Tuesday, August 27th, 2013

Cynopsis: Sports

Good morning. It’s Tuesday, August 27, 2013, and this is your first early morning Sports briefing. 

ESPN and Little LeagueInternational are will team up into the next decade. The two organizations announced an eight-year multi-platform rights extension that begins in 2015 and runs through 2022 that names ESPN the exclusive U.S. rights holder of Little League International. Under the new deal, ESPN will enhance its multi-platform rights package with the rights to air every game from the U.S. Regionals and World Series of each of Little League International’s nine baseball and softball divisions; enhanced digital rights; while ESPN International will continue to have the ability to carry all games in Canada, Mexico, Latin America and South America, Australia and New Zealand.

On the Air

College football kicks off this week with ESPN carrying 46 games in five days as part of the sixth annual DICK’s Sporting Goods Kickoff Week spanning this Thursday through Monday. The season begins Thursday with 10 games across ESPN, ESPNU, ESPN3 and ESPN Radio, including an ESPN doubleheader: North Carolina/South Carolina at 6p followed by Ole Miss/Vanderbilt at 9p. ABC and ESPN will televise two matchups between ranked teams in prime time on Saturday including Georgia/Clemson at 8p on ABC Saturday Night Football Presented by Windows and TCU/LSU in the Cowboys Classic at 9p on ESPN. For the fourth consecutive season, the ESPN Goal Line network will offer unlimited live cut-ins and highlights from numerous top college football games every Saturday starting  at noon. Goal Line is currently available to Time Warner Cable, Bright House Networks, Cox, Cablevision, Verizon FiOS TV, Comcast and Midcontinent Communications customers.

Meanwhile, CBS Sports gears up for the US Open for the 46th consecutive year. Coverage begins on Saturday, Aug. 31 at 11a with men’s and women’s third-round action and wraps with the men’s singles championship on Monday, Sept. 9 at 5p. Overall, CBS Sports broadcasts over 36 hours of the 2013 U.S. Open live from the USTA Billie Jean King National Tennis Center in Flushing Meadows, N.Y. Lead play-by-play announcer Bill Macatee joins analysts Mary Carillo and John McEnroe in the booth. Jim Courier returns for his fifth year as analyst and calls the action alongside Ian Eagle. Mary Joe Fernandez serves as reporter, and Chris Wragge as a contributor.

ESPN and Turner Sports and reportedly looking to break it off cleanly, and are asking NASCAR to move programming to FOX and NBC Sports next year instead of 2015, according to SBJ.

Two years after joining ESPN, Jerry Rice is once again a free agent. His stint is now over as an NFL analyst, where he had worked for studios on both coasts, and the company has confirmed his departure, according to Awful Announcing.

ESPN laid out plans for this season’s women’s college basketball package, via the ESPN Sunday afternoon package as well as ESPN2’s Big Monday presented by Bud Light series. espnW will supplement ESPN’s in-depth schedule with season-long content, including a preview piece that will run November 4-8. Big Monday highlights include 13 ranked teams featured in the schedule, with defending National Champion Connecticut opening the package on January 13 at Baylor. ESPN Sunday highlights three appearances by Duke, including both games featuring new league member Notre Dame on February 2 and February 23.

NFL Network brings back its acclaimed documentary series A Football Life Presented by Chase for a third season starting Tuesday, Sept. 3 at 9p with an expanded 22-episode season. The channel is also adding A Football Life: Backstory following each episode at 10p with a deeper look into the lives of each subject. The season opens with a profile of LaDainian Tomlinson with other subjects that include NFL Films president Steve Sabol, Pat Summerall, Warren Sapp, Michael Strahan, Jerry Rice & Cris Carter, Randall Cunningham and the 1993 Houston Oilers.

This Saturday, the Iowa State Athletics Department will push the school’s online digital television channel Cyclones.tv onto Mediacom’s statewide cable TV network to provide a live college football telecast. Cyclones.tv Powered by Mediacom will carry a live high-definition football broadcast to HD subscribers of the season opener vs. Northern Iowa on Aug. 31 at 7p on the new cable channel dedicated exclusively to Cyclone sports.

