CYNTHIA TURNER’S
CYNOPSIS

08/24/04

Good morning. It’s Tuesday, August 24, 2004, and this is your first early morning briefing, coming to you live from sunny downtown Burbank.

NBC mastered the audience on Friday night with the Olympics drawing a 7.5/25 A18-49 rating, according to Nielsen Media Research.    CBS’ NFL Preseason football game pulled a mild 1.8/6, as did ABC’s lineup of repeat sitcoms and 20/20. On Saturday NBC delivered a 7.2/24 in the demo, and on Sunday averaged a 9.1/26. Through Day 10 (Sunday) the Olympics have pulled in 185 million unduplicated viewers; on Sunday along the total number of viewers for the day was 95 million, according to data from NBC.  On average the games from Athens have averaged 26.2 million viewers, up by 13% over the last summer games in Sydney by the tenth day.

ESPN has announced it newest original program set to debut in January, on the 13th at 9pm.  THe show is a scripted drama series called Tilt (ESPN Original Entertainment) set at the World Series of Poker in Las Vegas .  THe show will take the viewer behind the scenes of this event with the players, sometimes glamorous, often not to so much, and more than anything often dangerous.  Written by Brian Koppelman and David Levien, they also serve as director, and exec prods.  

A couple of program changes from CBS for their fall premiere schedule.  The premieres of 60 Minutes, King of Queens and Center of the Universe will now all debut one week later than originally scheduled, now set for September 29.  CSI New York has also changed its debut date to Wednesday, September 22, following an 8pm two hour special, Dr. Phil Primetime Special: Family First.

Ellen DeGeneres as God in the remake of Oh, God.  Perfect.

Mark Burnett Productions, Inc. has signed licensing agency, Brand Central LLC to manage the licensing of products from the NBC series The Apprentice.  Brand Central’s services include strategic planning, sales and implementation of licensing agreements, property management, and product and retail development.

Meanwhile, NBC has lost the title sponsor for The Apprentice which previously had been DaimlerChrysler. The reason cited in an AP report was a price increase from the network.

According to a report from TNS Media Intelligence/CMR, total ad spending for the first six months of 2004 was up 9.1% vs. the same period a year ago.  Leading categories were cable (+18.2% to $6.8 billion), syndication (+17.5% to $1.9 billion), national newspapers (+10.8% to $1.6 billion) and the internet (+25.9% to $3.6 billion).  Among the other categories, network television was up 8.3% to $11.2 billion; spot TV was +8% to $7.8 billion; local newspapers +7.5% to $11.9 billion; and consumer magazines were up 7.9% to $9.8 billion.  The only category not up year to year was national spot radio which was down 0.3% to $1.2 billion.  Conversely, local radio was up 3.5% to $35. billion.

Young Broadcasting Inc. has named Gwen Kinsey as its new President/GM of KELO/Sioux Falls.  The announcement was made by Deb McDermott, President/Young Broadcasting Inc.  Gwen replaces Mark Antonitis who recently was named Pres/GM of KRON/San Francisco.  In addition to KELO, Gwen will also oversee KCLO/Rapid City and KELOLAND Weather Now, a 24 hour weather channel. She will continue to be Pres/GM of the company’s WTVO/Rockford until a successor is named. 

Friday, August 21, 2004. Fast National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

NBC     14.1/26 2004 Olympic Summer Games 14.1/26

ABC     3.9/7   George Lopez [r] 3.6/7, 8 Simple Rules [r] 3.5/7, Hope & Faith [r] 3.3/6, Less than Perfect [r] 3.0/5, 20/20 5.0/9

CBS     3.5/6   NFL Preseason Football 3.5/6

FOX     2.3/4   Bernie Mac (x4) 2.3/4

WB      1.5/3   What I Like About You [r] 1.4/3, Grounded for Life [r] 1.2/2, Reba [r] 1.7/3, Blue Collar TV [r] 1.8/3

UPN     1.4/3   Star Trek: Enterprise [r] 1.2/2, Amish in the City [r]  1.5/3

A18-49  NBC 7.5/25, ABC 1.9/6, CBS 1.8/6, Fox 1.5/5, WB 1.0/3, UPN 0.7/2

Saturday, August 22, 2004. Fast National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

NBC     12.5/24 2004 Summer Olympic Games  12.5/24

CBS     4.0/8   Amazing Race [r] 3.5/7, Big Brother 4.8/9, Navy NCIS [r] 3.8/7

FOX     3.6/7   Cops 3.3/7, Cops 3.7/7, AMW  3.7/7

ABC     2.7/5   Disney Movie: Road to El Dorado 2.8/5, Whose Line? [r]  2.6/5, Whose Line? 2.3/4

A18-49  NBC 7.2/24, CBS and Fox 2.1/7, ABC 1.6/5

Sunday, August 23, 2004. Fast National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

