Thursday, October 5th, 2006


A CYNOPSIS MESSAGE FROM TAFFY ENTERTAINMENT – Now Showing in the Cynopsis Showcase: 3 New Videos from Taffy –  Click Here

We’re Creeping Up On MIPCOM!

Spooking out delegates, Taffy Entertainment headlines with Growing Up Creepie,
alongside Fantastic Four, SamSam, I Got A Rocket!, Dive! Olly! Dive!, MixMaster: King of Cards
and break out hits: Code Lyoko, Jakers! The Adventures Of Piggley Winks III, Pet Alien II and ToddWorld II.

For more, visit


Cyn opsis: Kids!


Good morning. It’s Thursday, October 5, 2006 and this is your first early morning Kids! briefing. 

Nickelodeon has launched TurboNick 2.0, a new updated version of its broadband video platform.  Among the new features on TurboNick 2.0 are continuous video streaming, customized play lists, content offered in multiple languages, and visitors can now search the Nickelodeon content library (short and long form).  Which means that kids can program their own content line-up; everyone’s a programmer!  Kids can also use the mash-up applications, rate videos/games. The initial TurboNick site launched in July 2005. Since its soft launch on September 20, TurboNick 2.0 has generated 19 million content streams, an increase of +911% vs. the equivalent period of time last year’s, and is averaging 236,000 daily unique visitors. TurboNick 2.0 is also scheduled to rollout in international territories including Germany, Italy and the UK in late 2006/early 2007.


3 Roads Communications, Inc. has begun production on 100 Tips for Child Safety, a new series of 30 second interstitials for public television.  Targeted to parents of kids of all ages, the topics include school bus safety and keeping teens away from drugs/alcohol.  Distributed by the National Educational Telecommunications Association (NETA), 100 Tips for Child Safety is underwritten by Defywire, Inc., a wireless software provider.  ( )


KOL, Kids AOL, has signed its first international TV deal, which will see its original animated series Princess Natasha airing in Australia and New Zealand.  Under a three-year deal with ABC Australia, 40 episodes of Princess Natasha will air on ABC Kids’ tween/teen targeted interactive Roller Coaster programming block.  Licensing opportunities in both Australia and New Zealand are currently being looked at by Gaffney International Licensing, the new licensing agent for the property.

Decode Entertainment has inked a raft of sales for its series to broadcasters in Latin America.  Mexico’s Canal Once has snapped up Planet Sketch, which Decode co-produces with Aardman Animations, and the short-form series Naughty Naughty Pets. In Venezuela, local distributor Amazonia has picked up the rights to Franny’s Feet, The Save-Ums! and GirlStuff BoyStuff.  Boomerang has picked up the live-action teen comedy/drama Radio Free Roscoe.

Toronto-based marblemedia distribution sold the first season of This is Emily Yeung to the U.S.’s Disney Channel.  The network will place the This is Daniel Cook live action spinoff show in its Playhouse Disney preschool programming block according to World Screen.  Emily takes preschoolers along with her as she and her special guests discover and create.

Circle Back Music has launched an initiative for music fans to raise money and give back to the community at the same time.  Folks who visit the Circle Back website and purchase and download music from the site will also be asked to vote for which non-profit receives 10% of their purchase plus a portion of Circle Black’s future profits.  The participating groups are Axis of Justice, FINCA International; Honor the Earth, Sweatshop Watch, Women for Women International, and Worth Our Weight.  More information can be found at


Genius Products is set to bow its new line of BKN International’s animated action/adventure Legend of the Dragon DVDs this month, following the series debut on Disney/Jetix.  The first DVD will include the first four completed episodes of the series and is slated for release on October 23, 2006. Legend of the Dragon is a BKN Production, produced and created by Rick Ungar and written by Sean Catherine Derek.

October + Halloween = Scooby-Doo, those meddling kids and a bunch of relatives they should never have gone to visit.  To mark the frightful holiday, Warner Bros. Advanced Digital Services newly launched is in the midst of its month-long Halloween promotion that includes several Scooby-Doo Mystery Podcasts that feature some scary tales (6-8 minutes long), lots of themed games and downloads (screensavers, wallpapers, icons), a sweepstakes, and come the 31st, a virtual trick or treat bag and surprises.  The first of the Scooby-Doo Mystery Podcasts, Metal Monster, will bow October 16 and finds Scooby and Shaggy … well lets just say – deep sea fishing, Gulf of Mexico, storm, stranded, ghost ship.  The website will also feature Rowling Ralloween Costume Contest, a sweepstakes sponsored by Del Monte Foods, where kids are asked to send in pictures of themselves in costume, with the winner chosen by visitors to the site.  Do you think that Scooby and the gang live near Cabot Cove?