Just announced: Cynopsis Future TV Summit-Content Innovation & Next Generation Advertising Models is set for October 17 in NYC. This is a 360-degree, in-depth look at TV’s opportunities and challenges at this critical moment in media, from the perspective of sellers, advertisers and content creators. Registration is now open: at http://www.cynopsisfuturetvsummit.com/


Today is the Cynopsis: Kids Webinar
How to (Really) Increase Kid Brand Revenue through Licensing
Tuesday * August 27, 2013 * 1:30-3:00 p.m. ET

Hosted by: Cathy Applefeld Olson – Editor of Cynopsis Kids
Daisy Kline –
VP, Marketing & Brand Management at Scholastic
Pete Yoder –
VP, U.S. Consumer Products at Cartoon Network Enterprises
Melissa Segal – EVP, Global Consumer Products at The Jim Henson Company
Sean Gorman –
President at American Greetings Properties


Sponsorship & Promotion

IMG College is forming an exclusive venture with branding and advertising agency SME aimed at “delivering industry-leading brand strategy and identity, as well as digital and traditional marketing services to colleges and universities across the country.” The alliance will use their combined resources, expertise, and relationships to offer brand strategy and consulting, research, brand identity development, brand positioning and messaging, and more.

ESPN launched a new campaign for the 27th season of College GameDay Built by the Home Depot, which begins this Saturday. The campaign, done in collaboration with creative agency 72 and Sunny, seeks to celebrate the passion of college football fans and the excitement on college campuses when GameDay comes to town. The first two spots, dubbed Get Up a 9 a.m. and Anthem, debuted yesterday. In addition to the TV spots, the campaign will use GameDay’s digital, mobile and social media extensions to engage with college football fans. Viewers are encouraged to use the hashtag #GetUp4GameDay throughout each show.

Digital & Technology

Digital content syndicator CampusInsiders.com launched its slate of signature live programs featuring college sports journalists Bonnie Bernstein and Seth Davis. Weekdays at 1p, the company offers The Download with Bonne Bernstein, offering an inside look at college sports, with studio analysis and debate as well as social media engagement with viewers. On Mondays and Fridays, The Seth David Show runs featuring in-depth interviews with key figures in college sports. In addition to the live shows, Campus Insiders will feature its first live and exclusive college football game this weekend with Eastern Illinois/San Diego State on Saturday at 8p.

UPS and STATS LLC announced new data enhancements for this season’s UPS Team Performance Index (TPI) for college football. The data index measures overall efficiency on offense, defense and special teams for all 125 NCAA Division I Football Bowl Subdivision teams with 14 statistical components with a correlation to a team’s overall success. This season, the TPI will also introduce a new data measurement component that incorporates the quality of each team’s opponent based on their TPI.

The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms.
SC Freiburg vs. Bayern Munich
Today, 12:30p. Thuuz rating: 86
Munich looks to continue their unbeaten start to the season. On GolTV.


**Just Announced**

Cynopsis Future TV Summit:
Content Innovation & Next Gen Advertising Models

This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success.

| OCT.17 |Grand Hyatt NYC | REGISTER NOW |

ON THIS DAY in 1982: Athletics outfielder Rickey Henderson steals his 199th base of the year, setting a new record for stolen bases in a season.

In The Know: Dinger is a mascot for what professional team? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Who was the first female athlete to be featured on the front of a Wheaties box? Answer: Mary Lou Retton. Kudos: Chris Halpin-NFL/New York; Michael Brown-PGA TOUR/NY; Mike Antolini-PGA TOUR/NY; Mark Prince-MEC/PPS/NY;  Larry Kahn-Golf Channel/Orlando; Doug Jacobs-Integrated Sports Media/Hoboken; Corinne Adams-Brawl Call LLC/Tampa; Heidi Bahnck-NFL Films/Mt. Laurel; Gretchen Brady-KDAF/Dallas; Leigh Ann Schwarzkopf-Lookout Marketing/Minneapolis; Paul Tarrants-Nashville Predators/Nashville; Heather R. Floore-KDAF-TV/Dallas; Michael Jaquet-U.S. Ski and Snowboard Association/Park City; Matt Sautter-OpenTV/Golden; Allan Flowers-NFL Network/Culver City; Peter Steckelman-The Tennis Channel/Santa Monica; Jeff Mirkin-Jeff Mirkin Productions/Santa Monica; Jim Bernard-FOX Sports/LA.


