Thursday, September 11th, 2008

Attracts more of America’s hard-to-reach business leaders than any other new site
7.5 Million Unique Visitors in the US
Intelligence: #2 in post graduate degrees
Influence: #1 in C-level executives
Income: #2 in individuals over $150K
Click to see go head-to-head with the competition
Source: comScore, Nielsen @Plan. Comparison against CNN, MSNBC, NY Times, Fox News

Cynopsis: DIGITAL


Good morning, it’s Thursday, September 11, 2008, and this is your first early morning digital briefing.

In a sign that traditional publishing relationships are no longer working, The Star-Ledger of Newark, NJ went to press yesterday carrying no stories from The Associated Press. (Some AP stories can be seen on the paper’s site, but none referenced to the Star-Ledger.) The move is being seen as either a protest or an honest effort to live without the service as The AP is preparing to introduce a new rate schedule next year that has drawn cancellation notices from a handful of smaller papers across the country. It’s interesting news when taken with yesterday’s announcement from online news site Politico, which introduced a reverse-syndication model that actually pays publishers for running its ad-supported stories.


Verizon Wireless
announced a number of new content deals at the CTIA conference for its V Cast video service. TV episodes on V Cast, which runs $15/month for unlimited use, are presented in segmented clips to make it easier to skip around.

  • Current and classic full length episodes from NBCU properties including NBC (30 Rock, The Office), Telemundo (El Juramento), USA Network (Starter Wife), SCI FI Channel (Ghost Hunters) and NBC Universal Digital Studio (Gemini Division) are now available
  • Discovery launched 4 channels on the service – TLC, Animal Planet, Planet Green and Discovery Kids
  • Comcast’s G4 Network now has its own channel featuring segments from Attack of the Show, X-Play as well as web originals from
  • Scripps’ HGTV and Food Network were also added

Verizon customers downloaded more than 71 million video clips and songs from the service during the first half of 2008.
ABC News is sponsoring five college campus bureaus as part of the network’s ABC News on Campus initiative. The program is a partnership with five top journalism schools across the country to educate and mentor future journalists in multiplatform newsgathering techniques. Multimedia bureaus have been set up on the campuses of Arizona State, Syracuse, Univ. of Florida, Univ. of North Carolina and Univ. of Texas to enable students to produce a wide array of content for ABC News’ various digital and broadcast platforms, including, ABC News NOW, Good Morning America, World News with Charles Gibson, Nightline, mtvU, ABC News Radio and NewsOne.
Woman’s site struck a content distribution partnership with Hearst Magazines Digital Media to feature select articles from Hearst sites including,, and


Seth McFarlane’s Cavalcade of Cartoon Comedy is up and running with cheeky take offs on $25,000 Pyramid and Super Mario Bros. – the first major programming effort of the Google Content Network. The plan is to freely distribute a total of 50 shorts, each with an animated ad as a pre-roll such as the BK spot in this week, across thousands of websites that match his target demo. Each time someone watches a video on any site, the sponsor pays a fee shared between McFarlane, Google and production partner Media Rights and the site the video is actually seen on. Seth is also guest editor of YouTube this week.
Hollywood producer Rob Fried (Rudy, Collateral) launched SpiritClips, a video greeting card site featuring professionally-produced 3-5 minute shorts that can be purchased for viewing or sharing on an a la carte ($1 each) or subscription basis. The site also invites people to submit their own inspirational stories online, which the SpiritClips team will consider for themes of future SpiritClips films. Watch Sally, starring Nancy Travis as a harried diner waitress, for free – it’s quite well done.
Bebo founder Michael Birch is teaming with TV producer Edward Baker on his next project., sort of a blending of YouTube and Wikipedia, is described as “the world’s first digital and democratic online video dictionary.” The gentleman sent out invites to the launch party next week, to be held at Dr. Samuel Johnson’s former home at 17 Gough Square in London on the anniversary of the literary giant’s 299th birthday.


AOL’s online video search engine Truveo launched a video search tool for mobile devices allowing videos to be searched by rank, keyword, popularity or date. Phones supporting Real Time Streaming Protocol can access the service at


OpenTV Corp. and Adobe Systems Incorporated announced that they have agreed to integrate Adobe Flash Lite software onto OpenTV middleware as an additional application environment. The software layer will be added to further enhancing OpenTV’s Web browsing capabilities and strengthen the development of rich applications and user interfaces.
Out-of-home broadcaster Ecast announced an upgrade of its digital touchscreen jukebox network deployed in 10,000 bars and nightclubs across the U.S. The new Ecast EQ, scheduled to roll out in several cities later this year, features a 40-inch flat panel HD display along with new interactive features powered by LocaModa allowing users to text message or Twitter each other as well as share photos and videos from the console.


