Cynopsis: Sports – 2013 Cynopsis: Sports Media Awards
04.17.13
Good afternoon, it’s still Wednesday, April 17, 2013, and this is a special Cynopsis: Sports Media Awards edition detailing today’s 2013 Cynopsis: Sports Media Awards, which took place this morning at the Yale Club in Manhattan.
A giant thank you to everyone who entered, judged, attended and presented at this celebration, which kicked off at 8am this morning – not that the early hour stopped anyone from table-hopping and networking at every opportunity. Attendees literally packed the house to see talent such as ESPN’s Chris Berman, NBC Sports’ Dan Hicks, HBO Sports’ Harold Lederman, MLB Network’s Lauren Shehadi, CBS Sports Network’s Brent Stover, NBC Olympics President Gary Zenkel, Rob King, Senior Vice President of Content for ESPN Digital & Print Media, and President of Marketing at CSE Adam Zimmerman.
With categories that spanned from regional to national, from marketing to digital, and from documentaries to live events, NBC Sports walked away with the most trophies in hand, nabbing five, with ESPN right behind at four. Other multiple winners included FOX Sports, CBS Sports, Turner Sports, and CSE.
The Awards were anchored, of course, by honoring four executives who have changed the way their sports entities connect with fans around the country. Scott Blackmun, CEO of the United States Olympic Committee, received the Vision Award as Sports Executive of the Year. John Kosner, ESPN Executive VP & GM of Digital and Print Media, received the Award of Distinction as the Sports Network Executive of the Year, and Scott McCune, VP of Global Partnerships at the Coca-Cola Company, was the recipient of the first-ever Gem Award, which pays tribute to the Consumer Brand of the Year. In addition, Steve Bornstein, President and CEO of the NFL Network and Executive VP of Media for the NFL, was this year’s Legacy Award winner, recognizing a career that changed sports media.
If you missed it, here’s a recap of all the winners!
Spot (National)
National Basketball Association – NBA “BIG Color”
Spot (Regional)
Time Warner Cable Sports – Time Warner Cable SportsNet Signature Bus Spot
Radio Program
CBS Radio – WFAN’s Boomer & Carton
App – Affiliated
Winner: NeuLion – UFC.TV
App Non-Affiliated
Winner: Turner Sports – Bleacher Report Team Stream
Brand Activation at Live Events
Winner: Anheuser-Busch – Bud Light Hotel Parties & Concerts Super Bowl Weekend
Brand Extensions/Licensing
Winner: NFL – NFL Collection at Victoria’s Secret PINK
Branded Online Video Game
Winner: CSE – NBAHoopTroop.com Hoop Troop Escape
Digital Executive
Winner: Pac-12 – David Aufhauser
Facebook Engagement
Winner: Sprint – Miss Sprint Cup
Fantasy Game
Winner: CBS Interactive, Inc – CBSSports.com Fantasy Football Commissioner
Live Stream Presentation
Winner: Discovery Channel, Red Bull Media House and YouTube – Space Jump Live
Live Event Marketing
Winner: Turner Broadcasting Systems – Turner Sports Big Easy at NCAA Final Four
Marketer
Winner: NBC – John Miller
Marketing Campaign
Winner: Tie between NHL & NBC for the Stanley Cup Playoffs
Marketing Initiative
Winner: Major League Baseball – MLB Fan Cave
Network Sports Branding Campaign
Winner: Turner Sports – NBA on TNT “Street Art”
PR Campaign
Winner: NBC Sports Group Communications – 2012 London Olympics
Pro-Social Campaign
Winner: ESPN – Jimmy V Week for Cancer Research
Tune-In Promotion
Winner: NBC Sports – 2012 London Olympic Campaign
Social Media Excellence (Affiliated)
ESPN – The Hall of Fans
Social Media Excellence (Non-Affiliated)
Campos Creative Works and Fanology Social – Team Toyota Campaign
Twitter Mastery
Winner: CSE – Coke Zero Surprise & Delight Fall Football
Use of Integrated Sponsorship for Broadcast
Winner: ESPN – SportsNation’s Madden 13 Cover Vote Reveal
Webisode Series
Winner: Sports Illustrated – Sports Illustrated Underdogs
Website
Winner: NFL Digital Media – NFL.com
Documentary Series
Winner: FOX Soccer Channel – BEING: Liverpool
Documentary Special
Winner: ESPN – 26 Years: The Dewey Bozella Story
New Sports Show
Winner: FOX Soccer Channel – BEING: Liverpool
Sports Series (Entertainment)
Winner: A tie between Big Ten Network – The Journey: Big Ten Basketball 2012 and Golf Channel – Feherty
Sports Series (News/Analysis)
Winner: FOX Sports – FOX NFL Sunday
Live Coverage of a Sporting Event (Regional)
Winner: YES Network – A’s vs. Yankees
Live Coverage of a Sporting Event (National)
Winner: NBC Sports – Super Bowl XLVI on NBC
Later — Chris
Chris Pursell for Cynopsis | Sports
04.17.13
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