CYNTHIA TURNER’S
CYNOPSIS

09/09/04

Good morning. It’s Thursday, September 9, 2004, and this is your first early morning briefing.

CBS won top bragging rights on Tuesday night with an overall 4.1/11 A18-49 rating according to fast national ratings from Nielsen Media Research.  NBC was #2 with a 3.2/9, followed by FOX 2.9/8, ABC 2.6/7, UPN 0.9/2, WB 0.8/2.  At 8pm Fox’s Trading Spouses was in front with a 3.4/10; though ABC and CBS were both tied for #2, each posting a 9 share; Last Comic Standing delivered an 8 share.  At 9pm Fox dipped considerably from its lead-in for the premiere of The Next Great Champ earning just a 2.4/6, though picking up a 1-3 tenths in each of the key male demos. Winning the hour was CBS’ Big Brother (despite not being available in the NY DMA due to baseball) with a 4.5/12, followed by NBC’s Father of the Pride (4.1/11) and Scrubs (3.5/9). At 10p, CBS’ Amazing Race wins the race with a 4.1/11 rating, ahead of NBC’s 3.1/8 for a repeat of L&O: SVU, and ABC’s In the Jury Room (1.7/5).

Tonight’s Premieres:
ABC:  NFL Opening Kickoff; Monday Night Football: Colts at Patriots
NBC:  Joey, The Apprentice, Medical Investigation

According to Nielsen Media Research, the Reverend Jesse Jackson is backing up the company’s new and controversial Local People Meters (LPMs).  Rev. Jackson mentioned that this was a more accurate path to measuring local market TV audience viewing patterns.   He noted that in the markets where LPMs had begun, “has substantially increased the number of African American and Latino families who are measured in these local markets.”

Casting / Development / Production:

• Carmen Electra has been signed to host Bravo‘s upcoming original reality series Manhunt: The Search for America’s Most Gorgeous Male Model.  Bravo has also announced two judges for the show – Bruce Hulse and Marisa Miller. Manhunt premieres October 12 at 10p.
• Ray Liotta will star in a pilot for NBC called Criminal Behavior.  The show is a little bit different than the usual crime drama in that it begins before the crime has been committed, and Liotta’s character, an LA detective who tracks and follows the bad guys around, attempting to stop criminal mischief before it happens. The project will be produced by John Davis and writer Shane Salerno.

Mark Burnett will team up with Yahoo! to bring new revenue to his productions, beginning with The Apprentice.  A Yahoo-hosted site will provide additional footage from the show, not seen on television, provide show updates, tour of the living space for the contestants, and other added content.  It is designed to bring in new advertisers, not drive viewership necessarily to the show, the main directive for the NBC program site. According to Variety, Yahoo will also integrate The Apprentice into its other sites as it assists in signing up new recruits, etc. Thus far, advertisers to the site include Staples and Sony.

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of August 30 – September 5, 2004:
Primetime       (000)   Total Pgm Day   (000)
FOXNEWS 3192    NICK            1977
TNT             2935    FOXNEWS 1453
ESPN            2027    NAN*            1449
NAN             1812    TNT             1289
CARTOON 1809    CARTOON 1240
LIFETIME        1804    LIFETIME        1061
TBS             1437    TWC             1015
FX              1406    ESPN            850
TWC             1360    TBS             838
A&E             1314    CNN             744
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of August 30 – September 5, 2004:
Primetime       (000)   Total Pgm Day   (000
TNT             1260    NAN*            719
ESPN            1043    TNT             652
FOXNEWS 962     LIFETIME        524
FX              839     ESPN            507
LIFETIME        827     TBS             499
TBS             816     FOXNEWS 438
COMEDY  664     NICK            434
SPIKE           611     FX              392
A&E             601     TWC             385
MTV             595     MTV             359
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

While no one in their right mind would ever wish for a nice good hurricane to boost ratings, all the same The Weather Channel has got to be pleased with its total day ratings this past weekend as Hurricane Frances slammed into the mainland.  On Saturday the network averaged a 1.7 Total Day HH Rating according to Nielsen Media Research, and according top TWC topped all of the other news and information cable networks in total day comparison:  Fox News 1.5, CNN 1.2, MSNBC 0.5  Same story on Sunday wherein TWC averaged a 1.6 HH Rtg, while Fox News drew a 1.3, CNN 1.2 and MSNBC 0.4.

