JOB OF THE WEEK

---

 

 

---

Cynopsis: Classified Advantage
08/28/12

Good morning.  It’s Tuesday, August 28, 2012, and this is your weekly issue of Cynopsis: Classified Advantage!

When Life Serves You Lemons…

Exactly a year ago, one of my best friends received an offer from a company he has worked at for 13 years. Take a drastic cut in pay or be let go. He chose the former.

After a year, we talked about the changes this decision has made in his life, and surprisingly, most have been good.

Instead of spending money at fine restaurants, he and his wife cook special meals together and eat by candlelight at home.

Instead of his kids spending time in their rooms watching TV or on the computer, they spend the majority of the time in the living room, watching the one tv he now owns, as a family. Every Friday night is either game night or movie night.

He rides his bike to work more often than not, and as a result, he has lost 22 pounds.

He packs his lunch, which is almost always more nutritious than what he was eating before and certainly less expensive.

His family spends time hiking, camping and going to parks rather than the cineplex or the arcade.

The whole family has been reading more and they were very surprised to find out that their local library also has quite the selection of DVDs.

Instead of going out to bars with friends, he invites them over for wine and dinner. He said that they actually had better conversations since they didn’t have to scream over loud music.

They grow their own vegetables, and I can attest, they are more delicious than anything I can get at the market.

I asked him if it’s all good, he said no. He worries about the mortgage payments and college tuition for his sons. However, he said the monthly bills are more manageable now that they have changed their lifestyle.

So when I asked him what the biggest difference was since his salary got reduced, he said he was happier.

We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected].

---

A CYNOPSIS MESSAGE

---

 

---

I was in touch recently with Heidi Dangelmaier, a thought leader in marketing to young women. She posits that in the technology field (and aren’t all media and communications in the technology field today?), “whoever sounds confident scores, the classic power tiers don’t matter – the formal protocols of who owns the idea don’t matter. In the end the real winner is about who knows the market… “

And then there is Woody Allen, who said eighty percent of success is showing up.

So putting this wisdom together, we have a plan for total success! Show up, know the market and sound confident. This is actually a very fine plan – it’s what you need to be doing as you build your career.

The showing up part means making contact. Brian Stelter, TV and web writer for the New York Times, told a PR pro who was trying to reach him, “Keep emailing me. I may not reply, but keep emailing me until I do. It’s not rudeness it’s persistence.” His NYT colleague David Carr qualifies this idea “Email is the way to get through, but provide an idea in your emails. Perhaps develop the idea over time. Gentle steady pressure by email can be effective.”

So making contact may require some effort. But after all, when you actually have the attention, not just in their inbox but in their heads, you will then be 80% of the way to success (per W. Allen).

Then you have to know the market. This means you have been doing your homework. Know the firms and the people. Know the projections and the innovations – and understanding enough to have an opinion about what is likely to gain traction, what is likely just a sideshow and so on. You need an analytical grasp of the ecosystem you work in.

The last part is the confidence part. This means that you have to know what you think and believe in it. You have to control the dialog. Know what you have to offer and be convinced that you can make a difference. Don’t be the know-it-all who is right about everything, (because who could be right about everything?) but focus deeply on certain things that you know well and can talk about interestingly and powerfully. This includes successes you have achieved that you can discourse on, as well as your opinions about where things are headed and how you will be able to rack up more successes in the future. Specific instances that you thoroughly understand and can discuss clearly will give you the platform to sound confident. And having them ready to go will make you feel confident.

So this is pretty straightforward, no? You can do all that, I am confident!

Michael Pollock is President of Pollock Spark (www.pollockspark.com). He is an Executive Coach and Consultant to Creative and Media professionals. He works with people in film, TV, journalism, advertising, design, marketing, music and the Internet, bringing them the experience, techniques and inspiration to take their businesses and careers to new levels of success.

Typically, how long into the interview does the interviewer decided my fate? Is it within the first few moments and the rest of the interview is just for show?

