Thursday, September 30th, 2010

Cynopsis: Kids!

Good morning. It’s Thursday, September 30, 2010, and this is your first early morning Kids briefing.

Toonz, part of the Toonz Group, unveils plans to produce two new live-action features (each 90 minutes) based on books by author R.L. Stine (Goosebumps).  Toonz launched Mostly Ghostly 1 (Who let the Ghosts Out?) as a TV movie on Disney Channel and distributed globally by Universal.  Toonz is bringing together the team that created that TV movie, including writer/director Rich Correll (co-creator Hannah Montana) and producer Steve Stabler (Dumb & Dumber), Yvonne Bernard and Arthur Cohen, to produce two new Mostly Ghostly special effects-filled movies, Have you met my Ghoulfriend and One night in the Doom House.  Additionally, development has begun on a TV series based on the books, which is slated to debut in 2011.  The movies are being filmed in Montreal, in partnership with Media Biz International.

In other news, Toonz partners with creator/animator Steve Lyons to produce the new animated project The Skinner Boys: Guardians of the Lost Secrets (26×30).  Toonz has also teamed with animation veteran Bill Schultz to produce the series as well as distribute a new slate kid/family-targeted of programming.  The Skinner Boys is an adventure series that follows three teen brothers who go into the dangerous family business, left to them by their grandfather and with the reluctant blessing of their mother, which requires them to protect ‘lost secrets’ from falling into the wrong hands.


TeenNick premieres its newest live-action drama Gigantic (18×30) on Friday, October 8 at 10p.  Following the premiere Gigantic will move to its regularly time on Fridays at 9:30p.  Shot in LA, the scripted series takes a fictional look at ups and downs of teens growing up in Hollywood with famous parents.  The ensemble cast features Grace Gummer (Meryl Streep’s daughter) and Gia Mantegna (Joe Mantegna’s daughter).  A TeenNick collaboration with Reveille, their second, Gigantic is produced by Marti Noxon (Buffy the Vampire Slayer, Grey’s Anatomy, Point Pleasant) and Dawn Parouse Olmstead (Prison Break, Point Pleasant, Tru Calling, and Carolyn Bernstein and Todd Cohen from Reveille.

Nickelodeon will premiere its new TV movie The Boy Who Cried Werewolf, a comedy/suspense/mystery, on Saturday, October 23 at 8p.  The two-hour Halloween-themed movie stars Victoria Justice (Victorious) as a shy and unpopular teen that is accidentally transformed into a werewolf during her family’s visit to the Romanian castle they inherited.  Brooke Shields also stars in the movie as a stern Romanian housekeeper who knows all the secrets of the castle.  Ahead of the movie’s premiere viewers can find trailers, promos, photos and take the ‘Are you a Werewolf? quiz, as well as dress up their avatars based on the movie at (  Additionally, a sneak peek, behind-the-scenes look and further content from the movie will be available on Nickelodeon’s mobile VOD platform. The premiere will be simulcast on Nick Mobile, and post-premiere, the movie will be available for download via Nickelodeon’s download-to-own partners.

Welsh animation company, Dinamo Productions (Grandpa in My Pocket), inks a triple production and broadcast deal for its preschool series The Wordles (52×11), which has been acquired by CBeebies (UK), RTEjr (Ireland) and S4C (Wales).  The Wordles, which will be co-produced in association with Dublin’s Kavaleer Productions for CBeebies, RTEjr and S4C, is an interactive word and sound association series set inside a pop-up book.  Dinamo Productions recently opened its new studios and facilities in Treforest.

