Thursday, September 2nd, 2010



Tonight at 10pm/9c

The only person who comes between a mother and daughter in this new series is New York-based fashion stylist, Luciene Salomone.  It’s the ultimate style and relationship makeover between moms and daughters. 

Click here to learn more about the show and watch’s exclusive web series, Fashionista on the Street, featuring Luciene. 



Good morning. It’s Thursday, September 2, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premiere:
ESPN: Thursday Night College Football at 730p

Tonight’s Finale:
Comedy Central: Futurama at 10p

Yesterday early afternoon James Jay Lee entered the headquarters of Discovery Communications in Silver Spring, Maryland, armed with a gun and an explosive device, taking three people hostage for most of the afternoon. Approximately, 1900 employees work at the Discovery Building and many of the employees were evacuated early on including children in the Discovery Kids Place day care center, while other employees were told to go to the highest floor in the building.  Police Chief Thomas Manger of Montgomery County said Lee was shot dead by police at approximately 450p. The three hostages held by Lee for several hours were safe and unharmed. At least one explosive device went off when police shot Lee, though it was not clear if anything in the building was damaged. Lee was reportedly a longtime protester at the building and was sentenced to six months of supervised probation in March 2008 for disorderly conduct when he was involved in a multi-day protest in February 2008. Lee also allegedly posted a manifesto online, stating humans are ruining the planet and that Discovery should produce programs in support of saving the planet and animals. Late in the day, authorities continued to search the Discovery Building for any further explosive devices.



On the night TV celebrated its best, the viewers’ choice was AETN .

Emmy ® Sunday, 8/29
Primetime, A25-54, Ad Supported Cable


Now that’s a stellar performance!

Source: The Nielsen Company. All ad-supported cable networks, 8/29/10, 8-11pm, A25-54 Live+SD (000).
 Subject to qualifications upon request.



Tuesday’s address delivered by President Obama from the Oval Office was carried live from 8p to nearly 820p on 11 networks: ABC, CBS, FOX, NBC, TEL, UNI, CNN, CNBC, CNTRC, FOXNC and MSNBC. The total average audience for the 11 combined networks was 29.2 million viewers. This viewership figure was down -9% compared to President Obama’s address concerning the oil spill on June 15, 2010.

Conan O’Brien yesterday unveiled the name of his new late-night talk show on TBS as … Conan. To support the launch of the new show on November 8 at 11p, TBS is currently airing a series of promos and O’Brien updated his website at with a TBS countdown clock and the show’s new name while at the same time launching a YouTube page. Conan will air Monday through Thursdays on TBS.

As of 1201a ET on September 1, AT&T U-verse dropped Hallmark Channel and Hallmark Movie Channel from its lineup following an impasse between the two entities when the negotiations reached a standstill on August 26. Bill Abbott, President/CEO of Hallmark Channels released this statement late yesterday afternoon:

“When AT&T dropped our networks last night, they made clear that they don’t care to provide their viewers with family-friendly programming made with the 100-year-old legacy of Hallmark quality. AT&T’s charges that Hallmark Channels pulled the plug on our own networks and disadvantaged our own loyal viewers by not negotiating a fair deal for them are not true. Hallmark Channels presented a number of proposals in the course of the negotiations, which were fair and reasonable and, we felt, addressed AT&T’s concerns. Unfortunately, AT&T dropped our signals and we are at an impasse. Hallmark Channels will continue to present high-quality family-friendly programming , including The Martha Stewart Show, new Original Series, 24 hours of Christmas, 14 Original Movies, five holiday-themed specials, and LIVE coverage of ‘The 122nd Tournament of Roses Parade.’ AT&T may not care about family; Hallmark Channels does and will continue to. We hope our U-verse viewers will continue to let AT&T know that they want their channels back. They can call 1-888-MADE-4-FAMILY to voice their concerns.”

Logo is premiering the first-ever floral design competition series, The Arrangement starting October 4 at 11p. The eight-episode, one-hour series follows ten top floral designers as they are challenged to use flowers in new and imaginative ways. Eric Buterbaugh, known as “America’s premier floral designer” for his business based at the Four Seasons Hotel in Los Angeles and designing arrangements for celebrities such as Oprah Winfrey, Madonna and the President of the United States will serve as Head Judge. Screenwriter/author, Gigi Levangie Grazer will host the series and be one of the judges along with a weekly guest celebrity judge. World of Wonder Productions is producing.

