Cynopsis: Kids!
8/28/07
Good morning. It’s Tuesday, August 28, 2007 and this is your first early morning briefing.
ION Media Networks’ qubo and ION Life digital networks joins the effort to combat childhood obesity, by reaching out to kids and parents with healthy eating and lifestyle messaging, through advertising and media initiatives.
- qubo’s will support its healthy eating and physical activity efforts by not airing ads featuring unhealthy food/beverages, working with advertisers/marketers to encourage kids to make healthy choices, and incorporating messaging into the storylines of episodes of its original series. Additionally, qubo will underscore the initiative through new on-air packaging, a public service campaign and in a special area on qubo.com that will include a section for parents, as well as in its 3-hour branded block on ION Television.
- ION Life network will provide dedicated program time focused on the diet, nutrition and fitness needs of kids and families. Programming will include programs such as the parent-targeted Kids Healthworks and Growing up Hispanic, as well as continuing to offer a weekly, hour-long branded program on ION Television.
NEW PRODUCTION & DEVELOPMENT
The movie rights to Midway Games’ classic arcade game, Joust (rated T for Teens) have been optioned by CP Productions, according to GameDaily.biz. Midway Games has a first look deal with CP Productions. Recently founded by Christine Peters (Area 51, How to Lose a Guy in 10 Days) and Michael Cerenzie (Blackout), CP Productions plans to adapt a range of video games for the big screen.
MORE KIDS STUFF
Virgin Comics is set to bring back the 1950s sci-fi super hero Dan Dare in a new comic book series, which will be published monthly from November 2007. The new comic book series will be penned by renowned comic author, Garth Ennis, who describes Dan Dare as, “the quintessential British hero. He’s our captain America, our Superman, our Batman, he’s all of them rolled into one.” Given that Virgin founder and Chairman, Sir Richard Branson is a major fan of Dan Dare, it shouldn’t be a surprise that Virgin, according to Variety, has also picked up the movie, TV and video game rights to the property. Created by Frank Hampson, Dan Dare made his first appearance in Eagle comic magazine in 1950, in Dan Dare: Pilot of the Future. Over the years Dan Dare has been the basis for a CGI animated TV series, radio shows, computer games, several comic series.
Canada’s 9 Story Entertainment, an animation production/distribution studio, heads to MIPCOM Jr. this October with its new action-comedy series Bash Boys. Targeted to Kids/Tweens 8-12, Bash Boys revolves around a 13-yr-old boy who discovers that he is a dad, to a 16-yr-old from the future. 9 Story will also be showcasing its animated series Futz! (26×3), a co-production with Teletoon, and the 2D animated series Best Ed (52×11).
Disney Channel will strip its preschool series My friends Tigger & Pooh beginning Tuesday, September 4, 2007. The animated series will run daily on Playhouse Disney weekdays at 8a and weekends at 8a and 8:30a.
In other Playhouse Disney news, the network will launch a new animated short-form series, Happy Monster Band (10×4 min) on October 1, 2007 (at about 8:25a). Happy Monster Band revolves around four little monsters and their desire to be pop music stars. Beginning October 12, preschool viewers and their caregivers are invited to go online and vote for their favorite songs. The top five of the band’s songs will be revealed on-air in the special Halloween Happy Monster Band Top Five Countdown. Happy Monster Band is a Kickstart production in association with Disney Channel.
Sci Fi Channel will premiere the 2-hour movie Battlestar Galactica: Razor on November 24, 2007. The movie’s TV debut will be followed 10 days later, on December 4, with the release of Battlestar Galactica: Razor Unrated Extended Edition on DVD from Universal Studios Home Entertainment. But before that, it is fans that will determine what the DVD packaging will be. Beginning today through September 7, 2007, fans can go online ( www.scifi.com/battlestar ) where they can view the three packaging options and the place their vote. The final selection will be posted on the site on September 14. In addition, Universal Studios Home Entertainment will also release the Sci-Fi Channel mini-series and first season of Battlestar Galactica on HD DVD on December 4.
NCircle Entertainment will release two Horseland DVD titles, Friends First … Win or Lose and Taking the Heat, in the US and Canada today. The animated series is produced by DIC Entertainment, and will continue to air Saturday mornings, this year as part of KEWLopolis block on CBS.
STONE SOUP
The majority of Teens 13-17 say they see new movies within the first two weeks, with 27% reporting they go opening weekend and 44% going in the first two weeks, according to Teen Topix, a new survey from researchers Online Testing Exchange (OTX), conducted in conjunction with eCRUSH, the teen social networking site. And advertisers take note, of the 750 US teens surveyed, 61% say they learn about the latest movies via TV ads, 46% from in-theater movie trailers. As for getting this information online teens report getting current movie release information internet ads (29%), and from websites including entertainment (15%), social networking (15%), video sharing (13%), and movie ticket sites (8%). Buzz about a movie is also a factor for the teens surveyed, many get information that way, and 70% of teens reporting that buzz makes them want to go and see a movie. What actually gets teens 13-17 to get up and go to the movies? The genre was top on the list (77%), and other factors such as the storyline or plot (71%), the stars (67%), and the special effects (66%).
EXECUTIVE MOVES
Tracy Katsky joins Nickelodeon in the newly created position of SVP/Development and Original Programming. She will be responsible for live-action and animated development for Nickelodeon and Nick at Nite, as well as live action current series productions on the West Coast. Katsky will report to Marjorie Cohn, EVP/Development and Original Programming. Most recently, Katsky was SVP/Development for HBO Independent Productions. Previously she was SVP/Comedy for Fox Broadcasting Co. and SVP/Regency Television among others.
RATINGS
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, August 22, 2007, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1225; K6-11 894; TWEENS 9-14 710
NICKELODEON: K2-11 1090; K6-11 635; TWEENS 9-14 458
CARTOON NETWORK: K2-11 690; K6-11 457; TWEENS 9-14 287
TOON DISNEY: K2-11 149; K6-11 84; TWEENS 9-14 53
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, August 23, 2007, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1375; K6-11 1001; TWEENS 9-14 859
NICKELODEON: K2-11 1078; K6-11 569; TWEENS 9-14 421
CARTOON NETWORK: K2-11 629; K6-11 460; TWEENS 9-14 331
TOON DISNEY: K2-11 193; K6-11 99; TWEENS 9-14 63
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia Question: What cartoon characters were created when Professor Utonium accidentally added “Chemical X” to a concoction that also included sugar, spice, and everything nice? POWERPUFF GIRLS Kudos to: Stacey Cusack-Bender/Helper Impact/NY; Jeanne Perry-The Wildflower Group LLC/NY; Jeremy Rosenberg-iDeutsch/NY; Tanya Ortiz-Nickelodeon/Brooklyn; Robin Winslett-GJR Entertainment LLC/Alvin, TX; David McDermott/Venice, CA; Tammi Denbow-Fox/LA; Cindy Elfenbein-Sony Pictures Entertainment/Culver City, CA; Kerri Huyck-KIDK/Idaho Falls, ID; Kristen McGregor/Toronto; Brenda Nietupski-Corus Entertainment/Toronto; Sophie Roy-Spectra Animation/Montreal; Tristan Homer-9 Story Entertainment/Toronto
Today’s Trivia Question: What were the names of the two children Mr. Magoo often babysat? (Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
08.28.07
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