Classic Media finalizes a multi-territory broadcast deal with Nickelodeon for its new tween-targeted series Life with Boys (26×30).  Nickelodeon acquires the rights for the series for Germany, Austria, Switzerland, Benelux and exclusive pay TV rights in the Nordic territories.  From Michael Poryes (co-creator and Executive Producer Hannah Montana and That’s So Raven), Life with Boys is produced Corus Entertainment, Nelvana Studio, and YTV (Canada).  With casting underway the series is slated to debut in February 2011.  Classic Media will handle the TV distribution in all territories worldwide excluding Canada, Latin America and Asia (excluding Japan), which will be handled by Nelvana Enterprises.  Helion Pictures will handle distribution in Australia, France and the UK.  Life with Boys is scheduled to premiere in YTV (Canada) in September 2011 and Helion has secured pre-sales across Canal J (France), Nickelodeon (UK) and ABC (Australia). Classic Media will present the series at Mipcom.

Elsewhere, Singapore’s Tiny Island Productions, a stereoscopic 3D CG animation studio, and Classic Media are partnering to launch Dream Defenders (26×30), a new K6-9-targeted CG animated action/comedy series, at Mipcom.  Tiny Island will handle distribution of Dream Defenders in North America and Asia, with Classic Media managing distribution across all media, including consumer products, for the rest of the world.   Based on an original idea by Tiny Island Productions, the production with Classic Media will be produced in Singapore and a writing team based in LA.  The series follows Zane and Zoe, twins who are also rivals as the Dream Defenders, the last line of defense between the real world and the nightmare creatures of the Dreamworld, which come to life and threaten to take over.  Slated for delivery in late 2011, Dream Defenders will be available in both non-stereo 3D and stereo 3D formats.  The series is co-financed by Tiny Island Productions and Media Development Authority of Singapore, with a total production budget of US$5.2 million.

Cookie Jar Entertainment enters into a multi-territory TV deal for its animated series Johnny Test with Cartoon Network channels around the world.  Turner Broadcasting acquires the new season of Johnny Test (26×30 new episodes) for Cartoon Network in markets including the US, UK, France, Latin America, Asia and Australia.  The new Johnny Test episodes will begin delivering in 2011.

Toonz Entertainment USA, the distribution unit of Toonz Group, acquires the rights to Auckland-based animation studio Mukpuddy‘s Sparkle Friends (40×3).  Initially produced by New Zealand’s long running kid’s series What Now, the short form multiplatform Sparkle Friends series features the What now hosts as kids, along with their pet gorilla and creature pal Gungi.  Sparkle Friends, which was telecast on TV2 (New Zealand) and ABC (Australia), will now be available worldwide.

Shaftesbury Sales Company will be in Cannes offering 80+ hours of kid-targeted programming at MipJunior/Mipcom 2010.  Shaftesbury programming slate includes: Connor Undercover (39×30) – a c-production between Shaftesbury and Heroic Film Company in association with Family Channel; Overruled! (39×30)  produced by Shaftesbury in association with Family Channel Canada; Vacation with Derek (1×90) – a TV movie based on the series Life with Derek, which was commissioned by Family Channel and produced by Shaftesbury; Baxter (13×3)  produced by Shaftesbury for Family Channel (Canada).  Shaftesbury Sales is the distribution arm of Shaftesbury Films.

Donna Friedman Meir and her kid/family-centric Lemonade Creative Consulting will attend MipJunior/Mipcom with a roster of clients, including Dave Edwards Entertainment Media (DEEM), Pluckypea Industries and US-based research and strategic consultant Insight Kids.  Among the properties Lemonade will at the market are:

  • Arty – a CGI preschool series that mixes comedy, adventure and learn by making and doing.  From DEEM, the series is set in a kindergarten and follows Arty, a bouncy toy, and a range of art products on adventures where they wind up creating something to solve their challenge.
  • The Wishfuls – a mixed stop-motion/CGI comedy adventure for preschoolers.  From Pluckypea, the series follows four Wishing Cadets as they handle birthday wishes from around the world.
  • 228 Pluckypea Place – a preschool series that combines live-action, puppetry and mixed media that helps make every day a celebration.  The series is also from Pluckypea.

Guru Distribution, a Canadian animation studio and creators of the preschool series Justin Time, inks a deal wit Hop To It Productions for the distribution rights for the second season of the K6-11 series Pop It! (26×5), with Hop To It picking up the distribution rights for Justin Time in select markets.  Guru Distribution will represent Pop It! in the UK, France and the US, while Hop To It will rep Justin Time in Australia and New Zealand.


