Tuesday, August 3rd, 2010


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Good morning. It’s Tuesday, August 3, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
ABC: Shaq vs. at 901p
The CW: 18 to Life at 9p
Oxygen: Bad Girls Club Miami at 9p
TLC: 19 Kids and Counting at 9p; One Big Happy Family at 10p
Bravo: The Rachel Zoe Project at 10p
Spike TV: Scrappers at 10p

Tonight’s Finale:
Bravo: Kathy Griffin: My Life on the D-List at 9p


At yesterday’s TCA tour session with FOX, the network addressed several items including deflecting earlier reports that a new judges panel is nearly in place for American Idol. Peter Rice, Chairman/Fox Networks Group said, “The only thing I can tell you with any certainty right now is no one has signed a deal yet to be on American Idol who was not on last year.” Rice further said some of the information circulating about American Idol was correct though some of what has been reported in the last few days has been “wildly inaccurate.” In other news from FOX:

  • The new epic family adventure series Terra Nova will air a preview in May 2011 before it debuts on the network in Fall 2011.
  • FOX introduces its show content for fall via FOX CODES, also referred to as QR codes, or quick response codes using two-dimensional bar codes where consumers can access show promotions through their camera-enabled, internet-ready smartphones.
  • The first American Country Awards will air on FOX live December 6.
  • For the 22nd season of The Simpsons, FOX has lined up a star-studded special guest voice list including Amber Riley, Hugh Laurie, Halle Berry, Ricky Gervais, Martha Stewart, Paul Rudd, Cheech & Chong, Jon Hamm, Daniel Radcliffe, Jemaine Clement among several others.

NBC Universal Television Entertainment Chairman Jeff Gaspin during NBC’s TCA press tour last Friday was asked by a reporter about Piers Morgan. Mr. Gaspin only confirmed NBC is allowing Morgan to talk with CNN or other parties and did not say Morgan is signing with CNN to replace Larry King in the 9p talk show slot.  There has no official word from CNN or NBC about whether or not Morgan will in fact be signed for King’s post.

MTV approved a second season of its original scripted comedy series The Hard Times of RJ Berger. MTV ordered 12 half-hour episodes for the new season centered on late-blooming teen loser, RJ Berger. The season one finale airs August 23.

IFC will debut new series The Increasingly Poor Decisions of Todd Margaret on October 1 at 10p with six total episodes airing on Friday nights. Actors Janeane Garofalo and Russ Tamblyn will guest star in the original comedy series which was created, written by and headlined by David Cross (Arrested Development) about an awkward American office temp, Todd Margaret who also is a liar and bluffs his way into a senior sales position heading the London office of a new energy drink Thunder Muscle. The network also announced Johnny Marr of The Smiths composed and performed original music for the show. The series is a co-production between IFC and RDF Television, part of the RDF Media Group.

E! opens a new season of Keeping Up with the Kardashians on August 22 at 10p. In the new season, other family members Kendall and Kylie join the often-times chaotic family dynamic. Ryan Seacrest Productions and Bunim-Murray Productions produce the series. Also on August 22, E! premieres new series The Spin Crowd at 1030p giving viewers an inside look at a top Hollywood PR firm helmed by Jonathan Cheban and Simon Huck.

AMC’s two-hour series premiere of Rubicon on Sunday at 8p became the network’s highest-rated and most-watched original series debut ever. The opening episode posted a 1.5 HH rating and tallied 2.0 million total viewers. AMC’s Sunday night audience continued to grow as Mad Men’s second episode of the new season posted a 2.0 HH rating and drew in 2.5 million total viewers.