HBO renewed its comedy series Hung for a third season, ordering 10 episodes slated to air next year.


FOX is moving forward with a midseason half-hour sketch comedy series produced by Jamie Foxx and headlined by Affion Crockett who will also produce. The series is described as being similar to In Living Color with a diverse cast parodying movie trailers, commercials, TV shows, music videos and celebrities. Fox TV Studios, Foxx/King Entertainment and The Tannenbaum Company are producing the project.

British comedian/actor Eddie Izzard will guest star in Showtime’s series United States of Tara. Izzard will appear in eight episodes during the third season playing a brilliant psychology professor who becomes fascinated with Tara’s Dissociative Identity Disorder. Production on the season three begins this month in Los Angeles with episodes premiering in 2011.

Kevin Rankin (Friday Night Lights) has been cast in a recurring role on HBO’s series Big Love, where he will play a son of hard line polygamists, reports THR.

Angry Scott Productions, Oceanwatch Productions and Apparent Gravity Media in cooperation with Fleshwound Films have produced a new series, Crusty Demons: No Borders. The half-hour series with 26 episodes takes viewers along with the Demon’s sought-after arena tours featuring freestyle motocross personalities and performances. In addition, Dainty Consolidated Entertainment has licensed the media and performing rights to the Crusty Demons brand globally.


Top 10 M-F Syndicated Strip Series for the week of 8/16-8/20/10 ranked by HH Rtg
Wheel of Fortune (CTD)                                   5.7 AA
Jeopardy (CTD)                                               4.7 AA
Two and a Half Men (WB)                                 4.4 AA / 5.8 GAA
Judge Judy (CTD)                                            4.1 AA / 6.4 GAA
Entertainment Tonight (CTD)                             3.4 AA / 3.4 GAA
Family Guy (2/T)                                             3.1 AA / 3.6 GAA
Everybody Loves Raymond (CTD)                       3.1 AA / 3.9 GAA
Oprah Winfrey Show (CTD)                               3.0 AA / 3.1 GAA
Inside Edition (CTD)                                         2.7 AA / 2.7 GAA
The Office (NBU)                                              2.7 AA / 3.3 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 8/16-8/20/10 ranked by A18-49 Rtg
Two and a Half Men (WB)                                 2.2 AA / 2.9 GAA
Family Guy (2/T)                                             2.2 AA / 2.6 GAA
The Office (NBU)                                             2.0 AA / 2.3 GAA
Everybody Loves Raymond (CTD)                       1.6 AA / 1.9 GAA
Wheel of Fortune (CTD)                                    1.4 AA
Seinfeld (SPT)                                                 1.4 AA / 1.7 GAA
Friends (WB)                                                   1.4 AA / 1.7 GAA
King of the Hill (2/T)                                        1.3 AA / 1.6 GAA
Judge Judy (CTD)                                            1.2 AA / 1.8 GAA
Jeopardy (CTD)                                               1.1 AA
George Lopez (WB)                                          1.1 AA / 1.4 GAA
Maury (NBU)                                                   1.1 AA / 1.3 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday  A18-49 Analysis:  Week to week, NBC remained at #1 with a 2.7/8 A18-49 on Wednesday night, according to final national ratings from Nielsen. Note: Most broadcast networks carried the live address from President Obama from 8p-815p. ABC held onto its 8p time period winning streak with Wipeout at 2.4/8 followed by UNIV’s Hasta que el Dinero Nos Separe at 2.2/7. At 9p, NBC’s America’s Got Talent beat all with a 3.0/9 and UNIV trailed in second place with Soy Tu Duena at 2.5/7. NBC polished off another win at 10p with the second half of America’s Got Talent at 3.1/9 and UNIV remained in the #2 spot with Aqui y Ahora at 1.8/5.