As the calendar turns, we once again find ourselves in October, when Toy Wishes magazine traditionally unveils its Hot Dozen list of toys for upcoming holiday season, at its annual Toy Wishes Holiday Preview held in NYC.  Additionally, facing the tremendous influx of electronic toys this year the magazine also introduced its first Fab Five list, which highlights five ‘innovative products that do not require batteries or feature electronics,” which the magazine believes will be the top sellers this holiday season.

Toy Wishes Holiday 2006 Hot Dozen (alphabetically):
Toy (company/target age/approx price)

  • Barbie and the 12 Dancing Princesses (Mattel/Ages 3+/dolls $24.99, horse & carriage $32.99)
  • Bratz Forever Diamondz (MGA Entertainment/Ages 6+/$29.99)
  • Butterscotch My Furreal Friends Pony (Hasbro/Ages 4+/$299.99)
  • Digi Makeover (Radica/Ages 8+/$59.99)
  • Fly Wheels XPV (Jakks Pacific/Ages 8+/$59.99)
  • Kids Tough Digital Camera (Fisher-Price/Ages 3+/$69.99)
  • LEGO Mindstorms NXT (LEGO/10+/$249.99)
  • Magtastik (Mega Brands/Ages 3+/starter set $29.99, individual set $5.99+)
  • Monopoly Here & Now (Hasbro/Ages 8+/$29.99)
  • Speed Stacks Stackpack (Play Along/Ages 4+/$39.99)
  • T.X.M. Elmo (Fisher-Price/Ages 18 mos+/$39.99)
  • WII (Nintendo/Ages 6+/$250)

Toy Wishes Holiday 2003 Fab Five (alphabetically):
Toy (company/target age/approx price)

  • Crayola Twistables (Crayola/Ages 6+/$3.99)
  • Dragonology: The Game (Sababa/Ages 8+/$34.95)
  • Fitdeck Jr. (FitDeck/Ages 5-16/$14.95)
  • Gel Colony Ant Farm (Uncle Milton/Ages 6+/$24.99)
  • Play-Doh Creative Center (Hasbro/Ages 3+/$29.99)


Marvel Entertainment, Inc. has tapped Simon Philips as its new President, Marvel International.  Philips, who officially joins the company on November 13, will oversee the company’s international consumer products group and develop licensing campaigns for both its movie events and its core classic comic book characters.  He will report directly to Marvel’s newly established Office of the Chief Executive.  Philips was most recently Managing Director, 4Kids Entertainment International.  Previously, he was Founder/CEO, Licensing Dynamics International and he was responsible for the International Licensing for the 1994 Winter Olympics as well as a Licensing Manager at British Olympic Licensing Ltd.  Phillips recently served on the Board of Directors of the Licensing Industry Merchandisers’ Association.

Rob Weisstuch has been appointed SVP, Chief Information Officer, HIT Entertainment.  Based in NY, Weisstuch will oversee all global Information Technology functions and head the company’s strategic development of new technology business models to improve/develop customer interaction. He will also be responsible for the design and delivery of information technology infrastructure and applications.  He will report to Patricia Wyatt, President, North America.  A 20+ year veteran of the IT and Operations industry, Weisstuch was most recently COO and Chief Information Officer, Riot Media, Inc.  Previously, he spent 18 years with Accenture, where he last served as Partner/Media and Entertainment Practice.

Melissa Goldner Bloomfield joins Scholastic Inc., as Publicist/Trade Book Division.  She will report to Tracy van Straaten VP/Publicity for the division.  Most recently Bloomfield served as Publicist/Trade Publishing Group, McGraw Hill.

Now Showing in the Cynopsis Showcase: 3 New Videos from Taffy Entertainment –  Click Here


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, October 3, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 941; K6-11 434; TWEENS 9-14 270
DISNEY CHANNEL:      K2-11 787; K6-11 534; TWEENS 9-14 495
CARTOON NETWORK: K2-11 501; K6-11 330; TWEENS 9-14 225
TOON DISNEY:            K2-11 100; K6-11   40; TWEENS 9-14   26
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: 
Which one of Mr. Kotter’s students ended up marrying a character named Mary? ARNOLD HORSHACK  Kudos to: Michael Ratliffe-TV One/Silver Spring MD; Ed Goode-Connelly Partners/Boston; Joe Swaney-Cartoon Network/Atlanta; Paul Rubin-PR Productions/NY; Micki Barnett-4bucksmedia Inc/Bell Canyon CA; Karen Bolt-Carrie Productions/LA; Pat Brady-CESD Talent/LA; William “Chip” Beaman-Soundelux Design Music Group/Hollywood

Today’s Trivia Question: “Steada treated, We Get Tricked,” is a line from a song from what children’s movie? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!