Interviewers are just people – so the range is vast. You should treat every moment as the critical moment. Certainly the first impression is super-important. It is possible that the interviewer could be spinning out the time out of politeness – but you should act as if it is all totally serious. It may just be that their affect is low – you don’t want to misinterpret the signals.  It is possible that the job is yours to lose  so keep on delivering. Yes, you want to be responsive to their cues – but stay on the upside just in case.

I am 46 years old and just interviewed with a company by a man in his mid twenties. Instead of a hand shake he “fist bumped” me and continuously referred to me as “Dude.” I didn’t say anything to him about this, but should I have, and should I speak to his superior about this or is it okay?

No you don’t speak to his superior about this. He can talk to you any way he chooses as long as he doesn’t break any employment laws. It may be that he is testing you with this. What is the right way to respond? I can’t answer that without knowing you – but try not to be thrown off.

It does not mean you have to call him dude. You should stay yourself. But if you are being interviewed by a twenty-something, that means that should you get the gig you are going to have to be comfortable around that generation and its behavioral norms. If you are already feeling awkward, then perhaps you should consider that this environment is not a good fit for you.

Michael Pollock is President of Pollock Spark (www.pollockspark.com). He is an Executive Coach and Consultant to Creative and Media professionals.

---

A CYNOPSIS MESSAGE

---

 

1. Fast & efficient personalized service

2. Editions are free for subscribers

3. 150,000+ subscribers reached daily

---

 

JOB OPENING: SENIOR DIRECTOR, AD SALES PRICING/NBC/NY: Oversee Ad Sales forecasting & analysis for Telemundo Group including ownership of pricing, efficiency trends, assumptions & variances. 7+ yrs exp. w/financial mgmt req. Apply www.nbcunicareers.com, #6577 (9/1)

JOB OPENING: NAT PARTNERSHIP SALES MRG/ORLANDO MAGIC/ORL: 7 + yrs of sponsorship sales exp in radio, media and broadcast sales req. Create rev related to Corp Ptn prog for Orl Magic through relationships w/nat accts, sports & media agencies. Apply at www.orlandomagiccareers.com (9/1)

JOB OPENING: SR. ART DIRECTOR/A+E Networks/NY: Manage conceptual, strategic & design concepts from ideation to final product. Full Info/Apply: www.aenetworks.com/career.html (9/1)

JOB OPENING: COORDINATOR/PROG & PROMO SCHEDULING/Crown Media/Studio City: Key program & on-air promo support to the program and acquisitions team. More info & apply: http://www.hallmarkchannel.com/jobs (9/1)

JOB OPENING: CREATIVE DIR./Nickelodeon/NY: 5/yrs exp.in Creatv. Leadership/On-air Promos/Resp. for creative mngmt, implementing creative Stgy, execution & evaluation of effectiveness/results.EOE/M/F/D/AAP apply www.viacomcareers.com (9/1)

JOB OPENING: MGR, ACCOUNTING/Fox Sports Group/LA: Oversee G/L, monthly close, fixed assets, acct reconciliation & staff. CPA/MBA preferred, 5+ yrs. exp. http://bit.ly/SsLk8S (9/1)

JOB OPENING: CREATIVE SHOW RUNNERS, STORY PRODUCERS, ASSOCIATE PRODUCERS, EDITORS & VIDEOGRAPHERS/Orion Entertainment/Any Location: For reality prod company. Bcast tv exp in the genre required. Send resume/reel and rates to [email protected]. (9/1)

JOB OPENING: ACCT MGR/Digital Media/HealthiNation/NY: Onboard, implement, & facilitate success of projects, partnerships, products, and initiatives. 3-5 years digital proj mngmnt or dig ad ops. Apply: [email protected] (9/1)

JOB OPENING: DIR, DISTRIBUTION WEST/CENTRAL/Olympusat: 2 openings, manage sales/marketing with region/division cable ops-30%+ travel-7-10 yrs exp w/existing op relationships-loc TBD. Send resume to [email protected] (9/1)

JOB OPENING: AD SALES MRKTG COORD’S/TRAVEL CHANNEL & FOOD NETWORK/NYC: 1-3 yrs exp; Detail oriented, creative thinking, knowledge of media/cable/creative process. scrippsnetworksinteractive.com – Req 3270 Travel / 3281 Food (9/1)

