Tuesday, August 23rd, 2011

Cynopsis: Kids!

Good morning. It’s Tuesday, August 23, 2011, and this is your first early morning Kids briefing.

In the UK, The Random House Group’s Random House Children’s Books (RHCB) inks an exclusive worldwide publishing deal with tween/teen girl-targeted website Stardoll ( www.stardoll.com ).  Under the three year partnership RHCB will publish a range of non-fiction books, the first five titles of which are set for release this September 2011 in the UK.  The new non-fiction books will feature 2,000 Stardoll member’s meDolls (individual member styled avatars) in the five book series that includes Stardoll Top Trends, Fashion Factor, Super Stylist, My Style Diary, and Stardoll Official Handbook.  The books will invite readers to vote online for their favorite rooms, and/or try out style tips and then transfer them to their meDoll on the site.  Last week RHCB furthered its online publishing relationship with Stardoll with the release of Fool’s Silver, the second in the Mortal Kiss series.


The new Spy Kids 4 mobile app launches and is available on iTunes.  The new app, created in collaboration with Dimension Films and Troublemaker Studios features Switzerland-based security company WISeKey‘s encryption technology to create secret messages.  The technology allows users to enter a text message into the app, which can then be encrypted and sent to a friend’s mobile device, and if they have the Spy Kids app the message can then be decoded.  The Spy Kids 4 mobile app releases in conjunction with the release of Spy Kids: All the Time in the World in 4D, the fourth movie in the franchise from director/writer/producer Robert Rodriguez.

Disney-Pixar‘s animated feature film Cars 2 will release on Blu-ray Combo Pack, Blu-ray 3D, Movie Download and DVD on November 1, 2011.  As part of the 25the anniversary of Pixar Animation Studios, the release will feature the exclusive new animated short Air Mater.  The release also features commentary from director and Disney and Pixar Animation Studios chief creative officer John Lasseter, as well as the animated Toy Story short Hawaiian Vacation, which ran in theatres with Cars 2.  Other bonus content includes an interactive “World Tour” map of nine locations, including featured in the movie, which also goes behind-the-scenes on the movie.  Cars 2 is the first Pixar movie to be released in Blu-ray 3D.

Lionsgate will release Spy Kids Triple Feature 3 Blu-ray Set on November 15, 2011.  Slated to coincide with the home entertainment release of Spy Kid 4: All the Time in the World, Spy Kids Triple Feature includes the first three Spy kids movie, Spy Kids, Spy Kids 2: The Island of Lost Dreams and Spy Kids 3: Game Over,

Tor/Forge Books, an imprint of Tom Doherty Associates, and NASA are teaming up to publish a series of science-based, commercial fiction books, NASA inspired Works of Fiction, which aim to encourage students to study science, technology, engineering and mathematics (STEM) and attract them to those fields.  By pairing NASA Goddard Space Flight Center’s (GSFC) Subject Matter Experts (SME) with Tor/Forge writers, the books will feature scientifically accurate and entertaining fiction stories related to current and future NASA work.

The New York Times, in partnership with WNYC, New York City’s public radio station, will launch SchoolBook ( www.nytimes.com/schoolbook and www.schoolbook.org ), an interactive education website offering news, data and discussions about the city’s public and private schools, on September 7, 2011.  SchoolBook will feature coverage by the NYT and WNYC reporters, interactive tools to help analyze schools, as well as conversations, and customized pages for each school and a home page with daily refreshed content.  SchoolBook will be free and exempt fro the NYT’s digital subscriptions.  In order to participate, users must register via Facebook, which will then also allow them to share documents, photos and video, and ask and respond to questions about specific schools and issues with others including editors and experts.  The site expands on the searchable test score database already available via NYTimes.com.

