Tuesday, August 27th, 2013


((((oxygen)))) live out loud

She’s the Boss
Women comprised 51.5% of management, professional and related positions in 2012
and they only represent 46.9% of the labor force! (source)

Greater responsibility>more money>more spending power
Labor Day really is worth celebrating

( ( ((((get with the network that gets young women. oxygen)))) ) )


Good morning. It’s Tuesday, August 27, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
A&E: Storage Wars Texas at 9p
ID: Evil, I at 10p 

Tonight’s Finales:
ABC Family: Pretty Little Liars at 8p, Twisted at 9p 

Going back to Sunday night was a smart move for MTV‘s VMAs  the raucous awards show bounced back in a big way from a 16-year low of 6.13 million viewers a year ago (when it hopped to Thursday night) to average an estimated 10.1 million viewers, higher than any year from 2006-2010. In the A12-34 demo, the show hit a 7.8 rating, up 47 percent from last year  and the event was an even bigger hit digitally, with more than 15 million streams generated, an MTV record. 


It took a while to set a date, but it’s official – MediaBuzz will premiere Sunday, September 8 at 11a. Fox News Channel‘s one-hour, live weekend program will be hosted by Howard Kurtz, who left the post he’d held since 1998 as host of CNN‘s Reliable Sources amid backlash after he claimed (incorrectly) that NBA player Jason Collins hadn’t mentioned his engagement when he came out as gay in a Sports Illustrated story. One of the new show’s direct time slot competitors: Reliable Sources. 

Turner Broadcasting System‘s digital brand aimed at the growing tide of health-conscious consumers – and the marketers who want to target them – is headed for television. Now comprised of a web site as well as YouTube and social media channels, and touting itself as “a robust healthy living destination for consumers and advertisers,” Upwave will add a two-hour programming block on Turner’s HLN starting in December, Sundays at 7p.

WealthTV is changing its name. The upscale net is rebranding as AWE (A Wealth of Entertainment) starting October 1, a result of “misperceptions that the old network name was financial related or elitist,” said network Pres Charles Herring. Programming will still feature “fast cars and expensive homes,” promised Herring of the cable net, launched in 2004 (tag line: “It’s your life, spend it well”).

MSNBC will air the American Latino Media Arts Awards live for the first time since they were created in 1995 by civil rights organization National Council of La Raza. A one-hour broadcast of the awards will be followed by a discussion of issues affecting the Latino community, preempting regular documentary content. Awards will air Friday, September 27 at 9p.

In a marketing promotion gone a bit awry, the Hollywood Reporter distributed 15,000 nutrition bars a few weeks ago, which some subscribers nibbled on without reading the label. It turns out the Dogsbar treats were exactly as advertised  for dogs. “At least they were gluten-free,” THR publisher Lynne Segall commented to the New York Times.

FX has ordered three eps of talk show Anarchy Afterward, to follow its Sons of Anarchy. The programs will stream live on the net’s web site after the September 10 season six premiere, episode five and the season finale. It’s a strategy that’s gotten buzz for AMC with The Walking Dead follow-up, The Talking Dead, and Talking Bad‘s assist for the fifth and final season of Breaking Bad.


CMT reality series Tori & Dean: Cabin Fever follows Tori Spelling (Beverly Hills, 90210) and her husband, Dean McDermott as they renovate a rustic cottage into their dream home. “This is another example of our cameras capturing the challenges that come with such a project – but this time the family happens to be a famous Hollywood couple who has tremendous appeal to our young, upscale audience,” Kathleen Finch, general manager, HGTV and DIY Network tells Cynopsis. “We expect it to appeal to advertisers in every category, from home improvement to retail to financial services, automotive and packaged goods.” Series debuts in spring, 2014.

CBS is taking a stab at Love, American Style with a twist. In its 1969-1974 incarnation on ABC, the show was an anthology comedy, but in the wake of the failure of shows like NBC’s Love Bites (2011) the net is taking a different tack, following the intersecting lives of four couples. A 1999 reboot of the series didn’t make it past the pilot.

Adam Levine (The Voice) signed a first-look deal with NBC in May, and the net liked what it saw. The Maroon 5 singer has a sitcom in development based on his real-life friendship with Gene Hong (Community), who will write the pilot and exec produce with Levine and Jordan Feldstein.

