Thursday, September 22nd, 2011

Cynopsis: Sports

Good morning. It’s Thursday, September 22, 2011, and this is your first early morning Sports briefing.

After one season, NBC Sports is returning to Saratoga. The NBC Sports Group announced a two-year extension with the New York Racing Association, Inc. for the Summer at Saratoga horse racing series, extending the deal through 2013. This year’s coverage of the Saratoga meet debuted with three hour-long shows on NBC as well as five on VERSUS to span seven weekends throughout the summer. Next year’s broadcasts are tentatively set to begin on Saturday, August 11 at 6p on NBC Sports Network.

On the Air

With the Pac-12 opting not to expand, the Big 12 once again appears to have cheated death, with Oklahoma and Texas set to resume discussions designed to stabilize the league. Texas officials said Wednesday that they are open to a new revenue-sharing model for the conference, although the university remains adamant that it does not want to split any revenues derived from the Longhorn Network.

This week’s NFL games continued to score as the most watched shows on TV. The Eagles/Falcons Sunday night game on NBC ranked as the most-watched program on television for the week ending Sept. 18, with an average of 23.4 million viewers in primetime. The CBS national telecast, led by a Chargers/Patriots game, ranked second for the week with 22.7 million viewers. In local markets, NFL games continued to score, leading the ratings in all of the 30 NFL markets for the second consecutive week. Top five markets for the week included New Orleans, Milwaukee, Pittsburgh, Boston and Buffalo.

On the college football front, Saturday nights continue to score for the sport, with ABC and ESPN’s coverage ranking as the top program on television that night among households as well as all of the key male and adult demographics through the first three weeks of the season. ABC’s most recent game, featuring Oklahoma/Florida St. continued the trend with an average of 9,307,000 viewers, 6,608,000 households and a 5.8 rating for the game to score as the network’s most-viewed and highest-rated regular-season college football game since the Big 12 championship on Dec. 5, 2009. 

MSG Networks is going all in on hockey again this winter, announcing its schedule for Ranger and Islander games this season. In addition, the network has added a new partner for Glenn ‘Chico’ Resch in the broadcast booth, announcing that Steve Cangialosi will team-up with Resch on MSG Plus for Devil’s games. In addition, MSG Networks is tapping Deb Placey to replace Cangialosi as the Devils host and rinkside reporter. Anyway, MSG Networks will telecast a total of 76 of the team’s 82 games in the regular season on MSG Network, MSG 2 and MSG Plus, with the opening season beginning on Oct. 7 when the Rangers face the Kings in Sweden at 1p. The networks will showcase 81 Islander games as well, beginning Oct. 8 when the team hosts the Panthers at 8p.

A pushback from MSOs toward potential rising fees to carry the ESPN networks by shifting the network toward a sports tier doesn’t sit well some Disney executives. Jay Rasulo, Senior Executive Vice President and CFO of The Walt Disney Company, told audiences at the Goldman Sachs Goldman Sachs Communacopia that consumers won’t accept extra fees to get sports, noting “We don’t see a fundamental shift to tiering being a good thing.”

NESN is turning to veteran sports broadcaster Dale Arnold as the network’s new Boston Bruins studio host and has inked Bruins reporter Naoko Funayama to a contract extension heading into the season. Arnold will host all of NESN’s pregame, intermission and postgame Bruins coverage for the channel, while Funayama come back for her fourth season as the network’s rinkside reporter. Bruins coverage returns to the channel on Thursday, Sept. 29 at 6:30p before running the Bruins/Senators preseason game.

ESPN’s Monday Night Football franchise is set to become part of the league’s Hispanic Heritage Month Celebration next week during the Redskins/Cowboys game. The broadcast will include special graphic integrations and features, as well as themed lyrics within the Hank Williams Jr.opening video.

CBS is reteaming with NCAA partner Turner this weekend, when CBS Sports Spectacular presents an hour-long special,MLB 2011: Down the Stretch on Saturday at 2p. The program will feature the MLB on TBS studio team discussing the sport’s final stretch run heading into the post-season. TBS studio host Matt Winer will join Dennis Eckersley and Cal Ripken,as well as David Wells, to break down the pennant races and look ahead at the Postseason’s participants.

Speaking of the late season action, FOX has a doozy on Saturday, slating a Red Sox/Yankees game for the FOX Saturday Baseball Game of the Week. The game will be featured in 87% of the country, with Matt Vasgersian, Tim McCarver and Ken Rosenthal handing microphone duties. The rest of the nation will get the Mariners/Rangers game with Josh Lewin and Eric Karros handling the calls.

