Thursday, September 6th, 2012

Cynopsis: DIGITAL

Good morning. It’s Thursday, September 6, 2012, and this is your first early morning digital briefing.

The Media Behavior Institute has released the latest data from its USA TouchPoints cross-platform measurement service, which aims to provide insights on how consumers live their daily and weekly lives as well as the media they’re using. The second wave of data to come from the service this year (the first was released in February), it finds that weekly tablet usage now reaches 19.3% of adults 18-64, and daily reach among this group is up 15% when compared to the data from the previous report. In addition, among tablet users, the top three activities on the device in terms of weekly usage are the internet (excluding email) at 54%, apps (excluding email) at 44%, and email at 37%. Watching videos on a tablet on a weekly basis now encompasses 20% of tablet owners 18-64. Other data from the service, which is used by the likes of Optimedia, Starcom, MediaVest, Mindshare, ESPN, and Turner Broadcasting, include:

  • Watching programming on a DVR now stands at 40% weekly reach and 18% daily reach. This is much higher than VOD, which reaches 13% and 3% of adults 18-64 on a weekly and daily basis, respectively.
  • 8% and 6% of the US adult population watch TV episodes via a streaming service on a weekly and daily basis, respectively. While the Media Behavior Institute agrees that this is still relatively small, it notes that it’s still an increase of over 40% when compared to data from February.
  • Social networking grew 6% to reach 37% of adults 18-64 in the past week.


Online gaming site has signed an agreement with Worldwide Biggies CEO and entertainment veteran Albie Hecht (Founder of Spike TV and former President of Nickelodeon Entertainment) to develop some of the site’s top games for film, television, and the web. Miniclip says Hecht and Worldwide Biggies will first focus on some of its most popular titles, including Gravity Guy, Hambo, Sketch Star, Canyon Defense, and Monster Island, in order to develop programming that will appeal to the site’s young audience. Miniclip boasts more than 70 million unique game-players each month.

Shine America Digital‘s animated web series Who Knew, which is distributed on Yahoo News every weekday, has hit the 600 episodes milestone and has surpassed 100 million streams to date. The company has ordered an additional 150 episodes that will air over the rest of 2012. The animated series provides a daily dose of news, fun facts, and trivia in 90-second installments.

YouTube stars The Fine Brothers have signed on to produce original content for Revision3, an online programming network that was recently purchased by Discovery Communications. Benny and Rafi Fine currently own and operate a YouTube channel that has close to 1.8 million subscribers and crossed 370 million views in total. They’re the brains behind the React series as well as a multiplatform scripted comedy series called My Music.

The Mercedes-Benz NY Fashion Week officially begins today. IMG Fashion, a division of global media company IMG Worldwide, has partnered with Rightster and YouTube to provide live streaming and on-demand content from the weeklong event on the Live from the Runway channel on the video site. Maybelline New York, which is an official sponsor of Fashion Week, has been partnering with IMG Fashion and YouTube for the past three years to air fashion shows, both live and on-demand, on that channel. However, this year for the first time, the two companies along with Rightster are offering the press the ability to access and embed videos from the fashion shows directly on to their websites via a single portal: The media will have access to 35 shows that will be live from the Lincoln Center in New York as well as recorded videos from over 80 designer shows, all of which they can distribute via their own platforms.

YouTube plans to offer movie rentals via its app on several connected TV platforms and devices later this year, according to a statement released by YouTube hardware partner TP Vision, per GigaOM. This offering will initially be available in only some European countries. TP Vision said that Philips Smart TVs will be among the first TV platforms to offer access to movie rentals through YouTube.


Cynopsis: Digital Video Measurement Summit
Monetizing Cross-Platform Video
November 14 | JWT, NYC | 11:30am-6pm | Register Now

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Avail-TVN has inked a deal with Google to provide content for the upcoming Google Fiber broadband TV service, which will offer subscribers access to live and on-demand programming across multiple devices. Per the deal, Avail-TVN will make available an array of digital licensing and enabling technologies that support the platform that Google plans to deploy in Kansas City. The company will also serve up studio, cable, and broadcast network VOD content in a range of formats that support Google Fiber’s multichannel video service. “Google Fiber takes full advantage of the advanced digital video services that Avail-TVN has pioneered in support of high value content that consumers want, on the devices they use the most,” said Jim Riley, CRO at Avail-TVN, in a statement.