JOB OPENING: MANAGER TECHNOLOGY/Pac-12/DNVR, C0: Oversight/mgmt of key vendor relationship. Broad/TV on-air op exper @ mgmt level. http://hire.jobvite.com/CompanyJobs/Careers.aspx?c=qnc9Vfwn&v=1&page=Job%20Description&j=oX5IWfwq (8/31)

JOB OPENING: BITS OPERATOR/Pac-12/SF: Work Orders, Troubleshooting, monitor feeds, Dalet. Nights/Weekends. http://hire.jobvite.com/CompanyJobs/Careers.aspx?c=qnc9Vfwn&v=1&page=Job%20Description&j=oM7sWfw1 (8/31)

JOB OPENING: MANAGER, SCHEDULING/A+E Networks/NY: Develop and implement strategy for A&E/BIO/CI dig platforms. Full Info/Apply: www.aenetworks.com/career.html (8/31)

JOB OPENING: DIRECTOR, SALES STRATEGY AND DEVELOPMENT-LATIN AMERICA/NBCUinversal/Miami, FL: Please visit www.nbcunicareers.com job#6568BR (8/31)

JOB OPENING: DIGITAL SALES MGR/OWN: Oprah Winfrey Network/NYC: 5 yrs exp in Ad Sales, xlnt biz dev/client & agency mgmt skills, great team player. Apply at: http://careers.own.tv/ (8/31)

JOB OPENING: ASSET COORDINATOR/Scholastic Media/NYC: For new video streaming service. Must be motivated, enthusiastic individual w exp in digital publishing. www.scholastic.com/careers NY9020 (8/30)

JOB OPENING: SOFTWARE/HARDWARE PROJECT MANAGER/Scholastic Media/NYC: For new video streaming service. Manage porting of complex software application (iPhone, iPad, and Android devices). www.scholastic.com/careers NY8462 (8/30)

JOB OPENING: QA TEST LEAD/Scholastic Media/NYC: For new video streaming service. Proactive, detail oriented individual. Strong growth potential for the right candidate. www.scholastic.com/careers A0200007 (8/30)

JOB OPENING: FRONT END DEVELOPER/Scholastic Media/NYC: For new video streaming service. Front end development and maintenance. UI, HTML/CSS dev exp and quick read needed. www.scholastic.com/careers NY9021 (8/30)

JOB OPENING: VP, PROGRAM STRATEGY/CMT/Nashville. 10+ yrs exp. in TV prog/sched; Min 2 yrs @ Dir level and above; Min 5 yrs exp managing a team. Prog research bckgd desired. B.A req. EOE/M/F/D/AAP apply www.viacomcareers.com (8/30)

JOB OPENING: DIR RESPONSE ACCT EXEC/ROVI/NYC: Leverage relationships with Direct Response (DR) clients & agencies to create new accts. 3-5 years of Media (TV, Cable, Digital, etc) More info/resume to: click here (8/30)

JOB OPENING: VP DEVELOPMENT & CURRENT PROGRAMMING/NBC UNIVERSAL/LA: Develop new series for Universal Cable Productions and oversee day-to-day on current series. Min. 4 yrs in TV development. Apply: nbcunicareers.com (6772BR)(8/30)

JOB OPENING: ACCOUNT EXECUTIVE/ION MEDIA NETWORKS/NY: National Sales , 5+ yrs TV exp, Proven track record of increasing revenue. Strong client/agency relationships, team player. Apply at [email protected] EOE (8/30)

JOB OPENING: ASSOCIATE MARKETING MANAGER/Scholastic Media/NY: 3 yrs marketing experience in children’s publishing or licensing. Detailed, strong writing skills, www.scholastic.com/careers, requisition NY9262 (8/29)

JOB OPENING: MARKETING MGR/THE PROMOTIONAL EDGE/LA: Create breakthrough promotions. Develop/Research/Analyze social media campaigns. Good w/social media, 5 yrs exp, BA in Comm/PR/Media. Resume to: [email protected]. (8/28)

JOB OPENING: NBC Universal is hiring for an EXECUTIVE ASSISTANT, EVP, BUSINESS OPERATIONS/NBC Entertainment. For more info please visit www.nbunicareers.com job#6653BR (8/25)