The American Hockey League has entered a five-year agreement with Rogers Sportsnet that hands the Canadian network multi-platform broadcast rights to the annual AHL All-Star Classic, beginning with this year’s game in Atlantic City, N.J.The multi-platform agreement includes rights on Sportsnet television, as well as mobile and online for the AHL All-Star Classic. In addition, Sportsnet will be producing and broadcasting the first ever outdoor AHL game held in Canada on Jan. 21, 2012.

MLB Network has lined up Brad Pitt and Jonah Hill as well as Oakland Athletics General Manager Billy Beane and Moneyball  author Michael Lewis to discuss the upcoming film adaptation of Lewis’ book. The interviews will take place on the channel’s Studio 42 with Bob Costas on Saturday, at 1p. Excerpts from the interview will also run across MLB Network’s studio programming beginning at 3p today. Costas will talk with the group about the development of the Moneyball concept and book, how Pitt and Hill translated the story to the screen, and the impact of Beane’s approach throughout Major League Baseball.

Sponsorship & Promotion

TBS launched a multi-platform marketing campaign for the MLB post-season yesterday, dubbed Come Out Swinging. The outreach will feature an elaborate takeover of transit shelters along Philadelphia’s Market Street that are transformed into the Phillies dugout and feature life-size photos of the team’s players. TBS’s exclusive coverage of all four Division Series starts September 30, followed by the NLCS on October 9. The campaign will also extend beyond Philadelphia and include traditional and interactive elements that include national TV and radio spots, print ads, promotion in 1,400 National Cinemedia movie theaters and more.

Dale Earnhardt Jr. officially revealed the new sponsor and paint scheme for his car next year, which will feature Diet Mountain Dew instead of AMP Energy as the primary sponsor. The NASCAR driver will, however, keep AMP on his car as an associate sponsor. The car will debut at next year’s Daytona 500.

Nearly 5,000 college, NFL and high school teams around the country are set to participate in the Ronald Reagan Centennial National Football Coin Toss this weekend to honor the late president’s 100th birth year. The coin will bear Reagan’s image and will be tossed prior to the games conducted from Thursday through Monday. Some of the colleges participating will include Alabama, Clemson, Miami, Michigan, Ole Miss, South Carolina and West Virginia. NFL teams will include the Bills and Cowboys.

Serena Williams has been named an International Goodwill Ambassador for UNICEF, where she will help raise awareness for underprivileged children around the world.

Digital Fields

EA Sports has announced that the company will take its popular NHL Superstars videogame and make it social. The company, which has already found success with other social sports games such as FIFA Superstars, World Series Superstars and Madden NFL Superstars via Facebook, is expected to launch the online game next month.

The Main Event

Opening round play of the Tour Championship on Golf Channel at 1p.



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ON THIS DAY in 1911: Cy Young nabs his final career victory with a 1-0 win over Pittsburgh his 511th win all-time.

Answer to Yesterday’s Sports Trivia Question:   What Hall-of-Famer has the all-time record for most touchdown passes in a single Super Bowl game?  Steve Young with 6 against the Chargers in SB XXIX. Kudos: Ata Movassaghi – ESPN/NY; Betty Gomes – Sports Business Journal/Charlotte; Matthew Nicholson – IMG Media/NY; Anthony Diaz – The Sporting News/NY; Steve Krone – Starcom/Chicago; Steve Hirsen – Director/Sherman Oaks; Alex Petrilli, Jr. – Tivo; Alviso

In The Know:  Which city was the birthplace of what is now the Oakland Athletics?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
 Chris Pursell for Cyn opsis | Sports

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JOB OPENING:  NEW BIZ VP/BrightLine/LA: Interactive TV design firm seeks TV ad sales, client-savvy, LA VP for new client acquisition. Exp. selling to West Coast Nat’l clients a must. Res to: [email protected] (9/29)

JOB OPENING: ACCT EXECUTIVE/TV AE w/ 2+ yrs digital ad sales exp a must. Consumer exp preferred. Competitive salary commensurate w/ exp & excellent benefits prgm. [email protected] (9/29)

JOB OPENING: MGR, INTL MKTG/SONY PICTURES TELEVISION/LA: Intl Distribution/Production role requires knowledge of dist. business, ability to develop mktg strategies and sales collateral. / Job code: 205237-033 (9/29)

JOB OPENING: SR COORD MEDIA RIGHTS & LISC/Fuse/NY: Researches copyright and tm info and works on overall design, support, and implementation of clearance info. 2 yrs clearance/legal exp. in ent Industry. (9/29)

JOB OPENING:  MEDIA AD SALES PLANNER/Fuse/CA: Prep sales proposals, deal analysis, assist in client presentations, & monitor deals . 2+ yrs media/advertising exp. (9/29)

