Thursday, October 31st, 2013



Gold Rush and The Dirt were the Top-2 Original Programs
On Friday Night Among M18-49**

Fast N’ Loud was the #1 Cable Program on Monday Night
Among M25-54 and M18-49 (Excluding Sports)***

Click for Source.


Good morning. It’s Thursday, October 31, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
NatGeo: Meltdown at 10p
Sundance Channel: The Returned at 9p

Tonight’s Finales:
Cooking Channel: Chuck’s Eat the Street at 10p

NBC is launching The People Magazine Awards with Dick Clark Productions, celebrating pop culture newsmakers and personalities. “People magazine is the most influential celebrity and entertainment news vehicle in America,” said DCP CEO Allen Shapiro, “making them the perfect partner for us to create a year-end awards show recognizing the year’s best and most talked-about people.”


Oscar ads went for close to $1.9 million for a 30-second spot, reports Variety – and they’re sold out. The previous high was $1.82 million in 2008. Live events with big ratings have become increasingly precious to advertisers, not just because of the audience they deliver (this year’s awards drew an average 40.3 million viewers), but because ads can’t be skipped in real time, and robust social media activity provides more marketing opportunities. Ellen Degeneres, who hosted in 2007, will return for next year’s ABC telecast on Sunday, March 2.

Beginning tonight, PBS is airing 1998 documentary, Lou Reed: Rock and Roll Heart, about the music legend who died October 27 at age 71. The film will air on PBS stations, including the WORLD channel, through November 7.

National Journal‘s “Next America” project, aimed at exploring the nation’s changing demographic, has partnered with new milliennial-focused net Fusion to produce news for a more ethnically diverse America, “and understand how two of the largest demographic waves since the baby boom – millennials and Hispanics – are impacting so many sectors of society today,” said Fusion CEO Isaac Lee.

Ashton Kutcher (Two and a Half Men) will moonlight as a product engineer/celebrity pitchman for Chinese PC manufacturer Lenovo Group‘s Yoga line of tablets. The partnership “brings together my love of technology and design that makes your life better” said the star of biopic Jobs.

Caroline Manzo may be gone from Bravo hit Real Housewives of New Jersey, but her sister-in-law Dina is back in. “Yes I’m back,” said a Tuesday tweet from Dina Manzo, who left the reality show during its second season, “See you on Bravo my friends.” Season six premieres in 2014.

There’s no escaping Ron Burgundy. The San Diego anchorman, played by Will Ferrell in 2004’s The Anchorman and currently spokesman for Chrysler’s Dodge Durango, will be a guest star on TBS talker Conan on Thursday, November 21 to pitch “his” new upcoming book, “Let Me Off at the Top!: My Classy Life and Other Musings” – and, undoubtedly, the new film, Anchorman 2: The Legend Continues, bowing December 20.


New ID series Elder Skelter tells the real-life stories of senior citizens who committed heinous crimes. “Elder Skelter is like watching the Golden Girls with age rage,” said Group President of ID, Destination America and Military Channel Henry Schlieff of the Hot Snakes Media production, premiering Wednesday, November 6 at 10p.

VH1 rock doc The Tanning of America: One Nation Under Hip Hop explores the music genre as a cultural movement, offering a visual history of its influence on music, film, television, fashion and politics. The four-part series debuts in February, 2014.

A&E heads into cowboy territory with Rodeo Girls, about female barrel racers. Produced by Weinstein Company and Left/Right, the six-episode docu-series premieres Sunday, December 15 at 10p.

PBS announced that the roster of music artists in its upcoming documentary, Nashville 2.0: The Rise of Americana, includes Dwight Yoakam, Roseanne Cash, The Mavericks and Jerry Douglas, among other luminaries. The show kicks off the net’s Americana Music Weekend on Friday, November 22 at 9p.

Sarah Silverman, who posted her failed NBC pilot, Susan 313, on YouTube last week, has a stand-up comedy special coming up on HBO. Sarah Silverman: We Are Miracles debuts Saturday, November 23 at 10p.

PBS goes out of this world with a primetime slate of shows devoted to the cosmos. Two one-hour Nova programs, At the Edge of Space and Asteroid: Doomsday or Payday? are joined by special Comet Encounter on Wednesday, November 20 at 8p.

Oprah: Where Are They Now? answers the question about Michael Bolton, Jon Gosselin, Soleil Moon Frye and Lynda Carter in new OWN interviews Sunday, November 3 at 10p.


Comedy Central announced the renewals of three series. Coming back for season three is Brickleberry, about a motley crew of park rangers. In the midst of its second season, the animated comedy is averaging 1.6 million viewers in its Tuesday, 10:30p time slot. Sketch comedy Key & Peele, averaging 1.9 million viewers on Wednesdays at 10:30p, earned a fourth go-round, and Drunk History, having sucked in 1.2 million viewers by sharing inebriated versions of historical events in its freshman season, will be back for season two. 

