Tuesday, December 10th, 2013

Cynopsis: Sports

Good morning. It’s Tuesday, December 10, 2013, and this is your first early morning Sports briefing.

After seeing NHL rights jump to Rogers Media, Canada’s Bell Media is now tackling the NFL. The company announced a new agreement with the league that extends and deepens its football broadcasts in a multi-year deal. The new agreement will see Sunday afternoon games for the first time on TSN and CTV, with a 1p and 4p doubleheader that will be followed by Football Night in America at 7p and SNF at 8:30p starting in 2014. In addition, Bell Media keeps all playoff games and the Super Bowl as receives digital rights for the first time.


On the Air 

With more Nielsen data in the books, Saturday’s Michigan State victory over Ohio State for 2013 Big Ten Football Championship has set records for FOX Sports. The contest delivered a 7.9/14 national household rating/share with 13.9 million viewers to rank as the highest-rated, most-watched ever for the championship game, according to fast national ratings issued by Nielsen. That also ranks as FOX’s highest-rated college football telecast since the 2010 Fiesta Bowl and is projected to be FOX’s highest-rated, most-watched Saturday night since the NFL playoffs in January 2013.

Sunday’s edition of the NFL on CBS ranked as the network’s highest-rated singleheader of the season, earning a 13.3/25, according to Nielsen. That’s up 18% year-to-year.

The Asian Tour inked a decade-long extension to its broadcast deal with Golf Channel that will run through the end of 2024. The deal will see the network serve as the exclusive TV and digital rights holder of the tour in North America. In addition, Golf Channel and its streaming service Golf Live Extra will also provide coverage of the Asian Tour. The new agreement was brokered by Asian Tour Media, a joint venture between the Asian Tour and IMG.

Univision’s coverage of the World Cup draw on Friday, simulcast on Univision Deportes Network (UDN), delivered an average of 1.1 million total viewers and 562,000 Adults 18-49. That was good enough to top ESPN2’s broadcast of the event, which earned an average of489,000 viewers and 396,000 Adults 18-49, according to Nielsen Fast Nationals.

On the talent front, David Remnick, editor of The New Yorker magazine, will take part in NBCUniversal’s coverage of the 2014 Olympic Winter Games in Sochi. Remnick is the former Moscow Bureau Chief for The Washington Post and will contribute to NBC’s coverage of the Opening Ceremony with commentary for NBC News in Sochi.

The Dodgers are adding ESPN’s Orel Hershiser and MLB Network’s Alanna Rizzo to its broadcast team for the debut of the SportsNet LA network, according to the Los Angeles Times. ESPN subsequently announced that three-time World Series Champion Curt Schilling will join Sunday Night Baseball as part of a multi-year extension. Schilling will serve as a Sunday Night Baseball analyst alongside play-by-play commentator Dan Shulman and fellow analyst and former Philadelphia Phillies teammate John Kruk, effectively replacing Hershiser. Schilling will also continue to contribute to Baseball Tonight.

Former U.S. vice presidential candidate and governor Sarah Palin is joining Sportsman Channel as host of Amazing America with Sarah Palin. The weekly series will debut in April 2014 and explore the people, places and pastimes connected to America’s outdoors lifestyle. The show marks the first of three new series produced for Sportsman Channel by Pilgrim Studios.

Westminster Kennel Club and FOX Sports reached a three-year, worldwide multi-platform media rights deal for The Masters Agility Championship at Westminster. The first event of the agreement will see FOX Sports 1 deliver the goods on Saturday, Feb. 8 from 7-9p from Pier 94 in New York City. Subsequent events are scheduled for 2015 and 2016.

NBCSN announced four hours of boxing coverage on Saturday beginning at 8p with Fight Night and followed by the documentary The Good Son: The Ray Mancini Story at 10p. The doc spotlights Ray ‘Boom Boom’ Mancini documenting Mancini’s life in the three decades after his fatal 14-round victory over Korean boxer Duk-Koo Kim.

TODAY! Join Cynopsis Sports next week for the All-Star webinar on December 10, Sports’ Social Media Superstars: Insider Secrets to Engaging Sports Fans on Multiscreens. Don’t miss an amazing lineup of speakers that will include: Scott Carliss, VP, Digital & Social Media at AEG Global Partnerships; Jayar Donlan-VP, Social Media at WWE; Megan Hueter-Director, Digital/Social Strategy at Catalyst; and Amanda Perkey-Social Media Senior Manager at FOX Sports. Click here to register!


