Tuesday, April 12th, 2005



#1 Sitcom on Network Television
Top 15 in Primetime

Available exclusively from Warner Bros. Domestic Cable Distribution

Source: NTI Galaxy Explorer, 3/28-4/03/05, A18-49 Rtg.



Good morning.  It’s Tuesday, April 12, 2005, and this is your first early morning briefing.

Season Finale Dates: CBS
April 22:  Joan of Arcadia at 8p
April 25:  Listen Up at 830p
April 29:  JAG at 9p – series finale        
May 3:     Judging Amy at 10p
May 10:   The Amazing Race 7 at 9p        
May 13:   NUMB3RS at 10p
May 15:   Survivor at 8p
May 16:   Everybody Loves Raymond at 9p – series finale        
May 18:   King of Queens at 9p
May 18:   Yes Dear at 930p   
May 18:   CSI: NY at 10p   
May 19:   CSI at 9p
May 19:   Without a Trace at 10p
May 22:   Cold Case at 8p
May 23:   Still Standing at 8p        
May 23:   2-1/2 Men at 9p       
May 23:   CSI: Miami at 10p
May 24:   NCIS at 8p

Season Finale Dates: ABC
April 26:   Rodney at 930p
May 2:     Supernanny at 10p
May 16:   The Bachelor at 8p
May 17:   My Wife at Kids at 8p (40m ep)
May 17:   George Lopez at 840p (40m ep)
May 17:   According to Jim at 920p (40m ep)
May 22:   Desperate Housewives at 9p
May 22:   Grey’s Anatomy at 10p

WB’s Living with Fran (Regency TV) will air regularly on Friday nights at 930p, originally scheduled to air at 830p.  The show premiered last Friday night in its original time period (1.7/7 W18-34) and did well following Reba at 930p (2.1/8 W18-34).


AMC has added a new original series Celebrity Charades to its already 2005 slate of original series.  AMC has ordered 6 half hour eps which will air on five consecutive nights beginning June 20. Each ep features 10 celebrity guests divided into two teams, all playing for charity. The show is produced by Trigger Street Independent, and Accomplice Films.

Lifetime will launch a new reality series on Monday night at 8p called I Married a Princess, starring a real princess, Catherine Oxenberg and her husband Casper Van Dien.  Together they have five children.  Cameras chronicle the days and times of life as a princess in what is billed as a modern day fairy tale and a behind-the-scenes whirlwind.



  • Desperate Housewives (Touchstone TV) has added Alfre Woodard as a new neighbor on Wisteria Lane next season.
  • Westside (Warner Bros. TV/Class IV Prods) has a new name – “Sold”.  The cast includes Ashley Scott, Charlotte Ross, Judith Light, Stark Sands, Peter Facinelli, Camille Guaty and Peter Weller.


  • Pool Guys (Regency TV) has signed Rachelle Lafevre.  In the roles as the Pool Guys are Jonathan Sadowski and Jake Sandvig, who as you might expect, clean pools for a living.
  • Untitled Oakley Weinstein Project (NBC Universal TV/Broadway Video) has cast John Marshall Jones.  This is the comedy project set in a police precinct located in Times Square (think the Naked Cowboy will get a cameo?).  Jones plays one of the cops in the precinct who has a particular ability to solve the seemingly unsolvable.  Also cast are Deidrich Bader and Paul Ben-Victor.


  • The Dennis (20th TV/Adelstein-Parouse Prods) has added Jeremy Howard in the title role as a young savant going out to live on his own for the first time.


  • Wingwoman (Paramount Network TV/Littlefield Co/Evolution Ent) has signed Shannen Doherty to the title role as a matchmaker who helps guys find their soul mates. Reagan Gomez Preston plays Doherty’s best friend and coworker.  Ion Overman


  • Bow (Touchstone TV) has added Elaine Hendrix.  The project is about rap star Bow Wow, who now fully emancipated, but make his way in his life and his business.  Hendrix plays Bow Wow’s mother’s best friend.


Warner Bros. syndicated series The Larry Elder Show has apparently ended its run, though nothing official has been announced by the distributor or staff at the show itself.  The unofficial news was reported in Hollywood Reporter this morning. 