Program Call:  Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 29, the week before MIPCOM 2011 in Cannes. If you’re exhibiting programming at MIPCOM or MIP Jr. this year, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: [email protected] no later than Friday, September 23, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Warner Bros. Consumer Products enters into a license deal with Natures Mistake to develop and produce Looney Tunes and Tom and Jerry apparel collections.  The products will feature graphics designed in collaboration by Natures Mistake and LA-based designer/artist Leftyjoe (“Lefty” Joe D. Torres), well known in the street and skate worlds.  The new lines include t-shirts, sweaters, hoodies and hats featuring a range of edgy, pop culture graphics, which provide a unique and alternative (think indie music, art and skateboarding) take on some of the Looney Tunes characters and Tom and Jerry.  The collections will be available on the Natures Mistake website ( www.naturesmistake.net ) and at high-end boutiques nationwide beginning this October 2011.

The Collective and The Joester Loria Group (TJLG) send The Annoying Orange ( www.annoyingorange.com ), the online viral series, peeling into its first licensing program with two deals. Signing on as the first licensees for The Annoying Orange are Hybrid Apparel, which will create a line of t shirts and fleece for young men and juniors that will be available at retailers including Hot Topic and Rue 21 in the fall, and JC Penney fro October, and Accessory Innovations will debut a line of headwear and cold weather accessories for holiday 2011.  Bags and accessories will debut in spring 2012.  The deals were brokered by TJLG, the licensing agent for the brand, on behalf of The Collective, an entertainment management and production company.

In other Stardoll related happenings… FremantleMedia Enterprises (FME) launches a fashion design contest as part of an online marketing campaign for the Rebecca Bonbon ( www.usarebeccabonbon.com) brand with Stardoll.  The effort is the first time a Stardoll member’s virtual design will be produced and sold at retail, as part of an upcoming Rebecca Bonbon apparel line that will be available at Kmart.  The design will be selected by the Stardoll community and is open to US residents.  Stardoll members are also invited to join the Rebecca Bonbon Club, where they can acquire virtual products and prizes, and have access to the Jennette McCurdy (iCarly) Me Doll section, as well as exclusive video content.  FME holds the exclusive master licensing rights to Rebecca Bonbon brand globally (excluding Japan and Korea).  McCurdy was recently named the official spokesperson for the Rebecca Bonbon girls’ clothing and accessory brand.


Bestseller Children’s Picture Books (top 10), Week of August 15, 2011: Title; Author (Publisher)
Skippyjon Jones: Class Action; Judith Byron Schachner (Dutton)
Pete the Cat: Rocking in My School Shoes; Eric Litwin/author, illus. by James Dean (Harper)
LEGO Harry Potter: Building the Magical World; Elizabeth Dowsett and DK Publishing/authors (DK)
Pete the Cat: I Love My White Shoes; Eric Litwin/author, illus. by James Dean (HarperCollins)
Press Here; Herve Tullet (Chronicle/Handprint)
A Six Day for Amos McGee; Philip Christian Stead/author, illus. by Erin E Stead (Roaring Brook/Porter)
Pinkalicious; Elizabeth Kann and Victoria Kann/authors, illus. by Victoria Kann (HarperCollins)
LEGO Star Wars: The Visual Dictionary; Simon Beecroft/author, Jeremy Beckett/consultant (DK)
Silvericious; Victoria Kann (Harper)
Charlie the Ranch Dog; Ree Drummond/author, illus. by Diane de Groat (Harper)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly


Jamie Goldman is upped to Account Executive at Sayles & Winnikoff Communications.  Goldman, who joined the company in 2008 as a PR Assistant, is one of the firm’s main copywriters and also coordinates appearances and speaking engagements for many of its clients.  He also handles communications for clients including National Engineers Week Foundation, 3D Entertainment Summit, RHI Entertainment and Insight Research Group.  Goldman was previously with the United States Tennis Association.