ABC has picked up a comedy from actor/comedian Jay Baruchel, a semi-autographical account of an actor who exits Hollywood to return to his roots in Burlington, Vermont.

Syfy has ordered a pilot for 12 Monkeys, based on the 1995 Terry Gilliam film that starred Bruce Willis and Brad Pitt. The net is looking for new original projects after its successful launch of science fiction series Defiance this year.

Uncommon Content has struck an international licensing deal with Electus to sell two series it created for its YouTube Reserve channel, Capture and Ex-Pats. “As the media landscape evolves,” said Electus Pres John Pollak, “the demand for non-linear content by traditional linear broadcasters has begun to increase significantly.”


No one appreciates the value of a live event like a sports fan – even if the event doesn’t involve a ball and bat. Digital media company MLB Advanced Media‘s chief executive Bob Bowman told the New York Times that the division, owned by the baseball league’s 30 clubs, wants to distribute a variety of live events, and has acquired the rights to a concert, the Global Citizen Festival because, “We want to gain experience selling worldwide rights.” The September concert, in NYC’s Central Park and featuring Stevie Wonder, John Mayer, Alicia Keys and Kings of Leon, will be live-streamed and likely packaged as a special.  “Live events are content that people want,” said Bowman. “I think you’re going to see more and more of these.”

Lionsgate is teaming up with Munich-based production company Tandem Communications to develop and produce one-hour drama series. First up is Sex, Lies and Handwriting, about a handwriting expert drawn into the world of crime, “a series we believe has the potential to attract a broad audience around the world,” said Lionsgate TV Group Pres Kevin Beggs.


With parents and kids in the thick of back-to-school shopping, syndicators are eager for a piece of the pie. The Syndicated Network Television Association released a report hoping to demonstrate the importance of reaching shoppers over the summer, as well as showing that the programming moms and A18-24 are tuning into (such as Family Guy and Law & Order: SVU) makes syndication an effective vehicle. “Syndication continues to be the summer ratings leader,” SNTA Pres Mitch Burg tells Cynopsis. “It serves both for current spenders during the summer, and as an entry point for new spenders.”


There are changes ahead for the tenth season of U.K.’s The X Factor. The singing show has suffered for the past two seasons without acerbic Simon Cowell on the judging panel (its season finale drew 11.1 million viewers, versus 17.2 million for the finale in 2010, Cowell’s last), though the ITV1 show remains one of Britain’s most highly rated. In addition to the return of Sharon Osbourne, an original judge, the audition format will be tweaked. As for the dip in ratings, ITV director of TV Peter Fincham said, “Juggernauts will fluctuate.”


Today is the Cynopsis: Kids Webinar
How to (Really) Increase Kid Brand Revenue through Licensing
Tuesday * August 27, 2013 * 1:30-3:00 p.m. ET

Hosted by: Cathy Applefeld Olson – Editor of Cynopsis Kids
Daisy Kline –
VP, Marketing & Brand Management at Scholastic
Pete Yoder –
VP, U.S. Consumer Products at Cartoon Network Enterprises
Melissa Segal – EVP, Global Consumer Products at The Jim Henson Company
Sean Gorman –
President at American Greetings Properties



Even against fierce competition from cable content (MTV‘s VMA Awards, AMC‘s Breaking Bad), NBC‘s preseason football led broadcast nets Sunday night with a strong 1.9/6 in A18-49 in preliminary Nielsen numbers. CBS drew the most total viewers, with a 6.7 million average, including 7.1 million for Big Brother, a 10% jump from last week.

Not even an interview with President Obama could turn New Day‘s luck around. A ratings magnet on NBC‘s Tonight Show, Obama’s appearance on CNN‘s new morning show saw an A25-54 demo decline of 11% from a week ago, despite an increase of 9% in total viewers. Some consolation: a 30% ratings drop A25-54 at MSNBC‘s Morning Joe, to 80,000 viewers, bumped up New Day from fourth place to third in the demo.

Friday A18-49 Analysis: CBS scored the most A18-49 viewers Friday with 2.3/9, according to final primetime national ratings from Nielsen. CBS won every hour with pre-season football, earning 2.1/9 at 8p against a 1.3/5 for Univision’s Porque el Amor Manda, a 2.6/10 at 9p opposite 1.3/5 for Univision’s Tempestad and closing the evening with 2.4/9 over the 1.1/4 Univision drew for Que Bonito Amor.