JOB OPENING: DIR PRICING&PLANNING/TVG/NY: Dir & ctrl Ad Sale price/plan. Mng invtry, anlyz price/approvl/liablty, card dvlpmt, budgt, sales rprts. BA/BS, 5yr Price/Plan/Ad Sales req’d. Dealmaker, VCI exp pref’d [email protected] (8/25)

JOB OPENING: AD SALES MRKTG COORD’S/TRAVEL CHANNEL & FOOD NETWORK/NYC: 1-3 yrs exp; Detail oriented, creative thinking, knowledge of media/cable/creative process. scrippsnetworksinteractive.com – Req 3270 Travel / 3281 Food (8/25)

JOB OPENING: DIG RSRCHANALYST/A+E NETWORKS/NY: Utilize synd resources (Nielsen Online, comScore) to address ad sales rsrch req’s; compile/analyze data for reports; 1-2 yrs dig media exp; More info/apply: www.aenetworks.com/careers (8/25)

JOB OPENING: DIR, MARKETING & OAP for Fox Sports West: Will manage all on-air/off-channel marketing, budget & coordinate on-air and off-air promotional activities with partners and teams. 5-7 yrs exp. http://bit.ly/TFMe1e (8/24)

JOB OPENING: DIR, NATIONAL ACCOUNTS for Fox: Responsible for the mngmt of various national MVPD accounts, advises Distribution team on contractual compliance/ legal matters related to accounts. JD or MBA req. http://bit.ly/PpAUac (8/24)

JOB OPENING: SR MGR VOD PROG/iN DEMAND/NYC: Create/approve schedules. Negotiate/acquire movie & TV product. Secure content suppliers. Bachelor’s + 5 yrs exp in movies/TV/cable/entertainment. Apply: [email protected] (8/24)

JOB OPENING: PRICING & INVENTORY MGR/Discovery/MIA: Create, track & analyze pricing models to help competitively maximize inventory & revenue; exp in extensive analytics modeling; http://careers.discovery.com/ #6387 (8/24)

JOB OPENING: DIGITAL AE/Established company/NYC: Need Digital AE with 2-5 years successful exp selling Brand/Display to major NY Digital Agency groups, excellent base + commission package. send resume to: [email protected] (8/23)

JOB OPENING: VP SALES/East/Midwest: Lead territory, build team, drive results. Deep exp. in DOOH, passion for health/fitness. Resumes: [email protected] (8/23)

JOB OPENING: CREATIVE DIR/AMC/NYC: Resp for AMC On-Air Promo creative. Oversee team of Writer/Prods, Editors resp for series launch & sustain, movies, stunts & image promotion. Strong writing/prod/mngmnt skills. Res: bit.ly/NyvlBA (8/22)

JOB OPENING: DIR OF LITERACY/ePals Dir. Of Literacy Ch/IL: Resp for literacy content/community for ePals.com. 5-7 yrs K-12 exp req’d; exp w/online learning & mng online communities desired. Res to: [email protected] (8/22)

JOB OPENING: Sr WRITER/PROD/History/NY: Write & produce high concept, on brand, on-air promo spots. 5+ yrs TV promo, mktg, production exp in a media environment. Apply: www.aenetworks.com/career.html (8/22)

JOB OPENING: RIGHTS & CLEARANCES ADMIN/WE/NYC: min 2 yrs R&C exp., ability to review & analyze contractual language & identify R&C issues. Resumes to: [email protected] (8/22)

JOB OPENING:  SALES ASSISTANT/American Target Network/NYC: Develop Sales prop, work w/agency buyers, 3 yrs+ exp in TV, must be very organized, media math, Nielson, excel & writing skills a must. Apply: [email protected] (8/22)

JOB OPENING: VP, DIGITAL SALES & MKTG/AMC/NYC: Acct mgmnt of digital dist & licensing across all AMCN nets.Central contact for all AMCN digital partners, accountable for digital revenue. Submit res http://tinyurl.com/dx2n7s8 (8/21)