Sponsorship & Promotion 

ESPN is turning to Snoop Dogg for its NBA Christmas Day action. In a 30-second spot for the games, Snoop delivers his take on the classic holiday poem, “‘Twas the night before Christmas,” with the famed prose rewritten to highlight the NBA’s biggest stars and the five Christmas Day matchups. Christmas Day tips off on ESPN with the Bulls/Nets at noon.

The NFL, the National Dairy Council, GENYOUth Foundation, U.S. Department of Agriculture, U.S. Department of Health and Human Services and the U.S. Department of Education area teaming up for another five years for the Fuel Up to Play 60 initiative, designed to create healthier school environments. The $250 million public/private partnership is complemented by the support of health professional, education, physical activity, nutrition, government and corporate organizations who come together to positively impact school health.


Digital & Technology 

FOX Sports reports a record number of people who visited FOX Sports GO on Saturday. The numbers drove the TV everywhere app to its most viewed day since launching in October with UFC Fight Night, FOX Sports Live, and Big East basketball ranking as the most streamed programs of the day.

On Wednesday, December 4th, NBC Sports Live Extra streamed nine Premier League matches, and scored 4.6 million live minutes watched, including 196,400 live starts, 116,300 visits, and an average of 40 minutes per visit.

After drawing over 20 million monthly unique visitors through sports, LockerDome announced an expansion with a user-focused overhaul of the platform dubbed LockerDome 3.0. The revamp will look to move beyond a sports-focus into broader interests and offer enhanced user capabilities. New features include lockers, unified conversations and embeddable content. In conjunction with the launch of LockerDome 3.0 the Harlem Globetrotters are launching a 30-day “What’s in our Locker?” contest, aimed at highlighting the unique new tools the platform offers and providing an inside look into their property, and offer exclusive content and VIP giveaways.


Roster Moves 

Digital video content creator Silver Chalice named Dana Golden as Executive Vice President, Audience Development where she will oversee audience development, strategic partnerships, marketing and public relations for Campus Insiders, the ACC Digital Network and all other Silver Chalice digital networks and platforms.

The Main Event 

NBATV has a dandy with Heat/Pacers slated for 7p.


Register Now – Sports Social Media Webinar is Today!
Insider Secrets to Engaging Sports Fans on Multiscreens
Today – 1:30-3:00pm ET

Expert Speakers:
Scott Carlis: (VP, Digital & Social Media) AEG Global Partnerships
Jayar Donlan: (VP, Social Media) WWE
Amanda Perkey: (Social Media Senior Manager) FOX Sports
Megan Hueter: (Director, Digital/Social Strategy) Catalyst an IMG consulting company

ON THIS DAY in 2006: LaDainian Tomlinson breaks the single-season touchdown record with his 29th touchdown of the year.

In The Know: What NBA player holds the record for most games played? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: As the BCS prepares for its finale, what team has the most all-time appearances in the Championship Game? Answer: Oklahoma with four (although Florida State will have its fourth next month). Kudos: Synda Kollman-Charter Marketing Group/Boca Raton; Joe Lyons-Back Nine Productions, Inc./Dallas; Kevin Micklo-Two X Four Advertising/Chicago; Derrick Stasica-KHOU/Houston; Steve Hebel-Continental Television Sales/Chicago; Judie Henninger-Valentine Productions Inc./Santa Monica; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Los Angeles local/LA.


TOMORROW is the Cynopsis: Kids Webinar!
How to Drive Tune-In & Ad Dollars with Apps and Games
Dec 11, 2013 | 1:30-3:00 p.m. ET | REGISTER NOW

Hosted by: Cathy Applefeld Olson, Editor, Cynopsis Kids 

Speakers Include:
Brad Powers, Co-Founder {Cupcake Digital}
Sharon Rechter, Co-Founder & Principal {BabyFirst}
Bryce Hunter, Interactive Producer {DHX Media}

Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459


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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: SR. RESEARCH MANAGER/ABC/Burbank: 5+ yrs exp TV/digital research, apt with Nielsen/Comscore/Rentrak/Omniture/etc, strong written & analytical skills, college degree req. Apply at: www.disneycareers.com Req 153366 (12/17)

JOB OPENING: BUSINESS AFFAIRS EXEC/Pilgrim Studios/LA: Seasoned, energetic business affairs executive; primarily non-scripted, scripted exp a plus; JD from ABA school with at least 5 years experience. Resume HERE (12/14)

JOB OPENING: SEARCH MARKETING MANAGER/WB/NYC: Setting strategy & implementing SEM, SEO, CSE, & retargeting for online shops. Design, deploy, & manage pay-per-click campaigns on search engines. To Apply HERE (12/14)

