Thursday, September 19th, 2013

Cynopsis: Sports

Good morning. It’s Thursday, September 19, 2013, and this is your first early morning Sports briefing. 

After a seven year run, Nationwide will step aside from its title sponsorship of NASCAR’s Nationwide Series to focus its efforts on the primary series, the Sprint Cup. The move will occur after the 2014 season, with Nationwide remaining a partner with NASCAR as an official sponsor for auto, home, life and business insurance through 2017 and via endorsement deals with Cup drivers Dale Earnhardt Jr., Danica Patrick and Ricky Stenhouse Jr. Nationwide also will become the presenting sponsor of the Betty Jane France Humanitarian Award. Executives told reporters that there will be “very strong interest” in the entitlement position for the series.

On the Air

ESPN is expanding its tennis programming, agreeing to a long-term deal with the ATP World Tour to broaden coverage of the BNP Paribas Open in Indian Wells, Calif.; Sony Open Tennis in Miami; and the season-ending Barclays ATP World Tour Finals. Overall, over 44 hours will be aired as a result of the agreement, including, for the first time, both the women’s and men’s championships from the South Florida event. In addition, more live action from every ATP World Tour Masters 1000 and 500 tournament will live on ESPN3, for a tally of up to 1,200 hours annually.

The NFL announced that its telecasts top the top three positions among all TV programs for the week ending Sept. 15. Of course, CBS’ national telecast of the Broncos and Giants top the top spot with 26.4 million average viewers, followed by the 49ers/Seahawks on NBC’s SNF with 20.5 million and ESPN’s Week 1 MNF opener of the Eagles/Redskins earning 16.5 million. On the local front, NFL games topped the ratings in 29 NFL markets, led by New Orleans with a 49.2/71. Rounding out the top five were Seattle, Denver, Milwaukee and Kansas City.

Broadcasters announced plans for the upcoming WNBA Playoffs with ESPN channel set to carry up to 17 playoff games and NBA TV on deck for up to six contests. ESPN and ESPN2 will utilize a new open featuring Selena Gomez performing her song “Like a Champion” on every telecast from the postseason, featuring custom performance footage shot in London for a video open that includes ESPN/WNBA co-branding integrated with Gomez. Conference semifinals and finals announcer parings include Ryan Ruocco, Rebecca Lobo and Holly Rowe as well as Pam Ward, Carolyn Peck and LaChina Robinson. ESPN2’s coverage of the best-of-three series for Eastern and Western Conference Finals begins on Thursday, Sept. 26.

NBA TV’s coverage of the WNBA Playoff games start Friday, Sept. 20, with a doubleheader featuring Game 1 Conference Semifinals matchups pitting WNBA Champion Indiana Fever against the Chicago Sky at 7p. The later game will see the Seattle Storm visit the Minnesota Lynx at 9p. 

European soccer leaders told the AP that the continent’s 54 soccer nations will support a move of the 2022 Qatar World Cup away from its current summer slot and instead support play for the tournament in January. FIFA President Sepp Blatter has previously pushed for a November kickoff, a move that FOX is reportedly against.

MLB Network will showcase The Lyman Bostock Story on Sunday at 10p, looking back on the star Minnesota Twins and California Angels outfielder who was murdered four seasons into his career at the age of 27. The special is narrated by MLB Network’s Bob Costas and marks the 35th anniversary of Bostock’s death on Monday, September 23.


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Sponsorship & Promotion

McDonald’s laid out its plans for the chain’s new Mighty Wings campaign with the NFL, inviting fans to get in the game through a promotion featuring Joe Flacco, Colin Kaepernick and Victor Cruz. The football stars will be featured in the Mighty Wings marketing campaign including TV, merchandising, packaging and digital/social media. Super Bowl XLVII rivals Flacco and Kaepernick will face off once again in a commercial with Mighty Wings will be at stake designed to “ignite a social media campaign that engages customers in a Mighty Wings mystery beginning September 17.”

Outback Steakhouse announced that it will continue its partnership with Stewart-Haas Racing, serving as the primary sponsor of SHR’s No. 4 team and driver Kevin Harvick for two races each in 2014 and 2015, and when not serving as a primary sponsor, the brand will be an associate sponsor with placement on the B-post of the No. 4 Chevrolet SS. Outback Steakhouse joins Budweiser as a primary sponsor of the No. 4 team. The company has been associated with Ryan Newman, who is moving to Richard Childress Racing after the season.

