Tuesday, August 5th, 2008


Sunday at Scripps Networks. A Prime Time for “Star” Gazing.

Next Food Network Star  season finale
Highest ratings in Food Network history: 3.0 HH; 2.8 W25-54; 2.4 W18-49; 2.1 A25-54
The week’s #1 Sunday primetime show in all of television with W18-49.

July 28 HGTV Design Star
Delivered a 1.74, the highest primetime W18-49 rating in HGTV history.

Next Food Network Star and HGTV Design Star
and #2 in all of cable with Upscale Adults & Women.

Source: The Nielsen Co. Qualifications on request. Visit http://scrippsnetworksadsales.com

Cynopsis: DIGITAL


Good morning, it’s Tuesday, August 5, 2008, and this is your first early morning digital briefing.

The Network DVR made a comeback yesterday when a federal appeals court ruled that Cablevision violated no copyright laws when it allowed viewers to access shows from its headend in a time-shifted manner. A number of cable networks and Hollywood studios sued the MSO successfully last year, forcing Cablevision discontinue plans to roll out the technology across its entire footprint. The fight is far from being over, as the whole ad-skipping issue is likely to be revisited. But if the decision holds cable companies may be in the position to offer customers what could prove to be a huge differentiator – the chance to enjoy Tivo functionality without having to pay an extra fee.


NBCU provided some more details about what its “enhanced” Beijing Olympics coverage would look like on most major cable systems, including Comcast, Time Warner Cable, Cox and Charter.

  • VOD: Pre-Game clips will be made available in advance to build excitement for the games including Beijing 411, Meet the Athletes and Team USA Preview. In-Games packages will feature access to select events each day, including daily highlights by sport
  • Linear HD: more than 800 hours of HD coverage will be broadcast on select NBCU networks. Coverage includes 225 hours on NBC; 379 hours of simulcasts and re-airs of CNBC and MSNBC on Universal HD; 165 hours of simulcast on USA HD; 95.5 hours of coverage on CNBC HD+ as well as 12 hours/day of sport-specific coverage on NBC Olympic Soccer Channel and NBC Olympic Basketball Channel
  • Broadband: Pre-Games (identical to VOD offering) and 2,200 hours of In-Games Content, featuring 25 events streamed live, plus full-event video replays, highlights, best-of montages, commentator analysis and athlete-specific clips

Entertainment Tonight struck a deal to become the premiere resource of celebrity and entertainment news and gossip for MSN. ET will maintain a branded presence on the MSN homepage and, beginning in the fall, produce a daily podcast called ET on MSN, anchored by ET’s on air talent.
Golf fans will be able to find plenty of complementary coverage of this weekend’s PGA Championship on PGA.com, produced by Turner Sports. The site will host 4 channels of content presented in a new wide-screen format (some 224% larger than the previous player,) including a simulcast of the TNT production. The Playercam follows two select groups during the first two days then one group during the weekend. Par 3 covers Oakland Hills’ par 3 holes. Inside the Ropes provides player profiles, course flyovers, etc. PGA.com delivered more than 2 million streams of the PGA Championship last year.
Interactive One
, the digital arm of African American-targeted Radio One, launched 3 new consumer websites. NewsOne provides breaking news relevant to The African American community. The UrbanDaily features entertainment news and lifestyle content. HelloBeautiful contains a mix of fashion, beauty, entertainment and lifestyle fare. The three sites will join BlackPlanet, the social networking site acquired by Radio One earlier this year, expanding the company’s reach to about 6 million monthly uniques.
Sundance Channel unveiled its latest web series, the 13-part “Eco-Heroes,” hosted and created by environmental activist Majora Carter, host of The Green. In each two-minute webisode Majora interviews one person who has been an inspiration to her and her work. Sundance Channel will also air episodes of the series as an interstitial on Tuesday nights.
The controversy surrounding the gleefully violent Grand Theft Auto continues, this time abroad. Thai government officials banned further sales of the megahit game after a teenager confessed to holding up and murdering a taxi driver while trying to reenact a scene from the game, reports Reuters.
Mobile/Broadband TV service MobiTV announced its subscriber base surpassed 4 million subscribers, up from 3 million less than 10 months. MobiTV provides TV programming for 15+ mobile carriers including Sprint, AT&T Wireless and Alltel.