Live + Same Day Household Ratings: Friday, August 23, 2013 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS 4.8/9 Pre-season football 4.8/9
NBC 3.3/6 Off Their Rockers [r] 1.9/4, Off Their Rockers [r] 2.0/4, Dateline 3.9/7
ABC 2.4/4 Last Man Standing [r] 2.5/5, Neighbors [r] 1.7/3, Shark Tank [r] 2.4/4, 20/20 2.7/5
UNI 1.8/3 Porque el Amor Manda 1.9/4, Tempestad 1.7/3, Que Bonito Amor 1.7/3
FOX 1.5/3 Bones [r] 2.1/4, The Following [r] .9/2
ION .8/2 Cold Case [r] .7/1, Cold Case [r] .7/1, Cold Case [r] .9/2
TELE .7/1 Dama y Obrero .6/1, Marido en Alquiler .7/1, Santa Diabla .7/1
CW .5/1 Perfect Score .4/1, Perfect Score [r] .3/1, America’s Top Model .6/1
UMA .1/0 Seleccion .1/0

A18-49: CBS 2.3/9, UNI 1.2/5, NBC .9/3, ABC .8/3, FOC .5/2, TELE .4/1, ION .2/1, CW.2/1, UMA .1/0


Antony Young is jumping from his global business development role at Mindshare, where until last month he was CEO, to become president of the newly formed Water Cooler Group. The company, whose specialties include media planning, content development social media and interactive television, is formed of agencies Bolt, Hip Genius, Maude and Media Storm. Clients of the holding group include MTV, Food Network and WE tv.

Discovery Communications has upped Robert S. Scanlon to General Manager of Velocity, a net targeting an upscale male audience. Scanlon had been the net’s Senior VP since 2011.

Noah Pollack starts as senior VP, Programming and Development of E! this fall; he’ll be responsible for series development and original programming. He comes from Lifetime, where he was VP, Reality Programming.


WESTDOC /// September /// LA
WESTDOC: The West Coast Documentary and Reality Conference
Sept. 15th-18th | The Landmark | West LA
10% Off August Rate: Code: CYN1313

JUST ADDED!  A Conversation with Filmmaker Rory Kennedy (ETHEL)

Over 125 Speakers Confirmed ///Over 20 Amazing Panels
Network Sit Downs with AMC, Animal Planet, Bravo, CMT, Discovery, DIY, E!, HGTV, Nat Geo, Ovation, Style, TLC, truTV, Veria, YouTube and more.

This Day In History sponsored by Discovery Fit & Health:
1976 – Transsexual tennis player Renee Richards was banned from competing in the U.S. Open. 

Answer to Our Last Trivia Question: Which hour-long show spawned Happy Days (1974-1984)? Love, American Style. Kudos to:  Brenda Bishopp-WideOrbit/Newburgh, NY, Tina Lopez-Daily News America/NYC, Tom Winiarski-Turner Entertainment/NYC, Marc Wollis-NBC Sports Group/NYC, Dan Whitford-Lakeshore Public Media/Merriville, IN, Mary Brannen-Merriam-Webster/Chicago, William Allmendinger-Captivate Network/Chicago, Adam Leston-WDJT/Milwaukee, John Kukla-KDFW/Dallas, Judy Margolis-The Ad Place/Dallas, Tena Hawkes-University of Arizona/Tucson, Adam Zuvich-Shine America/Hollywood, Alexandra Leh-LaCheraqui Media/LA, Greg Stewart-Evolution Media/Burbank, Shari Mesulam-The Mesulam Group/LA, Nancy Lavin-Transatlantic Films/London.