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Answer to Yesterday’s Trivia Question:   What is the real name of the ‘man of arms’ in He man and the Masters of the Universe? DUNCAN  Kudos to:  Dave Bourla-Digitas/NYC; Bob Friedland-Toys”R”Us, Inc/NYC; RT Harris-Eagle TV Sales/Detroit; Robert Ramirez-Disney Television Animation/Burbank;

Today’s Trivia Question:  On what animated show did a character named Frederick Herman Jones appear?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: MGR, DIGITAL MKTG/TV Land: Mng overall dig mktg plns/ deliverables, help dev strategy/ exec tactics. Str knwldg anlyzng/optimizing SEM,mobile, social ntwks. TV mktg exp a plus EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (8/28)

JOB OPENING: DIR, SOCIAL MEDIA/USA/NYC: Lead and develop the Network’s social media strategy. Min 5 years exp in digital media marketing, some experience in the social media space. BA/BS Req. Apply: www.nbcunicareers.com (REQ#2234) (8/28)

JOB OPENING: PROGRAM DIR/VeriaTV/NY: Looking for a program content leader w/ exp running multiple long-form shows. Lifestyle genre exp pref. 5+yr TV Production at a network. http://www…veria.com/careers/Veria_Program_Director.pdf (8/28)

JOB OPENING: INTERACTIVE PROD/MD: Act as lead prod/PM for digital ad campaigns; effectively applying digital campaign dvlpmnt production & traffic process from start to finish; Strong digital prod mgmt exp www.discovery.com # 4405 (8/28)

JOB OPENING: SR. ANALYST USA DIGITAL RESEARCH/NBCUNIVERSAL/NYC:Support USA Digital Rsrch team. Knowledge of Omniture, Hitwise, Quantcast, Nielsen NetRatings & comScore Media Metrix. Apply online at www.nbcunicareers.com (#2620BR) (8/28)

JOB OPENING: Dir-Dvlpmnt/Animal Planet/NY: Create/Conceptualize series/specials/stunts/franchises/properties/etc for AP domestic & international; +7yrs exp broadcast/cable industry in production/dvlpmnt www.discovery.com # 4368 (8/28)

JOB OPENING: ACCT DIR/Health Club Media Network/CHI: Drive ad sales for emerging health club ntwrk. Creative media sales professional w/ strong work ethic & est’d agency/client relationships pref’d. Apply: [email protected] (8/28)

JOB OPENING: ACCOUNT EXECUTIVE/Piscataway, NJ AE for local ad sales.Exp.in cable tv/radio/e-media adv. sales. Must have e-mail mktg exp. Valid NJ DL See full posting and apply to www.cablevision.jobs req 14533BR (8/28)

JOB OPENING: PROG SCHED/NY: Scheduling, dissemination, track all scheduling info & program records for Lifetime Movie Network (LMN) https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=106867 (8/28)

JOB OPENING: VP SCHED & PLNG/Lifetime/NY:Plan & direct all long & short term strategic plng & sched for Lifetime & Lifetime Real Women. 10+ yrs sched exp in cable or brdct tv. Apply: www.aetn.com/careers.html (8/28)

JOB OPENING: MANAGER OF PRICING AND PLANNING/Fox Cable Networks/NY: Daily comp Sales Planning func., reporting, inventory mgmt. BA/BS & 3+ yrs exp in P&P or sales planning, Adv Excel req. www.foxcareers.com FNG0000614 (8/26)

JOB OPENING: INT’L SR MGR DIGITAL MEDIA/MTV Networks/NYC: BS Acct/Fin; 6 yrs of Acct/Fin corp exper. Knwldge intl business a plus. Exp w/online, mobile, and/or technology a plus. EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/26)

JOB OPENING: MGR PROGRAM SCHEDLING/AMC & SUNDANCEGlobal/NY: schedules prgmmng/contnt for intl distribtn effrts to maxmze viewrshp. 3+yr exp brdcast/cble w/internatnl mkts & emergng pltfrms. [email protected] (8/25)

JOB OPENING: MGR, OFF-AIR MKTG, Syfy/NYC: Plan/exec media & promotional plans, mng budgets.Plan/exec promot’l campaigns. Knwlg of tradit’l/non-traditional mktg. 3+ yrs media plan’g/TV/agency exp. Apply: www.nbcunicareers.com (#1865BR) (8/25)