NBC     15.5/27 2004 Summer Olympic Games 15.5/27

CBS     5.4/9   60 Minutes 5.9/12, Cold Case [r] 5.4/9, Movie: Pay it Forward 5.2/8

ABC     3.6/6   AFV [r] 3.1/6, AFV [r] 4.4/8, Extreme Makeover: Home Edition [r] 3.8/6, The Days 3.1/5

FOX     2.2/4   Oliver Beane 1.7/4, Malcolm [r] 2.3/4, Simpsons [r] 3.1/6, Arrested Development [r] 2.2/4, The Casino 1.9/3

WB      1.3/2   Steve Harvey’s Big Time [r] 1.2/2 , Charmed [r] 1.3/2, Charmed [r]  1.4/2

A18-49  NBC 9.1/26, ABC and CBS 2.2/6, Fox 1.7/5, WB 0.8/2

A MESSAGE FROM COURT TV

The History Channel presents This Day in History:
79:  In southern Italy, Mount Vesuvius erupts, devastating the prosperous Roman cities of Pompeii and Herculaneum.  After the initial explosion, clouds of toxic gas and an avalanche of mud and rock killed the thousands who remained in the two cities.  Their bodies lay undiscovered until the eighteenth century.  The subsequent excavation of the cities yielded rich detail of everyday life in the Roman world.  Today, everyday life goes on for the 700,000 people who live within reach of Vesuvius, which remains an active volcano. 

Answer to Yesterday’s Trivia Question: Whose CB handle was Puce Goose?  STARSKY & HUTCH.  Kudos to:  Iness Moskowitz-Spike TV/NY; Jonathan Lipson-Active Int’l/Pearl River; Kristen Liebmann-Mediaedge/Atlanta; Scott Pesner-NMA Ent & Mktg/NY; Mark Meadors-Benefit Advisors/Little Rock; Kenny Mueller-NCC/Dallas; Sean Long-Weigel Bcsting/Chicago; Susan Goldberg-Beverly Park Prods/LA; Dave Harding-Creative Differences/Studio City; Sharon Levi-Anaheim Hills; Ken Dubow-Modern Ent/LA; Sean Taylor-Comedy Network/Toronto; Gayle Reznik-Core FA/Toronto.

Today’s Trivia Question:  Who said: “Weaseling out of things is important to learn. It’s what separates us from the animals…except the weasel”? (click here to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)

A MESSAGE FROM COURT TV

Later — Cyn

Cynthia Turner’s Cynopsis
08/24/04 
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JOB OPENING:  RESEARCH ANALYST-King World/CBS-Short Hills, NJ. 1-3 yrs exp analyzing local mkts data, writing research-based sales pres.; knwldg of Nielsen, WRAP Sweeps, Ovnt systems; Pwrpnt, Excel. Resume:
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JOB OPENING:  DIRECTOR OF PUBLICITY/Beck Media & Mktg, NY. Oversee PR ops for daily TV series.5+ yrs relevant exp including daytime/synd/news pref.; exc writing skills.Resume/cvr ltr:
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JOB OPENING:  RESEARCH MGR /The WB Network, NY. 3+ yrs research exp in nat’l ad sales brdcst/cble. Strong user of Nielsen/MRI req. Prev exp analyzing data/creating presentations/one sheets req. Send CVs to:
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JOB OPENING:  Sony Pictures TV seeks SR ANALYST IN AD SALES for Research Dept. 3-5 yrs experience req. Nielsen software proficiency req. Midtown Manhattan. Please submit resume to
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JOB OPENING:  FREELANCE PRODUCER, Scholastic Inc./NY. Produce several consumer software titles. Manage creative & technical dev, product’s budget & sked. 2 yrs interactive exp. Apply at http://newyork.craigslist.org/ Job #38972922    (8/26)

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JOB OPENING:  MANAGER OF AUDIENCE RESEARCH/MTV Networks, Chicago. If you are ready to take your career and research skills to the next level, please apply at www.mtvncareers.com. Relocation assistance available  (8/25)

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A MESSAGE FROM CYNOPSIS AD SALES

WHAT’S ON TONIGHT:  TUESDAY, AUGUST 24, 2004:

ABC             Extreme Makeover: Home Edition [r], According to Jim [r], Less than Perfect [r], In the Jury Room
CBS             Navy NCIS [r], Big Brother Amazing Race
FOX             Trading Spaces [r], That 70’s Show [r], That 70’s Show [r]
NBC             Olympic Summer Games 2004
PAX             On the Cover, Balderdash, Early Edition, Diagnosis Murder
UPN             All of Us [r], Eve [r], THe Player [r]
WB              Gilmore Girls [r], One Tree Hill [r]
TELE            Prisonera, Gitanas, Zapata
UNIV            Mariana de la Noche, Amarte es mi Pecado, Caso de la Vida Real