MTV and Microsoft Corp. have teamed-up in a global marketing alliance to introduce the next-generation Xbox video game system on MTV channels in the US, Asia Pacific and Europe, all within a 24-hrs, and online.  The actual unveiling will take place on a 30m special titled, MTV Presents: The Next Generation Xbox Revealed, which will be hosted by actor Elijah Wood.  The special will premiere in Thursday, May 12, at 9:30p in North America and around the globe the following day Friday, May 13 including Japan/Asia, Australia, France, Germany, Italy, Netherlands, Poland, Portugal, Romania, Scandinavia, Spain and the UK. 


Discovery Channel has appointed Julian P. Hobbs as Executive Producer/Production for the network.  Phil Fairclough, SVP/Production, and Stephen Reverand, VP/Production, to whom Hobbs will report, made the announcement .  Julian will assume editorial responsibility for the network’s series of contextual documentaries.  He makes the move from New York Times Television, where he was as Executive Producer and Series Producer on various Discovery Networks projects.

Liz Yamamoto has been named VP/ABC News Sales Proposals for the ABC Television Network. The announcement was made by Catherine Sullivan, SVP/News Sales and Patrick McGovern, SVP/Sales and Strategic Planning, to whom she will report.

Cathi Breza has been named VP/Program Financing & Distribution, for Discovery Communications.  In her new position, Cathi will manage the combined Silver Spring-based operations team supporting Co-Finance, International Program Sales and Private Networks.  Responsible for setting the operational strategy to support and grow the PFD worldwide sales business, Breza will work closely with the international sales teams in London, Germany, Singapore and Miami. 


Sunday – A18-49 Analysis:  ABC strolled away with the win on Sunday night with an overall 6.5/17 A18-49 according to fast affiliate ratings from Nielsen Media Research.  CBS was second for the night with a 3/2/9, followed by NBC 2.9/8, Fox 2.0/6, WB 1.2/3.  (CBS schedule was off the clock as the 2005 Masters golf tournament ran until approx 7:45p – these are all time period averages and may change once final data is in.)  At 7p CBS led with its golf coverage featuring Tiger Woods and Chris DiMarco going to a one hole playoff, posting a 5.3/18 in the demo.  ABC’s AFV followed with a 2.3/8 with Fox’s King of the Hill/Malcolm pairing a close #3 with a 2.0/7.  At 8p and for the remainder of the night, it was all about ABC.  EM: Home Edition delivering a 5.0/14.  An original of Desperate Housewives earned a 10.9/25 and the network’s newest baby, Grey’s Anatomy, didn’t disappoint at 10p with a 7.7/19.  the rest of the lineup at 8p saw a tie between CBS and Fox, each delivering a 8 share, with NBC following with a 7 share.  At 9p NBC was #2 with a 3.5/8, and again at 10p NBC followed ABC with a 3.7/9.

Fast Affiliate Ratings:   Sunday, April 10, 2005, for all Networks – time period averages.  Source: Nielsen Media Research. 

ABC     9.9/16   AFV 4.3/8, EM:HE 7.7/12, Desperate Housewives 15.7/23, Grey’s Anatomy 11.9/19

CBS     8.8/14   60 Minutes 12.7/23, Cold Case 10.2/19, Movie: High Crimes 6.2/10

NBC     5.7/9    Dateline 4.9/9, The Contender 3.8/6, Law & Order: CI 6.9/10, Crossing Jordan 7.1/11

FOX     2.8/5    King of the Hill 2.5/5, Malcolm 3.1/6, Simpsons 4.3/7, Arrested Development 3.2/5, 24 [r] 1.9/3

WB      1.8/3    Charmed [r] 1.3/2, Charmed 2.5/4, Steve Harvey 1.6/2

A18-49                ABC 6.4/17, CBS 3.2/9, NBC 2.9/8, Fox 2.0/6, WB 1.2/3


A luxury yacht.  A priceless Picasso painting.  Two teams of heisters.
But one thing stands in their way…

The History Channel
presents This Day in History:
1961 – Yuri Gagarin, the 27-year-old Soviet cosmonaut becomes the first human to travel in space. He immediately becomes an international celebrity, later dying in a 1968 jet-aircraft test flight. His ashes were placed in the Kremlin wall.