Today’s Trivia Question – Spinoff Theme Week: What was the occupation of Rhoda’s sister on The Mary Tyler Moore Show (1970-1977) spinoff, Rhoda (1974-1978)? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


**Just Announced**

Cynopsis Future TV Summit:
Content Innovation & Next Gen Advertising Models

This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success.

| OCT.17 |Grand Hyatt NYC | REGISTER NOW |

Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: PRODUCER/ATL: Experienced field producer needed for multiple series shooting in the SE. 5+ years non-fiction TV experience a must. Resume to: [email protected] (9/4)

JOB OPENING: SR DIR RSCH NBC NEWS PROGRAMMING/NBCU/NYC: Min 7 yrs media research and experience w/Nielsen programs required Job#11581BR URL or Email. Apply HERE (9/4)

JOB OPENING: SR LICENSING ASSOCIATE/Mattel/El Segundo CA: Mng licensing reports, agreements & unsolicited submissions. BA/BS w/2+ yrs licensing or legal exp. Strong Excel/Powerpoint. Apply at www.mattel.com (9/4)

JOB OPENING: LONGFORM DEV COORDINATOR/NY-Weather Channel: Assist w/dev and program’g tasks; includ admin supp’t. Strong writing, computer, organiz’l skills. Knwldg pop culture, TV trends. 1-2 yrs exp studio/TV pref’d. Resume: [email protected] (8/31)

JOB OPENING: INTEGRATIONS PRODUCER/LA: Mid Oct – Feb. Responsibilities incl: developing and securing trade-outs with local and regional retailers for home renovation TV series Credits a must. Resume: [email protected] (8/31)

JOB OPENING: DIR BIZ DEV: Captivate Network LA or SF. Min 3 yrs media sales in SCA or NCA. Need current contacts, ability to get client/agency meetings and drive revenue. Apply: HERE (8/31)

JOB OPENING: VP FINANCE/NYC: Mng all financial & accnting for busy fast growing TV production cmpny. 7-10 yrs accnting exp in media/film. Strong kwldg of Quickbks + analytics essential. Resume: [email protected] (8/30)

JOB OPENING: RIGHTS & CLEARANCES SPRVSR/NY: Knwldg of clearances, S&P, copyright laws, network deliverables Track, compile, mgmt of workflows, flag issues, comm w/legal dept. 3-5 yrs exp. Start asap. Resume to: [email protected] (8/30)

JOB OPENING: DIR, DEVELOPMENT/WE/NYC: Develop, generate original unscripted prgrmmng for WEtv. Oversee projects thru all steps of the development process from concept to prod of first season. Submit res http://tinyurl.com/m5ebzoa (8/29) 

JOB OPENING: AD SALES EXEC/NYC: Responsible for ad sales, developing new client relations, cold calling, reporting, maintaining accounts. Req’d 3 yrs exp in ad sales/DRTV. Send resume: [email protected] (8/29) 

JOB OPENING: VP, DEVELOPMENT/DC: Dvlp, rsrch & create treatments & pitch materials for prgrms to be produced by National Geographic Television. BA deg & 10 yrs  exp at ntwork/prod co. Resume: www.nationalgeographic.com/jobs (job 5723) (8/29) 

JOB OPENING: SR RESEARCH ANALYST/AMC/NYC: design & prepare presentations to support ad sales, 3+ years research exp. Exp. w/syndicated research systems, ability to spot & analyze trends. Click HERE (8/29) 
JOB OPENING: DEVELOPMENT DIR, LONGFORM/NY-Weather Channel: Create, develop, & acquire original prog and show concepts for cable TV. Min 5 yrs exp @ntwrk/prod co. Knwldg pop culture, TV trends, ratings. Resume: [email protected] (8/29) 

JOB OPENING: MGR, PRICING & PLANNING/Fox Cable Ntwks/NY: 3 yrs+ Cable network experience preferred, strong exp with Excel, BS/BA Deg req, must have strong analytical and math skills. Apply: http://bit.ly/1dqWJQR (8/29) 

JOB OPENING: EXECUTIVE ASST/Cablevision/Bethpage NY: 5 + yrs of demonstrable exp in an EA/Pers Asst role for C-Level executive team. More info/apply www.cablevision.com req id 21431 (8/29) 

JOB OPENING: TRAVEL MANAGER/Cablevision/Bethpage NY: Solid exp in concierge level travel services with Sr Execs. Must be avail 24/7 More info/apply www.cablevision.com req id 21271BR (8/29)

JOB OPENING: MKTG MGR, ENTERPRISES/Comedy Central/NYC: Conceive/dvlp & oversee mktg plans for Home Ent, Records, Radio, Live Tours/Events, Publishing & new bus. initiatives. BA deg w/ 2 – 4 yrs relevant ind exp. More info/apply: HERE (8/28)