Ludorum enters into a worldwide deal with Canada’s Mega Brands to produce a line of Chuggington construction toys under the Mega Bloks brand.  The initial line of Chuggington Mega Bloks playsets will launch in the UK in fall 2011, and then in the US and around the world from spring 2012.

Chorion introduced its new Noddy in Toyland line of merchandise, which includes a new toy line as well as apparel, accessories and publishing programs, at Brand Licensing Europe this week.  The new Noddy in Toyland toys and new packaging launches fall 2011, beginning with which features an Airport playset and the Fix It & Go truck.

Nickelodeon Consumer Products International enters into an international deal with youth furniture specialist Lea Furniture (La-Z-boy Greensboro Inc/American Drew & LEA Industries Division) for a line of furniture featuring Nickelodeon properties.  This new deal follows a partnership in the US, and will see the NickelodeonRooms furniture collection, including three lines targeting to different age groups, featured in international markets through the end of 2012.  The three lines in the collection are available now available in 21 markets worldwide including Europe, the Middle East, Asia and Central and South America.

I Can Do That! Games ( ), a Seattle-based preschool game company, enters into a licensing deal to create new Angelina Ballerina games through a partnership with HIT Entertainment.  The Angelina Ballerina games, which include a board game, matching game and puzzles, will debut at retail in fall 2011.


Marathon Media appoints Dominic Webber as Director/Current Series and Sr. Producer.  Webber will oversee creative on all current productions and head a team of executive producers.  HE will work alongside GM, David Michel.  A 20-year veteran, Webber has worked as an Executive Producer for Corus’ YTV and Astral Media’s Teletoon, and prior to that as Artistic Director at Subsequence Entertainment and Vivatoon.  He also worked as a scriptwriter and director.


Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, September 27, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1028; K6-11 469; TWEENS 9-14 280
DISNEY CHANNEL:     K2-11   776; K6-11 450; TWEENS 9-14 365
CARTOON NETWORK: K2-11   428; K6-11 275; TWEENS 9-14 184
DISNEY XD:               K2-11   192; K6-11 108; TWEENS 9-14   79
NICKTOONS:              K2-11     80; K6-11   56; TWEENS 9-14   48
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, September 28, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 953; K6-11 377; TWEENS 9-14 245
DISNEY CHANNEL:     K2-11 801; K6-11 426; TWEENS 9-14 321
CARTOON NETWORK: K2-11 374; K6-11 232; TWEENS 9-14 158
DISNEY XD:               K2-11 144; K6-11 101; TWEENS 9-14   74
NICKTOONS:              K2-11   87; K6-11   63; TWEENS 9-14   45
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
   What does D.O.R.C. stand for? DISEMBODIED OMNIPOTENT RULER OF CATS on SPACECATS  Kudos to: Toshifumi Yoshida-The Pokemon Company Int’l/PDT

Today’s Trivia Question:  What TV character wrote the children’s book The Amazing Tales of Tiny Tots?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: MARKETING MANAGER/ION/NY: Support Affiliate Sales Team, create mrktg strat, implement mrktg initiatives, 5-7 yrs mrktg exp & mgmt exp required. Full ad: EOE  (10/7)

JOB OPENING:  SR. CAMPAIGN OPS SPECIALIST/MTVN/SF: implementing online ad campaign.3+yrs dig media, adv, ad traff  exp/manage DART delivery. EOE/M/F/D/AAP. Apply (10/7)

JOB OPENING: ART DIR/ReelzChannel/Albuquerque:  5+ yrs exp mng graphics dept. Direct projects for on-air, print & web. Create & deliver high quality art & images for competitive advantage. Resume:  [email protected] (10/6)

JOB OPENING:  VOD Consultant/Playboy Entertainment/LA:  5 yrs. exp in ntwrk & VOD prgrmng, sched’g, film evaluation & acquisition. Ability to manipulate databases to provide analyses. Apply: (10/6)