JOB OPENING: VP, NETWORK OPS, NBCU/NY: Job#2647BR Resp for balancing prgrmng interests among NBCU divisions, affiliated stations, & partners with the goal of maximizing aud & cash flow. APPLY: http://www.nbcunicareers.com/ (8/25)

JOB OPENING: NEWS ANCHOR/WESTCHESTER NY: Experienced news anchor needed for early morning news program in Westchester, NY. At least 2 years of news anchoring experience required. Forward resume and reel link to [email protected] (8/25)

JOB OPENING: DIRECTOR/AD SALES MKTG/HGTV/NY. Create custom sponsorship proposals, manage sweepstakes and sponsorship fulfillment. Full details, http://www.scrippsnetworks.com & select req 2549 (8/25)

JOB OPENING: ACCT MGR MOBILE MKTG/Vibes Media/CHI: Proven track rec; Drive results for media/ent clients thru design/del. of mobile mktg cmpgns. Create/maint a value-add client relationship & for qual/results. Apply: www.vibes.com (8/25)

JOB OPENING: SR WRITER/PRODUCER POLITICAL COMEDY/Phila, PA: Oversee production of mock political ads for media nonprofit. Exp: writer or comedy prod, 5+ yrs. [email protected] (8/25)

JOB OPENING: WRITER/PRODUCER POLITICAL COMEDY/Phila, PA: Create and produce mock political ads for media nonprofit. Exp: writer or comedy prod, 5+ yrs. [email protected] (8/25)

JOB OPENING: DIRECTOR/NESN/MA: Responsibilities include directing, overseeing and ensuring the quality of the on-air presentation of NESN’s programs. Sure https://home.eease.com/recruit/?id=551450 (8/25)

JOB OPENING: DIR-DEVELOPMENT/NY: Create/Conceptualize series/specials/stunts/franchises/properties/etc for Animal Planet domestic & international; +7yrs exp broadcast/cable industry in production/dvlpmnt www.discovery.com # 4368 (8/25)

JOB OPENING: PRODUCTION ASSISTANT (TEMP) CREATIVE SERVICES/Hallmark Channel/LA: 1 yr exp in Production or Bachelor’s degree in Film Prod. Prof w Mac and PC req. See full posting and apply @ www.hallmarkchannel.com (8/25)

JOB OPENING: DIR PUBLICITY/Lifetime/LA: Dev strategies to publicize Lifetime & LMN prgmng. 7+ yrs net pr exp, pref within a reality/scripted prgmng environment. Apply: www.aetn.com/careers.html (8/24)

JOB OPENING: VP PRGM & MKT RESEARCH/A+E NETS/NY: Manage research initiatives that provide info & insight to Prgmng & Mktg staff to support prgm dev/strat plng, sched. 7+ yrs exp in TV Research. Apply: www.aetn.com/careers.html (8/24)

JOB OPENING: MGR PRGM & MKT RESEARCH/A+E NETS/NY: Provide research-based analysis, insight and info aimed at supporting the Prgmng, Mktg, Sched& PR Depts.3+ yrs exp in TV Research. Apply: www.aetn.com/careers.html (8/24)

JOB OPENING: CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: http://corporate.thoughtequity.com/ Res: [email protected] (8/24)

JOB OPENING: TEMP DIR. INT’l PROMOTIONS NICK/VIACOM INT’L/NY: Manage int’l promotions, program dev, pitch, secure & implement multi-reg partnerships & promos,3-4 mnth temp assignment. Apply: [email protected] (8/23)

JOB OPENING: ASST. BROADCAST BUYER/Lockard & Wechsler, Irvington, NY: Must be detailed and math orientated, organized , self motivated and computer literate. Prior ad agency/ sales a major plus. Resume/cover: [email protected] (8/23)

JOB OPENING: DIR PRODUCTION, PLAN. & OPS/AMC/NY: Oversee Production of On-Air Promo. Creative, resourceful, brand-knowledgeable & budget-oriented LEADER. 10+yr prodctn/post-prod. exp in brdcst/cble. [email protected] (8/23)

