Tuesday, April 19th, 2011




  • Premieres reaches 4.7MM viewers
  • Dominates time period as #1 cable program on key demos
  • #2 new reality series premiere this year
  • WWE Tough Enough Social TV app ramps up live viewing experience

Mondays @ 8/7c. Only on USA – Characters Welcome.
SOURCE:Nielsen Media Research. Click here  for the full source data.



Good morning. It’s Tuesday, April 19, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
Discovery Channel: Hogs Gone Wild at 10p
MTV: 16 and Pregnant at 10p
Planet Green: Dresscue Me at 1030p

Tonight’s Finales:
Syfy: Destination Truth at 9p
NBC: Parenthood at 10p



OWN Originals drove double digit growth – up 32%!

63 million watched OWN in Q1!
4.5 million unique visitors to OWN at Oprah.com

With 35 original series in 2011, the moment is right… to OWN the future!

Source: Nielsen, 1Q11 (1/1-3/27/11) vs 1Q10 (1/1-3/28/10) Discovery Health, W25-54 Live +7 Cvg AA; P2+ (000s) Total Day Reach. Oprah.com data retrieved from Omniture Site Catalyst, unique users that visited the site from 1/1-3/31/11.



MTV Networks’ Logo nodded approval for one new project for the 2011-2012 season, expanded a current series and granted renewals to three other series:

  • S#x Rx (wt)  – New docu-reality series focuses on s#x addiction, dysfunction and relationships led by s#x addiction specialist Christopher Donaghue as the show profiles clients who are seeking group therapy treatment for a variety of issues. PB&J Television produces.  Ten one-hour episodes premiere this fall.  Editorial note – “#” used for Cynopsis spam filter evasion purposes, not part of the working title
  • The A-List: Dallas – Logo expands its popular docu-reality franchise A-List and travels to Dallas delving into its socialite world.  Produced by True Entertainment, eleven one-hour episodes launch this fall.

Logo’s returning series:

  • RuPaul’s Drag Race – A fourth season with 14 one-hour episodes premiere in winter 2012.  From World of Wonder Productions.
  • Untucked: RuPaul’s Drag Race – New season with 12 half-hour episodes opens in winter 2012.  World of Wonder Productions also produces this series going behind-the-scenes of RuPaul’s Drag Race.
  • The A-List: New York – New season is back this summer with 11 one-hour episodes.  True Entertainment produces.

Scripted comedy series The Game continues its Renaissance on BET as the network renewed the series for a fifth season.  The Game’s most recent season premiere tallied 7.7 million for BET and its recent finale brought in 4.4 million total viewers.  In 2009, The CW Network cancelled The Game and BET picked up the series.  In addition, BET also granted a sophomore season renewal for the comedy Let’s Stay Together which averaged close to 3.0 million viewers over its first season. BET also is adding another new series to its lineup with Reed Between the Lines, starring Tracee Ellis Ross (Girlfriends) as a woman balancing three jobs, being a mom, wife and a successful psychiatrist.  Kellie Griffin is on board to write Reed Between the Lines.

Investigation Discovery gave an additional order of 26 episodes to series Who the (Bleep) Did I Marry? for its second season.  The half-hour series relating secrets about men who misled unsuspecting brides will debut July 13 at 10p.  Who the (Bleep) Did I Marry? is produced by Sirens Media. Furthermore, Investigation Discovery will tie this series in with the Royal Wedding with a Who the (Bleep) Did I Marry? marathon on April 30 beginning at 5p.

Eco-adventurer Boaz Frankel embarks on a cross-country journey using numerous modes of transportation except gas-powered automobiles in a new 10-episode series The Un-Road Trip debuting this Friday, Earth Day at 8p on Halogen TV.  Frankel travels via waterways and forest trails using bike paths and rail lines but avoids highways altogether discovering 101 different ways to travel more than 12,000 miles across the country. THE UN-ROAD TRIP is produced for Halogen TV by Todd Lewis and Boaz Frankel.

History’s launch of American Restoration last Friday at 10p landed 3.3 million total viewers as well as 1.5 million with A18-49 and 1.6 million A25-54 viewers.  The premiere is now History’s top series telecast ever for a Friday night.

The latest installment on the Cynopsis | Sports news page, NBA’s Record Season Leaves Broadcasters Floating, League Uncertain, is written by Chris Pursell, and sponsored by CBS Sports Networks .  Feel free to add your comments or thoughts at the bottom of the Sports page about his story, his opinions, suggestions on future stories and or anything else. CBS Sports Network, available to 95 million homes, the 24-hour network has hundreds of live games, expert analysis and award winning programming.

