Tuesday, April 22nd, 2008


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Cynopsis: DIGITAL


Good morning, it’s Tuesday, April 22, 2008, and this is your first early morning digital briefing.  Happy Earth Day!
Sony is getting ready to launch its own online video service through the broadband-connected PlayStation 3 console as early as this summer, reports the LA Times. The service, which would compete with Microsoft’s Xbox Live platform, would offer standard and HD movies & TV shows for download in an open standards format allowing them to be viewed on a range of devices including, of course, Sony’s own handheld the PSP.


A new animated series called Perfectland premiers on Think.MTV.com and MTV Mobile today as part of a wide-reaching go green initiative rolling out across MTV screens large and small. Other events and content include:

  • Behind the scene videos of Real World: Hollywood, the first season staged in a green house
  • MTV News interviews MySpace’s Tom Anderson about the social network’s green initiatives
  • MTV’s Choose or Lose citizen journalists cover this past weekend’s 8-city Green Apple Festival produced with Earth Day Network

Fox.com will launch a newly-redesigned website tomorrow, featuring full episode streaming of prime time shows such as House, Bones and Prison Break more prominently, reports TV Week. The move is part of an effort to emphasize online video ad inventory heading into the Upfront as the network jockeys for a slice of the $2.3 billion of ad revenue pie expected from broadcast and cable network web sites, according to Convergence Consulting estimates.
Warner Bros. Television
and Time’s Essence Magazine are teaming up for a series of new African American women-targeted multiplatform content initiatives, including a new video-centric Essence.com planned for this summer that will serve to incubate new shows for television under the Telepictures banner. An original digital daily entertainment news show for Essence.com called Extra on Essence will kick off the partnership.
Disney-ABC unveiled the beta redux of SOAPnet.com, expanding to include coverage of entertainment, celebrities, beauty and fashion happenings. New community functions include editorial commenting, friending, polls, message boards, RSS feeds and newsletters. SOAPnet also launched yet another new vertical online ad network last week, cobbling together 45 like-minded sites.
A couple of prominent financial sites have also updated things. News Corp.-owned WSJ.com (which is still charging for most of its content) is sporting a new look to go along with changes to the print edition, the most noticeable of which is a more interactive Opinion page section.  Forbes.com has undergone a complete redesign as well, featuring a cleaner look, a new video player and new community recommendation features.
CBS’s Entertainment Tonight and The Insider will be the first to entertainment magazine shows to be broadcast in HD beginning this September, reports B&C.
GolTV scored the US and Canadian rights to broadcast the 2010 World Cup qualifying matches of the Italian National Team as well as 6 of Italy’s friendly matches.
TV Guide Network rebranded its ad-supported VOD barker channel as TV Guide Network On Demand, which provides news and behind-the-scenes content to VOD viewers. The service is also planning to roll out original content from next month, including minisodes of “Making News” and a newly ordered comedy series from internet impresarios from Rhett & Link.


Revision3, the home of original web shows like Diggnation, signed distribution deals with Hulu, Joost, Tivo, Break.com and Revver.
Online broadcast news network MediaScrape closed on second round financing of $3.2 million. The site, which distributes video news content from BBC News, CBC News and others, recently completed a content/advertising integration with Google Maps.


added 3 more (unnamed) set-top partners to its streaming video-to-the TV project, according to CEO Reed Hastings in an earnings call, who join previously-announced LG Electronics. Netflix now offers over 9,000 movies and TV shows for online rental.
Creative folks should have an easier time developing interactive content for the Sony-developed Blu-ray format. Related Content Database (RCDb) unveiled its BD Live Platform, offering studios and developers online services tools to create complementary content such as games, contests and dynamically-updated trailers, subtitles and bonus content.
D-Link’s latest wireless PC-on-TV device will integrate with video sharing site Veoh.com through a pre-loaded VeohTV interface, offering searchable access to thousands of branded and user-generated videos.
Paul Allen’s Digeo entered into a patent license agreement with Gemstar-TV Guide to deploy its IPG guide template in set tops and PC platforms after settling an intellectual property dispute.