Answer to yesterday’s Trivia Question: The first two seasons of the Dick Van Dyke Show, and all of the Seinfeld episodes featuring “George Steinbrenner” share a single technique – what is it? “ALAN BRADY” AND “GEORGE STEINBRENNER” BOTH SHOT FROM BEHIND, SITTING AT THEIR DESKS and both characters played by the respective show’s creator.  It wasn’t until the third season that Alan Brady was revealed as Carl Reiner, creator of the series; Larry David never showed his face on Seinfeld.  Kudos to: Brad Joyce-WAUS-FM/Berrien Springs; Dan Margherita-ICR/Media PA; Joel Zaremby/NY; Jill Kriegel-Justice & Monroe Adv/Grand Rapids; Mitt Dawson-Fox Sports Net/Houston; Jerry Harbin-Indianapolis Colts/Indianapolis; Rich Ambrose-Time Warner Cable Media Sales/Chicago; Les Stipp-GSD&M/Chicago; Susan Nessanbaum Goldberg-SoapTalk/LA; Aaron Paquette-OTX: Online Testing Exchange/Hollywood; Len Klatt-Premiere Radio Networks/LA; Joseph Pedri-KVWB and KFBT/Las Vegas; and Jilliane Reinseth-Chorion/London.


A tank full of piranhas.

Impossible Heists finale.  Tonight at 11PM E/P.
Only on Court TV: The Investigation Channel.

Luckily, we in the advertising business never have to deal with piranhas! 
Visit www.courttvmediakit.com to explore marketing opportunities.

Today’s Trivia Question:
  Who lives at 10 Stigwood Avenue?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
04.12.05   5:31am

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Copyright Cynthia Turner 2005

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JOB OPENING: JUNIOR SALES/OPERATIONS MANAGER/4Kids Entertainment: 3+ yrs in Online Ad Trafficking or Sales Planning. Very strong comm/computer skills. Must be highly motivated and a self-starter Resume to:

JOB OPENING: MANAGER, ADVERTISING & MARKETING-Comedy Central/NYC. 5+yrs exp in consumer marketing/service.  Strng org & communication skills. TV/Product Licensing/Affiliate exp A+  EOE/M/F/D/AAP. Apply www.mtvncareers.com . (4/19)

JOB OPENING: DIRECTOR, INTEGRATED MRKTG, VH1/NYC. 7yrs exp in TV/Adv/Media Mrktg, Strng presentation & creative writing skills.  Mgmt exp. Required. Strng knwldge TV/Sales, BA/BS req, EOE/M/F/D/AAP. Apply www.mtvncareers.com . (4/19)

JOB OPENING: MGR, INTEGRATED MRKTG, MTV2/NYC. 3+yrs exp in TV/Ad/Mrktg Agency with onair/online/off channel branding, Strg written/oral/org skills, Teen boy market exp A+  EOE/M/F/D/AAP. Apply www.mtvncareers.com . (4/19)

SUMMER INTERNSHIP – SCHOOL CREDITRADIO DISNEY NY needs INTERNSHIP APPLICANTS in all departments.  If you have an interest in working with the most recognized name in family entertainment email to:
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JOB OPENING: ESPN- SPORT INVENTORY PLANNER, NYC – Customer Marketing and Sales Department  – We have room on the team for one more. Are you one of us? Find out at http://jobsearch.espncareersearch.com/getjob.asp?JobID=27999650. (4/19)

JOB OPENING: CREATIVE SERVICES/MARKTNG DIR. Roberts Broadcasting, St. Louis. TV experience; send reel and resume to Bonni Burns, 1408 N. Kingshighway Ste. 300, STL, MO 63113. For complete info on job description go to upn46stl.com  (4/16)

SUMMER INTERNSHIP – SCHOOL CREDITINTERN- NY for TV distributor: hands-on experience in the sales process of new TV programming and formats, working with agents, producers and TV networks! Send resumes to:
Unpaid position  (4/16)

JOB OPENING: INTEGRATED SALES MGR – A&E TV NETS – Create integrated ideas/proposals. Execute & manage after sale. BA Mktg/Bus 2 yr exp in cable sales/mktg or prog mgmt. Min 5yr mktg exp. E-mail res & sal reqs:

JOB OPENING: VP INTN’L AD SALES, AETN Intn’l– Provide ad sales strategies & best practices to intn’l affils. Dev global ad sales opps for AETN’s networks. Intn’l exp req’d. Local ad sales exp a+. Res&sal reqs:

JOB OPENING: COORD, VOD, Nick Jr. Pgm Planning/Sched-NY. Create/maintain pgm skeds/stunts/theme wks for VOD, Nick Jr., CBS Nick block. 2+ yrs exp in Pgming; solid online research knwldg. Spanish pref. Apply www.mtvncareers.com EOE  (4/15)