Good news from the Cynopsis team! On May 9th we will roll out a new daily edition … you guessed it: Cynopsis | Sports!  Chris Pursell has come on board full time to write this new daily for us, and frankly, we’re thrilled!  Until the 9th, Chris will continue with his regular weekly feature on our website.  Check it out



Thanks, YouTube

… for showing the world that double rainbows really do exist.

Even more awesome is how we deliver the
double rainbow experience for brands.

The proof is in the pot of gold we call engagement.

Tremor Media


3net, the joint 3D network venture between Sony, Discovery Communications and IMAX commenced principal photography on The Civil War 3D, the world’s first native 3D war docu-series.  The four-hour miniseries is slated to premiere on 3net this fall and will depict both the North and South experiences by offering parallel personal stories from soldiers in opposing regiments.  Towers Productions, LLC is producing the series and is using authentic archival imagery, scripted reenactments and character narrative to relate the history. 

Alan Cumming offered a new three-year agreement to continue in his role as campaign strategist Eli Gold on CBS’ The Good Wife.  At the start of this current second season, Cumming was upped to a series regular after recurring during the frosh season.  CBS has yet to renew The Good Wife, though for a third season as well as a fourth or fifth season.




Sometimes, words can’t express
how truly thankful we are.

So please watch this special video we made:

Tremor Media



Friday A18-49 Analysis:  ABC and FOX both hit #1 Friday night at 1.5/5 with the A18-49 demo, according to final national ratings from Nielsen.  FOX edged into first place at 8p with Kitchen Nightmares at 1.6/6 with ABC’s Shark Tank nipping close behind at 1.5/5.  Also in the 8p hour, the newest and final season of Friday Night Lights debuted on NBC at 0.9/3, ranking sixth overall.  Univision’s Teresa won at 9p with a 1.5/5 while ABC’s Primetime: What Would You Do? and FOX’s Fringe tied for second place at 1.4/4 each.  Then at 10p, Telemundo’s La Reina del Sur topped the pack at 1.7/5 and a three-way tie for #2 occurred between ABC’s 20/20, NBC’s Dateline and Univision’s Triunfo del Amor at 1.5/5 apiece. 

Live + Same Day Household Ratings: Friday, April 15, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 4.4/8          Chaos 3.4/6, CSI: NY [r] 4.6/8, Blue Bloods [r] 5.0/9

NBC: 3.4/6           Friday Night Lights [p] 2.3/4, Dateline 4.0/7

ABC: 3.1/5           Shark Tank 3.2/6, Primetime: What Would You Do? 2.6/4, 20/20 3.4/6

FOX: 2.3/4            Kitchen Nightmares 2.4/4, Fringe 2.2/4

UNIV: 1.8/3          Teresa 1.6/3, Triunfo del Amor 2.0/4

CW: 1.4/2            Smallville 1.4/3, Supernatural 1.4/2

TELE: 0.9/2          Aurora 0.5/1, Los Herederos del Monte 0.6/1, La Reina del Sur 1.6/3

ION: 0.8/1            Without a Trace 0.8/1, Without a Trace 0.8/1, Criminal Minds 1.0/2

TF: 0.4/1             Cine de Las Estrellas [r] 0.3/1, India 0.6/1

A18-49:  ABC 1.5/5, FOX 1.5/5, UNIV 1.4/5, NBC 1.2/4, CBS 1.0/3, CW 1.0/3, TELE 0.8/3, ION 0.3/1, TF 0.2/1



FOX’s Kevin Reilly, President/Entertainment announced a restructure of its casting department:

  • Marcia Shulman relocates to New York to become an exclusive Casting Consultant to FOX where she will continue to direct the network on key casting decisions and will now be involved in talent discovery within and outside the US.
  • Bob Huber relayed his decision to retire after more than 30 years involved in casting.
  • Tess Sanchez elevated to SVP/Casting to succeed Marcia Shulman in overseeing FOX’s casting department beginning June 1.  Tess will report to Kevin Reilly and supervise the network’s bi-coastal team in charge of casting for the network’s current series and projects in development.
  • As part of her role, Tess Sanchez will hire new staff members for FOX’s casting team in the coming months.  Her first new addition is Seth Yanklewitz as VP/Casting, reporting to Tess.  Furthermore, Clint Alexander promoted to Director/Casting working with Marcia Shulman in New York.