Emmy-winning screenwriter and producer, Bernie West died last Thursday at his Beverly Hills home. He was 92. Mr. West worked on such classic sitcoms as All in the Family, The Jeffersons and Three’s Company. He won his Emmy in 1973 for writing, along with Mickey Ross, for the “Bunkers and the Swingers” episode on All in the Family. Mr. West was also nominated two other times for Emmys for his work on All in the Family and Three’s Company. Mr. West and Mr. Ross worked together on All in the Family from 1971-1974 as writers, script consultants, story editors and later as producers along with Don Nicholl. Mr. West and Mr. Ross are credited for creating the character of Maude, played by Bea Arthur for a 1972 episode of All in the Family that became a successful spinoff series on CBS. Mr. West, Mr. Ross and Mr. Nicholl wrote and produced for The Jeffersons over its 10-year run and then for Three’s Company which spawned two other spinoff series, The Ropers and Three’s a Crowd. Mr. West is survived by two daughters, one son-in-law and two grandsons.

Mitch Miller, the television orchestra leader best known for a series of records, and who had his own NBC show, Sing Along With Mitch from 1961 to 1966, has died at the age of 99. Mr. Miller was a top record executive with Columbia Records who worked with such talent as Rosemary Clooney, Patti Page, Johnny Mathis and Tony Bennett, becoming a major influence in the pop music scene of the 1950s and 1960s. Mr. Miller’s trademarks on his television series were his stiff-armed manner of conducting and his goatee, along with lyrics superimposed on the screen featuring a bouncing ball (you remember his famous line:  “Follow the bouncing ball!”) During the 1961-1962 television season, Mr. Miller’s show ranked in the top 20.

Our third Emmy® special edition coming out tomorrow is Primetime Emmy® Awards: Outstanding Non-Fiction/Special, highlighting the nominees for the following categories:
  Outstanding Nonfiction Special
  Outstanding Nonfiction Series
  Outstanding Directing For Nonfiction Programming
  Outstanding Writing For Nonfiction Programming
  Outstanding Variety, Music Or Comedy Special
  Outstanding Miniseries
  Outstanding Made For Television Movie
If you’re nominated … Hey! How cool is that??!!  And if you’re nominated and would like to provide us with a 150-word description of the nominated project or person for this special edition or any of the four subsequent editions, send it directly to me ([email protected]) and we’ll include it in the edition. In the weeks ahead, we will do two more special editions focused on Reality/Reality Host, and of course, Actor/Actress. 


Listen. Learn. Network. Pitch. Triumph.
WESTDOC: The West Coast Documentary and Reality Conference
September 13th – 15th, 2010  Doubletree Suites Hotel – Santa Monica, Ca.

Meet Program Buyers, Network with Producers, Learn at Master Classes, AttendPitchfest.
Speakers from: A&E, ABC, Animal Planet, Discovery, E!, G4, ITVS, MTV, Nat Geo, PBS, Spike, TLC, WE, OWN and more

For Registration, Schedule and Speaker Information visit:
10% Discount Rate for Cynopsis Readers. Use code CYN2010


CBS Corporation and Comcast Corporation announced they forged a 10-year content and carriage deal allowing for retransmission consent for CBS TV stations until 2020 among other key points. This new deal comes 18 months before the present deal expires. The carriage agreement also includes CBS Corp’s cable networks including Showtime Networks and Comcast’s agreement to launch the Smithsonian Channel and expanded distribution for CBS College Sports. On the flip side, Comcast gains increased on-demand access to CBS’ programming through their cable and online platforms. This includes on-demand access to CBS’ Late Show with David Letterman and Showtime’s Dexter, Weeds and Californication as well as films such as the Twilight series. This new deal gives Comcast’s subscribers access to Showtime’s content for the first time online. Financial details of the CBS/Comcast deal were not disclosed.

Genesis International Television & Film made a deal with Fireworks International acquiring the US rights to the family drama, Heartland based on a book series set in the US. To date, Heartland, with 22 one-hour episodes, has cleared for national syndication on television stations representing more than 94% of the country for the 2010-2011 season. Station groups picking up the series include CBS, Tribune, Sinclair, Hearst, Lin, Meredith, Nexstar and Belo. Most stations will air the series during weekend primetime beginning this fall. NBC Universal Television Distribution will be involved with national advertising sales for all 22 episodes. The series is currently in production for its fourth season. Heartland is produced by SEVEN24 Films and Dynamo Films for CBC; the series is distributed internationally by Fireworks International, ContentFilm’s international television and digital distribution unit.