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Cyn opsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING: PRODUCERS /Nationally syndicated TV show/Chicago: Must be able to book real people stories. Talk and/or Court TV experience a plus. Fax resume to 877-721-9191 or e-mail to [email protected] (10/13)

JOB OPENING: WRITER/ASSOCIATE PRODUCER – RADIO, MTV Tr3s/NYC. 2+yrs exp writing news, Strng knwldge Latin Pop/HipHop, Writ/Oral fluency in Eng/Spanish, Exp interviewing Musicians/Celebs EOE/M/F/D/AAP. Apply (10/13)

JOB OPENING: MGR, PARTNER APPS & COMM, AFF. MKTNG/NY: Manage key communications vehicles, including, to support all partners & all platforms. Apply: EOE (10/13)

JOB OPENING: DIR. ACQ./Current TV-SF: Oversee team tasked with acquiring compelling, smart content for 18-34 demo. Strong negotiating skills, good creative sensibilities essential. Email [email protected] “Dir. Acq.” as subj. EOE (10/12)

JOB OPENING: ACCT MGR/AS&M/NY: work w/ regional acct team & key internal execs in the dev. of integrated mkting plan/mkting strategy.Capitalize on sales opprtnty & help meet aff. rev./dist. goals. Apply : EOE (10/12)

JOB OPENING: SALES PLAN’R/TV One/Chicago: Create Plans, steward accts, designate ADUs & recaps, coord make goods & post analysis prep. 2yrs exp plnn’g/buyer; Exc comm skills.. Res/Sal Req’d: Res: [email protected] (10/12)

JOB OPENING: VP, PROGRAMMING & SCHEDULING /TLC/Discovery Communications, Silver Spring MD: Oversee scheduling & acquisitions. BS, 8+ yrs ntwrk schlding exp. Apply at   Req#4493 (10/12)

JOB OPENING: DOCUMENTARY EDITOR/Lou Reda Productions/Easton, PA: Needs seasoned long form editor that possesses strong directorial, solid creative thinking in editorial process. Contact [email protected] (10/12)

JOB OPENING: DIR OF RESEARCH & ANALYTICS/Major Ad Agency/NY & LA: 5-8yrs exp.  Devl’p various research analyses, POVs and white papers. Strong writing and presentation skills. Will relocate. [email protected] (10/12)

JOB OPENING: SR MGR PROGRAM PLANNING/G4TV/LA: Work with VP in all aspects of program planning, strategy, acqs, scheduling & program formats. Exper in TV, strong org & comm skills, Nielsen knowledge. Apply: [email protected] (10/11)

JOB OPENING: SR. MANAGER AD SALES MARKETING/Comcast Spotlight , NY: Create, execute, fulfill and track promotional opportunities across multiple media platforms. Send resume to – req #36611 (10/11)

JOB OPENING: DIRECTOR, AD SALES MARKETING/Comcast Spotlight, NY: Oversee corporate marketing & brand initiatives, act as liaison w/ field. Must have cable/media marketing experience. Send resume to – req #36454  (10/11)

JOB OPENING: AUTOMOTIVE MEDIA BUYER/W. Palm Beach: Dealer advertising agency seeks buyer w/ auto dealer exp. Degree & 5yrs. exp. Knwldg of NSI, ARB, MediaPro &  Strata. Competitive salary/benefits. Resumes: [email protected] (10/11)

JOB OPENING: EMERGING PLATFORMS CONTENT MGR /DISNEY BURBANK: Mgr coordinates programming/scheduling of Disney TV content on platforms like broadband, itunes, mobile, SVOD; creates and implements windowing strat. (10/11)

JOB OPENING: DIRECTOR, CABLE SALES/NBC Universal/Chicago: 5+ yrs in media sales. Lead Cable Ent sales team towards revenue goals. Established client/agency relationships a plus. Apply , job 545142 (10/11)

JOB OPENING:  DIR, PRODUCTION FINANCE/Court TV/NY: Prod Finance exp, ideally as Dir, in similar ntwrk environment: Deal w/external prod cos., original prod’s, daytime newslike prgrmng. P’Soft & Hyperion a+.  [email protected] (10/11)