Spike TV’s Labor Day Monday Marathon of its newest off-net acquisition, CSI, ran from 9a-9p, and 11:05-3am, and averaged a 1.67 HH Rtg, with a 1.1 A18-49 and a 1.1 M18-49.  For the time frame, CSI averaged 2 million total viewers, according to information from Spike. If you missed any of the CSI Marathon, you’ll be glad to know it continues until 9/10 when it ends at 3am (with the exception of Thursday at 9pm ET when CSI airs on CBS).

VH1 premiered two series over the Labor Day Weekend:  The Surreal Life (which spent its two first seasons on WB) and the premiere season of In Search of the Partridge Family.  The Surreal Life debuted on Sunday at 10p with a 1.3 A18-49 demo rating, tying VH1’s highest rated telecast of the year. The Partridge Family kicked off on Sunday at 9p and delivered a .4 rating in the key adult demo with 431,000 viewers.

The premiere of How Clean is Your House on Lifetime Monday night at 11pm delivered an average of 1.38 million households, ranking #2 in the time period among the two key female demos, W18-49 and W25-54, according to information from Lifetime.

here! TV has purchased US TV broadcasting rights to gay and lesbian titles in MGM’s  film library.  The gay/lesbian channel also inked several licensing agreements with Alliance Atlantis, Castle Hill, DEJ Productions, First Run Features, Lot 47, Picture This! Entertainment, Think Films, Wellspring and Wolfe Video in addition to previously announced purchasing deals with Regent Worldwide Sales, Strand Releasing, TLA Releasing and Wolfe Video. The rights and licensing deals will provide an influx of 300 titles to here! TV’s catalogue.  here! TV will be world premiering several acquisitions including Coming Out: Dangerous Living in the Developing World, Secret Things, Radical Harmonies, Finding North, November Moon, 24th Day and The Event.  In addition the service will bring in Longtime Companion, Go Fish, Jeffrey, Parting Glances, My Beautiful Launderette, The Hanging Garden, The Sum of Us, Bent, It’s My Party, Big Eden, Hit and Runway, Reno: Rebel Without a Pause, Salmonberries and I Could Go on Singing.  Two documentaries, After Stonewall and Before Stonewall will also be offered on here! TV.

Everybody knows that Ken Jennings is going to lose at Jeopardy! at some time.  But do you really want to know when? A report came out yesterday from TV Week announcing reports from inside sources that “Jeopardy! Champ Finally Loses”, gave the total amount he eventually won, and predicted the show would air later on this fall, probably in November. No spoiler, nothing. And did you want to know that? I didn’t. Party poopers.

G4techTV announced it is now available in 50m homes.  This past May 2004 Comcast Corporation merged its G4 video game/gamer lifestyle channel with TechTV, which it acquired several months earlier from Vulcan Programming, Inc., into one network called G4techTV.  At the time of the merging of the networks, G4techTV reached an estimated 44m homes.

Judy Plavnick has been named the new Head of Daytime Production for Discovery Channel.  In that position, she will oversee the net’s daytime lineup, working closely with development and programming. 

IFC has upped three execs from Director to Vice President:  Debbie DeMontreux, VP/Development and Production of Original Series and Events; Michael Ruggiero, VP/Program Scheduling and Packaging; and Alison Palmer Bourke, VP/Development and Production of Original Specials and Series.  All three will continue to report to Ed Carroll, GM / EVP of IFC.

Turner Broadcasting System, Inc.’s Turner Entertainment Networks (TEN) named Sandra Murillo Weber to the newly created position of VP/Multicultural Marketing.  TEN consists of TBS, TNT, Cartoon Network, Turner Classic Movies, Turner South and Boomerang.  Sandra will oversee the company’s multicultural consumer, marketer and creative outreach efforts and opportunities. She was previously with Comcast Spotlight as director of ad sales.  Sandra will report to Mark Lazarus, president of Turner Entertainment Group, and be based in Atlanta.