Cynopsis Webinar
Reaching Millennials: New Ways to Activate Viewership & Revenue
Wednesday * September 18 * 1:30-3:00 p.m. ET

Moderated by: Roberta Caploe, Editorial Director – Cynopsis Media along with:
Joe Ortiz, SVP MarketingMTV
Noel Cottrell, Chief Creative OfficerFitzgerald + Co
Kent Rees, EVP Marketing, Scheduling & OperationsPivot/Participant Media
Patty Gillette,SVP, Integrated MarketingTurner Broadcasting’s Young Adults Group
Register here: http://www.cynopsis.com/webinars/reaching-millennials.

Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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JOB OPENING: PRODUCER/ATL: Experienced field producer needed for multiple series shooting in the SE. 5+ years non-fiction TV experience a must. Resume to: [email protected] (9/4)

JOB OPENING: SR DIR RSCH NBC NEWS PROGRAMMING/NBCU/NYC: Min 7 yrs media research and experience w/Nielsen programs required Job#11581BR URL or Email. Apply HERE (9/4)

JOB OPENING: SR LICENSING ASSOCIATE/Mattel/El Segundo CA: Mng licensing reports, agreements & unsolicited submissions. BA/BS w/2+ yrs licensing or legal exp. Strong Excel/Powerpoint. Apply at www.mattel.com (9/4)

JOB OPENING: LONGFORM DEV COORDINATOR/NY-Weather Channel: Assist w/dev and program’g tasks; includ admin supp’t. Strong writing, computer, organiz’l skills. Knwldg pop culture, TV trends. 1-2 yrs exp studio/TV pref’d. Resume: [email protected] (8/31)

JOB OPENING: INTEGRATIONS PRODUCER/LA: Mid Oct – Feb. Responsibilities incl: developing and securing trade-outs with local and regional retailers for home renovation TV series Credits a must. Resume: [email protected] (8/31)

JOB OPENING: DIR BIZ DEV: Captivate Network LA or SF. Min 3 yrs media sales in SCA or NCA. Need current contacts, ability to get client/agency meetings and drive revenue. Apply: HERE (8/31)

JOB OPENING: VP FINANCE/NYC: Mng all financial & accnting for busy fast growing TV production cmpny. 7-10 yrs accnting exp in media/film. Strong kwldg of Quickbks + analytics essential. Resume: [email protected] (8/30)

JOB OPENING: RIGHTS & CLEARANCES SPRVSR/NY: Knwldg of clearances, S&P, copyright laws, network deliverables Track, compile, mgmt of workflows, flag issues, comm w/legal dept. 3-5 yrs exp. Start asap. Resume to: [email protected] (8/30)

JOB OPENING: DIR, DEVELOPMENT/WE/NYC: Develop, generate original unscripted prgrmmng for WEtv. Oversee projects thru all steps of the development process from concept to prod of first season. Submit res http://tinyurl.com/m5ebzoa (8/29) 

JOB OPENING: AD SALES EXEC/NYC: Responsible for ad sales, developing new client relations, cold calling, reporting, maintaining accounts. Req’d 3 yrs exp in ad sales/DRTV. Send resume: [email protected] (8/29) 

JOB OPENING: VP, DEVELOPMENT/DC: Dvlp, rsrch & create treatments & pitch materials for prgrms to be produced by National Geographic Television. BA deg & 10 yrs  exp at ntwork/prod co. Resume: www.nationalgeographic.com/jobs (job 5723) (8/29) 