JOB OPENING:  CONTROLLER INDUSTRY EXP/Court TV/NY: Industry experience in similar network environment. CPA & 10+ yrs Acctg. & Fin. exp., Implementation exp. desirable.  P’Soft & Hyperion. [email protected] (10/11)

JOB OPENING: PROD ACCOUNTANT/Synd Daytime Talk Show/NY: Job resp: All aspects of AP, vendors, Staff & tech crew payroll, PO’s, Data transfers w/ studio, various analyses as needed, & more. Vista a must.  Res: [email protected]  (10/11)

JOB OPENING: CORPORATE DEVELOPMENT MGR/Oxygen NY: Analyze comp landscape/expansion ops. Financial bckgrnd req’d. Broadband/wireless/satellite knowledge a +. See description: Resumes: [email protected] (10/7)

JOB OPENING: ACCT EXEC/ElectricArtists/NY: 3+ Yrs Online Mktg exp. Creative/strategic thinker. Exec online mktg/promotion campaigns: TV/film/music/video game/etc. Exp w/Ppt, Excel, Word. Resume/Salary: [email protected]   (10/7)

JOB OPENING: SALES PLAN’R(2)/AETN, NY: Create Plans, steward accts, designate ADUs & recaps, coord make goods & post analysis prep. 2yrs exp plnn’g or buyer.Exc comm skills.Client service mindset. Res & Sal Req’d: [email protected] (10/7)

JOB OPENING: SR PRODUCER, NY: Competition reality series. Exp w/multi-cam, strong creative/writing/storytelling/post skills, ability to shoot. Culinary knowledge a plus. Resume to: [email protected] (10/7)

JOB OPENING: MGR SCHEDULING/A&E /NY: 3 yrs TV exp & 2schdling. Res bckgd a plus. Lead schdling strategy for Biography Channel. Contribute to A&E netwrk planning & direction w/ schdling & prgrmng. Resumes: Apply online (10/7)

JOB OPENING: MEDIA BUYERS & ASST MEDIA BUYERS/SpotPlus/Dallas: Providing media services for various Omnicom advertising and promotion agencies. Opportunities are available for assts & exp’d broadcast buyers. Resume: [email protected] (10/7)

JOB OPENING: SR RESEARCH ANALYST/ABC/Burbank: Min2 yrs exp in TV research, apt at Nielsen/WRAP, strong written & analytical skills,college degree req. To apply visit: ID 39565 (10/7)

JOB OPENING: VP, GROUP MEDIA DIR/LA: Work on hi-profile, global account! Lead division of our clients’ media strategy. Global travel. 10+yrs media exp, automotive, ent acct pref’d. Res/salary req: [email protected] (10/7)

JOB OPENING: SR. WRITER/PROD- LA:  Entertainment advertising & promo co. seek creative w/great writing & concept skills. Communicates effectively w/clients. 5+ yrs. TV promo exp. Email resume/cover to [email protected] (10/7)

JOB OPENING: CREATIVE DIR.  LA: Advertising & promo co. seek creative team leader w/great concept & strategic skills across media.  Manage client relations.  5+ yrs. TV promo exp. Email resume/cover to [email protected] (10/7)

JOB OPENING: RESEARCH DIR/Initiative LA: Develop/Interpret rsrch for clients, address client mktg issues, write POVs, exp w/Nielsen, IMS, etc. 6+yrs agency exp in media rsrch or acct plan’g. Apply at [email protected] (10/7)

JOB OPENING: ADV ASST/ABACUS MEDIA/Santa Monica: Entry level; assist w/ project mgmt, client services & reporting; BA degree, PC prof. w/ strong Excel skills, detailed oriented. Online mktg exp. a +. Resume: [email protected] (10/7)

JOB OPENING: MANAGER, STRAT PRTNRSHIPS & PUBLIC AFFAIRS/ MTV/NYC: 4+yrs exp Non-Prof/Gov/CorpComm/PubAff, Strg exp w/Media, Exp developing innovative prog/fundraising/StratPart, EOE/M/F/D/AAP. Apply (10/7)

JOB OPENING: VP, TECHNOLOGY & ONLINE PROPERTIES/mtvU/NYC: 5+yrs exp managing online props, Strg knwldge design/archit/capacity sys, Knwldge of Liunx/PHP/ColdFus/MachII, Srch Eng exp A+ EOE/M/F/D/AAP. Apply (10/7)

JOB OPENING: MANAGER, CONSUMER INSIGHTS/BRAND AWARENESS, MTV/NYC: 5+yrs media/market exp, Must have Youth Culture exp, Qual&Quant exp, Strng knwldge TV/Media/Current Trends, Able to travel EOE/M/F/D/AAP. Apply (10/7)