Online Marketing. PR. Promotion.

As we celebrate our 10th Anniversary and our new studio in Greenwich Village,
we want to extend a special thanks to our amazing staff and our incredible roster of cable and broadcast clients, including:

USA Network, History, A&E, Netflix, Food Network and WWE

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is testing a Community Builder Platform, designed to help advertisers create online communities around their brands. Advertisers can choose between “self service” or “full service” options depending upon the level of customization needed.
Online video contextual ad platform Adap.tv launched an open source video ad platform to try to simplify online ad buys across multiple sources and formats. The company’s OneSource platform offers an interface allowing publishers to manage both in house and third party ads from more than 50 ad networks.


Top Visited US Broadcast Network TV Show Sites (Week ending April 12, 2008)
Rank     Network     Website                           Market Share of Visits
  1           FOX         American Idol                              37.49%
  2           CBS         Big Brother 9                                 8.00%
  3           ABC         Dancing with the Stars                   5.83%
  4           NBC         The Biggest Loser                          5.69%
  5           NBC         Deal or No Deal                             5.03%
  6           FOX         America’s Most Wanted                   3.56%
  7           CBS         Survivor: Micronesia                       3.23% 
  8           NBC         The Office                                      1.74%
  9           ABC         The Bachelor                                  1.44%
 10         The CW      One Tree Hill                                 1.21%
 Source: Custom report from Hitwise
Top Visited US Broadcast Network TV Websites (Week ending April 12, 2008)
Rank     Network     Website                           Market Share of Visits
  1           NBC        www.nbc.com                             30.80%
  2           FOX*      www.fox.com                              27.52%
  3           CBS        www.cbs.com                              19.15% 
  4           ABC        www.abc.com                              18.50%
  5         The CW     www.cwtv.com                              3.68%
  6    MyNetworkTV  www.mynetworktv.com                      .35%
Source: Custom report from Hitwise, *includes traffic aggregated from stand alone websites americanidol.com, amw.com, familyguy.com, thelot.com and thesimpsons.com.


MySpace is promoting Jeff Berman from EVP/Marketing to the new post of President of Sales & Marketing, in charge of overseeing online marketing, content and programs, ad solutions, branded sales and the development of relationships with major advertising partners. He continues to report directly to Chris DeWolfe, CEO and co-founder of MySpace.
GroupM North America
named Tom Dempsey to the new position of Director of Digital Investment, responsible for reviewing all business transactions with online suppliers. He will be based in New York, reporting to Rino Scanzoni, Group M Chief Investment Officer. Tom was Director of National Broadcast for Mediaedge:cia until now.
AMC tapped Joel Stillerman as SVP/Original Programming, Production and Digital Content overseeing production across all platforms. He will report to Charlie Collier, EVP & GM of AMC.
Turner Entertainment New Media hired Dennis Chang as West Coast Sales Manager for the group and National Sales Manager for NBA.com. Dennis, based in LA, reports Walker Jacobs, SVP of Turner Entertainment New Media Ad Sales.
Music veteran Russ Rieger joined SpiralFrog as VP/Strategic Initiatives, a newly created position. He will work on securing music, media and advertising partnerships for the ad supported music service, reporting to SpiralFrog CEO Mel Schrieberg.
Montreal-based MediaScrape appointed Chris Dingle as President and Chief Technology Officer. Chris was the founding CTO of 24/7 Real Media (sold recently to WPP for $637 million.)


