Cynopsis: Sports
09/20/12

Good morning. It’s Thursday, September 20, 2012, and this is your first early morning Sports briefing. 

Multiple network executives are confirming that MLB is on the verge of wrapping up new broadcast deals with FOX Sports and Turner Sports that run through 2021. The main points for the contracts are all-but-finalized, according to multiple reports yesterday, and the league is now in line to receive just over double what it is making now for a haul of over $1.5 billion a year-including the recently announced ESPN deal-for the duration of the agreements. The new pact is expected to be formally announced next week. Network representatives declined comment on the pending deal.

A CYNOPSIS MESSAGE

On the Air

The NFL and Dial Global locked down a new multi-year agreement for the station group to continue as the exclusive network radio partner of the NFL on more than 500 stations around the country. The Dial Global Sports 2012 NFL broadcast schedule features 63 national games, including: the Opening Kickoff game, 16 Monday Night games, including one doubleheader, 17 Sunday Night games, 14 Thursday Night games (including Thanksgiving Night), one Saturday Night game, the Thanksgiving Day doubleheader, 12 Postseason games, including the AFC and NFC Championship Games, the AFC-NFC Pro Bowl and Super Bowl XLVII.

The Anschutz Entertainment Group is officially on the market. The owner of the LA Kings and Staples Center-The Anschutz Co. said that is has started the process to sell the AEG subsidiary and had already brought in Blackstone Advisory Partners as an adviser. AEG also owns the LA Galaxy, part of the Lakers and more.

The next season of NBA TV’s The Association will point the spotlight at the inaugural season of the Brooklyn Nets with new episodes on both NBA TV and NBA.com. Season four of the program will tip off on the channel on Tuesday, Oct. 16, at 10p and include original webisodes on NBA.com throughout the upcoming NBA season. Previous teams on the series included the Nuggets last year as well as the Celtics and the Lakers.

The PGA of America extended its partnership with IMG Media with a new agreement that grants the company with international broadcast rights for the PGA Championship, US-based Ryder Cups and Senior PGA Championship through 2016. IMG Media will also keep producing the Official Highlight Video of the PGA Championship.

Time Warner Cable SportsNet revealed plans for the newborn channel’s studio programming next month. Access SportsNet, the network’s daily studio show, will air live every day around 7p with a second live edition set for 10p. Meanwhile, #LakeShow will air 90 minutes before tip-off on game days as well as at 6:30p on all other days throughout the Lakers season. Access SportsNet: Lakers will begin live from the studio an hour before tipoff beginning with the team’s first pre-season game on October 7.

ESPN announced the creation of the Armed Forces Classic, a series of Division I college men’s basketball games that will be played on military bases overseas. The inaugural location will take place at Ramstein Air Base featuring Connecticut and Michigan State playing in a C-5 transport airplane hangar on the base. The game will be televised on Friday, Nov. 9, with coverage beginning at 5:30p. Future teams and game sites will be announced at a later date.

Speaking of the military, NBC Sports Network will carry the second annual Carrier Classic on Friday, Nov. 9 that will feature a double-header on the deck of aircraft carrier USS Yorktown in Mt. Pleasant, SC. The men’s game at 7p will pit Ohio State and Marquette while the women’s game at 11p features Notre Dame and Ohio St.

NHL officials scrapped the league’s preseason schedule through Sept. 30 due to the lockout.

Universal Sports Network and the International Cycling Union inked a multiyear extension of their 2009 agreement to carry UCI events in the U.S. through 2014. The deal gives Universal Sports multiplatform rights, including exclusive TV and Internet rights, to the UCI Road Cycling World Championships and UCI World Championship and World Cup events in track cycling, BMX, Mountain Biking and Cyclo-cross.

HBO Sports is offering a special edition of World Championship Boxing when the channel presents Julio Cesar Chavez Jr./Sergio Martinez on Saturday at 9:30p on HBO.

Clarification: Monday’s issue seemed to imply that Duck Commander was a series that ran on Sportsman Channel when it was actually carried by Outdoor Channel.

A CYNOPSIS MESSAGE

Sponsorship & Promotion

Nike is revving up to sponsor famed UFC middleweight fighter Anderson Silva with a deal that will include an exclusive live of gear for the champ. Silva’s manager announced the news in an interview with MMA site BloddyElbow. Nike already had a global sponsorship deal with the promotion’s Jon “Bones” Jones.

Majesco Entertainment’s NBA Baller Beats for the XBox 360 Kinnect turned to two-time NBA Champion and NBA/NCAA television analyst Kenny Smith to teach players how to work the game. The first ever motion-based sports video game allows players to use a real basketball in an interactive beats-driven experience. The walkthrough video can be found here.

Digital Fields

ESPN Digital Media has launched a beta version of SportsCenter Feed, designed to offer a new venue for fans to consume content produced by ESPN.com. The feed will be initially available for the web and mobile web and was built using ESPN’s new API platform.

ESPN has also unveiled the new 30 for 30 site, just in time for the series return on Oct. 2. The redesigned site features film summaries, trailers, exclusive clips and directors’ statements for upcoming films, as well as an archive from the first volume of 30 for 30. ESPN Films also created a new Facebook page.

The Main Event

Giants/Panthers on NFL Network at 8p.

ON THIS DAY in 1982: NFL players launch a strike that lasts 57 days.

Answer to Our Last Sports Trivia Question: What university has produced the most Olympic Gold Medal athletes? USC has the most all-time. Kudos: Phyllis McQuillan-MSG Media/NY; Moira McKenna-Turner Broadcasting/NY; Matthew Luisi-NBCU Digital Ad Sales/NY; Noah Coslov-CineSport/NY; Tony Ferranti-MMSI/Warwick; Tom Haidinger-Advantage International/Darien; Michael Bell-NCC Media/Dallas; David Hauptman/Denver; Jordan Cohen-USC Athletics/LA; Anne Wettig-MundoFox/LA.

In The Know: Fred Couples was elected into the World Golf Hall of Fame yesterday. What is his nickname? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
09.20.12

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