JOB OPENING: SR ANALYST/MGR, GAMING/WIRELESS RESEARCH/ MTV/NYC: 5+yrs media/market exp, Strg Knwldge of Video Game Indust/TV/Media & CulturalTrends, Strng Analy/Numer skills, Able to travel EOE/M/F/D/AAP. Apply (10/7)

JOB OPENING: SR ANALYST, PROGRAM RESEARCH/CONSUMER INSIGHTS/MTV/NYC: 4+yrs media/market exp, Strg Knwldge of TV/Media & CulturalTrends, Strng Analy/Numer skils, Able to travel EOE/M/F/D/AAP. Apply (10/7)

JOB OPENING: VICE PRESIDENT COMMUNICATIONS/MTV/NYC: 8+yrs exp CorpComm/Public/Media Relations, MUST have exp Program Publicity & Cable/Broadcast TV, Strong Relationships & multi-plat plans EOE/M/F/D/AAP. Apply (10/7)

JOB OPENING: MGR, HARDLINES-LICENSING/TURNER BROADCASTING/NYC: Plan/Strategy/Execution for all hardlines brands/properties. Manage relationships/development/growth w/licensees & key retailers. Email: [email protected] (10/6)

JOB OPENING: SR MARKETING MANAGER/WNET/NYC: Hi-energy hands-on pro to create/execute mktg plans for new US Spanish-lang TV network. 5 yrs exp & Span fluency req.  For info, visit Apply to [email protected] (10/6)

JOB OPENING: DIR, PR & COMMUNICATIONS/WNET/NYC: PR/Comm prof’l w/ 8 yrs exp & Spanish fluency. New US Spanish-lang TV network. Strong media/consumer/trade contacts a must.   Apply to [email protected] (10/6)

JOB OPENING: CREATIVE DIR/ON-AIR HEAD/WNET/NYC: Set up on-air dept, drive all creative for new US Spanish-lang TV network. Management expertise, strong writing & Span fluency req. . Apply to [email protected]  (10/6)

JOB OPENING: SR ANALYST/ANALYST/LA: Track ratings & provide analyses of ABC Family/SOAPnet & competitive programming. Degree, 1-3 yrs synd/brdcast/cable exp; TV, Nielsen, media math exp req. Fwd resume: (10/6)

JOB OPENING: MANAGER, INTEGRATED SALES & MKTG/Fox Cable/NYC: Develop new bus opport and new promo concepts; present mktg progs; oversee prog execution; 3+yrs mktg/ad in tv/media sales env; strong comm. skills; (10/5)

JOB OPENING: MARKETING ASST/NYC Ent. co. seeks admin. asst. with 3 + yrs exp. Exc. admin skills incl. pc, multi-tasking, comms. Ent. co. exp. required. Mac exp. & mktg. knwlg. a +.  Resume with sal. req. to [email protected]      (10/5)

JOB OPENING: RESEARCH DIRECTOR/ABC Family & SOAPnet, Burbank, CA:Degree, 6yrs in cable/broadcast/studio/ad agency, prev managerial exp and exp with all Nielsen software is req.Visit: (Req ID 35523)

FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP/CREDITS ONLY: Music Licensing Co.(LA) seeks ASSISTANT TO OWNER, possible permanent position. Mac saavy, avid music interest, organizational skills, good phone personality. Email resumes: [email protected]    (10/13)

FALL INTERNSHIP/CREDITS ONLY:  RESEARCH, SALES/ACCOUNT-MANAGEMENT, PR SUPPORT: Hollywood-based online media agency seeking interns. 15-20 hours/wk. Growing company. Exciting workplace.. Send resume to: [email protected] (10/4)

FALL INTERNSHIP/CREDITS ONLY: CHANNEL ONE NEWS/NYC: ASSIST MARKETING DEPT of teen TV news network w/sales & consumer mktg projects, promos, sponsor programs. 1-3 days/wk. Enthusiastic/organized, Excel/PPoint. Cover ltr/res: [email protected] (10/3)


SITUATION WANTED: MARKETING COORDINATOR/ATL: 4yrs. Exp. in mkt’g & promotions w/entertainment & media industry bkgrd. Legal & biz affairs knowledge. Team player w/negotiation, presentation & comm. skills.   [email protected] (10/12)

SITUATION WANTED: AWARD-WINNING ASSOCIATE PRODUCER seeks position in live or live-to-tape environment. Strong writing and production background. [email protected] (10/7)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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