Community site/content studio Filmaka (pronounced “filmmaker” with a Boston accent) officially launched yesterday with a new take on the amateur video site model. Founded by film producer Deepak Nayar (Bend It Like Beckham,) Filmaka is built around a proprietary competition engine powering monthly contests to a worldwide community of over 3,000 aspiring filmmakers. Inspiring the faithful is the promise of cash and the real currency in Hollywood – access. Mr. Nayar went to his filmmaker buddies such as David Lynch and Wim Wenders to serve as jury members and convinced Sandy Grushow to preside over the venture. The former Fox Television Entertainment Group Chairman agreed to leverage some of his industry contacts to help develop and monetize promising material that comes in over the transom. FX is sponsoring a pilot contest to find the next Its Always Sunny in Philadelphia crew. SAB Miller is hiring Filmaka members to create branded entertainment content. And William Morris has agreed to consider repping real talent that emerges from the site. An Emmy-winning actor is close to financing a pilot based on one of the 40 web series commissioned by the company, according to Mr. Grushow, which would make it the first big budget project incubated by Filmaka.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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What would a year be without something new from Cyn opsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING:  PRGRMNG MGR/TLC/LA: Provide support on range of projects in dev & prod for primetime. 5 yrs exp. brdcst/cable. Apply here:  discovery.jobs  (4/29)

JOB OPENING:  MKTG MGR/DISCOVERY/MD: Planet Green. Int in envir a must. Proj mgmt. skills. Self-starter, det oriented. 3-5 yrs exp. in mkt’g/advrtsng. Apply here:  discovery.jobs   (4/29)

JOB OPENING:  ON-AIR PROD/DISCOVERY/MD: Planet Green. Int in environ a must. Avid Media Composter a +, detail oriented. 4 yrs exp. writing/prod. Apply here:  discovery.jobs     (4/29)

JOB OPENING:  LINE PRODUCER/LOGO: Assist w/ all aspects of production mgmt for Logo. Apply:  www.mtvncareers.com under Prod. Mgmnt. EOE   (4/29)

JOB OPENING:  MGR. DEV & ORIG SERIES/Fuse/LA: Create, dvlp & execute new concepts, record prod deliverables. Manage dept data/trackers. 3-5 yrs exp at cable ntwrk or prod co in devlpmnt or prod. Rez: [email protected] “MDO” in sub (4/29)

JOB OPENING:  DIR DEV & ORIG SERIES/Fuse/LA: 7-10 yrs exp at cable ntwrk or production co in devlpmnt, prod & prgrm’ing. Exp in prgrm devlpmnt, strategy, contract neg & prgrm deliverables mgmt. Rez: [email protected] “DDO” in sub (4/29)

JOB OPENING:  VP DEV & ORIG SERIES/Fuse/LA: Oversee devlpmnt & prod of prgms. 10+ yrs exp-producing & managing production & devlpmnt of studio, documentary, reality and clip based TV prgms. Rez to: [email protected] “VPDO” in sub (4/29)

JOB OPENING:  PROD/DIR/Cablevision/Oakland, NJ:  Min. 3 yrs exp in tv prod. Prod/dir. digital commercials for local sales ops. Must know AVID/ Final Cut Pro.  See full posting and apply to www.cablevision.jobs   req id 5977BR (4/29)

JOB OPENING:   DIRECTOR, AD SALES RESEARCH/At Comedy Central/Spike: seeking 8 yrs related media field. www.mtvncareers.com /EOE/M/F/D/AAP   (4/29)

JOB OPENING: TRAFFIC SUPERVISOR/Cablevision/Oakland, NJ:   Min. 3 yrs Traffic experience. Direct knowledge of NOVAR. Oversee day to day ops in dept.  View full posting and apply to www.cablevision.jobs req id #5790  (4/26)

JOB OPENING: MGR, ADV & BRAND/WE TV/NYC: 3+ yrs cons/promo mktg in TV network. Exp’d in campaign execution. Highly org & motivated, with good writing skills. Strong Office skills. res:  www.cablevision.jobs ref# 5891BR (4/26)