Live + Same Day Household Ratings: Tuesday, August 31, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 6.0/10      Minute to Win It 3.6/6, America’s Got Talent 6.7/11


CBS: 4.8/8         NCIS [r] 5.3/9, NCIS: Los Angeles [r] 5.1/8, The Good Wife [r] 3.8/7

ABC: 2.8/5         Wipeout 3.8/6, Shaq vs. 2.4/4, Primetime: Crime 2.6/5

FOX: 2.5/4         Glee [r] 2.3/4, Glee [r] 2.7/4

UNIV: 2.4/4       Hasta que el Dinero Nos Separe 2.4/4, Soy Tu Duena 2.8/5, Aqui y Ahora 2.1/4

ION: 1.0/2         Without a Trace 0.9/2, Criminal Minds 0.9/2, Criminal Minds 1.1/2

CW: 0.6/1          Plain Jane [r] 0.7/1, Life Unexpected [r] 0.5/1

TELE: 0.4/1        El Clon 0.5/1, Fantasma de Elena 0.4/1, La Diosa Coronada 0.3/1

TF: 0.3/1          Cine de Las Estrellas [7p start r] 0.2/0, Regreso a la Guaca 0.2/0, Rosario Tijeras 0.4/1


A18-49: NBC 2.7/8, UNIV 2.2/7, ABC 1.8/5, FOX 1.4/4, CBS 1.2/3, ION 0.4/1, CW 0.3/1, TF 0.3/1, TELE 0.3/1



Crystal Egger was added at The Weather Channel (TWC) as an On-Camera Meteorologist. Crystal joins from KDVR/Denver, the FOX affiliate where she was the morning meteorologist. Crystal will relocate to Atlanta with her family. 

Effective immediately, Tribune Broadcasting appointed Eric Meyrowitz as VP/GM of WPIX/New York. Since 2004, Eric was VP/GM at WDCW-TV in Washington, D.C. also owned by Tribune.

This day in History:  1963 – “The CBS Evening News” was lengthened from 15 to 30 minutes.

Answer to Yesterday’s Trivia Question:  In 1959 this genre of television series was so popular there were 32 of these shows on air, and 9 of those were in Nielsen’s Top 20.  What genre was this?   WESTERNS – the year before there were 11 Westerns in Nielsen’s Top 20!  Kudos to: Tony Caravello-ABC/NY; Hilary Wolk-Heads Up Creative/NY; Douglas Hochstadt-ABC/NY; David Rubinsohn-RubesMedia/Philadelphia; Bobby Tarantino-TheCoolTV/CTZ; Marc Christian-KMID/Midland Odessa; Leah Broeders-Target/Minneapolis; Jenny Beam-Grand Hotel Marriott Resort Golf Club & Spa/Point Clear AL; Don Wollman-Big Brother/LA; Steve Rubin-Fast Carrier Pictures/LA; Alan Perris-The Television Academy/North Hollywood; Evan Weinstein-The Amazing Race/LA; Sheldon

Today’s Trivia Question:   Who am I?  From a western series, I am part of a pair who specialized in bank and train robberies.  I was the “silver tonged” one – could talk us out of nearly any jam. We were pretty popular with everyone, but over time the safes were harder to crack and the trains tougher to rob, so we decided to change our approach.  Who am I?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.



Hollywood Uncensored with Sam Rubin Premieres This Week on REELZCHANNEL!

Hollywood Uncensored with Sam Rubin features veteran Los Angeles entertainment reporter and four celebrity guests who tackle the hottest topics in Hollywood in a lively, no-holds barred look at the week in show business. Premieres Saturday 10am ET/7am PT, Sunday 6pm ET/3pm PT.