JOB OPENING: DIR COMM/Discovery/MD: dvlps comm strategy & oversees PR/program publicity/Public Affairs outreach for ID and Military Channel; 8+yrs hands on media exp http://careers.discovery.com/ #6337 (8/21)

JOB OPENING: DAYTIME TALK PRODUCER/New York: Producer needed immediately for nationally syndicated daytime talk show. MUST have prior conflict booking experience. Resume: [email protected] (8/21)

OTHER INDUSTRY JOBS OF INTEREST…

proactively ensures issues, successes and key insights are being escalated and reported in a timely manner throughout a client campaign or program
Senior Manager, Social Media   11464
Razorfish
NYC NY
http://www.razorfish.com/#/careers/

oversee Discovery Digital Media’s product teams for web, mobile and video platforms and will be responsible for key technology and infrastructure decisions, including design and development of all digital assets
SVP – Product and Development   6424
Discovery Communications
NYC NY
https://careers-discovery.icims.com/jobs/6424/svp—product-and-development/job

develop and execute spend category strategies to drive cost savings and efficiencies
Director, Strategic Sourcing   12450BR
CBS Corporation
NYC  NY
http://diversity.cbscorporation.com/careers.php

supports brand development, inventory management and sales planning to deliver action plans for the development of a diverse retailer and brand base
Director Brand Management & Sales Planning
BBC America
NYC NY
http://www.bbcamerica.com/jobs/

establishes, executes, and manages marketing programs designed to increase the sell-in and sell-thru of BBC Consumer Products
Sr. Director Retail Development
BBC America
NYC NY
http://www.bbcamerica.com/jobs/

responsible for all client service engineering efforts and delivery within the New York office, and is the resident subject matter expert on presentation layer technologies
Director, Presentation Engineering
Organic
NYC NY
http://tbe.taleo.net/NA6/ats/careers/requisition.jsp?org=ORGANIC&cws=1&rid=5418

leads the Organization Effectiveness team supporting business focused people initiatives across divisions and Viacom
VP, Organizational Effectiveness   4599
Viacom
NYC NY
http://www.viacom.com/careers/pages/default.aspx

accountability for decision making under the complex framework of US GAAP and the rules and regulations of the SEC and supervisory responsibility for a department of approximately 9 persons covering a diverse set of responsibilities
VP, Deputy Controller   4537
Viacom
NYC NY
http://www.viacom.com/careers/pages/default.aspx

responsible for the successful play out of 12 channels consisting of 27 total feeds, 11 HD, 11 SD and 5 Delay Feeds
VP-Broadcast & Post Production Ops   6396
Discovery Communications
Silver Springs MD
https://careers-discovery.icims.com/jobs/6396/vp-broadcast-%2526-post-production-ops/job

be involved in all areas of the business and will have a close relationship with the operating units and possess keen insights into the business
VP, Financial Planning & Analysis   188
BET Networks
Washington DC
http://betcareers.viacom.com/index.html

responsible for leading the User Experience team, including Information Architects, Content Strategists and User Researchers, and working collaboratively with Creative, Technology and Strategy to create compelling, insight-driven web-based experiences
Experience Director   11682
Razorfish
Chicago IL
http://www.razorfish.com/#/careers/

own marketing strategy and execution to secure and maintain position as the most recognizable and highly regarded mobile CRM provider in the industry
VP of Marketing
Vibes
Chicago IL
http://www.vibes.com/careers

provide guidance and effective leadership to a team of developers in an innovative and fast-paced environment
Technology Lead, Mobile Solutions Group
Vibes
Chicago IL
http://www.vibes.com/careers

responsible for the development, implementation and ongoing management of Dotomi’s Personalization Platform
Vice President Platform Management   1542
Dotomi
Chicago IL
http://www.dotomi.com/careers/

development/support of custom, client-facing analytics as well as business intelligence efforts
Senior Analytics Developer
Dotomi
Chicago IL
http://www.dotomi.com/careers/

responsible for managing programs and/or multiple projects within the Disney Technology Solutions and Services portfolio for Central Engineering and Technical Operations
Senior Program Manager   61470BR
Walt Disney Corporation
Seattle WA
http://corporate.disney.go.com/careers/who.html