JOB OPENING: MANAGING EDITOR/WE tv/NYC: 2 – 4yrs web/tv editorial mgmt. Exp writing for web, copywriting and articles. Resp for editorial planning for websites. PC and Mac. res: www.cablevision.jobs ref # 5909BR (4/26)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Fishkill NY: Seeks AE for local ad sales. 1+ yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid NY DL.  See full posting and apply to www.cablevision.jobs req 5216BR (4/26)

JOB OPENING: DIR, PROD. OPERATIONS/City Lights Media/NY: FT staff position. Sprvs all phases of prod for mult TV & Digital prod’s. Create/mng budgets for all projects. 2+ yrs exp. as Line Prod. Res/sal req’s: [email protected] (4/26)

JOB OPENING: DIGITAL AD SALES MKTG MGR/AETN/NY:Blend of proj mgmt and creativity. Manage post-sell prod process, & interact with sales mgmt/clients to dev orig digital ideas for Fortune500s. Apply: www.aetn.com/careers.html (4/26)

JOB OPENING: PROMO WRITER PRODUCER/PBS KIDS SPROUT/PHIL, PA: 2-5 yrs exp specifically in children’s television. Creativity a must.  Write, produce, oversee graphics & edits of on-air promotion and stunts. [email protected] (4/26)

JOB OPENING: ASSOC RESEARCHER/WGBH/Boston: Assisting in Gathering and analyzing research.  BA in Communications, Business or Marketing.   www.wgbh.org/careers Job Req # 4362 (4/26)

JOB OPENING:  COORD, AFFILIATE SALES/AETN, NY: Support NE & Canadian Affiliate groups. Maintain budgets, contracts, premium program. Str communication & MS Office skills, cable industry exp. Apply: www.aetn.com/careers.html (4/26)

JOB OPENING: SALES PLNR/The Hotel Networks/Chi:BA pref. 1+ yrs exp nat’l advrtsng/buying/plan’g. Exp brdcst/cbl/natl o-o-h companies a +. MS knwlg. Exc media math, verbal/written comm skills. Res/cvr: [email protected] (4/26)

JOB OPENING: ACCT MGR/The Hotel Networks/Chi/LA:Aggressive & creative. 3+yrs nat’l media sales exp. Exc media math, verbal/written comm skills, Exp travel/finance/auto/hospitality ind. a + Res/cover  [email protected] (4/26)

JOB OPENING: ACCT MGR/The Hotel Networks/NY:Aggressive & creative. 3+yrs nat’l media sales exp. Exc media math, verbal & written comm skills, Exp in travel/finance/auto/hospitality ind. a + Res/cover:  [email protected] (4/26)

JOB OPENING: SR MGR MKTG/ Casual Games/Disney/N. Hollywood: Dvlp/mng/exec acquisition & retention strats for gaming incl’g downloadable games & Disney Game Kingdom Online. 7 yrs mktg & 3 yrs+ online gaming exp. [email protected] (4/26)

JOB OPENING: SR. PROD, Franchise Web sites & Games/Disney/N. Hollywood: Previous Sr-level Prod exp w/ website & content dvlpmnt req’d. 7+ yrs exp  in website prod req’d & exp in online gaming or ent pref’d.  [email protected] (4/26)

JOB OPENING:  BROADCAST & CABLE TV BUSINESS ANALYSTS/NYC: -Multiple- Ad Sales system experience: Gap analysis, software vendor assessment, requirement gathering all plusses. [email protected] 860 632 3707   (4/26)

JOB OPENING: ACCOUNT EXEC/Long Island: print & OOH adv/marketing agency needs energetic talent.  3-5 yrs exp. Responsibilities include lead generation, increase sales, service clients, work w/ creative talent. Apply: [email protected] (4/25)

JOB OPENING:  DRTV MEDIA BUYER/Chicago area: Minimum 2-3 years experience and proficiency in COREMedia, MS Office/Access required. Understanding of media planning and Nielsen a plus -. Send resume to [email protected]  (4/24)

