindy McFaden-Comcast Spotlight/Fredericksburg, VA; Carl Mayer-Active International/Pearl River, NY; Patti Rodriguez-KXRM Fox21/KXTU CW57/Colorado Springs, CO; Jaime Turner-High Noon Entertainment/Denver; Tom Boyd-WGN-TV/Chicago; Dan Whitford-RPM Advertising/Chicago; Dan Haberer-Creo Entertainment, Playa del Rey; Greg Stewart-Evolution Media/Burbank; Dennis Aimino-ABC/LA; Jim Katz-Radcliffe Road Pictures/LA.

Today’s Trivia Question: What actor portrayed Sandy, Carol’s boyfriend on Growing Pains? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)





Cynopsis: Kids !magination Award

From the most outstanding achievements in content creation, marketing & promotion,Cynopsis: Kids !magination Awards honor the best in kids international programming and marketing. This unique awards program from the industry’s most trusted brand, Cynopsis Media, raises the bar on what’s good on and about TV.

Entry Deadline: January 11, 2012  |   Late Submissions: January 20, 2012
Awards Event: June 2012 (NYC)

Learn about the Awards Program & Enter: http://www.cynopsis.com/kidsawards .

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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  Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: SALES EXECUTIVE/RLTV/NY: Revenue goals, new bus development and sponsorship sales. Strong decision maker relationships, strategic, creative, 7+yrs direct selling experience. Send to [email protected] (1/4)

JOB OPENING: MKTG COMM MGR/Weather Channel/NY: Exp Mktg Comm prof w/ ext creative/tech & prof presentation develpmt skills. Req excep written/verbal skills. Understanding of media rsrch & media exp a +.Resumes: [email protected] (1/4)

JOB OPENING: AE AFFILIATE DIST/GSN Santa Monica: 5+yrs cbl network exp. BA/BS in related field. Strong comm, hvy travel, dig/integrated campaigns. Send res + CL to [email protected] (1/4)

JOB OPENING: DIR, DIGITAL AD SALES MKTG/Syfy/NYC: Oversee Digital Ad Sls Mktg campaigns across all platforms including On Air, Web, Games, Mobile and Social. Min 10 yrs Ntwk/Web exp. To apply, click: http://bit.ly/rIZd3i (1/4)

JOB OPENING: DIRECTOR, MEDIA AD SALES RESEARCH/NY-Warner Bros. Media Sales: (Syndication) strong analytical and presentation writing skills. Adept w/Nielsen systems, MRI and Simmons. Email: [email protected] RE: UCTC/128416BR (12/24)

JOB OPENING: SR. RESEARCH ANALYST/nuvoTV/LA: Nielsen rating analysis, collect/evaluate audience & market research data, 3+ years TV media research experience, familiar w/American Latino market+, EOE/M/F/D/AAP [email protected] (12/24)

JOB OPENING: MANAGING DIRECTOR CONTENT ENTERPRISES/Owings Mills MD: Responsible for production, development, funding, distribution and marketing. BA/BS: Mass Comm. or related field. Email Resume and cover letter with the title to: [email protected] (12/24)

JOB OPENING: VP, BUS & LEGAL AFFAIRS/RHI Entertainment/NYC: Neg. & draft documentation for variety of TV program/content. Knowledge of TV dev, prod & distrib. transactions. J.D. & 10 + yrs exp in the entertainment industry. CV & cover to: [email protected] (12/24)

JOB OPENING: CLIENT SRVCS MGR/WN/Queens NY: Mng client prod launches; provide training, acct mgmt & strategic support for clients; 2-4 ys exp in client services, acct mgmnt, project mgt or sales support. Apply: [email protected] (12/23)

JOB OPENING: DIR, MULTICULTURAL DIG SALES/NBC News/NY: Lead Sales efforts on behalf of theGrio.com and our new English language Hispanic News Website 7 yrs exp. To apply, visit: http://www.nbcunicareers.com/search_nbc/ Job#3250BR (12/23)

JOB OPENING: RESEARCH ANALYST/OWN: Oprah Winfrey Network/LA: 1-2 yrs exp in TV Research, detailed oriented, knowledge of Star & NPower required. Apply at:  http://careers.own.tv/ (12/23)

JOB OPENING:  DIG. RSRCH ANALYST/LAS VEGAS: Track/analyze perf of company’s official website & digital dist. Proficient w/ Google Analytics. Exp w/ content mngmnt system reporting tools a +. More info/Apply to: www.ufc.com/jobs (12/23)

JOB OPENING: SALES ASSISTANT/LER/NY: Exp w/ Excel/Word/PowerPoint, DDS a +plus, work closely w/AE’s in all aspects of sales, Multi-tasker, Strong comm skills, Fluent in Spanish. Send resume to [email protected] (12/22)

JOB OPENING: MARKETING COORDINATOR/FOOD NETWORK/NYC: Assist 2 Marketing Managers w/all aspects of consumer/ brand partnerships marketing. 2+ yrs brand/media/entertainment industry exp req’d. Resumes: www.scrippsnetworks.com #2592 (12/22)

JOB OPENING: SOCIAL MEDIA COORD/The Hub/Burbank, CA: Temporary position. Salaried, no benefits. BA and writing samples req’d. This position will be the project coordinator for the network’s social media efforts. Apply: www.hubworld.com (12/22)

JOB OPENING: DIGITAL AE/BBC.com/NYC: Maintain/grow revenue on web/mobile proprties-BBC.com, BBC America.com, LonelyPlanet.com. 3+ yrs exp w/ client & agncy contcts. News exp, a +. www.bbcamerica.com/jobs & [email protected] (12/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  NON-FICTION TV DEV INTERNSHIP/NYC: Major TV Prod Co seeking creative interns interested in reality TV and motivated to research, write and develop new ideas for TV series. Res/cov let: [email protected]  (12/23)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (12/24)

SITUATION WANTED: SUMMER, CREDIT 2012 INTERNSHIP TV/FILM HI-ENERGY & IN-PRODUCTION CO/LA: Syracuse Newhouse: Exp: HD Camera Shooting & Prod, FCP, & PA duties. In LA 12/19-01/13 [email protected]; linkedin.com/in/aaronmwfrank, 818.569.9678 (12/22)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (12/22)

SITUATION WANTED: On air guest for major TV shopping network available as your PITCHMAN FOR YOUR PRODUCT(S). NY based,will travel. 38/M, clean, high energy, articulate, also host a high profile radio show. 631-415-5013 [email protected] (12/22)

SITUATION WANTED: LITERARY AGENT in the children’s market, 5+ yrs exp., interested in development position in children’s TV with studio or production co. Please contact [email protected] (12/21)

SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (12/21)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Last Man Standing [r], Last Man Standing [r], The Middle [r], Suburgatory [r], Body of Proof [r]
AZTECA: Cosas de la Vida, Al Extremo, Extra Normal
CBS: NCIS [r], NCIS: LA [r], Unforgettable [r]
CW: 90210 [r], Ringer [r]
FOX: Glee [r], New Girl [r], Raising Hope [r]
ION: Criminal Minds, Criminal Minds, Flashpoint
NBC: Who’s Still Standing, Saturday Night Live Presents: A Very Gilly Christmas
PBS: Lidia Celebrates America [p], Christmas at St. Olaf: Rejoice, Give Thanks and Sing, Frontline
TELE: Una Maid en Manhattan, Flor Salvaje, La Casa de al Lado
UNIV: Una Familia con Suerte, La Fuerza del Destino, Aqui y Ahora

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