IBC 2012: Akamai Technologies has unveiled the Sola Media Solutions portfolio, a cloud-based set of services that is designed to help content providers handle the workflow, storage, and delivery of online video. Built on the Akamai Intelligent Platform, Sola Media consists of: Sola Sphere for cloud-based storage and content delivery, including adaptive bitrate streaming; Sola Vision, which features transcoding and stream packaging capabilities that simplify workflow in order to deliver video across multiple environments, as well as support for multiple levels of content protection and industry initiatives such as TV Everywhere and UltraViolet; Sola Media Analytics for real-time video quality and post-event audience engagement data; and the Luna Control Center, which is a unified web interface that supports all Akamai solutions.

Sorenson Media announced that over half of the NFL’s 32 teams use its Sorenson Squeeze video encoding software for a wide array of online video footage. For example, the Carolina Panthers use the company’s solution to encode and deliver streaming online video content, including a daily news report, a weekly “Panthers Huddle” program, footage and interviews from games and practices, and other content, to the team’s website. Overall, the Panthers produce and distribute more than 20 videos per week using the solution. To demonstrate the growing importance of online video in industries beyond just entertainment, Mike Craft, Senior Producer/Broadcasting and Media Content for the Panthers, said that web-based content has supplanted broadcast over the past several years to the extent that 90% of his time is now spent on online content.

According to a recent Ericsson ConsumerLab report, there are more people in the US (21% of US-based pay-TV subscribers) who have either reduced or canceled their pay-TV subscription packages than there are those who have increased their spending (12% of US-based respondents). Of those Americans who have reduced or canceled their TV packages, 56% cited “wanting to save money,” 16% pointed to “using free internet services,” and 12% named “no suitable package” as reasons why. The global report consisted of 14 in-home interviews (10 in Chicago and 4 in Sweden) and 12,000 online interviews (1,000 per country), across multiple regions, including the US, UK, China, Spain, Sweden, and Germany.

Color this as unsurprising, but Twitter users like to share photos and videos. A recent eMarketer report took a look at July 2012 data from website analysis company Diffbot, which analyzed over 750,000 links posted to Twitter across the globe and found that 36% were of images, 16% led to articles, and 9% directed users to videos. On the video front, in other unsurprising news, Diffbot data found that YouTube accounted for 60% of all video links on Twitter. As a note, eMarketer forecasts that US adult Twitter users will hit 31.8 million in 2013, a 14.9% increase from 27.7 million in 2012.

Join us on November 14, 2012 at the Cynopsis Digital Video Measurement Summit in NYC. REGISTER NOW.


CNN’s Android app is now available worldwide on the Kindle Fire. The app offers daily coverage of US and international news, presented via live and on-demand video, photos, and text. Lexus has signed on to be the exclusive launch sponsor of the Kindle Fire extension. The luxury car company will receive a branded presence throughout the app, including pre-roll video and ads on section fronts and article pages. Per the sponsorship, co-branded media running across CNN Digital and the Turner Network will include clickable Lexus logos that drive users to

Digital entertainment company Bare Tree Media has inked a global licensing agreement with C3 Entertainment to develop and publish mobile apps based on The Three Stooges. Bare Tree says the first mobile product under this agreement is scheduled to launch in late 2012. The Three Stooges join other entertainment brands that have recently been licensed to Bare Tree Media, including Hallmark’s hoops&yoyo, Hello Kitty, and Domo, among others.


Video ad solutions company Genesis Media has named Mark Yackanich as its new Chief Executive Officer. Concurrently, interim CEO and Co-Founder Andrew Reis will slide over (or upward) to the position of Chairman of the Board. “Mark has a unique appreciation for the challenges of traditional media companies and how emerging technology can be used to address them. This perspective is critical, as our business focuses on redefining premium digital content monetization,” said Reis in a statement.


