A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK

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Cynopsis: Sports
04/03/12

Good morning. It’s Tuesday, April 03, 2012, and this is your first early morning Sports briefing.

The Masters hits CBS for the 57th consecutive year from the Augusta National Golf Club in Augusta, Ga. Coverage begins with live third-round coverage of the tournament on Saturday, April 7at 3:30p with final-round coverage slated Sunday at 2p. For the 27th consecutive year Jim Nantz will cover the Masters for the network, as well as handle highlight shows. Three-time Masters champion Sir Nick Faldo joins Nantz in the 18th hole tower, as lead analyst. Also participating will be Peter Oosterhuis, Verne Lundquist, David Feherty, Bill Macatee, Peter Kostis, and Ian Baker-Finch. Grant Boone and Matt Gogel call the live streaming video action for Amen Corner. 

On the Air

Meanwhile, Golf Channel will deliver 60 live hours of news coverage from this week’s Masters Tournament headlined by Live From the Masters, which provides more than 42 hours of live wrap-around news coverage throughout the week. In addition, Morning Drive expands to seven days, with daily guests from Augusta. The Grey Goose 19th Hole will broadcast live from Golf Channel’s Orlando studios on Wednesday at 8p and on Monday at 7p. 

Keeping with the theme, Sirius XM Radio announced that it will offer subscribers nationwide live hole-by-hole coverage of the 2012 Masters Tournament from Thursday through Sunday on the SiriusXM PGA TOUR Radio channel. John Maginnes will host a special preview show, The Masters Today, Thursday and Friday starting at 11a and Saturday and Sunday at noon.

Sunday night’s Connecticut/Notre Dame NCAA women’s basketball National Semifinal game delivered a 1.8 overnight rating for ESPN, for a 6% jump over last year’s first semifinal matchup between Texas A&M/Baylor. Hartford was the highest-rated market for both semifinal games, delivering a 17.8 metered market rating for the UConn/N.D. matchup and a 7.5 for the Stanford/Baylor game. The second National Semifinal game between Stanford and Baylor delivered a 2.2 overnight rating, matching last year’s UConn/Notre Dame semifinal.

Universal Sports Network has locked down multi-year distribution agreements with BendBroadband and Wave Broadband that will deliver subscribers in West Coast markets including San Francisco; Sacramento, CA; Rocklin, CA; Seattle; Portland, OR; and Bend, OR. In addition, subscribers of Local Tel in Spokane will also get the network under a new agreement with the distributor.

WWE announced that Sunday’s WrestleMania XXVIII set records. The event drew a sellout crowd of 78,363 fans from all 50 states and 36 countries to become Sun Life Stadium’s largest attended event and highest grossing entertainment event in history with $8.9 million. That figure also scored as the highest grossing live event in WWE history. WrestleMania XXIX will take place on Sunday, April 7, 2013 at MetLife Stadium in East Rutherford, NJ.

An NCAA task force is looking at turning over the majority of oversight of bowls to conferences themselves, according to CBS Sports. Documents obtained by their site show that the NCAA Postseason Task Force would “essentially transfer the legal responsibility of running the postseason to the commissioners and their leagues.” If the rule moves forward, that means the power to decide the number of bowls and minimum qualification standards would then rest with those conferences.

Could the Jets be looking at a return to HBO’s Hard Knocks? Multiple reports, including ESPN, state that the team is mulling another run on the series if they receive an invitation. With Tim Tebow now a teammate, a revisit could draw national interest. Johnson said there have been informal talks with HBO, but he declined to speculate on an outcome.

Meredith Vieira stopped by her old stomping grounds at Today to announce that she will join NBC’s network coverage of the Summer Olympics in London.

ESPN signed off on a new deal with the Australian Football League (AFL) to bring viewers exclusive live television coverage of the AFL Premiership in the UK and Republic of Ireland, Canada, and sub-saharan Africa. The company has also secured co-exclusive live television rights in the Caribbean and Israel. The deal will run for the next three seasons, including the current season. At least one live match per week will be aired on ESPN channels throughout the season across all these territories

MSG Varsity, Cablevision’s 24/7 television network dedicated to high school, announced that it will preview its high school sports coverage to all WLNY TV 10/55 viewers across the tri-state area, which will reach more than 6 million homes. Every Saturday this month from 3-5p, the WLNY TV 10/55 audience will get an opportunity to watch “MSG Varsity’s Game of the Week,” featuring high school boys lacrosse game coverage. The special preview will include tri-state matchups as well as color commentary and in-game insights from MSG Varsity experts

On to the New York Emmy Awards. MSG took home the most trophies at the ceremonies, landing 14. MSG earned eight wins for original productions, including three for “Knicks Poetry Slam,” and two for “Summer of ’86: The Rise and Fall of the World Champion Mets” and “The Game 365.” MSG+ and New Jersey Devils announcer Steve Cangialosi scored two Emmy Awards by winning the On-Camera Talent: Sports Play-by-Play category and the On-Camera Talent: Anchor-Sports category. SNY’s Ron Darling was an Emmy winner as a Mets analyst. YES Network captured the “Live Sports Event: Series” Emmy for its New York Yankees telecasts, and the “Live Sports Event: Program or Special” Emmy for its coverage of the July 9, 2011 Yankees game in which Derek Jeter registered his 3,000th career hit. The network took home five overall.