Covering Today’s BIGGEST Movies and HOTTEST Stars!
REELZCHANNEL is TV About Movies®
reelz .com/advertise

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING:  MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 4+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt skills Digital A+ EOE/M/F/D/AAP. Apply (9/10)

JOB OPENING:  EXEC ASSISTANT, INTEGRATED MARKETING/Nickelodeon/NYC: 2+yrs exp. Exec Assist, Strg org/detail skills, Suprior Cust. Service, Strng comm/comp skils, Able to prioritize EOE/M/F/D/AAP. Apply (9/10)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/NEW BIZ/Nickelodeon/NYC: 8+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Strng Ideation/Acct Mgmt exp, Stng Projct Mgmt skills EOE/M/F/D/AAP. Apply (9/10)

JOB OPENING:  DIR, CREATIVE SERVICES/KVOA-TV/Tucson:    Req’s are non-linear editing skills, 5+yrs exp in TV news promotion, previous mngmnt exp & ENPS knwldg is +.  Duties may expand to incl other corp resp. Res:  [email protected] (9/10)

JOB OPENING:  RSRCH MGRS/ MediaCom/NY: one of the largest full-svc mrktg & media agencies in the world specializing in Syndicated to join our Consumer Insights team. Visit   click “Careers” to apply (9/10)

JOB OPENING: MANAGER, RETAIL INSIGHTS & ANALYTICS/Nickelodeon/Viacom Consumer Products/Bentonville, AR: 4+yrs exp. in consumer packaged-goods industry. Exp. implemnting process w detail. EOE/M/F/D/AAP. Apply (9/9)

JOB OPENING: MANAGER, SEARCH ENGINE OPTIMIZATION (SEO/SEM)/ Nickelodeon/NYC: 5+yrs search engine exp, 2+yr SEM exp/Fluent in search lndscape/Exp w. Omniture SiteCatalyst & Google Analytcs. EOE/M/F/D/AAP. Apply (9/9)

JOB OPENING:  SALES OP SPLST/New York: Train Sls Staff. Mnge all Electronic Data Interchange & CPost Processes/Systems. (9/9)

JOB OPENING:DIR, NON-FICTION PGRM/AETN/NY: Manage the development & piloting of non-fiction prgmg for A&E.5-7 yrs prgmg exp in cable/brdcst. apply to: (9/9)

JOB OPENING: MANAGER, STRATEGIC PLANNING/USA Network: Responsible for tracking, managing& disseminating competitive research information.Must be cognizant of industry trends and events. NBCCareers .com req#1249715 (9/9)

JOB OPENING: RSRCH MGR/NJ: NJ media agcy looking for exp’d Rsrch Mgr.Proficiency w/ Nielsen, Stardegy, IMS, Simmons & Excel.Strong communication skills a must. Salary commensurate with exp.  Contact: [email protected] (9/9)

JOB OPENING: SR CREATIVE DIR/AETN/LA: Manage crtve tm w/ cncpt mktg cpgns fr LT; develop on-air promos/spts;3-5yrs mktg cpgn lnch exp;2yrs mgr exp (9/4)

JOB OPENING: MKTG COORD/LITTLE PIM/NYC: Rsrch/execute mktg efforts, working closely w/ Chief Mktg Off, Sales Dir & Pres. Resp: social ntwrkg initiatives. 3+yrs mkt exp & multi tasker. Res/CV: [email protected] (9/4)

JOB OPENING: STAFFING MGR/Cablevision/NYC: Must have bachelors in HR or related, 5+ yrs hi vol recruiting exp, work in fast paced enviro w/ proven success using creative recruiting tactics. Visit: , Req #11848BR (9/4)

JOB OPENING:  VP, PROJECT MANAGEMENT/Scripps Networks/NY or TN: 7+yrs exp in digital industry, leading project mgmnt teams, strategy/methodology, technically driven, media a plus. Apply online req ID 1176  (9/3)

JOB OPENING: BRDCST TRAFF MGR/Media Storm Media & Mktg agency/Norwalk CT or NYC: Sprvs sched’g, monitoring & tracking of brdcst materials for agency accts. Proactive/resourceful & Work in busy envir a must. Res: [email protected] (9/3)

JOB OPENING: DIGITAL PLNR/Media Storm Media & Mktg agency/Norwalk CT or NYC: Plan strategy for digital media plans & oversee all plan’g/buying activities. 2yrs+ digital / online media. Res: [email protected] (9/3)

JOB OPENING: STRATEGIC PLNR/Media Storm Media & Mktg agency/Norwalk CT or NYC: Plan strategy for media plans & oversee all plan’g/buying activities.Create/present media recom to internal staff. 1+yr exp. Res: [email protected]  (9/3)