Friday A18-49 Analysis: UNIV had the highest ratings overall Friday night at 1.5/6 with the A18-49 demo, according to final national ratings from Nielsen. UNIV was successful during 8p with Hasta que el Dinero Nos Separe at 1.4/6 and a three-way tie occurred for second place between ABC’s Wife Swap, CBS’ 48 Hours Mystery repeat and NBC’s Friday Night Lights at 0.9/4 each. UNIV stayed at #1 through 9p with Soy Tu Duena at 1.8/7 followed by ABC’s Primetime: What Would You Do? encore at 1.4/5. At 10p, ABC moved into first place with 20/20 at 1.4/5 and NBC’s Dateline was next at 1.2/4.

Live + Same Day Household Ratings: Friday, July 30, 2010  time period averages. Source: NTI Galaxy, as dated, Live+SD.

CBS: 3.0/6      48 Hours Mystery [r] 3.3/7, Medium [r] 2.2/4, Flashpoint 3.6/7

NBC: 2.9/6       Friday Night Lights 2.0/4, Dateline 3.4/7

ABC: 2.7/5       Wife Swap 1.9/4, Primetime: What Would You Do? [r] 2.7/5, 20/20 3.4/7

FOX: 2.0/4       House [r] 1.9/4, Bones [r] 2.2/4

UNIV: 1.8/4     Hasta que el Dinero Nos Separe 1.9/4, Soy Tu Duena 2.2/4, La Rosa de Guadalupe 1.3/3

CW: 0.7/1        Smallville [r] 0.8/2, Supernatural [r] 0.7/1

ION: 0.7/1      Without a Trace 0.7/1, Without a Trace 0.8/2, Without a Trace 0.7/1

TELE: 0.5/1     El Clon 0.5/1, El Fantasma de Elena 0.4/1, Donde Esta Elisa? 0.8/2, Diosa Coronada 0.6/1

A18-49: UNIV 1.5/6, ABC 1.2/5, NBC 1.0/4, CBS 0.9/3, FOX 0.8/3, CW 0.4/2, TELE 0.4/1, ION 0.2/1



Meredith Corporation tagged Tom Harty as President/National Media Group, replacing Jack Griffin who departed the company to pursue another prospect. Tom has been with Meredith since 2004, joining as VP of the company’s Magazine Group.

Independent worldwide creative ad agency, Creature expanded its staff roster at its Seattle office:

  • Dave Mckeague was added as Director/Digital Strategy to offer digital strategy and insights as well as top-level management of all facets in the digital realm on behalf of the company and its clients. Dave is assigned to such clients as Hotmail, Seattle’s Best Coffee, Pacifico and new business. He joins from Cole & Weber United where he was Director/User Experience.
  • Mark Jahnke is now Director/Production to head and produce work in his departments including Production, Project Management and EPRO team members. Mark previously was Production Services Manager at Draftcb.
  • Pam Fujimoto was hired as ACD/Art Director to assist with the development of the agency’s creative product for clients, working with accounts such as Umpqua Bank, GoToMyPC and Seattle’s Best Coffee among others. Pam was recently the ACD/Art Director at TBWA Chiat/Day in New York.

WorldLink added Jessica Ohana as Senior AE to concentrate on infomercial advertising sales, targeting clients in the religious programming category. Additionally, WorldLink hired Christine Doyle as AE.

Beginning yesterday, Jim McKernan was appointed Regional SVP with Bonten Media Group where he will manage operations in both the Tri-Cities and Greenville-New Bern. Jim will continue as GM for the Tri-Cities operations. Jim began with Bonten Media Group in October 2007 as VP/GM for Bonten Tri-Cities. 

This day in History:
  1933 – The Mickey Mouse Watch was introduced for the price of $2.75.