Google’s video portal should find the International Olympic Committee to be a much more family friendly content provider than Chris Crocker (see WOTD). A new deal struck with the IOC will allow YouTube to offer about 3 hours/day of exclusive Olympics content to multiple territories on a dedicated channel. Clips will include highlight reels and daily wrap-ups but no live coverage.
Figuring it would share some its staggering $4 billion internal evaluation with its employees, Facebook has decided it will begin allowing current employees to cash in 20% of their fully vested stock options beginning this fall, according to Venturebeat.
Men’s lifestyle brand CraveOnline acquired MyAnimeList, an anime and manga-themed social networking site that counts on users to catalog titles. The site’s existing database contains over 4.4 million anime titles and 775,000 manga listings.


Interactive broadcast application provider Jacked completed an integration with Comcast’s Versus to provide complementary programming around the network’s NHL, College Football and NCAA basketball games. The Jacked SportsTop is an online app that synchronizes with live sportscasts allowing users to customize the interface with a variety of widgets including up-to-the-second stats, video highlights, news and interactive features such as live chat and trivia.
With Olympic coverage showing up on all those NBCU outlets, who can keep track? Tribune’s TV-themed news and listings service Zap2it has created a handy Olympics widget sponsored by Comcast you can post on your profile page to help keep track of what events are on what channel.


The Cynopsis Foundation Charity Dinner and Auction is only 3 weeks away!
RSVP to your invitation and reserve your tickets for this special night!

Auction Pre-Event Bidding Now Open: Dinner with a Cousteau … 1-on-1 with the Dog Whisperer …
Tickets to Letterman or Conan … Broadway tickets … available only in our LIVE and SILENT Auctions
This evening is made possible through the support and generosity of our sponsors:
qubo, A&E Television Networks and Retirement Living TV

The Cynopsis Foundation Charity Dinner and Auction
August 21, 2008 – Chelsea Pier Sixty
www.cynopsisfoundation.org .


In a first for the U.S. satellite TV industry Dish Network reported a loss of 25,000 basic subscribers during Q2. The announcement highlights tough economic times and tough competition, not only from cable and DirecTV but also from online video distributors, according to Echostar Chairman Charlie Ergen. The company ended the quarter with about 13.79 million subscribers.
The Consumer Electronics Association announced it will form a discussion group to establish technical standards for portable and handheld devices such as MP3 players, GPS devices, video displays and cameras. The Discovery Group will meet at CEA’s Industry Forum on Tuesday, October 21, 2008 at the Mandalay Bay Resort and Casino in Las Vegas, NV.


SinglePoint unveiled a SMS mobile ad insertion platform giving national advertisers access to mobile phone campaign inventory created through interactive television campaigns for hit shows. SinglePoint powers a lion’s share of the SMS-based voting campaigns for U.S.-based games shows for NBCU, MTV and other networks. The SingleBrand platform allows ads to be created for shows then dynamically inserted into scheduled iTV campaigns. The idea is to leverage existing consumer relationships for a range of applications including ticketing / coupons, video streaming and content downloads. Mobile customers will have to opt in to each campaign, according to SinglePoint CEO Rich Bergert.


Social media measurement firm Collective Intellect scoured the blogosphere to gage attitudes about some of the Olympics chief digital sponsors, measuring volume, share of voice, and tonal sentiment. Their findings include:

  • Visa holds the largest online share of voice among selected Olympic sponsors with 36%, followed by Coca Cola with 18% and then McDonalds with 16%
  • Visa also had the dubious honor for having the most negative tonal sentiment among the selected Olympic sponsors with 51%
  • Panasonic produced the most positive sentiment with 71%, followed by GE with 54% and McDonalds with 51%
  • Even though the sponsor only makes up 2% of the total share-of-voice, Panasonic had no negative conversations



Harry E. Sloan signed on for another 3 years to continue as Chairman and CEO of Metro-Goldwyn-Mayer Studios Inc.
Interactive TV pioneer John Callahan joined San Jose-based ActiveVideo Networks as Chief Technology Officer after spending 15 years with Time Warner Cable, most recently as SVP/Software Engineering for the company’s Advanced Technology Group. John received Emmys for his work on Time Warner’s Start Over and VOD services.
Rebecca Keszkowski was upped to VP/Digital Integrated Marketing for MTV Networks’ Entertainment Group, a multi-platform portfolio of brands featuring the Comedy Central, Spike TV and TV Land and their respective Web sites as well as newly rebranded Atom.com and GameTrailers. Rebecca will report to Dario Spina, SVP/Integrated Marketing for the group.


