Cynopsis: Sports
08/30/11

Good morning. It’s Tuesday, August 30, 2011, and this is your first early morning Sports briefing.

SiriusXM Radio, Learfield Sports and IMG College are entering a multi-year broadcasting agreement that will make live play-by-play broadcasts from 11 conferences available to SiriusXM subscribers around the country. The deal will allow the satellite radio company to showcase live college football and men’s basketball games from conferences that include the ACC, Big Ten, Big 12, Big East, Pac 12 and Army, as well as several mid-major conferences. In addition, SiriusXM will air select games from women’s basketball, baseball, hockey and other sports. SiriusXM College Sports Nation will slate weekly shows hosted by coaches from around the NCAA throughout their respective seasons. On opening week, SiriusXM will air 59 college football games beginning Sept. 1, featuring every team that is currently ranked in the Associated Press Top 25 poll.

On the air

Sunday night’s game between the Saints and Raiders delivered NBC with a win for the evening, drawing a 2.5/7 in the 18-49 demo according to Nielsen overnight tallies. That score, however, was affected by Hurricane Irene which preempted some local broadcasts and was down 14% compared to the previous week.

ESPN is bringing some hoops back to the schedule, with the company lining up coverage of the FIBA Americas Championship beginning today through Sept. 11 in Argentina and the FIBA European Basketball (EuroBasket) Championship from Aug. 31-Sept. 19 in Lithuania. ESPN2 will carry the semifinals and third place game of the FIBA Americas and both gold medal games from the EuroBasket and Americas. Games will also be shown on ESPN3.com.

The Spanish voice of the LA Dodgers, Jaime Jarrin, is echoing Vin Scully’s recent announcement and will return for at least one more season. Jarrin has worked with the team for the past 53 season.

Who needs the USOC? Although the USOC has stated that they will not make a play for the 2020 Summer Olympic Games, officials in Las Vegas sent a letter to the IOC stating that they intend to apply anyway. With bid applications due on Thursday, The letter, obtained by gamesbids.com, states that it is “intended to serve as the Vegas 2020 Bid Committee’s Application Letter to host the 2020 Summer Olympic Games.” Unfortunately, and city seeking to host must have the approval of the country’s Olympic committee.

BTN has tapped Hall of Fame sports broadcaster Keith Jackson and former Michigan football star Dhani Jones to host new network series this fall as part of the network’s “Football Fix” programming block, which includes new shows every weeknight beginning at 7p. Jones will host BTN LiveBIG, one of the network’s six new shows this fall. Jackson returns for a second season on BTN, this time to host Big Ten Icons, slated for Tuesdays at 8p. Other series on deck include Step Into My Office with Mike Hall, interactive show BTN Live, The Next Level, and Tailgate 48.

League sources have told reporters that the NBA has set Sept. 15 as the deadline for a new CBA before the league begins cancelling training camp and preseason games, according to Hoopsworld. Owners and players will reportedly sit down to try again to make some headway in a labor deal on Wednesday.

NFL Network is lining up Bill Belichick for the debut of the channel’s new series, A Football Life. Debuting on Sept. 15 at 9p, the series offers untold stories of football icons, with NFL Films wiring Belichick for the entire 2009 season and now showcasing the coach from the locker room to the field to his home. Part two will run the next week in the regularly scheduled timeslot of Thursday nights at 10p. Actor Josh Charles narrates the two-part documentary with upcoming episodes featuring names and archival footage ranging from Reggie White to Walter Payton to Kurt Warner.

ESPN’s College GameDay is set to feature a familiar face when the series hits Cowboys Stadium on Saturday for the Cowboys Classic matchup between No. 3 Oregon and No. 4 LSU. The series will feature Dallas Mavericks owner Mark Cuban as the guest picked for the day. Cuban previously appeared on the series in 2009. GameDay will broadcast live from 8a- 11a. 

ESPN2 is set to feature 11 hours of the 57th annual Mac Tools U.S. Nationals featuring the NHRA Full Throttle Drag Racing Series this weekend. Racing action starts on Sunday at 11a and will wrap on Monday.  Fans can also watch the entire day of eliminations for all classes live on ESPN3.com.

Asian sports channel One World Sports has signed an exclusive agreement with World Sport Group (WSG) to distribute Asian soccer qualification matches for next year’s London Olympics on a multi-media basis throughout North America. As part of the deal, OWS will offer live and same-day coverage from the Asian Football Confederation (AFC) Asian Qualifiers for both the men and women’s tournaments in English for select matches.

Sponsorship & Promotion

IMG has brought in UPS in a sponsorship deal designed to create a national marketing platform in collegiate athletics. With the agreement, UPS now becomes the official logistics, package-delivery and retail shipping service company for 68 schools. The deal will give UPS rights to a slew of marketing assets, channels and intellectual property to reach college sports fans, game day activation at 250 college venues.

NASCAR is heading to school, beefing up its college presence via NASCAR U CREW, that will feature NASCAR brand ambassadors at universities hosting events, including viewing parties and trips to their local tracks. The program is designed to engage college students by establishing NASCAR events around the campus as well as at the track. The program will be integrated into the college lifestyle of 12 colleges and universities in the 10 Chase markets this fall.

The BBC is going big, announcing that the broadcast company will utilize “Super Hi Vision” on giant 50ft screens at the London Olympics next year. Japanese public service broadcaster NHK is teaming up with the BBC to showcase the new technology, which reportedly has picture quality that is 16 times better than HD. The televisions will be positioned in Bradford, England; Glasgow, Scotland; and in London.

Digital Fields

UFC fans will have the chance to get their favorite fighter on the cover of THQ’s upcoming video game UFC Undisputed 3. As part of the promotion, fans who vote on the promotion’s website will have the chance to win tickets, flight, and a hotel room in Las Vegas to see UFC 137. The promotion will run through Sept. 30th.

The Main Event

Primetime at the US Open: Opening Round airing 7-11p on ESPN2

ON THIS DAY in 1990: Ken Griffey & Ken Griffey Jr. become the first father/son tandem to play on the same team and both single in the first inning for the Mariners.

Answer to Yesterday’s Sports Trivia Question:  Who wore the only number to have been officially retired by the Washington Redskins? Sammy Baugh with #33 is the only number that is officially retired (so far) by the team. Kudos: Don Wollman – Big Brother/LA; Brody Eldridge – Fox Networks Group/LA; Andrew Hilton – KPMR Univision, KTSB Telefutura/ Santa Barbara

In The Know:  The Mariners are one of two MLB franchises to have never played in the World Series. What is the other team?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
 Chris Pursell for Cyn opsis | Sports
08.30.11

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