JOB OPENING: SR RESEARCH ANALYST/AMC/NYC: design & prepare presentations to support ad sales, 3+ years research exp. Exp. w/syndicated research systems, ability to spot & analyze trends. Click HERE (8/29) 
JOB OPENING: DEVELOPMENT DIR, LONGFORM/NY-Weather Channel: Create, develop, & acquire original prog and show concepts for cable TV. Min 5 yrs exp @ntwrk/prod co. Knwldg pop culture, TV trends, ratings. Resume: [email protected] (8/29) 

JOB OPENING: MGR, PRICING & PLANNING/Fox Cable Ntwks/NY: 3 yrs+ Cable network experience preferred, strong exp with Excel, BS/BA Deg req, must have strong analytical and math skills. Apply: http://bit.ly/1dqWJQR (8/29) 

JOB OPENING: EXECUTIVE ASST/Cablevision/Bethpage NY: 5 + yrs of demonstrable exp in an EA/Pers Asst role for C-Level executive team. More info/apply www.cablevision.com req id 21431 (8/29) 

JOB OPENING: TRAVEL MANAGER/Cablevision/Bethpage NY: Solid exp in concierge level travel services with Sr Execs. Must be avail 24/7 More info/apply www.cablevision.com req id 21271BR (8/29)

JOB OPENING: MKTG MGR, ENTERPRISES/Comedy Central/NYC: Conceive/dvlp & oversee mktg plans for Home Ent, Records, Radio, Live Tours/Events, Publishing & new bus. initiatives. BA deg w/ 2 – 4 yrs relevant ind exp. More info/apply: HERE (8/28)

JOB OPENING: DEVELOPMENT PRODUCER/LA: Create concepts, cast, produce sizzles, oversee dev slate & activities for award-winning prodco;  Must know network trends, pop culture. Strng fld/post skills. Resume/cover: [email protected] (8/28)

JOB OPENING: PROGRAMMING MGR/Discovery/MD: Energetic critical thinker to contribute in devel/executing Investigation Discovery’s scheduling tactics. Strategic planning, prog/aud rsrch. 5+ yrs TV exp req’d, sched/rsrch a +. Apply HERE (8/28)

JOB OPENING: MANAGER, PROGRAMMING/MTV2/U/NYC: 5 yrs prog sched Exp in acq. & TV, Excel writ/oral skills, Strong project mgmt & problem slving skills. Nielsen fluency. EOE/M/F/D/AAP. Apply www.viacomcareers.com (8/28)

JOB OPENING: ACCT MNGR-SALES PLANNER/PEARSON/POPTROPICA/NYC: Int’l pub of major kids’ brand w/leading ad prgm seeks team player to asst w/RFPs and acct mng nat’l campaigns. 2-3 yrs dig exp, knwlg of metrics/tools. Apply HERE (8/28)

JOB OPENING: MGR MEDIA OPTIMIZATION/Weather Channel/NYC: Work w/advrtsng sales & pricing/plan’g leadership to dvlp new commercial optmztion methods leveraging new tech/data insights. 5 yrs media exp sales plan’g & media math. Resume: HERE (8/28) 

JOB OPENING: PROD/EDITOR, ON-AIR PROMO/REELZ/ABQ: Write, produce & edit on-air promotions, oversee graphics and VO talent. 3-5 years of relevant exp required. Relo available. Apply: [email protected] (8/28)

JOB OPENING: BUSINESS AFFAIRS/NY: 10 yrs Pay TV Channel Exp. Exp’d in affil. agreements, content acquisitions, evaluating deal structures, drafting, negotiating w/sr level lawyers & exes. Sports background a +.  Res/cvr to Rose: HERE [email protected] (8/28)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

EXPERT SERVICES: ABBY WALLACH PRODUCTIONS: Consulting, creating, producing, developing tv/digital/mobile platforms & programs for four screens connecting content & commerce www.abbywallachproductions.tv Check out the review page (9/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: FILM: Seeking intern to learn ins and outs of art-house film distribution in NYC. Excel skills a must. Adobe a +. Min 3 days/wk, 3 mos. Resume/ cover letter to [email protected] (9/4)

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