JOB OPENING:  VP/SR COUNSEL/ MTVN Legal Affairs/NYC: Support Content Dist & Mktg.Draft/review/negotiate variety of agreements from dist.8+yrs relevant media/cable in-house or law firm exp req’d. Apply: (10/6)

JOB OPENING:  ASSOC. PROD/NYC:  write & produce campaigns for on-air promos dept & support the senior creatives on staff. Strong writing & producing skills a must, 2+ years promo exp, reel req – apply at [email protected] (10/6)

JOB OPENING:  PRODUCT PLACEMENT EXECUTIVE/PMK*BNC/LA:  4-6 yrs exp; must have TV Integration network contacts & exp w/fashion & consumer products. Resume: [email protected] (10/6)

JOB OPENING:  SYNDICATION SALES EXEC/NY, LA & Chicago:  Entry level.  Req’s a min of BA, BS deg. Travel & ability to work as part of a team a must.  Exc. sales skills. Time mngmnt & PC efficiency essential. Resume/ref:  [email protected] (10/6)

JOB OPENING:  PRODUCER/ReelzChannel/Albuquerque:   Min 3+yrs exp producing a daily entertainment show. Must have passion for movies, TV, fashion & pop culture. Resume: [email protected]   (10/6)
JOB OPENING:  PREDITOR/ReelzChannel/Albuquerque:   3+yrs exp producing/editing weekly and/or daily shows & spots. Strong writing skills required. Must have passion for movies, TV, fashion & pop culture. Resume: [email protected]   (10/6)

JOB OPENING:  TV SYN/CONTRACTS ASSISTANT/NYC:  Prepare, maintain, and organize sales contracts and assist with rebillings and stewardship. Strong PC skills req. Send resume to [email protected] (10/6)

JOB OPENING:  MGR BUS. OPS/ESPN Inc./NYC: New Mgmt role! Manage ad sales team handling TV acct maint across mult agencies. Ad industry exp Req. Strong analytical and leadership skills & 3-6 yrs exp. Apply: Ref 258511 (10/6)

JOB OPENING: PRESIDENT, MULTICULTURAL/ZenithOptimedia/NY: Lead engagement and media ROI with the multicultural consumer. Send resumes to: [email protected] (10/5)

JOB OPENING: DIGITAL MARKETING MANAGER/School of Rock/Teaneck NJ:Develop mktg plans for all online programs. Dual focus on website(s) mgmt & social media. View spec & apply at (10/5)

JOB OPENING: DIR, PROG SCHEDULING/SPIKE TV/NYC: Oversee monthly sched, manage prog inventory, analyze ratings, support multiplatform. 5 yrs exp sched/research, detail oriented self-starter. EOE/M/F/D/AAP (10/5)

JOB OPENING: RESEARCH ANALYST/Fuse/NY Support Sales incl TV, web, VOD, new media. Strong writing & data comm skills req’d, PPT & Exl a must. Exp w/Nielsen & syndicated systems preferred. Rez to [email protected] “RA” in sub (10/5)

JOB OPENING: TRAFFIC COORDINATOR/The Hotel Networks/NY: 1+ yrs traffic exp; Load & schedule multi-network commercial logs, maintain commercial library, log recon; Detail-oriented; Team-Player; resumes to [email protected] (10/2)

JOB OPENING: VP, POST DELIVERY/HBO/NYC: Min. 15 years exp. managing staff, post production ops, archival & digital asset mgmt svcs, film & tape re-mastering and long-term asset preservation. Apply: (10/2)

JOB OPENING: Film Dist-Operations /NYC: Entry Level, assistant to International Operations dept. Strong PC/Mac, verbal & written comm. skills. Knowledge of Adobe CS a plus. For more info & send resume: [email protected] (10/2)

JOB OPENING: DIRECTOR DIGITAL MKTG/National Geographic Channel/DC: 10+yrs Digital Mktg exp, leads strategy/execution in srch, social media, paid online media, VOD etc. Must have mgmt skills. Apply ref. FNG20095 (10/2)