Mobile and online media network GoTV Networks announced strategic mobile advertising partnerships with Millennial Media, Digital Sidebar and Ad Infuse. Encouraged by the rise of unlimited data plans, 3G networks and large format 3G handsets, GoTV is preparing to shift from a subscription to an ad supported model. Millennial Media will deliver third-party ads on the company’s mobile Internet sites. Millennial and Ad Infuse will serve third-party video ads within the company’s video programming channels. Digital Sidebar will power alternative advertising technologies to drive discovery, subscription and viewership for the GoTV’s products.
reached agreements to integrate its mobile ad insertion platform SingleBrand with mobile ad networks Ringleader Digital, JumpTap and 4INFO. Each ad network will be able to access available inventory and insert branded messages directly into SMS/MMS text message campaigns tied to popular game and reality shows that incorporate viewer participation. Current participating programmers include Bravo, NBC Universal, MTV, FOX and The CW.
Barrington Broadcasting
selected Seattle-based local search specialist Marchex to package and sell online lead packages to local businesses in the markets Barrington’s 23 TV stations serve.


Google Sites once again increased its share of the U.S. video market with more than 5 billion videos viewed in July, representing a 44% share of the online video market according to ComScore. ( accounted for more than 98% of Google’s views.) Hulu climbed to eighth with 119 million views representing 1% of all videos viewed. 75% of the total U.S. internet audience viewed online video. More than 142 million U.S. Internet users watched an average of 80 videos per viewer in July. Google Sites also attracted the most viewers (92.1 million), who watched an average of 55 videos per person.
Top U.S. Online Video Properties* by Videos Viewed – July 2008
Property                    Videos(000)  Share (%) of Videos
Google Sites               5,044,053         44.1
Fox Interactive Media     445,682          3.9
Microsoft Sites               282,748          2.5
Yahoo! Sites                  269,452          2.4
Viacom Digital               246,413          2.2
Disney Online                186,700          1.6
Turner Network             171,065          1.5
Hulu                             119,357          1.0
AOL LLC                          95,106          0.8
CBS Corporation              69,316          0.6
Total Internet           11,425,890       100.0
Source: comScore Video Metrix
*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.
The Apple iPhone was the fastest growing device in the world last month in terms of smartphone usage according to AdMob and ended August with more than 2.9 million requests per day. Worldwide Smartphones accounted for 25.8% of network traffic in August, up 3.4% since May 2008. The top five smartphones in the US – the BlackBerry Pearl, Palm Centro, BlackBerry Curve, Apple iPhone, and Samsung Instinct – generated 12.9% of all US traffic in August, a 2.4% increase over July. Nokia continued to dominate the market in everywhere but the U.S., accounting for 62.4% of worldwide smartphone traffic in August. (Nokia does not even have a top 20 ranked smartphone in the U.S..)


Yahoo named former Microsoft executive Joanne K. Bradford to become its new head of Ad Sales as SVP/U.S. Revenue and Market Development. She reports to Hillary Schneider, EVP of Yahoo’s U.S. operations. Joanne comes to Yahoo after a short stint at Spot Runner in Los Angeles.  
Downloadable media ad network VoloMedia hired Mark Sheridan as Senior Director of Business Development. Mark will be focused on developing opportunities with content publishers and strategic distribution partnerships, based in VoloMedia’s Sunnyvale, CA headquarters.
Online news start-up Global News Enterprises announced several more new hires:

  • Thomas Mucha has been hired as Managing Editor in charge of correspondents
  • Barbara E. Martinez will become Managing Editor for the Web
  • Andrew Meldrum will serve as Senior Editor and Regional Editor for Africa
  • Amy Jeffries has been hired as Global News’ Webmaster

Global Media Exchange
(GMX), a division of Ascent Media, named digital media and sports entrepreneur Peter Levin as its Executive Advisor. Peter helped broker the inDplay acquisition deal and will serve as an ongoing operations advisor.


Remember back when AOL was a paid dial-up service and a quarter of all U.S. surfers used AOL as their window into the web? Time Warner is making a push to reclaim some of that traffic with the relaunch of Designed to provide users with more flexibility and freedom, the new AOL introduces a slew of social networking integrations and allows visitors to use non-AOL email accounts for the first time. (Giving up control is usually always a good idea.) An automatic personalization feature learns what kind of content you’re interested in from your surfing behavior then pushes stories in that category to you on the home page. Look for another handy function to be rolled out in a few weeks that will enable you to write updates once from the portal that will in turn simultaneously update multiple social networking profiles without having to log on to each one individually. Good stuff – and AOL could really use a boost in the arm. Although it is still the #4 portal, AOL’s ad revenue has suffered as traffic to the site has tapered off in recent years. AOL attracted 111.4 million U.S. uniques in July, according to comScore, down from 113.9 million in July of 2007.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]
Cynopsis Media: Top Tier

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: TV CHANNEL ASST PROGRAMMER/LAPTV/Atlanta: 2 yrs work exp; 1 yr TV Prgrmng exp; PC prof; Spanish & English; BA degree; Knwldg of L. American mrkt, culture & implementation of prgrmng strat. Resume: [email protected] (9/18)