JOB OPENING: SPRVSR, STRATEGIC PLAN’G/Media Storm Media & Mktg agency/Norwalk CT or NYC: Mng dvlpmnt of prgrm strat & analyses.Mng assigned accts includ mngmnt ind knwldg, 4+yrs mng exp. Res: [email protected] (9/3)

JOB OPENING: STRATEGIC BUYER, BRDCST/Media Storm Media & Mktg agency/Norwalk CT or NYC: Dvlp strats for TV media plans & oversee all plan’g/buying activities.2 yrs+ of media buying thruout mult US mkts.  Res: resumes@ (9/3)

JOB OPENING: STRATEGIC BUYER/MEDIA EXC/Media Storm Media & Mktg agency/Norwalk CT/NYC: Plan strats for media exch plans. Oversee plan’g/buying & exec activities.2yrs nat’l media buying exp & nat’l cable negs. resumes@ (9/3)

JOB OPENING: MGR, SYFY PROGRAM RESEARCH/NBC Universal/Syfy/NYC: 4 years media research experience.Proficient w/audience data systems i.e. Npower & Galaxy. (job #1249936) (9/3)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  Be a part of CONAN O’BRIEN’s NEW TBS SHOW from the start! Looking for hard-working, initiative-taking go getters at least 3days/week. Resume/cover letters to [email protected]   (9/3)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email  [email protected]  (9/10)

SITUATION WANTED: PRODUCTION ASSISTANT/COORDINATOR/NYC:4 years of work & intern exp. at ESPN, HBO, ABC Skills: logging, editing, prod scheduling, expense reports, rolling calls, social media mktg, and more. [email protected]   (9/10)

SITUATION WANTED:Experienced Web & TV Producer and Manager who can write, shoot, edit, and create compelling product for web or TV. Seeking work in L.A. area. Email: [email protected] (9/9)

SITUATION WANTED:BRAND MARKETER/Chicago: Internship experience with experiential campaigns for Pernod Ricard & on-air at Cartoon Network- Resume: Email: [email protected] (9/9)

SITUATION WANTED: EXECUTIVE ASSISTANT film/TV (NY):  10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (9/9)

SITUATION WANTED:PROD ASST/PROD COORD/NYC:4 yrs of work & intern exp. at ESPN, HBO, ABC, WARNER BROS Skills: logging, cutting highlights, final cut pro editing, prod sched’g, expense reports, rolling calls, social media mktg, & more. [email protected] (9/9)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &  Cable.Seeking FT/PT or Temp-to-Perm position: [email protected] (9/9)

SITUATION WANTED: ANIMATION WRITER/INTERNET PRODUCER: Creative,  professional, too available. Lots of Prime Time, Sat Morning, Network, and Cable exp. Reliable, superb work ethic, and fun. Resume on request: [email protected] (9/9)

SITUATION WANTED:  PRODUCTION ASSISTANT/TALENT ASSISTANT/NYC:  4 yrs of work & intern exp. at VH1 & BET NETWORKS. Skills: research, transcribing, logging, script writing, assist w/ talent and more. [email protected] (9/3)

SITUATION WANTED: PROMO SCHEDULING SPRVSR/NY: 4yrs. media planning exp.Schedule daily logs for air, request on-air material,maintain promo databases.Skilled in Gabriel, Filemaker. Orgnzed multi-tasker. Contact [email protected] (9/3)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.



ABC:  Wipeout [R], Rookie Blue, NightlinePrime: Secrets of Your Mind – Why We Do What We Do
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS:   Big Brother 12, CSI [r], The Mentalist [r]
CW:   Vampire Diaries [r], 90210 [r]
FOX:  Bones [r], Fringe [r]
ION:   Without a Trace, NCIS, NCIS
NBC:  Community [r], 30 Rock [r], The Office [r], Community [r], Law & Order: SVU [r]
PBS:  This Old House Hour, Antiques Roadshow, Sound Tracks: Music without Borders
TELE: El Clon, El Fantasma de Elena, La Diosa Coronada
UNIV: Hasta que el Dinero Nos Separe, Soy Tu Duena, Rosa de Guadalupe

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