Laine Drewery hired by Proper Television as Executive Producer, effective immediately.  Laine will concentrate on the company’s increasing specialty factual programming roster, working with broadcasters and hiring production teams.

Jonathan D. Sumber added at Hearst Television as Director/Digital Sales joining from Media Networks, Inc., a unit of Time Inc.  Jonathan will be based at Hearst’s New York City headquarters.

Effective immediately, Ellen Davis named Creative Director at SmashPoint Creative Works where she will manage all On-Air Promotions for NBC Universal’s Maury, The Jerry Springer Show and The Steve Wilkos Show.  Previously, Ellen worked as a freelance Promotion Director at Fox News and Verizon FiOS 1 News. 

SapientNitro, part of Sapient took on three new executives, Gary Holme, Trevor Schoenfeld and Elliott Smith as Creative Directors for its Toronto office.  The trio are added to the company’s leadership team under Brad Simms, Regional Head in Toronto and will lead traditional creative and digital strategy for specific Canadian market clients and beyond such as Chrysler, Coca-Cola and Target.com.

Allison Bennett appointed Director/Corporate Communications and Media Relations for Crown Media Networks, the recently established unit encompassing Hallmark Channel and Hallmark Movie Channel under parent company Crown Media Holdings, Inc.  Allison is based in New York City, reporting to Annie Howell, SVP/Communications and Media Relations.  In her new position, Allison works in tandem with Annie Howell to create and implement strategic corporate communications and media relations efforts involved with the company’s positioning in a variety of areas such as business development, distribution growth, public affairs initiatives, ratings results news and brand messaging.  Allison will additionally head internal communications.

Tribune Broadcasting tapped Larry Delia as VP/GM of its television stations WXIN-TV and WTTV-TV in Indianapolis, effective immediately.  Larry has served as VP/GM of WPMT-TV in Harrisburg, PA since summer of 2008 and prior to that as VP/GM of Tribune’s duopoly in New Orleans at WGNO-TV/WNOL-TV from 2002 to 2008.

David Brown upped to EVP/GM with Meredith Integrated Marketing. His new role expands David’s supervision of Meredith Integrated Marketing’s Content and Customer Relationship Marketing (CRM) business in addition to managing Directive, the company’s database analytics agency.  David has been with Meredith Integrated Marketing since 2005.

Univision Communications Inc. welcomes Eric W. Conrad as VP/Programming for Univision Deportes.  Eric will manage sports programming, acquisitions and content creation across all of the company’s platforms.  Based in New York, Eric reports to Alexander “Sandy” Brown, President/Sports at Univision Communications Inc.  Before this appointment, Eric served as Senior Director/Programming and Acquisitions for ESPN and ESPN Deportes.



Upcoming Upfront 2011 Special Editions:
Spanish Language (5/3), Broadcast (5/16)

Special Editions are sent to Cynopsis subscribers and available at
 www.cynopsis.com .

This day in History:    1951 – General Douglas MacArthur gave his “Old Soldiers” speech before the U.S. Congress. In the address General MacArthur said that “Old soldiers never die, they just fade away.”

Answer to Yesterday’s Trivia Question:  You know Radar O’Reilly loved a nice cold Grape Nehi.  What other primetime TV character also favored the Grape Nehi?  BEN MATLOCK, WHO ENJOYED WATCHING DOWN A “DOG” WITH A NEHI  Kudos to: Lewis Cosby/Knoxville; Synda Kollman-Charter Marketing Group/Boca Raton; Karen Yaldoo-Comcast Spotlight/Bingham Farms; Terry Hess-Terry Hess Licensing/NY; Travis Ballenger-True Media/Columbia; Tom Mason-MainBrain Prods/Simi Valley; Dan Haberer-Creo Entertainment/Playa del Rey; Lorrie Shilling-DirecTV/El Segundo; Paul Blutter-General American Group/Northridge

Today’s Trivia Question:  What primetime character was often heard using the codename Goldilock?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)




Cynopsis Media presents:
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NBA’s Record Season Leaves Broadcasters Floating, League Uncertain written by Chris Pursell
Updated every Monday; we invite your comments and feedback at the bottom of Sports page


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Later — Cyn

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JOB OPENING: ACCOUNT MGR/BLUE SKY AGENCY/ATLANTA: Hiring talented acct mgr to grow/manage cable biz. 3-5+ yrs exp, superb project mngmnt/communication skills and exp working on/in cable industry. Send res: [email protected] (4/26)