is not going to have Chris “Leave Brittney Alone” Crocker to kick around anymore. That’s right, Crocker has decided to Leave YouTube Alone and start his own uncensored website (the soon-to-launch MsChrisCrocker.com) where he can be the sole focus. He feels as though YouTube put too many constraints on his creativity. He feels betrayed. He feels left out. He feels his talents are not fully appreciated. (Melodramatic, isn’t he?) Chris doesn’t mention money, but judging from how little returns many indie producers are seeing from YouTube’s Partner Program, we don’t expect this to be the last defection. 
Correction: maniaTV’s new Manager of Comedy Michelle Weisbaum was Assistant to the VP at Broadway Video, not VP. We regret the error.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:
Jason Cesare – 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]
www.cynopsis.com/toptier .

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING:  DIR PROGRAMMING ACQUISITION/CABLEVISION/NY: Evaluate/acquire high-value video programming (e.g, HDTV, PPV, VOD/SVOD). Needs analytic, negotiating and bus dev skills. Resume: [email protected] (8/12)

JOB OPENING:  SR COUNSEL, AFFILIATE SALES/RAINBOW MEDIA/NY:  Negotiate agreements between networks (e.g. AMC, IFC) & affiliates  e.g. Cable/Mobile Cos. Needs JD and exp. w/ affiliate agreements. Resume: [email protected] (8/12)

JOB OPENING:  SR MGR, DIGITAL MEDIA/Nat Geo/NY: Mngng the dvlpmnt of new digital media products for Nat Geo. 4+yrs of digital media exp in prod/tech development. BA/BS in Comm or Digital Tech. Please apply at www.foxcareers.com (8/12)

JOB OPENING:  MANAGER, AUDIENCE RESEARCH @ TIVO/NY or CA:  http://www.jobvite.com/CompanyJobs/Job.aspx?j=oXIaVfwu&s=cynopsis (8/12)

JOB OPENING: DIRECTOR OF AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; create sales pitches and estimates, analyze ratings data. Expert w/Nielsen, MRI, etc. 8+ yrs Na t’l TV Rsch. EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/9)

JOB OPENING: SR. RESEARCH ANALYST w/ABC-TV/NY: 1-2 years experience in Research, College degree {BA}, experience with Nielsen systems. Contact: [email protected] (8/9)

JOB OPENING: PRODUCTION MGR-DIGITAL MEDIA/Sesame Workshop/NYC: Handle all proj budgets/financials, assist w/ prod plan’g & mng prod trafficking issues. 3+ yrs web content prod exp req’d. [email protected] (8/9)

JOB OPENING: SALES PLANNER/Hallmark Channel/NY: 2 yrs exp in Sales planning or buying; or 3 yrs Sales Asst exp. See full posting and apply at www.hallmarkchannel.com (8/9)

JOB OPENING: SR. DIR/VP NICK CP FINANCE: Resp. for Budget/quarterly forecast, reporting, P&L and Mthnly closings, etc. Apply: www.mtvncareers.com EOE (8/9)

JOB OPENING: SR. RSRCH ANALYST/FOX NEWS CHANNEL & BUSINESS NETWORK/NY: 3+ yrs media rsrch exp, college degree, exp w/ Nielsen systems/Star /MRI. Digital rsrch systems a +. FOX News Network is an EOE. Apply at: [email protected] (8/8)

JOB OPENING: PROGRAMMING ACQUISITION ANALYST/DIRECTV/ El Segundo/CA: Negotiate, analyze, administer, and track programming acquisitions contracts for PPV/VOD content, with all major studios. Send resume to: [email protected] (8/8)

JOB OPENING: SALES ASST/LIFETIME/CHICAGO: Assist in all facets of the ad sales process; interface with clients/media & advt agencies. Strong math, writing & Excel skills BA/BS Apply at: http://www.mylifetime.com/about/jobs.html (8/8)

JOB OPENING: NEW MEDIA ACCT MGR/UFC/: MNG distribution and production of content to Japanese media outlets. Strong Eng & Jap verbal and written skills. 3 yrs exp. BA/BS. Based in Las Vegas or L.A. Resume/Cover: [email protected] (8/8)

JOB OPENING: PROMO SCHED/Englewood, CO: Dvlp sch for long/short-form video promo prgrmng to boost viewer tune-in & retention. Assoc deg or equiv or 6 mo-1 yr related exp and/or training/equiv edu & exp. Apply: www.starz.com/careers (8/7)