manage the contract administration department for Free TV
Senior Paralegal International Distribution Free TV   FFE000105
Fox Networks
Los Angeles CA
http://www.foxcareers.com/#/home

responsible for formulating the brand’s long-term strategy and developing and executing marketing plans
Sr. Manager, Marketing   FFE0000984
Fox Networks
Los Angeles CA
http://www.foxcareers.com/#/home

be an integrative, highly collaborative leader for our seasoned recruiting team
Director, Talent Management
Hulu
Los Angeles CA
http://www.hulu.com/jobs/category

act as the primary HR partner for the West Coast based Original Programming and Ad Sales function
Director Human Resources   191
BET Networks
Los Angeles CA
http://betcareers.viacom.com/index.html

develop new series for the studio, as well as oversee the day to day on current series
VP, Development and Current Programming   6772BR
NBC Universal
Universal City CA
http://www.nbcunicareers.com/ 

provide technical leadership to both technical staff and onshore/offshore GDC resources
Senior Development Lead   5733BR
NBC Universal
Universal City CA
http://www.nbcunicareers.com/ 

direct and control the quality assurance function, including software engineering, quality assurance and testing of Mobile and Live Operations projects
Director, Mobile QA and Live Operations   61466BR
Walt Disney Corporation
Glendale CA
http://corporate.disney.go.com/careers/who.html

be an integral member of the Content Planning and Analysis team and be responsible for providing support and analysis across the breadth of work provided by the team
Senior Financial Analyst – Content Planning & Analysis
Netflix
Beverly Hills CA
http://jobs.netflix.com/jobs.html

responsible for partnering with assigned client organizations and Human Resources team(s) to ensure strategies and initiatives are met
HR Leader
Comcast
Livermore CA
www.comcast.com/careers/

Full-service television production company, Gurney Productions hired two industry veterans for its team, Brandon Killion as VP/Production and Hubert Smith as VP/Business and Legal Affairs.   In his new position, Brandon will manage Gurney’s current slate which encompasses Auction Hunters, American Guns, Haunted Collector, American Digger and Duck Dynasty.  Hubert will manage Gurney’s production legal team and share in the daily management of corporate tasks. 

Courtney White was tapped as VP/Program Development and Production for HGTV and DIY Network.  Courtney is charged with expanding the program development efforts for both networks.  She reports to Freddy James, SVP/Program Development and Production in New York.

D S Simon Productions elevated Sarah Passarelli Katz to Director/Sales where she will oversee the company’s sales team in Washington, DC, Chicago, Los Angles and other markets in addition to the in-house sales executives.  Sarah will be working with CEO Doug Simon and SVP Eric Wright to drive the firm’s growth plans.  In addition, D S Simon Productions promoted Jovanna David to Director/SouthWest Operations.  The company is opening a new office in Houston for the BroadcastPR and PRketing firm and Jovanna, who is a native Houstonian, will lead the expansion to this new market.

Peter Rice, Chairman/CEO, Fox Networks Group announced Kevin Reilly was elevated to Chairman/Entertainment for Fox Broadcasting Company (FOX).  In his new position, Kevin will supervise all programming, scheduling, marketing, research, digital and business affairs on behalf of the network. 

Effective immediately, Univision News, a division of Univision Communications Inc. named Keith Summa as VP/News Partnerships.  Keith will work with journalists in both Univision News and within the Univision/ABC joint venture to support and expand reporting in both entities.  Keith will also be Univision News’ liaison with ABC News in the joint venture to work with and develop additional journalism partnerships.  Keith will be based in New York and report to Isaac Lee, President, Univision News.  Prior to this appointment, Keith served as head of the CBS News Investigative Unit since 2007.

Island Def Jam Music Group (IDJMG) bolstered its media and artist relations team by promoting Melissa Victor to VP/Media and Artist Relations.  Based in New York, Melissa will manage media, publicity and artist relations efforts for the artists on IDJMG’s roster.  Melissa will continue to report to Laura Swanson, EVP/Media and Artist Relations.