JOB OPENING: DIRECTOR/PR/FERENCOMM/NY: Develop and execute trade & consumer campaigns for leading series & specials. Prior TV publicity exp req’d. Resume and cover to: [email protected] (9/29)

JOB OPENING: DR ACCT MGR. (WEST)/LA:  Sell BET Networks NEW Direct Response biz. Build relationships w/ DR agencies & clients. Build & create sales strategies. [email protected] (9/29)

JOB OPENING:  RESEARCH ANALYST/nuvoTV/LA:  Nielsen rating analysis, collect/evaluate audience & market research data, 1-3 yrs TV media research experience, familiar w/ American Latino mrkt +, EOE/M/F/D/AAP   (9/29)

JOB OPENING:  COMEDY WRITER/Comedy/Variety TV Show/Burbank:  For observational-style monologues. Must be a flexible, fast, & positive person w/ unique take on life. 2+yrs of writing exp req’d. Resume:  [email protected] (9/29)

JOB OPENING: VP, DIST COUNSEL/A+E Networks/NY: 8+ yrs. exp. Sr Aff Sales Atty providing legal &strategic support for U.S., Canadian & Caribbean dist of 10 A+E ntwrks. More info & Apply: #103642 (9/28)

JOB OPENING: PR ACCT SPRVSR/VP/DKC/NYC: Join the firm’s tech, media & Creative Properties practices.Strong publicity exp in 1 or more of following: tech, video gaming, licensing, kids/family ent. Apply to: [email protected] (9/28)

JOB OPENING: DIR MARKETING/RLTV/NYC: Min 10 yrs exp in ad sales/cons/aff marketing at agency, cable or broadcast. Exp w/ brand partnerships/client relations/on-air promotions necessary. Apply: [email protected] (9/28)
JOB OPENING: DESIGNER /HGTV/Knoxville: Broadcast designer w/ 1-2 yrs exp in concept, design & animating graphics for on air promos. After Effects exp a must. Demo reel req’d. #2589 (9/28)

JOB OPENING VP, PRODUCTION MGMT & OPS/IFC/NY: Dvlp/mng production ops for IFC TV original productions. 7+ yrs exp maximizing complex prod. budgets & overseeing plnning;industry connections a must. Apply: [email protected] (9/27)

JOB OPENING CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: Res: [email protected] (9/27)

JOB OPENING DIRECTOR/PR /TRAVELCHANNEL/NY. Seasoned pro to support key series and network initiatives w/focus on show publicity & talent relations. Prior TV publicity exp. req’d. Full details, – Req 2607 (9/27)

JOB OPENING MANAGER/PR /TRAVELCHANNEL/DC: Develop & implement program publicity plans for programming & digital initiatives. Prior TV publicity exp. required. Full details, & select req 2591 (9/27)

JOB OPENING AD SALES ASST/gmc/NY: Seeking a recent grad w/ previous ad sales/advertising internship exp to asst ad sales dept. Strong Excel & multi-tasking a +. Apply: [email protected] (9/27)

JOB OPENING: SYNDICATION SALES ACCOUNT EXEC/NYC: Looking for a passionate, self-starter for Junior level sales territory. Strong negotiation and communication skills needed. Travel required. Send resume’ to [email protected] (9/27)

JOB OPENING: MEDIA PLANNING MGR/Discovery/FL: 8+yrs exp. Lead team in strategic network planning. Exp w/in media metrics. Guide & gauge campaign perf with effect pre/post report efforts. Mngment exp a must. #4312 (9/24)

JOB OPENING: DIR, PROG ADV/HBO/NYC: manages the development and execution of consumer adv and promo plans for HBO Orig Prog. Min 8 yrs brand mktng exp. in entertainment. Apply: (9/24)

JOB OPENING: ON-AIR PROMO PREDITOR/NY: Write, produce, edit & direct promos, short form, BTS or interstitial segments. Utilize writing skills and present multiple concepts for each assignment. Apply: #1250  (9/24)

JOB OPENING: DIR, MKTG/ABC/NY: Lead mktg role for news digital products; leverages consumer insights to drive usage & revenue growth; finds new ways to reach & communicate with our audience. Apply: #1243  (9/24)

JOB OPENING: SR. DEVELOPMENT PRODUCER/Discovery/FL: 7+yrs exp. Resp for mngng & expanding dev slate for DSC LATAM Networks, seeking new factual, lifestyle prog ideas, talents & formats, Speak Eng/Sp a must #4505   (9/24)