TLC promises vengeance, lies and “one of the most outrageous and violent brawls in reality television history” when Gypsy Sisters returns for a second season. A two-hour premiere of the Firecracker Films production airs Thursday, December 5 at 9p.

ASPiRE network has renewed The Root 100 for a sophomore season, reports The Wrap. The series, offering in-depth looks at influential African-Americans, returns Wednesday, November 27 at 8p.


Host Steve Harvey finds himself between TLC‘s Here Comes Honey Boo Boo and Cake Boss clans when the families duke it out for charity on Family Feud. The game show ep airs Monday, November 11.


Spike TV and Open Road Films struck a deal for first window premieres of movies including past releases The Grey and End of Watch, and upcoming films including Sabotage and Chef. First up: Killer Elite on Monday, November 11 at 5p.


Juan Pablo Di Pace (Camp) will join the third season of TNT‘s Dallas, according to the Hollywood Reporter. The soapy drama reboot, produced by Warner Horizon, returns in early 2014.

Morris Chestnut (Nurse Jackie) will be a series regular on TNT drama Legends, premiering in 2014.

Paulo Costanzo (Royal Pains) will guest star on CBS‘s Criminal Minds, says the Hollywood Reporter. Minds airs Wednesdays at 9p.

The Advertising Mega Panel: If You Build It, Will Clients Come? Register at + find out at the 2nd annual Digital Measurement Summit on 11/13 at the Grand Hyatt in New York City.


The Perfectionist, based on a series by Sara Shepard, author of the Pretty Little Liars and Lying Game franchises adapted for television by ABC Family, is on tap at CW. Deadline reports the murder mystery drama comes from Alloy Entertainment and Warner Bros. TV.

TNT has given a pilot order to Public Morals, which Ed Burns will write, produce and direct. Oh, and he’ll star in it, too. Steven Spielberg‘s Amblin Entertainment and TNT Original Prods. are producing the crime drama project, set in 1967 New York City. Burns is a regular on the net’s Mob City, premiering Wednesday, December 4.

Hawaii Five-0 star Daniel Dae Kim has signed a two-year deal with CBS Television Studios to develop and produce new shows.


The X Factor‘s October 26 launch in Israel drew 1.1 million viewers and a 42.9 percent share. Hosted by supermodel Bar Rafaeli, it was the highest-rated talent show launch in Israel.

Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).


Thanks to the World Series, Fox posted its first weekly win of the season in A18-49, with a 3.3 rating/10 share for the week of October 21. NBC came in second, with 2.4/7. Fox also came out on top in total viewers, drawing 11.35 million.

While NBC‘s The Voice (3.6/10) and The Biggest Loser (1.8/5) and CBS‘s Person of Interest (1.9/5) took dips in the A18-49 demo Tuesday night, ABC‘s teetering Trophy Wife saw a nice 17 percent ratings bounce, to 1.4/4. As for that low Voice – the singing competition’s two-hour knockout round still knocked out the competition in the demo, including Fox‘s The X Factor, which scored its lowest rating (1.5/4) this season in a week scrambled by the World Series.

Telemundo had its best-ever October among total viewers, delivering 1.2 million, and saw a 5 percent lift over last year in prime time in A18-49 (619,000 versus 593,000).

Velocity was another winner, boasting its best October ever in primetime. Versus last year, the net was up 26 percent in Households, up 14 percent in M25-54 and up 5 percent in M18-49. “This month’s success is especially gratifying on the heels of our two year anniversary,” Robert Scanlon, Velocity GM, tells Cynopsis. “We are the first network targeting the upscale male audience, and clearly, it’s been an overwhelming success. We look forward to breaking this record many times over.”

Join us for the first annual Cynopsis Digital Model D Awards luncheon on November 12 from 12-2pm at the Grand Hyatt in NYC. Network with your peers and hear about the year’s best online video content. Join award finalists, support your colleagues and network with the best in the industry! Register here.

Tuesday A18-49 Analysis: NBC won the most A18-49 viewers with 3.0/8, according to final primetime national ratings from Nielsen. CBS’s NCIS won at 8p with 3.0/9, followed by 1.8/5 for Univision’s Porque el Amor Manda. The Voice took the lead in the 9p hour, averaging 3.6/10 versus 2.6/7 for CBS’s NCIS: Los Angeles. At 10p, The Voice maintained its position with 3.6/10, followed by 1.9/5 for CBS’s Person of Interest.