Cynopsis: Kids! WEBINAR
Digital and Social Media Strategies for Kids TV:  How to Attract and Engage Kids and Tweens
Thursday * October 4, 2012 * 1:30 – 3:00 p.m. ET

Hosted by Gwen Billings, Editor Cynopsis Kids along with panelists:
Jamie Gutfreund  Sr Director, Business Development & Strategy at The Intelligence Group
James Lema  Director, Product Development at Poptropica
Jim Mollica  SVP, Consumer Marketing at Nickelodeon
Scott Thomas  VP, Consumer Marketing at  Cartoon Network



E! Online has launched a new “channel” on its website to provide ongoing coverage of the upcoming television season. The new channel, dubbed TV Scoop, will feature an expanded version of Kristin Dos Santos’ “Watch with Kristin” column, along with breaking news, regular set visits and videos, interviews, recaps of popular shows, spoilers, and interactive tools such as user polls and live chats. The section was available in beta for a short period of time, but is now going live in time for the new fall TV season. John Najarian, EVP and GM/E! Digital Media, said TV Scoop is just the first in “a range of channels” that E! Online plans to launch in the future.


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Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING:  VP, RESEARCH, BROADCAST SYNDICATION/Disney ABC TV/BURBANK:  Min of 12 years in media research w/ syndication/distribution exp. Apply  req ID 59837 (9/13)

JOB OPENING:  SR PUBLICIST/LA: Handle publicity for New Daily Syndi Talk Show. Previous exp working In Content-Rich Talk Shows. Strong writing/pitching skills a must.Exp Syndior Station Community a +. Resume: [email protected]  (9/13)

JOB OPENING:  STATION MGR  OPENINGS (3)/Radio Disney/NYC, Boston, Denver: Responsible for all sales, promo initiatives & day to day ops. 3+ years of sales management exp req. Apply REQ 59842, 62390, 58848 EEO (9/13)

JOB OPENING: COORDINATOR, BIZ OPS/Viacom/NY: Resp. for supporting Content Distr. Mrktng/ Operating department systems that optimize workflow efficiency EOE/M/F/D/AAP apply (9/12)

JOB OPENING: SVP, DIGITAL OPERATIONS/NBC Entertainment/Universal City CA: Looking for an SVP, Digital Operations. Please visit job#6908BR for more information. (9/12)

JOB OPENING: SR ANALYST, PROGRAM RESEARCH/USA NTWK/NYC: Provide top line and detailed multiplatform ratings analysis. 2+ years in television preferred, working w syndicated research programs. (6971BR) (9/12)

JOB OPENING: SALES ASST/Univision Network Sales/NY: Entry-level assist 2 sr mgrs w/admin & project-based wrk. Strong comm skills & strength w/numbers are a MUST. Eng/Span bilingual a +, Resume/cover letter: [email protected] (9/12)

JOB OPENING: DIR COMM/Discovery/MD: dvlps comm strategy & oversees PR/program publicity/Public Affairs outreach for ID and Military Channel; 8+yrs hands on media exp #6337 (9/11)

JOB OPENING: STRATEGIC MKTG MGR/USA NETWK, NBCUNIVERSAL/NYC: Develop and execute multi-platform integrated marketing initiatives. Min 5 yrs experience at a TV Network or agency. Digital exp req’d. (#6825BR) (9/11)

JOB OPENING: MGR, STRATEGY & BUS. DVLPMNT/SONY MUSIC/NYC: Support Strat & Bus Dvlpmnt for Global Digital Bus Group. 3-5 yrs exp; Comm, presentation & analysis skills key; Prior consulting exp; Music or dig media passion a +. Apply here (9/11)

JOB OPENING: ACTIVATION-PROMO MGR/AMC/NYC: manage planning & execution of dozens of simultaneous promo & activation projects, 5+ yrs. exp, pro-active,results driven. Resumes to: [email protected] (9/11)

JOB OPENING: MARKETING MANAGER/truTV/NY: MKT MGR will work to develop interactive & social media strategies for key series & network initiatives – 5+yrs Marketing/Interactive/Digital & Social exp. is a must – (9/8)

JOB OPENING: WRITER/PREDITOR, ON-AIR PROMOS/NYC: Oversee pre/post prod, from concept to final delivery; Min 3-4 yrs exp creative svcs dept TV ntwrk; Proven Final Cut Pro skills; Exc copywriting/media mgmt skills. Res to: [email protected] (9/8)

JOB OPENING: SALES PANNER/TVGUIDE/CHICAGO: Build media plans, steward deals, assist AEs in sales process, support network & online sales teams. 2+yrs agency/sales exp. Competitive salary, excellent benefits [email protected] (9/8)