JOB OPENING: ACCT EXEC/Nielsen Media Research/NY: Sales/client service of all Nielsen Media products to nat’l clients including Cable Networks, Brdcst Networks, Nat’l Agencies and Syndicators. Apply: 10412BR (9/18)

JOB OPENING: PR ROLE (4 Mo temp role)/Oxygen Media/NY: Work on campaigns for series/specials.Have proven rel’ps in media/print/brdcst/blogs/social ntwrkng sites. Solid writing/pitching skills req’d. Resume: [email protected] (9/17)

JOB OPENING: DIR., ONLINE PARTNERSHIPS & DISTRIBUTION/Scripps Networks/NY: Resp. for securing distrib. of SN programming across various platforms. Knowledge of TV/ Cable technology & media. Apply at: (9/17)

RETAIL SPACE: Production company looking for office/production space in Manhattan. Must be turn key with phone, internet and power; room for large staff w/edit suites. Email inquiries to [email protected] (9/17)

JOB OPENING: ASSOC RSRCH DIR/ZenithOptimedia/San Fran: Work with exciting automotive and telecomm clients. 5+ yrs mktg/rsrch exp; TNS/MI Strategy data sys., IMS, Nielsen, MRI, Simmons. Res:
[email protected] (9/17)

JOB OPENING: DIR, INT’L MKTG, DIG. DIST/BURBANK/WARNER BROS. DIG. DIST: Support European offices in an effective worldwide rollout of VOD, EST & wireless content in existing & emerging growth opp mkts. Res: [email protected] (9/17)

JOB OPENING: ASST SPONSORSHIP MGR/NYC: Responsible for post sale execution of custom sponsorships sold by sales team across the ABC digital sites Background in online/digital marketing Apply to: Req #173570 (9/17)

JOB OPENING: ESPN/ DIR SALES OPERATIONS based in NYC: Oversee team on 20. Must have solid mgt and leadership as well as media exp. Send resume to [email protected] (9/16)

JOB OPENING: JR AE /NABBR.COM/LA: Ad sales / acct mgmt, dev & res. Min 2 yrs media planning/sales, & understand/participation of social web, multitasking, MS office, BA or equiv. Salary / comish / equity – Apply: [email protected] (9/16)

JOB OPENING: TVG Network, the interactive horseracing network, is seeking a SALES PLANNER; located in Los Angeles. To apply, click: (9/16)

JOB OPENING: MANAGER MARKETING/ABC/Burbank: BA degree, 4yrs solid TV/Advertising exp. needed to execute off air marketing for Daytime/SOAPnet. Apply Req # 175534 (9/16)

JOB OPENING: ANALYST AD SALES TRAINING/ MTVN/NYC: Train Jr sales staff one-on-one or in groups on sales processes & systems. Must have 1 yr min in sales & strong comm skills. Apply online at . EOE/M/F/D/AAP (9/16)

JOB OPENING: DIR, COMMERCIAL OPS/MTV/NYC: Run commercial ops team to create/run commercial logs for several music channels at MTV. Must have 5-7+ yrs in traffic w/ 5+ yrs of mgt. Apply online: . EOE/M/F/D/AAP (9/16)

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JOB OPENING:  DIRECTOR, LEGAL AFFAIRS/Scripps Networks/NY:  Resp. for providing legal counsel to internal clients; negotiate, draft, interpret agreements. Knowledge of entertainment/contract law. Apply at: (9/13)

JOB OPENING:  Producing team of a primetime comedy special is looking for PRODUCERS with television, variety, and pop culture experience (3-5 years).  Send a cover letter and resume, attached and in the body, to us at   [email protected].  (9/13)

JOB OPENING: DEVELOPMENT/NATURAL HISTORY DIRECTOR 3632: National Geographic Television is seeking DEVELOPMENT/NATURAL HISTORY DIRECTOR. To apply visit our website: and search fro Job ID 3632. EOE (9/13)

JOB OPENING:  AD SALES DIRECTOR/Jumptv/NY, NY: ( ) 3-7 years exp new media sales. Must be able to generate and close new online sponsorship, advertising and video sales. Email res to [email protected]  (9/12)

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JOB OPENING: DIR CORP COMM/NBC UNIVERSAL, mun2/LA: Manages business/trade & consumer/programming communications for mun2 operation. 5 yrs exp(industry exp pref)/BA/Bilingual(Spanish/English). Apply @ nbcunicareers .com (#811173)  (9/12)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIPS CREDITS ONLY : CREATIVE NETWORK VIDEO INTERN/NYC: Assist video team in planning & executing of projects. Duties: research, production coordination, set production assistance, admin & creative support. Non-paying internship. To apply visit: (9/18)

FALL INTERNSHIP CREDITS ONLY: ENT PR INTERN/W. Hollywood CA: Need reliable, trust-worthy, focused college student for PR firm. PC/ntwrk/MS Office literate; resp incl: phones, PR materials, photo shoots & events. Res: [email protected] (9/17)

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E-mail [email protected] for rates and specs for Job Openings.

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Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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