JOB OPENING: DIR TRADE MKTG/WE tv/Wedding Channel/NY: 7+yr Trade Mkt, ad sales spnshp, B2B ad exp in Tv/Ent indstry. Creative w/ Strg, presentation, budget & ppl mgmt skils for Multi-plat ad sales envmt. Rez: [email protected] (10/2)

JOB OPENING:  DIR, AD SALES RESEARCH/AETN/NY: Responsible for driving Ad Sales Res initiatives for Lifetime & Lifetime Movie Net.5yrs tv ad sales research exp w/ strong quantitative skills. Apply to: (10/1)

JOB OPENING:  MEDIA SPRVSRS & PLANNERS/ASSOC MEDIA DIRECTOR/LBi US/NYC:  LBi is growing and is hiring at all levels! Digitally savvy AMD, Media Planners and Supervisors. Please get in touch here: (10/1)

JOB OPENING:  SPEC PROJECTS MGR/Cynopsis Media/CT/NYC: Manage event coord/mktg prjcts. Strng org & comm skills. Evnt plan’g exp req. Bkgd in TV a +. Adept in MSOffice; basic design skills. Email resume/sal req:  Trish (10/1)

JOB OPENING:  SALES MGR, EDUCATIONAL DIGITAL AND MEDIA/PBS DISTRIBUTION/Arlington VA: 5 yrs sales & account mgmt; mktg B2B products to K-12, college or library mkts; new business development; resumes to [email protected] (10/1)

JOB OPENING:  MGR AD-OPPS/WWE/Stamford, CT:  WWE Mng/trblshoot campaigns to ensure full delivery. Tech skills:(HTML,Flash,Web Dev/Design,JavaScrpt,video plyrs) imprtnt! 5+yrs exp.Competitive comp&great benefits. Apply: (10/1)

JOB OPENING:  MGR,COMM/MTV/LA:  4+yrs PR exp within a TV Network, covering reality based programming a plus! EOE/M/F/D/AAP. Apply (10/1)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC:  START ASAP: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected]  (10/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  SR. AD CAMPAIGN MGR/NYC:  Exp’d online ad mgr. Optimize camps, traffick assets in DFP. 10 yrs prof media exp. Desire FT at a dynamic creative company. [email protected]  (10/7)

SITUATION WANTED:  DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (10/6)

SITUATION WANTED:  LINE PRODUCER/UPM with over 50 film & TV credits can schedule, budget and / or supervise your production. Please contact Hank Grover [email protected] 818-469-8569 (10/6)

SITUATION WANTED:    BUDGET-FRIENDLY TV WRITER/PRODUCER  Funny and fast writer for multi-platforms, set savvy, talented celebrity interviewer and great visual memory in post. [email protected] (10/6)

SITUATION WANTED: CELEBRITY EVENTS ASSISTANT: Love celebrity news/pop cult/ent. Avail for coordination/staffing of special events, gift bag compilation, VIP outreach. Past exp w/ABC’s “The View” Talent Dept. skerlee (at) hotmail (dot) com (10/5)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (10/5)

SITUATION WANTED: SR SCRIPT EDITOR /w tons of broadcast exp. David/416-6514229/[email protected] (10/5)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turn around Email: [email protected] (10/5)

SITUATION WANTED: POWERHOUSE SALES in MEDIA, TV & FILM/NY: 7+ years of Domestic and International in FILM & TV SALES very successful at MIPCOM, MIPTV an “outside the box” approach generating new clients, email [email protected] (10/5)

SITUATION WANTED: FILM IN DETROIT?! Been there? I hv. What’s drearier? Crewing up in Detroit. Juggalo PAs. I.C.P. light guys. Drs. & cops on-set. Yuck! S.T.D.- Stop The Detroitization (of NY)! I’m the PA who can so.self.writeous@gmail (10/2)

SITUATION WANTED: ONLINE ACCOUNT EXEC/NY: 5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display, video, sponsorships, newsletter, integrated custom content. Contact: [email protected] (10/1)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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