Univision completed a marketing partnership with Scion for a fall campaign to spotlight Scion’s Pure Process brand to Hispanic Millennials. This deal marks the first time Scion is purchasing Spanish-language media upfront, with the brand’s complete Spanish-language budget spanning Univision’s entertainment and sports properties. Part of the campaign will see original Scion-sponsored content that will air during CONCACAF and Copa MX soccer matches, with the Spanish-language spots airing during the matches, and a “Keys to Victory” feature airing in each game.
Digital & Technology

Bleacher Report continues to bolster its roster, landing an all-star in The New York Times’ Howard Beck where he will serve as its national NBA Lead Writer. Beck has covered the NBA and New York Knicks for the New York Times since 2004, adding the Brooklyn Nets last season. In addition to his editorial contributions, Beck will also contribute to Bleacher Report’s NBA video franchises. Other new members of the team will include the Orange County Register’s Kevin Ding as the Lead Writer covering the Los Angeles Lakers; the Palm Beach Post’s Ethan Skolnick as the Miami Heat Lead Writer; and’s Jared Zwerling as Bleacher Report’s National NBA Analyst.

The Main Event

Andy Reid faces his old team with Chiefs/Eagles on NFL Network at 8p.


Cynopsis Digital Webinar
Next Generation Digital Programming Models
October 1 | 1:30 p.m. to 3:00 p.m.

The panelists will give you the hands on perspective of creators and executives who are creating the new world of storytelling and content produced specifically for digital platforms.

Register Now:

ON THIS DAY in 1973: The San Diego Padres attempt to move to Washington DC is blocked.

In The Know: Of the eight occasions that the NFL has held games in Mexico (including 7 preseason contests), one team has played there four times. Which team is it? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What champion golfer makes a cameo in the movie Happy Gilmore? Answer: Lee Trevino. Kudos: Ivette Herrera-WestwoodOne/NY; Chris Long-USA Today Sports Media Group/NY; Justin Elliott-USA TODAY Sports Media Group/NY; Nicholas V. Quinn-Initiative/MC Media/NY; Chase Cates-Redskins Radio Network/WTEM/DC; Mike Antolini-Tiger Woods Foundation/Boston; Lance Henik-Leger/Philadelphia; Chris Conrad-Golf Channel/Orlando; Chuck Gordon-Clear Channel Media/Mobile; Kevin Van Housen-Comcast Spotlight/Indianapolis; Heather R. Floore-KDAF-TV and KIAH-TV/Houston; Adam Frank-Lionsgate/Santa Monica; Jim Himmel-TCB Media/San Clemente; Bryan Geidt-Direct Avenue/Carlsbad; Jordan Cohen-SOUTHPORT MARKETING/LA.


Cynopsis eReport Series: Demographic Viewing Patterns
Cynopsis Editors will take a look at the viewing patterns of various Demographics. Each of these Special eReports will uncover the Who, What and the Where – who these people are, what they are watching, where they are watching… and more!
OCT 3 // African Americans
OCT 6 // Women (sold out)
OCT 16 // Millennials
OCT 31 // Kids, Tweens & Teens
NOV 5 // Hispanics

Advertising space is limited. Contact Mike Farina: 203.218.6480

Later — Chris
Chris Pursell for Cynopsis | Sports

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JOB OPENING: SCHED COORD/AJ America/SF: Min 1-2 yrs. Exp. TV indust. In Broadcast Ops, Scheduling, or Promo. Resp: Prog. Schedule, daily logs, track data/media, understanding program formats. Resume: (9/26)

JOB OPENING: DIR VISITOR SALES (MIDEM)/NYC: 5-10 yrs sales/mgmt exp. Mng intn’l visitor growth for tradeshows/conferences. Retain/grow visitors from across intn’l TV/music industries. Resume: [email protected] (9/26)

JOB OPENING: TRAFFIC SPECIALIST/MILLENIA 3/ATL: Mng traffic for brdcst & cable Network Clients in the dist of paid media. 1 Yr Brdcst/Agency Exp. Can-do attitude with good comm and org skills. Resume to [email protected] (9/26)

JOB OPENING: SR TRAFFIC SPECIALIST/MILLENIA 3/ATL: Mng traffic for Key Brdcst & Cable Network clients in dist of paid media. Min 5 yrs in traffic/production. Strong Client Service skills. Resume to  [email protected] (9/26)

JOB OPENING:  CONTENT LICENSING/DIST: Danny Lipford Media prod of natl synd TV show Today’s Homeowner seeking firm to mkt 300+ 1/2 hr HD prev aired episodes & 2000+ short form videos to cable/digital outlets [email protected] (9/26)

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SITUATION WANTED: SENIOR MEDIA RESEARCHER: 15+ yrs exp with a strong diverse agency/academic background. Excellent presentation skills, active in industry. Contact [email protected] (9/24)

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