JOB OPENING: ASST MKTG MGR/NYC: National CineMedia-Mng mktg initiatives aimed to sell the NCM brand. Strategic/creative thinking, prof in PP, ability to multi-task, can-do attitude, 4+ yrs exp Email: [email protected] ref: AMM_NY (8/7)

JOB OPENING: SR PROJECT MGR ENTERTAINMENT MARKETING RESEARCH/Turner/ATL: Design/analyze quant/qual mkt rsrch for entertainment programming/6-8 yrs TV exp a must /4 yr degree. Apply: [email protected] (8/7)

JOB OPENING: ACCOUNT EXECUTIVE/ CHICAGO/REELZCHANNEL: 3 – 5 yrs cable media ad sales exp incl online & strategic integrated mktg solutions. Resp for ad sales of Mid West region. Send res: [email protected] (8/7)

JOB OPENING: ACCOUNT EXECUTIVE, ONLINE AD SALES/CNS – NY (E!, G4, VERSUS, MyStyle & FEARnet): Represent Comcast Networks to online media clients. 3+ yrs exp in online media buying/sales. Apply: www.comcast.com EEO/AA/Drug Free (8/7)

JOB OPENING: ANALYST, STRAT SALES/DISCOVERY/NY: Pricing, pkgng ratecard; inventory model updates; weekly/monthly/qtr reptg. of audience, inventory/sellout & cpm for core Ntwrk. 4+ yrs exp media/adv. Apply: www.discovery.com #7879 (8/7)

JOB OPENING: DEPT COORD/Rainbow Ad Sales/NY: 2+ yrs exp Mktg/Advert/Online exp. Support Mktg/Sales team w/ gen admin, presentations, rsrch, mktg & promo materials. Int in VOD sales/mktg a +. Res: www.cablevision.jobs ref#6679BR (8/7)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER/FALL INTERNSHIP CREDITS ONLY: MKTG/ON-AIR /Fox Reality Channel, LA: fall intern for mktg & on-air production. 15-20 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer, On-Air Pro/Avid a plus. [email protected]   (8/12)

SUMMER/FALL INTERNSHIP CREDITS ONLY: MARKETING DATABASE INTERN/Kazachok Inc, NY: knowledge of licensing/marketing, strong MSOffice skills, data research/entry ability, good written/oral skills. Apply:  [email protected] (8/9)

SUMMER/FALL INTERNSHIP CREDITS ONLY: The Media Relations department at CBS Television Distribution is looking for qualified Interns for Fall 2008. For credit only please. Please send resume to [email protected] (8/9)

SUMMER/FALL INTERNSHIP CREDITS ONLY: The Research department at CBS Television Distribution is looking for qualified Interns for Fall 2008. For credit only please. Please send resume to [email protected] (8/9)

SUMMER/FALL INTERNSHIP CREDITS ONLY: The National Sales department at CBS Television Distribution is looking for qualified Interns for Fall 2008. For credit only please.Please send resume to [email protected] (8/9)

SUMMER/FALL INTERNSHIP CREDITS ONLY: MARKETING INTERN/truTV, NY: Support marketing department (consumer, affiliate, & ad sales). Majors: Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. Apply Online: www.turnerjobs.com – Requisition # 104860BR (8/7)

FALL INTERNSHIP CREDIT ONLY: Stone & Co. Ent. has fall internships avail. in LA for creative, reliable students with strong interest in game shows and reality TV. Minimum 2 full days/week. Email cover letter & resume to Patti [email protected] (8/7)

SUMMER/FALL INTERNSHIP CREDITS ONLY: COMMUNICATIONS INTERN/ WLIW21  NYC: Publicity/marketing/promotion to local media & PBS stations. Must commit 15+ hrs/wk. Majors: PR/Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. [email protected] (8/7)

SUMMER/FALL INTERNSHIP CREDITS ONLY: Audio/Language Dubbing Studio Prod Intern/The Kitchen-Miami, LA & Caracas: min. 20 hrs. per week/bi-lingual a +; become a real part of this team & work towards FT position after grad. Email: [email protected] (8/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: ENTRY-LEVEL DEVELOPMENT/PRODUCTION POSITION for recent Northwestern U Film & History grad. Old & new media experience. Ambitious, creative, analytical, passion for non-fiction and comedy. Contact [email protected] (8/12)

SITUATION WANTED: ENTERTAINMENT CREATIVE DIRECTOR w/extensive branding experience. Highly conceptual,strategic,team leadership, award winning, fun. Please contact [email protected] (8/8)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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