JOB OPENING: DEVELOPMENT PRODUCER/LA: Create concepts, cast, produce sizzles, oversee dev slate & activities for award-winning prodco;  Must know network trends, pop culture. Strng fld/post skills. Resume/cover: [email protected] (8/28)

JOB OPENING: PROGRAMMING MGR/Discovery/MD: Energetic critical thinker to contribute in devel/executing Investigation Discovery’s scheduling tactics. Strategic planning, prog/aud rsrch. 5+ yrs TV exp req’d, sched/rsrch a +. Apply HERE (8/28)

JOB OPENING: MANAGER, PROGRAMMING/MTV2/U/NYC: 5 yrs prog sched Exp in acq. & TV, Excel writ/oral skills, Strong project mgmt & problem slving skills. Nielsen fluency. EOE/M/F/D/AAP. Apply www.viacomcareers.com (8/28)

JOB OPENING: ACCT MNGR-SALES PLANNER/PEARSON/POPTROPICA/NYC: Int’l pub of major kids’ brand w/leading ad prgm seeks team player to asst w/RFPs and acct mng nat’l campaigns. 2-3 yrs dig exp, knwlg of metrics/tools. Apply HERE (8/28)

JOB OPENING: MGR MEDIA OPTIMIZATION/Weather Channel/NYC: Work w/advrtsng sales & pricing/plan’g leadership to dvlp new commercial optmztion methods leveraging new tech/data insights. 5 yrs media exp sales plan’g & media math. Resume: HERE (8/28) 

JOB OPENING: PROD/EDITOR, ON-AIR PROMO/REELZ/ABQ: Write, produce & edit on-air promotions, oversee graphics and VO talent. 3-5 years of relevant exp required. Relo available. Apply: [email protected] (8/28)

JOB OPENING: BUSINESS AFFAIRS/NY: 10 yrs Pay TV Channel Exp. Exp’d in affil. agreements, content acquisitions, evaluating deal structures, drafting, negotiating w/sr level lawyers & exes. Sports background a +.  Res/cvr to Rose: HERE [email protected] (8/28)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

EXPERT SERVICES: ABBY WALLACH PRODUCTIONS: Consulting, creating, producing, developing tv/digital/mobile platforms & programs for four screens connecting content & commerce www.abbywallachproductions.tv Check out the review page (9/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: FILM: Seeking intern to learn ins and outs of art-house film distribution in NYC. Excel skills a must. Adobe a +. Min 3 days/wk, 3 mos. Resume/ cover letter to [email protected] (9/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Extreme Weight Loss, Body of Proof [r]
CBS: NCIS [r], NCIS: Los Angeles [r], Person of Interest [r]
CW: Whose Line Is It Anyway?, Whose Line Is It Anyway? [r], Capture
FOX: So You Think You Can Dance?
ION: Criminal Minds [r], Criminal Minds [r], Criminal Minds [r]
MyTV: House [r], House [r]
NBC: Hollywood game Night [r], America’s Got Talent ?
PBS: In Performance at the White House, The March, Independent Lens 
Telemundo: Dama y Obrero, Marido en Alquiler, Santa Diabla  
UMA: Temblores, La Seleccion, La Madame
Univision: Porque el Amor Manda, La Tempestad, Que Bonito Amor

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

Related Stories

06/16/24: Cynopsis Jobs

man balloons

ASSOCIATE, GLOBAL LICENSSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 06/13/24: USA Network goes Grisham

USA Network goes Grisham

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ owned or partner stations in 117 markets. 220M Americans reached every […]

Cynopsis Digital Out of Home 06/12/24: OUTFRONT takes Pride in June campaign; Las Vegas gets even brighter; Talon appoints new North America CEO

Wednesday June 12, 2024 OUTFRONT Media launched the “Protect Our Pride” campaign in partnership with GLAAD to celebrate Pride during the month of June. For a donation of $25 to GLAAD, individuals can have their photo, name, and a personalized message – “Protect All Love,” “Protect My Love,” “Protect My Family,” “Protect My Friend,” or […]

06/12/24: Cynopsis Jobs

Jobs Clads

ASSOCIATE, GLOBAL LICENSSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]