JOB OPENING: ANALYST, DIGITAL AD OPS AD NETWORK/Sony Pictures Television/Culver City CA: Manage ad networks and remnant partnership deals for Crackle, Dr Oz, Nate Berkus and more. Go to sonypicscareers .com /Job code: 205378-033  (9/24)

JOB OPENING: SPONSORSHIP SALES PROFESSIONAL/WRNN-TV/RyeBrook NY: Drive new bus. Dev corp partnerships. 3-5 yrs brdcst sales mngmnt/sponsorship exp w/ a strong analytical, strategic & tactical background.Resume: [email protected]  (9/24)

JOB OPENING: PRICING/PLAN’G ANALYST/Fox Cable Networks/NY: Asst in prod of analytical reports, reconcile prgrmng grids & sales, confirm deal invent. BA/BS & 1-2+ yrs Sales Admin or Plan’g exp pref. Adv Excel req. (9/23)

JOB OPENING: EXEC DIR PRGRM PLANNING & SCHEDULING/ENGLEWOOD CO: Direct all sched. & creative planning activities for Starz & Starz Multiplex. Lead in maximizing brand identity & devlp. scheduling strategies. Apply at (9/23)

JOB OPENING: CREATIVE SVCS PAID INTERNSHIP/truTV/NY: The Creative Services dept seeks a fall intern. Resp include handling tape dub/footage ingest requests & quality control of all promos on ISIS. Apply: (9/23)

JOB OPENING: RSCH ANALYST/NCM MEDIA NETWORKS/NYC: Prepare sales materials using syndicated & primary rsrch based around ad effectiveness & audience positioning; 1 yr media/agency exp. a +, but not required. Apply: (9/23)

JOB OPENING: STORY PRODUCERS & WRITERS/20 West Productions/CHICAGO:  Qualified story prods/writers w/ prior exp scripting reality series. Specifically interested in Spanish-speaking candidates. Res/credits:  [email protected] (9/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (9/29)

FALL INTERNSHIPS CREDITS ONLY: Fast-paced boutique ent PR firm/NYC: Seeks smart, hard-working & reliable self starter. Starts Sept thru fall semester &, possibly, beyond. Jr/Sr only.Travel stipend offered. Res/cov let: [email protected] (9/29)

FALL INTERNSHIP CREDITS ONLY: SOCIAL MARKETING INTERNS/STEALTH PICTURES LLC/NYC: Cutting edge entertainment company needs social networking wiz for fall/winter film and tv slate. Open to college credit. Apply: [email protected] (9/28)

FALL INTERNSHIP CREDITS ONLY: Interactive Sales intern duties will include assisting teams with Optimum Homes & Autos. College credit only, internship unpaid. See full posting and apply to req 15503BR (9/27)

FALL & SPRING INTERNSHIP CREDITS ONLY: PROD INTERN/WESTCHESTER: will see all facets of tv news production, must be avail 2-3days/week. In News dept, Final Cut exp a +. Must receive credit. Send resume to [email protected] (9/23)

FALL & SPRING INTERNSHIP CREDITS ONLY: GRAPHICS INTERN/WESTCHESTER: will learn editing and graphic design, must be avail 2-3days/week. Must receive credit. Send resume to [email protected] (9/23)

FALL & SPRING INTERNSHIP CREDITS ONLY: HR INTERN/WESTCHESTER: will see multiple functions of HR dept, must be avail 2-3days/week. Must receive credit. Send resume to [email protected] (9/23)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ASSISTANT/COORDINATOR : 4 years experience on Talk, Game, Court/Reality shows. Looking for full time corporate media/entertainment employment in the NYC Area. [email protected] (9/29)

SITUATION WANTED: WRITER FOR TEENS/TWEENS: 10+ years of experience creating online content for high-profile clients. Areas of expertise: TV-related blogs/quizzes/interviews/social media. [email protected] (9/29)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Web Links: , , Cell: 845-721-9681, E-Mail: [email protected], Specializes in unique character voices for various animated productions (9/29)

SITUATION WANTED: SALES EXECUTIVE w/extensive sports mktg & sales exp seeking a sports mktg/sales opportunity. Proven track record, strong new biz development, account mgmt & C Level exp. Resume upon request. Email: [email protected] (9/27)

SITUATION WANTED: CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY 15 yrs exp w/ Nat Geo Ch, Weather Ch, XM Satellite, TCI, Cablevision. US and intl via cable, sat, IPTV, mobile and Internet. Consult or FT. [email protected] (9/27)

SITUATION WANTED: Enthusiastic recent Radio and Television Arts grad eager to take on anything in the industry. Seeking entry-level position. Experience in programming, production, etc.  [email protected]   (9/24)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (9/23)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/23)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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