JOB OPENING: SPECIAL PROJECTS COORD/NYC: Help to manage promo & prod process. Coordinate/sched edit, audio, voice over, and process invoices for specl projects. 1-2+yrs production experience. Apply: www.nbcunicareers.com/REQ#2248 (8/23)

JOB OPENING: DIR CORP COMMUNICATIONS/NuvoTV/LA: PR expert to lead publicity efforts & oversee talent relations; 7+ yrs network experience, familiarity w/ American Latino market ++, EOE/M/F/D/AAP www.mynuvotv.com/jobs (8/23)

JOB OPENING: SALES ASST-AD SALES/Access360 Media/LA: Exp w/ad sales/advrtsng pref. to asst Sales Execs to svc clients. Build/trk prpsals. MS Office knwlg req’d. Self-strtr., Exp.w/graphic apps a +. Res: [email protected] (8/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: GRAPHICS ON AIR PROMO FALL INTERNSHIP/GSN/SM: Unpaid School Credit Only. Design and Graphics Projects. Send Resume and CL to [email protected] (8/28)

FALL INTERNSHIP CREDITS ONLY: iN DEMAND/NYC: seeks self-starter supporting DIGITAL MEDIA/PR/MARKETING PROMOTIONS/RESEARCH. Familiarity w/social networks. Apply to: [email protected] (8/28)

FALL INTERNSHIP CREDITS ONLY: GSN NY Digital & Aff Sales Distribution Fall Internship. Unpaid School Credit Only. Learn client partnerships, industry research and analysis. Send Resume and CL to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: GSN Santa Monica Marketing & Promotions Digital Video Fall Internship. Unpaid School Credit Only. Development and Prod of short form digital video content. Send Resume and CL to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: GSN Santa Monica Distribution & Affiliate Marketing Fall Internship. Unpaid School Credit Only. Learn tools and tactics used in developing promos to drive value with affiliates. Send Resume and CL to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: GSN Santa Monica Programming Fall Internship. Unpaid School Credit Only. Learn Programming department goals towards network identity. Send Resume and CL to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: GSN Santa Monica Marketing & Promotions Fall Internship. Unpaid School Credit Only. Strategic partnerships, promotions, digital marketing. Send Resume and CL to [email protected] (8/26)

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (8/25)

FALL INTERNSHIP CREDITS ONLY:  SOCIAL MEDIA/PRODUCTION INTERN/NBCUniversal : for its digital team to help with social media strategizing, campaign management, and video production tasks. Res/cover letter: [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY:   TV DEVELOPMENT/GRB Entertainment/LA: Award winning TV company seeks organized, self-starting interns for administrative/writing/producing/editing support. Final Cut & Photoshop a plus. Resume/cover: [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: TV PROD INTERN handle fast-paced position for a min of 10 hrs per wk. Addt’l hours may be banked. Must have basic knwldg of Excel & Word. Prior office exp is a +. Please contact [email protected] (8/23)

FALL INTERNSHIP CREDITS ONLY: PT PROD INTERN/Waterman Ent/S Monica: www.watermanent.com Self-starter�, creative thinker, multi-tasks w/little instruction. Strong writing skills.Orgnzd & able to mng time effectively. Res: [email protected] (8/23)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Recent college grad with internship experience in music and film production/post-production industries seeks full-time or part-time position in ANYTHING related to these fields. B.A in English. [email protected] (8/28)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (8/28)

SITUATION WANTED: Laila Berzins, Voice-Over Artist: http://www.lailaberzins.com, [email protected], Cell 860-966-1941. Specialty in dynamic character voices, commercial, narration, more! (8/24)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (8/24)

SITUATION WANTED: Jeanne Intile Burns, Voice-Over Artist: http://jburns.voices.com , [email protected], Cell: 845-721-9681 Specializes in unique character voices for various animated productions! (8/23)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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