John Pascarella was promoted to Co-Executive Producer of NBCUniversal Domestic TV Distribution’s Maury.  For the last second seasons, John has served as Supervising Producer on Maury and in his new role he will continue to oversee the creative and administrative duties of the daily production.  He reports to Paul Faulhaber, Executive Producer of Maury.

Bounce TV tapped Billy Hall in the newly-minted role as EVP/Programming and Production where he will supervise all scheduling, program planning, acquisitions, operations and original production for the network.  In his new role, Billy reports to Jonathan Katz, Bounce TV’s COO.  Billy joins Bounce TV from Turner Entertainment Networks, Inc.

Telepictures Productions upped David McGuire to EVP/Current Programming.  In his new role, David will continue to manage all facets of programming for Telepictures’ current slate of shows that include The Ellen DeGeneres Show, TMZ, Judge Mathis and The People’s Court as well as the new interactive game show, Let’s Ask America debuting on Scripps stations this fall.  David is also involved with creating brand extensions and works with the development team to identify new talent and platforms among other duties. He continues to report to Hilary Estey McLoughlin, President. 

Shine America moved Chris Culvenor into the new role as SVP/Development.  Chris has been with Shine America’s sister company Shine Australia and now at the Los Angeles-based office will oversee daily unscripted development while reporting to Shine America President Eden Gaha.  Furthermore, Christie McConnell joined Shine America as VP/Development.  Christie joins from Stephen David Entertainment where she was VP/Development since 2010. 

Former FUEL TV executive, Lorey Zlotnick was named SVP/Marketing at Outdoor Channel.  Lorey will head and execute all marketing and branding efforts on behalf of the network and its multiplatform assets.  Based in Los Angeles, Lorey will report to Tom Hornish, President/CEO.

David Schaefer, formerly with Discovery Communications, will head to Golf Channel in the newly-created role as VP/Communications.  David will oversee the network’s communications team working closely with Dan Higgins and Jeremy Friedman.  He will report to Golf Channel President Mike McCarley and be located at the network’s studios in Orlando.

After more than 25 years with ABC News, Senior Executive Producer Jon Banner will be departing the network and the news business.  Jon will join PepsiCo’s Global Communications Team as SVP/Global Strategy and Planning.  Jon has been involved with ABC News’ World News and This Week and succeeding him will be Senior Executive Producer Marc Burstein who will lead the network’s political coverage as well as Special Events until a new Executive Producer is named.

National Geographic Channel (NGC) promoted Michael Mavretic to Senior Director/Global Development, reporting to Kevin Mohs, VP/Production and Development. NGC in addition advanced Emily Cooper to Director/Ad Sales Marketing and Product Integration, reporting to Josh King, VP/Ad Sales Marketing.

GroupM North America named Ari Bluman in the new position as Chief Digital Investment Officer.  Ari joins GroupM from Real Media Group, a business unit of 24/7 Media where he was President since 2008.  In his new position he will head North American business development, ad operations, sales and client services.   GroupM and 24/7 are both part of WPP.  Ari will report to GroupM Chief Investment officer Rino Scanzoni.

Bravo Media elevated Aimee Viles to SVP/Emerging Media.  She will continue to head the Emerging Media department encompassing mobile apps, interactive TV, gaming and other emerging media efforts.  Aimee reports to Lisa Hsia, EVP/Digital for Bravo.

Red Bee Media appointed Patrick Tillieux as CEO and a member of the Board of Directors.  In his new role, Patrick will have oversight on the direction of Red Bee Media’s business and strategic goals worldwide and will manage more than 1,500 employees in the UK, France, Spain, Germany and Australia.  Based in London, Patrick will report to Michael Cook, Chairman of the Board at Red Bee Media.

Effective immediately, Lindsay Pattison takes on a new position at media services agency, Maxus as global Chief Strategy Officer.  Since 2009, Lindsay has been CEO of the agency’s UK operations in London and will continue in this role while taking on her new global duties. 

Expanding into Southern California, DKC Public Relations, Marketing & Government Affairs added Melisa Gotto as VP to head the agency’s Los Angeles office.  Before this appointment, Melisa was with Entertainment Content, a division of Bender|Helper Impact as VP.

Later — John
John Cox for Cynopsis: Classified Advantage
[email protected]
08.28.12

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012