Answer to Yesterday’s Trivia Question:  Who on what 1990s drama said, “Your whole campaign is like some Dr. Seuss nightmare – One Fish, Two Fish, Dead Fish, We Fought The Good Fight Fish.” ?  DONNA MOSS on THE WEST WING  Kudos to: Tina Williams-MTV Network/NY; Bill Timms-Peter Strain & Assoc/NY; Noah Korn-Left Right/NY; Linda Clarke-Cox Cross Media/NY; Heather Floore-KDAF/Dallas; Rosemary Cunningham-MMT Cox Reps/Chicago; Lilian Lemer-MyMac Prods/Venice; Dan Haberer-Creo Ent/Playa del Rey; Steven Wishnoff-62nd LA Area Emmys/LA; Neil O’Brien-JNO Prods/Brockville

Today’s Trivia Question:  On the show Happy Days, the acronym BYOB stands for what?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the Cynopsis.com website.




Celebrate your inner geek this week in all of our original shows, from
a Comic-Con-themed Spotlight, to our top ten comic book movies on Hollywood’s Top Ten to exclusive interviews with the stars of The Green Hornet, Tron: Legacy, The Other Guys and more!

Be Associated With Today’s BIGGEST Movies and HOTTEST Stars!

51 Million Homes Nationwide – High Definition
SOURCE: Nielsen Media Research, NHI, May 2010 Universe Estimates. www.reelzchannel.com/advertise

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: DIGITAL MKTG MGR/NYC: Provide strategy & execution of digital mktg efforts (online communities, social media, partnerships) for digital ntwrks (qubo & ION Life) of ION Media Ntwrks EOE [email protected] (8/10)

JOB OPENING: ACCOUNT EXECUTIVE/OVATION/NY: Develop & mng new/existing accts. Excellent presentation + negotiation skills, solid agency/client relationships  5+ years media experience. Resumes to: [email protected] (8/10)

JOB OPENING: MGR BUS. OPS/ESPN Inc/NYC:Resp.for mgmt of ad sales support team. Min of 5 yrs exp. in ad ind.TV exp. Pref’d-dig. exp. a +. Strong analytical skills w/mgmt or supervisory exp. Resume: [email protected] EOE/M/F/D/AAP (8/10)

JOB OPENING: RSRCH DIR/SPOTLIGHT/PITTSBURGH PA: Comcast Spotlight: 10+ yrs related rsrch exp; excellent written and oral comm. skills; provide leadership & direction for rsrch team of 3; learn more at www.comcast.com/careers/ (8/10)

JOB OPENING: DIGITAL SALES AE/NYC: small TV Net sales group, 2-5 years sales exp in internet/digital req’d , build/create sales strategies & proposals , young adult exp a + , some travel to Chicago & LA [email protected] (8/10)

JOB OPENING: PUBLICIST /Fuse/NY: Support consumer/trade publicity efforts to gen awareness of Fuse brand. Write, pitch, & execute public relations plans & events. Min 2-3 yrs media rel. exp. Rez to [email protected] “Pub” in subj (8/10)

JOB OPENING: SALES ASSISTANT/THE HOTEL NETWORKS/NYC: 1+ Y.R. Related Media Exp; Organized, Detail-Oriented, Media Math Skills, Word, Excel, PPT Proficient, College Degree Pref, Resumes to [email protected] (8/7)

JOB OPENING: SR. AE/DISNEY INTERACTIVE NY: MUST have 5+ yrs DIGITAL/ONLINE sales + exceed $5mm goals annually. Email: [email protected] (8/7)

JOB OPENING: FORMAT PRODUCER-TEMP/Stamford: CT PROJECT EMPLOYEE–TEMPORARY Format Producer, History Espanol, fluent read write Spanish. Stamford: https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=76587 (8/6)

JOB OPENING: AD SALES TRAINING DIRECTOR/Fox Cable Networks/NY: Develop targeted training classes, programs, curriculum for sales systems & business processes. Must have ad sales training/systems bkgrd. www.foxcareers.com, ref FNG20482 (8/6)

JOB OPENING: NTWRK DIG. CONTENT/SOCIAL MEDIA COORD/ ATL: Provide online content/soc ntwking support for on-air prog.Online content & mktg in TV req. Exp w/ MS Excel/Word req.Online content Mgt. sys & Drupal a + Res: [email protected] (8/6)