Tuesday, September 7, 2004. Fast National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     7.0/11  Navy NCIS 7.1/12, Big Brother 6.8/11, Amazing Race 7.0/12

NBC     5.6/9   Last Comic Standing 4.5/7, Father of the Pride 6.1/9, Scrubs 5.1/8, L&O: SVU [r] 6.9/11

ABC     4.8/8   Extreme Makeover: Home Edition 5.6/9, According to Jim [r] 5.3/8, According to Jim [r] 5.6/9, In the Jury Room 3.3/6

FOX     4.0/6   Trading Spouses 4.6/8, The Next Great Champ [p] 3.3/5

WB      1.4/2   Gilmore Girls [r] 1.6/3, One Tree Hill [r] 1/2/2

UPN     1.7/3   All of Us 1.8/3, Eve 1.8/3, The Player 1.5/2

A18-49  CBS 4.1/11, NBC 3.2/9, FOX 2.9/8, ABC 2.6/7, UPN 0.9/2, WB 0.8/2

A MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION

Source: NHI Explorer, 8/30/04-9/5/04. Sun, 8-10pm.  Based on A18-49 Cvg Rtg.  TP rank ties ESPN.  Pgrm rank ties Sex And The City.  Ad supported cable only.

The History Channel presents This Day in History:
1850:  After exploding in population, California is accepted into the Union as the 31st state in record time, without ever passing through territorial status.  The region became part of the United States by cession from Mexico in the 1848 treaty that ended the Mexican War.  Soon afterward, the “forty-niners” flooded into the state in search of gold, and California quickly reached the 60,000 inhabitants necessary for a petition of statehood.  It also helped California’s cause that northern representatives in the Congress, consumed by the question of slavery’s extension to Western territories, were eager to admit another free state.

Answer to Yesterday’s Trivia Question: Before becoming a television actress, Ally Walker (Profiler) had a career as a: A) Dancer; B) genetic engineering researcher; c) cocktail waitress; d) paralegal?  B) GENETIC ENGINEERING RESEARCHER.  Smart cookie.  Kudos to:  Marta Davies-CM Media/Ft. Lauderdale; Dave Ware-WKMG/Orlando; Kristen Liebmann-Mediaedge:CIA/Atlanta; Julio Tavarez-Nielsen Media Research/NY; Bill Ganey-Charter Adv/St. Louis; Anne Sweeney-Charter Adv/St. Louis; Lorrie Shilling-Centennial; Randy Warner-Special Looks Ent/LA; Cary Miller-Verance Inc./LA; Michelle Anderson/LA; John Feria-Millennium Sales & Mktg/San Francisco; and Brook Peters-YTV/Toronto.

Today’s Trivia Question:   What do all of these shows have in common:  Johnny Ringo, Mod Squad, Dynasty, Amos Burke: Secret Agent, Charlie’s Angels, and S.W.A.T.?  (click
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)

A MESSAGE FROM COURT TV

Later — Cyn

Cynthia Turner’s Cynopsis
09/09/04 
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WHAT’S ON TONIGHT:  SEPTEMBER 9, 2004:

ABC             NFL Opening Kickoff; Monday Night Football: Colts at Patriots
CBS             Big Brother, CSI [r], Without a Trace [r]
FOX             Totally Outrageous Behavior, World’s Craziest Videos, Totally Outrageous Behavior, World’s Craziest Videos
NBC             Joey [p], The Apprentice  [p], Medical Investigation  [p]
PAX             On the Cover, Balderdash, Early Edition, Diagnosis Murder
UPN             WWE Smackdown
WB              Blue Collar TV, Here’s Your Sign (OTO)
TELE            Prisonera, Gitanas
UNIV            Mariana de la Noche, Amarte es mi Pecado, Aqui y Ahora