SUMMER INTERNSHIP – SCHOOL CREDIT:  Food Network, NY INTERN CONS. MKTG. Summer only, for college credit only. Proactive individual interested in TV adv, mktg and promos. More info:  http://jobs.scripps.com/details.html?id=4301 (4/14)

JOB OPENING: ACCOUNT MANAGER, MSA/NY. Must have media industry experience, client service, business development, project management, finance, contract negotiations, and technology implementation. Resume:

JOB OPENING: EMERGING MEDIA AE/ Chicago – sell advertising on comcast.net, :30 spots & VOD.  4 years media exp.  More info: www.comcast.com career section, key word: 18654BR or e-mail

JOB OPENING: EDITOR/WRITER, BROADBAND VOD-Scripps Networks/Knoxville. 5+ yrs exp ed. creative incl writing/editing. Familiar w/video prod; kwldg of web-based interactivity. Resume/cvr ltr:
Ref#4324-U    (4/14)

JOB OPENING: Norwalk,CT, no relo: ONLINE BUYER: all online campaigns. CABLE BUYER: sport or network &/or cable exp; STRATA A+. Mid-level Media Planner: broadcast, print,outdoor, alt. media exp. Email:

JOB OPENING: SR RESEARCH ANALYST, TBS/TNT Pgming Research-ATL.3-5 yrs Nat’lTV exp; strong analytical skills, ability to interpret/position data;exc. comm skills; info www.turnerjobs.com #38452BR; Resume

JOB OPENING: SR LOCAL TV MEDIA BUYER/NY Area. 5+ yrs agency exp; retail exp a +. Strong neg & comm skills; exc relationships in media community; proven ability to manage high profile accts. Resume:

JOB OPENING: ON-AIR SUPERVISING PRODUCER, BBC America/NY; 5-6 yrs cbl/bcst net exp; exp w/ process/project mgmt & detailed knwldge of promo production process; resumes/salary:

JOB OPENING: MGR, PROMO SCHEDULING, BBC America/NY; to develop on-air promo strategies & manage non-program air-time; 3-4 yrs exp w/ promo schedules & creating promo strategies; resume/salary:

JOB OPENING: SR. RESEARCH ANALYST, MTV/VH1 – NYC. Quantitative programming research. Strong data analysis and TV research background. 2-3 yrs experience. Please apply at www.mtvncareers.com . EOE  (4/13)

JOB OPENING: DIRECTOR AD SALES MKTG/Hallmark Channel-NY: Direct/implement adv, direct mail, sales collateral, event related pgms. Min.7 yrs exp. See full posting at www.hallmarkchannel.com . Resumes:


SITUATION WANTED:  MARKETING EXPERT –  16+ years, excellent creds, currently in Branded Entertainment. Seeks next big opportunity in LA.

SITUATION WANTED:  WRITER available.  Can do funny,  entertaining or straightforward. Web sites. Videos. Print. Young adult fiction. Good w/dialogue.  Fast & reasonable.  NYC, but will telecommute.

SITUATION WANTED:  DEVELOPMENT/ACQUISITIONS (TV/FILM). Creative head at prod. co. worked on feature at Sundance (Universal Pic.), writer/producer for MTV, PBS. Intl film and business background + creative. Contact:


SITUATION WANTED:  REALITY WRITER/PRODUCER:Seeks position on network/cable show. Experienced in scripted and non-scripted. Story edit/supervisory skills.Very creative. L.A./NY-based.
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SITUATION WANTED:  NY/NJ TV PRODUCER with 11 years experience looking for TV producer job. Good person with experience on news shows, reality shows, court shows, fashion and entertainment shows. Email

SITUATION WANTED:  NYC-Talented SMOKE EDITOR/COMPOSITOR seeks creative Co. in TV/film post prod. Has over 11yrs exp working w/top ad agencies. Knowledge includes Avid,After Effects,Photoshop & FinalCut. Email: framefunk
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ABC              My Wife & Kids, George Lopez, According to Jim, Rodney, Blind Justice
CBS              NCIS, Amazing Race, Judging Amy
FOX              American Idol, House
NBC              Will & Grace [r], Scrubs [r], Scrubs, The Office, Law & Order: SVU [r]
PAX              Young Blades, Lie Detector, Diagnosis Murder
UPN              All of Us [r], Eve [r], Veronica Mars
WB               Gilmore Girls [r], One Tree Hill [r]
TELE             Amarte Asi (7p), Los Platedos, La Ley del Silencio
UNIV             Apuesta por un Amor, La Madrastra, Casos de la Vida Real

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