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JOB OPENING: DEVELOPMENT PRODUCER/Discovery/FL: 7+yrs exp. Resp for mngng & expanding dev slate for DSC LATAM Networks, seeking new factual, lifestyle prog ideas, talents & formats, Speak Eng/Sp a must. www.Discovery.com  #3458 (4/23)

JOB OPENING: WRITER/PRODUCER, CREATIVE SERVICES/HGTV/Knoxville, TN: Develop, write & produce on air promotions & special projects. 4 yrs+ TV Station/Cable Network experience req’d. Apply online: www.scrippsnetworks.com  , job #2276 (4/23)

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JOB OPENING: MGR, AD SALES MKTG/Food Network & Cooking Channel/NY: 5+ yrs exp. On- air Activation team that works w/ Ad Sales on 360 programs, integrations & short form. Full details, www.scrippsnetworks.com, req. 2313 (4/23)

JOB OPENING: ACCOUNT EXECUTIVE/CNN LA: College Degree, 3+ yrs sales exp., proven track of acquiring new biz & bldg/maintaining client relationships. Meet & exceed budget. Apply: www.turnerjobs.com (#123422BR) (4/23)

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JOB OPENING:  DIGITAL PUBLICIST/Discovery/LA: Traditional/digital spprt for comm team; implementation of prg publicity campaigns; 2+ yrs hands on public relations exp, pref’d digital media space; www.discovery.com/careers job3588  (4/21)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA MARKETING/CHEER CHANNEL/LA/AUSTIN: Ideal opp to learn and manage social media platforms increase traffic, syndicate video content. 2-3 days per wk; Stipend. info: [email protected] (4/22)

SUMMER INTERNSHIP  CREDITS ONLY:  ENTERTAINMENT FIRM/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (4/20)

SUMMER INTERNSHIP  CREDITS ONLY:   Established TV production company is seeking to fill its Student Spring Internship Program: hard worker, attentive to detail, and background/interest in TV PRODUCTION. Contact JL Rivera: Email [email protected] (4/20)

SUMMER INTERNSHIP CREDITS ONLY:  MKTG/ADVERTISING MAJOR/Spanish-Language Television Network/NYC Sales Department, learn marketing and all ad sales functions. EMAIL RES: [email protected]  (4/20)

SUMMER INTERNSHIP CREDITS ONLY:  Summer internship at Clarion New Media/Chicago, www.clarionnewmedia.com. Must be a self-starter with a passion for sales. Role involves cold calling and closing deals. Resumes: to [email protected] (4/20)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/26)

SITUATION WANTED: RESEARCH DIR/SALES Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Email: [email protected] (4/23)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (4/22)

SITUATION WANTED: AGENT’S ASSISTANT in publishing, film, or TV. Seeking entry-junior level position, B.A., English & Film, 2+ years publishing industry experience w/ literary agents. Contact [email protected] (4/22)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY, PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/21)

SITUATION WANTED: AGENT’S ASSISTANT in publishing, film, or TV. Seeking entry-junior level position, B.A., English&Film, 2+ years publishing industry experience w/ literary agents. Contact [email protected] (4/21)

SITUATION WANTED: HIRED PEN (MA/NY) will write new words or make old ones prettier. Written for travel guides, textbooks, blogs, and job ads.Two Harvard degrees. Rates vary by coolness of project. Google me. [email protected] (4/20)

SITUATION WANTED: ADVERTISING SALES PLANNER/NY: 6 yrs exp in building/customizing client pckgs/avails, campaign posting/ADU delivery recaps, PowerPoint/Excel proficient, market updates and special sales projects. [email protected] (4/20)

SITUATION WANTED: ENTERTAINMENT MARKETING/LA:  Entertainment marketer with 8+ years of experience looking for my next opportunity. Full-time or freelance welcome. Can work locally or remote. Email for resume. [email protected]  (4/20)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.



ABC:  Jamie Oliver’s Food Revolution, Dancing with the Stars, Body of Proof
AZTECA: Cosas de la Vida, Al Extremo, La Loba
CBS: NCIS [r], NCIS: LA [r], The Good Wife [r]
CW: One Tree Hill, Hellcats
FOX: Glee, Raising Hope, Traffic Light
ION: Without a Trace, Criminal Minds, Criminal Minds
NBC: The Biggest Loser: Couples, Parenthood [f]
PBS: Black in Latin America, Frontline, Independent Lens
TELE: Aurora; Los Herederos del Monte, La Reina del Sur
UNIV: Teresa, Triunfo del Amor

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