JOB OPENING: CNS-MANAGER, TRAFFIC/Orlando, FL: Overseas the daily operations of traffic dept/checks logs for errors & communicates w/ ntwrk control/5+ yrs cable traffic exp/detailed oriented www.ecentralmetrics.com/url/?u=7440381166-208 (8/5)

JOB OPENING: WEB DEVELOPER/Hallmark Channel/Studio City: 3 years web develop. & database management. See full posting and apply @ www.hallmarkchannel.com (8/5)

JOB OPENING: SALES COORDINATOR/TV Guide/ NY: Excel skills a +, Organized, Strong comm skills, Work w/AEs/Planners/Sales/Traffic/P&P Marketing. Weekly allocations, deal maintenance, daily comm w/agencies. [email protected] (8/5)

JOB OPENING: DISTRICT REP/ABC Affiliate Rels/LA: Daily client svcs/operational support to stations; enforce netwrk guidelines. Track/record clearances. Min 1 yr exp; must know TV ntwk/station roles. www.disneycareers.com #255704 (8/5)

JOB OPENING: DIGITAL SALES/Scripps Networks/AE/NY: 2+ yrs Digital Planning exp a must. Manage & grow accounts, new biz development, strong Excel & PP. Full details at www.scrippsnetworks.com & select req. #’s 1748, 1749 (8/5)

JOB OPENING: RSRCH MGR/NY: Lead client rsrch needs across all media. 4-7yrs exp media rsrch ind. ad agency. Exc in Nielsen, MRI &/or qual rsrch. Apply: www.mediacomusa.com Click on “careers (8/5)

JOB OPENING: RESEARCH DIRECTOR/Miami, FL/Discovery LATAM/USH: 6+ yrs LATAM Programming Research exp a must. Strategic leadership in dev of creative approaches to position & differentiate portfolio.  [email protected] (8/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: GRAPHIC DESIGN/Embassy Row Productions/NYC: intern who is fast and talented with Photoshop or related software. Must receive school credit. Starts early September. Email resume/portfolio to [email protected] (8/7)

FALL INTERNSHIP CREDITS ONLY: Rainbow AD SALES, MARKETING/Woodbury, NY: Unpaid, must be able to get College credit, 2 openings. See full posting and apply to www.cablevision.jobs req id 10523 (8/7)

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/NYC: Looking for bright, motivated for-credit interns working in Ad Sales/HR/ Talent/ Development/ Communications. Must be in SCHOOL. Start end of Sept. resume to [email protected] (8/5)

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/LA: Looking for bright, motivated interns working in Ad Sales/ Public Relations/ Production/ Communications. Must be in SCHOOL. Start end of Sept. resume to [email protected] (8/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]


SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (8/7)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (8/5)

SITUATION WANTED: PA /NY: Recent tufts grad w/ tv prod, admin. & publish. exper., strong writing skills, work ethic & enthusiasm seeks entry-level TV job; also makes delic. cookies & good at carrying heavy obj. [email protected] (8/5)

SITUATION WANTED:  NEED A BUDGET DONE?? LINE PROD 10+ yrs. exp- Freelance budget work in all formats including 3D. Accurate budgets, Reasonable rates, fast turnaround 30 days unlimited revisions: email [email protected] (8/4)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (8/4)

SITUATION WANTED:  Hard working, self-starter PRODUCTION MANAGER/NY: with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (8/4)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/4)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:  Wipe Out, Shaq vs. [p ]
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS: NCIS [r], NCIS: LA [r], The Good Wife  [r]
CW:  Plain Jane [r], 18 to Life [p ], 18 to Life
FOX: Hell’s Kitchen, MasterChef
ION: Without a Trace, Criminal Minds, Criminal Minds
NBC: Breakthrough with Tony Robbins, America’s Got Talent
PBS: Nova, Carrier, P.O.V.
TELE: El Clon; El Fantasma de Elena; Donde Esta Elisa?, La Diosa Coronada
UNIV: Hasta que el Dinero Nos Separe, Soy Tu Duena, Aqui y Ahora

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