JOB OPENING: SVP MKTG STRATEGY/Discovery/Md or LA: Lead the mktg efforts through strategy dvlpmt, creative brand leadership & mgmt of successful consumer mktg prgms; 15yrs+ sr lvl mktg w/media org exp; #6053 (9/8)

JOB OPENING: DIR OF CONSUMER MKTG, PARTNERSHIPS/Food Network/Cooking Channel/NY: Oversee creation/exec of prtnrshps driving ratings &/or brand awareness (ad sales/affil mktg/ prgrmng/dig/talent). 8yrs exp/Apply: #3305 (9/8)

JOB OPENING: EXEC. PRODUC/Fox Sports-Ft. Lauderdale: Manages production for Sun Sports/FS Florida. Oversees budget, studio/remote events & staffing. Liaise with offsite Master Control. 10+ yrs. exp. (9/7)

JOB OPENING: MARKETING COORDINATOR/Scholastic Digital/NYC: 2 years digital/ecommerce exp. Strategic thinker with strong communication skills. Growth opportunity for the right candidate. Apply to G050001 at (9/7)

JOB OPENING: PRODUCT MANAGER/Scholastic Digital/NYC: 4 years exp managing an ecommerce or digital or environment. Exp in ProductDevelopment, Design and business Development Apply to NY8524 (9/7)

JOB OPENING: PROJECT MANAGER/Scholastic Digital/NYC: 3 years exp plan, develop and execute national digital programs including online advertising, web site strategy, and social media, mobile. Apply to NY8516 (9/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  RLTV (NYC) seeks intern to support the Ad Sales and Marketing departments with research, marketing ideation, presentations and sales materials.Min 16 hrs/week. Submit resume/cover letter to: [email protected] (9/13)

FALL INTERNSHIP CREDITS ONLY: PRODUCTION INTERNS/Burbank: We are currently seeking production interns to assist with video, audio production, research, creative resources, general office duties. Photoshop experience a plus. Send resumes to: [email protected] (9/12)

FALL INTERNSHIP CREDITS ONLY: Crown Media needs interns in our CORPORATE COMMUNICATION department in NY. Interns will get exposure in media outreach/placement, press kits & marketing. To apply send resumes to [email protected] (9/7)

FALL INTERNSHIP CREDITS ONLY: Crown Media needs interns in our PUBLICITY department in Studio City. Interns will get exposure in drafting press materials, media outreach, & event planning. To apply send resumes to [email protected] (9/7)

FALL INTERNSHIP CREDITS ONLY: Crown Media needs interns in our MARKETING department in Studio City. Interns will get exposure in network branding, script reading, media campaigns & promotions. To apply send resumes to [email protected] (9/7)

FALL INTERNSHIP CREDITS ONLY: Castle Pictures (NYC): seeks motivated, creative interns to assist with DEVELOPMENT RESEARCH and PRODUCTION on a new non-fiction series. Strong writing and people skills a +. Submit resume/cover letter to: [email protected] (9/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: ASSOCIATE PRODUCER/COORDINATOR/ASSISTANT Seeking position in TV, Marketing or Communications. Exp’d in coordinating, researching, familiar w/ Final Cut Pro, Bilingual in Spanish; based in L.A. [email protected] (9/13)

SITUATION WANTED:  RESEARCHER/EXEC ASST/LOS ANGELES AREA: 16+ yrs exp + key player in Primetime TV as researcher, proofreader, copy-editor, writer, exec asst. Exc. etiquette. [email protected] Have a great day (9/13)

SITUATION WANTED: Script Doctor specializes in 1 hour series, broadcast exec & TV professor with 10,000+ scripts exp. Credits incl. DeGrassi, others [email protected] (9/8)

SITUATION WANTED: Entry-level career in media! I have a great work ethic, eager to learn, live in NYC, Business Marketing and International Affairs degree from FSU, will travel, background of Global Business. Contact: [email protected] (9/8)

SITUATION WANTED: NYC, Frfld, Wstchstr counties. Experienced sales, biz development pro seeking position in educational/home media, ad sales. Solid resume and excellent references. email: [email protected] (9/8)

SITUATION WANTED: WRITER/PRODUCER’S ASST. Has worked on The Big Bang Theory, Mike & Molly, etc. Attending UCLA’s TV writing program. Experience as a Page and PA. Proficient in Final Draft. Has BS in Mass Comm. [email protected] (9/8)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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