Live + Same Day Household Ratings: Tuesday, October 29, 2013  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS 9.7/15 NCIS 12.0/19, NCIS: Los Angeles 9.3/14, Person of Interest 7.7/13
NBC 6.0/10 Biggest Loser 3.9/6, The Voice 7.1/11
FOX 3.2/5 The X Factor 3.2/5
ABC 2.6/4 Marvel’s Agents of S.H.I.E.L.D. [r] 2.6/4, The Goldbergs 3.4/5, Trophy Wife 2.8/4, Shark Tank [r] 2.2/4
UNI 1.5/3 Porque el Amor Manda 2.2/3, Tempestad 1.8/3, Mentir Para Vivir 1.5/2
CW 1.4/2 Originals 1.4/2, Supernatural 1.4/2
ION 1.1/2 Criminal Minds 1.0/2, Criminal Minds 1.1/2, Criminal Minds 1.1/2
TELE .7/1 Marido el Alquiler .8/1, Santa Diabla .6/1
UMA .3/1 Cineplex .3/1, Seleccion .2/0

A18-49: NBC 3.0/8, CBS 2.5/7, FOX 1.5/4, UNI 1.4/4, ABC 1.2/3, CW 1.0/3, TELE .6/2, ION .5/1, UMA .2/1


WE tv appointed Cheryl Bloch as its first Senior Vice President of Scripted Programming. Bloch had been a senior consultant for the network.

Arts net Ovation has named Randy Rovegno Vice President, Content Distribution Marketing. Rovegno had been at Longboard Marketing, an agency he founded.

Women in Animation, a professional organization for women in the animation industry, has re-launched, electing Margaret Dean (Director of Production, Playground Productions) and Kristy Scanlan (VP of Business Development, Animation & Games, Technicolor) as co-presidents.


Cynopsis: Digital Model D Awards
Grand Hyatt, NY | November 12, 2013 | Noon – 2:00 p.m.

A few of the categories that will be awarded are…
Branded Web Series & Solo Video
Digital Consumer Brand
Digital Studio/Production Company
Digital Video Ad Platform
Multiplatform Marketing Campaign

Sponsorship: Mike Farina (203) 218-6480|Registration: Pete Romas (203) 899-8483

This Day In History sponsored by Military Channel: 1868 – Postal carriers were first ordered to wear uniforms, including “cadet gray” jackets and a reversible cape
Answer to Our Last Trivia Question:
What was the name of Rob’s boss on The Dick Van Dyke Show (1961-1966)? The producer of the show was Mel Cooley, but star Alan Brady called the shots. Either answer makes the cut. Kudos to: David Polakoff-IconicTV/NYC, Smiti Kumar-Merrill Lynch/NYC, Douglas Hochstadt-ABC/NYC, Jim Ryan-A&E Networks/NYC, Tom Boyd-WGN/Chicago, Will Allmendinger-Captivate Network/Chicago, Larry Glazer-WTTW/Chicago, Kyle Krebs-NBC5DFW/Dallas, Greg Moloznik-GLM Media/Scottsdale, AZ, Lance Taylor-Stage Coach Theatre/Boise, ID, Joe Pedri-KLAS/Las Vegas, Tena Hawkes-University of Arizona/Tucson, Eva Schulz-Harrowgate Inc./San Francisco, Mitch Burg/Syndicated Television Association/LA, Greg Stewart-Evolution Media/Burbank, David Garber-Linzack Publications/Chatsworth, CA.

Today’s Trivia Question – Sixties Sitcom Theme WeekWhat was the name of Control’s robot on Get Smart (1965-1970)? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


Cynopsis Digital’s Video Measurement Summit
 NOV. 13| GRAND HYATT, NY | Register Now

Speakers Include:
James Rooke, GM of Business Solutions, FreeWheel
James Smith, SVP, Digital Media Sales, Crackle
Cheryl Stump, Director of Video, Audience On Demand
Jeff Fluhr, Co-Founder & CEO, Spreecast

Sponsorships: Mike Farina, 203.218.6480|Registration: Pete Romas, 203.899.8483
Sponsors: OneScreen (Silver) Mass Revelence (Social Media Partner) IAB (Industry Partner)

Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].


Developing & Distributing Kids Content in the Digital Age
November 12, 2013 | Time: 1:30-3:00 p.m. ET |

Hosted by: Cathy Applefeld Olson  Editor, Cynopsis Kids
Stephen Hodge: Managing Director (Toon Goggles)
Susanna Pollack: Head of Strategy & Partnerships (yummico)
Dane Boedigheimer: Filmmaker (Annoying Orange)
Brandon Cole: Manager, Media & Business Development (Peanuts Worldwide + Iconix Brand Group)

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: ACCT MANAGER/INVISION/NYC: Become part of INVISION’s NYC team responsible for building our clients business thru leading edge technology and professional client relationships. Exp in Media & DealMaker a plus! APPLY HERE (11/7)