Tennis Channel is slating two encore showings of its countdown series 100 Greatest of all Time Presented by Ally Bank on Saturday, April 7. The five-episode special, which ranked the 100 best tennis players of all time, male or female, will run in its entirety from 11a-4p again from 7p until midnight.

Bonnier Corporation and Outdoor Channel announced the expansion of their existing strategic partnership to deliver Field & Stream Total Outdoorsman Challenge, an original reality program developed through the partnership that follows the tough, competitive road to the crowning of the Total Outdoorsman champion, is expanding from a four-part special to 13 half-hour episodes appearing exclusively on Outdoor Channel in early October.

The AVP professional beach volleyball tour has a new owner, according to the AP, with former technology executive Donald Sun buying the organization, which filed for bankruptcy in 2010. Sun’s AOS Group LP reportedly paid $2 million for the tour’s assets, including trademarks and video library. The new owner said he would like to get the tour running this summer with a “few” events.

New speakers announced for the Cynopsis Sports Business Summit. Brian Monahan, EVP and Managing Partner at MAGNAGLOBAL Intelligence Practice and Brian Hughes, SVP Audience Analysis Practice Lead at MAGNAGLOBAL, have been added to the roster of panelists for Tuesday April 24 in New York. Join us for the event! Register now at this site: http://www.cynopsissportssummit.com/.

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A CYNOPSIS MESSAGE

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Sponsorship & Promotion

CBS rejected a 30-second spot for upcoming 20th Century Fox movie The Three Stooges, according to Deadline. The studio reportedly submitted the commercial to air during last night’s NCAA Basketball title game. Although Fox paid for the spot, the company didn’t have enough time to pull together another one for the film and the ad ended up being scratched “due to the making light of prescription drug ads.”

Sportsman Channel announced that as part of the network’s annual month-long bass fishing programming blitz, “Attack of the Bass,” the channel is giving viewers the chance to win a $500 Sportsman’s Warehouse gift card by watching for on-air clues to see where the bass will strike that week.

WFN: World Fishing Network is once again looking for the best place to throw a line, with the launch of WFN’s Ultimate Fishing Town 2012. The network will again hold separate contests in Canada and the United States, with the town in each country tallying the most votes earning national recognition as WFN’s Ultimate Fishing Town, a $25,000 community donation and more. Nominations open today for viewers to make submissions.

The New York Rangers are kicking off their 2012 NHL playoff run with legends Mark Messier and Adam Graves unveiling a special blue shirt-themed custom branded CBS Outdoor Grand Central to Times Square shuttle train today at 11:30a. The promotion will find three shuttle cars wrapped inside and out with Rangers branding to celebrate the team’s 54th postseason appearance. Celebrations run from 11a-2p.

MLB Advanced Media unveiled Art of the Walk-Off yesterday, a first-time art exhibit that celebrated Opening Day through “the intersection of iconic imagery and mobile video.” Visitors to the collection will have the chance to see 50 iconic images of the walk-off home run, courtesy of Getty Images, and also to use QR code and text messaging technology to instantly watch the art come to life through mobile video highlights on their smartphones. All 30 Major League Clubs are represented in this collection.

Digital Fields

Golf lifestyle network Back9Network launched of its official Website www.back9network.com, featuring content that focuses on lifestyle, travel, gear and the latest news from the course through exclusive videos, images and features. The site will also host a library of original programming including first-run episodes airing in real-time. Contest is set to include: features from LPGA star/model Anna Rawson, (You’re So Money), fitness videos and a weekly Q&A column from Sophie Horn; Weekly International Travel features and photo essays; and the latest news in Golf Fashion from Mike McAllister.

The Main Event

Pittsburgh Penguins/Boston Bruins square off on NBC Sports Network at 6p.

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 A CYNOPSIS MESSAGE FROM CABLEFAX

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ON THIS DAY in 1989: Michigan edges Seton Hall 80-79 in overtime to take the 51st NCAA Men’s Basketball Championship.

Answer to Our Last Sports Trivia Question: Who has the most all-time MLB wins as a manager? Connie Mack with 3,731. Kudos: Jordan Goldberg-Disney and ESPN Media Networks/NY; Marc Nightingale-Lake 5 Media/NY; Michael Ritz-BucStar Consulting/NY; Mark Altabe-Citibank/NY; Matt Guertin-Active International/Pearl River; Hank Bordowitz-The Bordowitz Media Werx/Ridgewood; George Finkel-MegaSport Productions/North Myrtle Beach; Ron Salcedo-Zimmerman/Nashville; Matt Sautter-OpenTV/Golden; Alan Perris-The Television Academy/North Hollywood.

In The Know: In what city was the Washington Wizards NBA franchise originally founded? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
04.03.12

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