JOB OPENING:  CONSUMER PUBLICIST/Fuse/NY: Supprt PR Dept in brand/consumer publicity efforts to gen awareness of Fuse TV. Proven track record w/ TV/Ent., lifestyle media. 2-3 yrs. exp. Rez to: [email protected] “CP” in subj (4/24)

JOB OPENING:  TRADE PUBLICIST/Fuse/NY: Supprt PR Dept in trade/business publicity efforts to gen awareness for Fuse TV. Proven track record w/ trade, business, media. 2-3yrs. exp. Rez to: [email protected] “TP” in subj  (4/24)

JOB OPENING: SR INFORMATION ARCHITECT/VH1.com/NYC: 5+yrs exp with product development/wireframes, project mgmt, strong comm skills, website traffic stats, VISO, Knlge of social netsites EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/24)

JOB OPENING: SR CLIENT ANALYST/MSA Media/NY: manage cable nets on Gabriel/other SW. Perform biz svcs, issue resolution, training, jr acct mgmt duties, prod planning. Must have tech knowledge. Send res/$ to: [email protected]   (4/24)

JOB OPENING:  DIR HR-INTERACTIVE/Major Broadcast co-Temp now-NYC – 2 perm:     10 yrs HR Recruiting exp TV-centric Web (social communs-games, tech staff-full project) exp  [email protected] (4/23)

JOB OPENING:   SENIOR SALES EXECUTIVE/ Invision, Inc. in mid-town NYC: Sell and deliver enterprise software w/ in the traditional media & digital advertising marketplace, please send resume to [email protected] (4/23)

JOB OPENING: SALES ASSIST/Invision, Inc. in mid-town NYC: Maintain databases, prepare demos and RFP responses, general admin., reporting, etc. please send resume and salary history to  [email protected] (4/23)

JOB OPENING: RESEARCH ASSISTANT/Sony Pictures TV:  Research & sales support, admin duties. Detail & organization. Strong computer skills. 3-5 yrs exp. Apply: www.sonypicturesjobs.com (4/23)

JOB OPENING: AE, ADVRTSNG SALES/BlogHer.com/NY: Contacts & exp. in the client & ad agency arena, incl’g planning and buying groups. Exc selling & presentation skills, able to dvlp leads for sales opps. Apply: [email protected] (4/23)

JOB OPENING: PROGRAM DEVELOPMENT MGR/LA Office of major cable company: 5 yrs+ exp Oversee & manage concepts in development, liase with internal Exec Prod & Prod Co. Apply at www.randstadjobs.com ref  0000001686  (4/23)

JOB OPENING: DIRECTOR, HUMAN RESOURCES/Harmonix-MTVN/Boston. 5+yrs HR Generalist exp, Strg ER exp, Strg interpersnl/org skills, Superior Customer Orientation, Exp/Knwldg of Gaming A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/23)

JOB OPENING: ON-AIR GRAPHICS SCHEDULING COORDINATOR/(Freelance) VH1/NYC: 1+ yrs exp sked/TV, able to multi-task/detail oriented, comprehension of PTS/GABRIEL. EOE/M/F/D/AAP. Apply [email protected] (4/23)

JOB OPENING: AE/Fuse/NY: Sell dig media & multi-platform. Incr exst’ing clnts, gen new biz rev. Prsnt new prgm’ing, brand pos, mktg opps. Excl. interpers’l/org skills/MS Excel & PP. Send Rez to: [email protected] “AEDM” in sub (4/23)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: MKTG/ON-AIR/Fox Reality Channel-LA – summer intern for mktg & on-air production. 30-40 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus. [email protected]  (4/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Freelance web writer/blogger. 4 years exp; smart, sharp voice;web 2.0-savvy. Email [email protected] (4/25)

SITUATION WANTED: An opportunity to learn how you make kids TV in the USA! Young Australian director has received funding and is looking for a kids production company in LA for 1 week unpaid work. Email: [email protected] (4/23)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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