JOB OPENING: MKTG MGR/RLJ Entertainment/Chatsworth CA: Dvlp title specific positioning & overall mktg strat for assigned releases. BA w/5+ yrs of brand marketing exp. View more info HERE Apply to: [email protected] (12/14)

JOB OPENING: TRAFFIC COORD/AlJazeera America/NY: 1-3 years traffic or commercial Ops exp./edit commercial logs, rotation of commercial spots, & understanding of Ad-Sales process. Resume here (12/14)

JOB OPENING: MEDIA ANALYST/Music Choice: Dvlpmt/Mgmt of media planning/trking system. Maximize media allocations. Evaluate ROI on mrktg cmpgns. BA/BS, 1+ yrs exp. in media analysis rqd. http://musicchoicecareers.iapplicants.com (12/13)

JOB OPENING: TRAFFIC DIRECTOR/MASN/Baltimore MD: Mng 2 traffic coord. Oversee all aspects of Traff Dept. A minimum of 5-10 yrs exp in Traffic management and working knwlg of OSi Traffic & Billing software.  For more info/apply HERE (12/13)

JOB OPENING: DIR. PRICING & PLANNING/El Rey Ntwks/NY: Ad/Media netwk experience preferred strong exp with Ad Sales. Must be detailed/analytical/able to multi-task. BS/BA Deg req,must have strong analytical & math skills. Apply HERE (12/13)

JOB OPENING: SR POST PROD PRODUCER/CSI SPORTS/NY: Min 10 yrs TV Network exp. Support network programming. Produce/write & manage production dept. AE exp. + Sports background a plus. Send resume and cov ltr ATTN: ROSE: [email protected] (12/13)

JOB OPENING: DIRECTOR, LEGAL AFFAIRS/NBCU: The Business & Legal Affairs Department supports the various business units of Telemundo Media principally in the area of drafting talent agreements. Apply HERE (12/13)

JOB OPENING: DEVELOPMENT PRODUCERS/NYC: Prod co seeks all levels of dev producers Showrunner to AP for casting/shooting/producing/posting sizzle reels. Past sizzle exp req. Send resumes and sample reels: [email protected] (12/12)

JOB OPENING: SR PROD/WRITER/2CMedia/MIA: Strg writing, conceptual, mktg, pitching & edit to dvlp TV promo campaigns for major ntwks. 3+ yrs exp cable, studio, or bc netwk. TV promo exp or a strong ad agcy bgd a must. Send resume HERE: [email protected] (12/12)

JOB OPENING: MKTG MGR/RLJ Entertainment/Chatsworth CA: Dvlp title specific positioning & overall mktg strat for assigned releases. BA w/5+ yrs of brand marketing exp. View more info HERE Apply to: [email protected] (12/12)

JOB OPENING: AE/BabyFirst/LA or CHI: Oversee Ads and Brand Integration in region. Prior cable net sales exp. req’d; women/kids nets preferred. Lo-Mid 6-figure Pkg w $70K base. Report to SVP. Reply @ [email protected] (12/11)

JOB OPENING: MGR, BRDCST OPS/NUVOtv/Glendale CA: Mng daily ops for prgrmng, video on demand, scheduled on-air elements, Nielsen, & closed captioning. Highly orgnzd/detail-oriented, 3-5yrs exp Cable Ntwrk enviro req’d. Apply HERE: [email protected] (12/11)

JOB OPENING: DIGITAL PRODUCTS ANALYST/iN DEMAND/NYC: build financial models, conduct mkt. research, analyze/negotiate/recognize new bus. opps. Bachelors + 3-4 yrs digital exp. Resume & sal req to: [email protected] (12/11)

JOB OPENING: ASST EDITOR/PRODUCER/iN DEMAND/NYC: attend video & audio sessions, produce/edit prom. assets weekly. Bachelors + 2 yrs post-prod exp. Resume & sal req to: [email protected] (12/11)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: PR INTERN/MPRM Communications/LA: Ability to interact in a fast-paced PR office. Exce organz’l skills, oral & written comm skills mandatory. Juggle several tasks at once a must. Email: [email protected] (12/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: L.A.-based exp. PRODUCER seeks film or TV gig. Longtime film/TV experience + strong research skills. Exc. refs. http://www.linkedin.com/profile/view?id=221474682 (12/13)

SITUATION WANTED: Tri-state area. Recent college grad seeking SALES/ADVERTISING position w/possible career potential. Smart, disciplined & a very quick learn. Resume and references can be furnished upon request. Email [email protected] (12/12)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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