JOB OPENING: DIG. INVENTORY & PRICING SR ANALYST/THE WEATHER CHANNEL/NY: Resp for supporting Sales. Mng pricing/inventory continuously helping maximize dig advrtsng rev. 3+ yrs dig media exp yield mngmnt, ad ops, &/or data analytics Res. HERE [email protected] (11/7)

JOB OPENING: FINANCIAL ANALYST AD SALES/THE WEATHER CHANNEL/NY: Report to Sr. Dir Ad Sales Finance. Support Ad Sales orgnztn. 5+yrs relevant financial modeling analysis. Dvlp full financial assessment of sales activities. Res here: [email protected] (11/7)

JOB OPENING: SR WRITER/PRODUCER/HGTV & DIY/Knoxville: crafts & directs on-air promotions including on/off-channel, episodic & convergent campaigns. Key point of contact for creative requests. 7 yrs exp. Click HERE to apply (11/6)

JOB OPENING: ACCT SERVICE REP/Hallmark Channel/NY: Sales development. 3+ yrs Ad Sales exp. Prior planner or buyer exp. Apply: (11/6)

Use quant & qual rsrch tools to track & anlyze compet TV lndscpe. Create nat’l, local and cable present. Rsrch sftwre + 1 yr exp w/nat’l & local NR anlysis. Apply/more info: HERE (11/6) 

JOB OPENING: MGR CSR & SUSTAINABILITY/NBCU/NYC: NBCU seeks key staffer for the devlpmnt of strategy and sustainability projects. Strong pm skills and high energy. BA + 5+ yrs exp. Digital a must! Apply HERE (11/6) 

JOB OPENING: UNIT MGR/MTV/NYC: Create/mng smaller scale budgets, schedules/show calendars and daily prod reports. Support Prod Mgr & Line Prod by managing specific areas BA & 4-5 yrs exp within Prod Mngmnt. More info & apply HERE (11/6) 

JOB OPENING: FULFILLMENT SPECIALIST/A+E Networks/NY: Account mgmt. & customer service. Non-staff position. Full Info/Apply: (11/6)

JOB OPENING: ACCOUNT DIRECTOR/WB/NYC: 5+ yrs dig media sales. Drives web & mobile sales. Develop relationships w/clients, deliver mrkting solutions & client service. Apply HERE (11/6)

JOB OPENING: EXEC DIR, BRAND MKTG, HOME ENTERTAINMENT/LA: Lead all activity related to optimizing performance for a portfolio of live action new release titles. Apply: (FFE0002012) (11/5)

JOB OPENING: TRAFFIC COORDINATOR/NY: Create/manage logs and allocate inv. Schedule promos, ads & coord. w/Ad Agencies. Traffic software exp. & excel skills req. Res/cvr to Rose: HERE [email protected] (11/5)

JOB OPENING: SR. ANALYST MARKET RESOURCES/DISCOVERY/NY: Sharp mind to track advertiser/category spending and utilize rsrch to gather market intelligence. Turn findings into thoughtful reports/presentations. 3+ yrs media rsrch. Apply. (11/4)

JOB OPENING: SUPERVISING PROD/CONDE NAST/NY: produce & manage innovative content for CNE Digital Channels.Execute on the vision set by the dev lead & EVP on new programs, genres & ways of engaging audiences cross platform. Apply here (11/1)

JOB OPENING: DEVELOPMENT PROD/VULCAN/SEA: Devlp new non-fctn contnt. 5 yrs exp in prgrming at cable ntwrk. Prcjt mgmt., dev exp, undrstnding of TV/production technq. Apply: (11/1)

JOB OPENING: STRATEGY & INSIGHTS MGR/Univision/NYC: Find insights, build compelling presentations for adv/internal clients. Knwldge of Simmons/Scarborough type tools. Min 2 yrs mktg at client/agency or media co. Res: [email protected] (11/1)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DIGITAL MEDIA: Senior Account Management professional looking to break into the digital media industry. All opportunities welcome. Contact, [email protected] (11/4)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: It’s the Great Pumpkin, Charlie Brown, Grey’s Anatomy, Scandal
CBS: The Big Bang Theory [r], The Millers, The Crazy Ones, The Big Bang Theory [r], Elementary 
CW: The Vampire Diaries, Reign
FOX: World Series Baseball
ION: Criminal Minds, Criminal Minds, Criminal Minds 
MyTV: House, House
NBC: Saturday Night Live Halloween, Sean Saves the World, The Michael J. Fox Show, Parenthood
PBS: The This Old House Hour, Call the Midwife [r], American Masters: Lou Reed
Telemundo: Marido en Alquiler, Santa Diabla
UMA: The Omen, La Seleccion
Univision: Porque el Amor Manda, La Tempestad, Mentir Para Vivir

Copyright Cynopsis 2013

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