Thursday, October 25th, 2012


Delivered nearly 3.4 million viewers
TLC was Cable’s #1 NETWORK on Sunday night at 10pm

“Riveting and revealing” – New York Post
Sunday, November 11 at 9/8c

TLC is LEADING in ORIGINAL Premiere Content.
Click for source.


Good morning. It’s Thursday, October 25, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
GSN: The Newlywed Game at 8p
Lifetime: Project Runway All Stars at 9p

Tonight’s Finale:
Discovery Channel: Texas Car Wars at 10p

FOX revealed its winter premiere dates including the 12th season of American Idol, with host Ryan Seacrest and new judges Mariah Carey, Nicki Minaj and Keith Urban along with returning judge Randy Jackson opening with a two-night premiere January 16 and 17 at 8p.  New thriller drama The Following, starring Kevin Bacon and James Purefoy debuts January 21 at 9p and the second season of Touch, headlined by Kiefer Sutherland premieres February 1 at 9p.


A second season of WE tv’s series Mary Mary, featuring Grammy Award-winning gospel sisters Erica and Tina Campbell premieres December 6 at 10p. The new season has 13 one-hour episodes and following the premiere, the series moves to its regular time slot of Thursdays at 9p starting December 13.  eOne Television produces the series for WE tv.

National music television network, Fuse, part of The Madison Square Garden Company brings back new episodes of Funny or Die’s Billy on the Street beginning December 7 at 10p.  In 12 all-new half-hour episodes, Billy Eichner takes to the streets of New York City with his wit and humorous perspective as he quizzes unsuspecting New Yorkers on music and pop culture trivia.  The new episodes feature a cadre of celebrities joining Billy including Will Ferrell, Maya Rudolph, Rashida Jones, Debra Messing, Andy Cohen, Hank Azaria, Kristen Johnston among others. 

MTV has set the season two premiere date for Snooki & Jwoww on January 8 at 10p.  Produced by 495 Productions, the banner behind Jersey Shore, the series returns with 12-episode which expands to a one-hour format and moves to Tuesday nights.  The new season follows BFF’s Nicole “Snooki” Polizzi and Jenni “JWOWW” Farley and explores the bond that holds the friends together. 

It’s not too early to begin thinking of the holidays… HGTV will have the HGTV Holiday House, a modern-day life-size gingerbread house at Mall of America in Bloomington, MN beginning on “Black Friday” November 23 through New Year’s Day.  Located in the Mall’s Rotunda, the HGTV Holiday House will give shoppers a chance to attend free demonstrations, meet and greets and autograph sessions featuring the network’s talent such as David Bromstad, Anthony Carrino, John Colaneri, Genevieve Gorder, Chris Lambton, Scott McGillivray, Chuck Nice, Carter Oosterhouse, Jonathan Scott and Drew Scott, Egypt Sherrod, Sabrina Soto and Vern Yip as well as stars from sister network, DIY Network including Nicole Curtis, Matt Muenster and Amy Matthews and Sara Peterson, editor-in-chief of HGTV Magazine.

Call for Submissions: Cynopsis is producing a Holiday Programming Guide which comes out November 27 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing December 1-31, 2012, please send your listings to Lisa Ball, Editor at [email protected] no later than Friday, November 16. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).

The nomination deadline for Cynopsis’ Most Intriguing People Awards will be here before you know it! Nominate those you feel are making significant (and sometime head-turning) contributions to the business by November 1!


NBC Owned Television Stations is launching COZI TV, a new 24/7 network created to deliver an easy-to-watch viewing experience to audiences nationwide.  Content on COZI TV will include movies from NBCU’s library, familiar TV shows and programs from other top studios including Sony Pictures.  Other entertainment programs includes classic shows like Magnum, P.I., The Bionic Woman, Charlie’s Angels, Highway to Heaven, Lone Ranger and The Six Million Dollar Man.  COZI TV will be programmed 24 hours though offered to local stations which can schedule daily blocks of time that can be pre-empted for programming of interest to viewers such as local news, sports and special events.  COZI TV will also be home to exclusive original programming that is presently under development by various partners as well as interstitial programming and online and social media efforts to engage the audience and enhance the viewing experience. 

Comcast Spotlight , the advertising sales unit of Comcast Cable is partnering with AT&T AdWorks, the advertising sales division of AT&T to make the process of buying local media easier.  The two entities are building on their February 2011 agreement and when the new deal takes effect on January 1, 2013, Comcast Spotlight will integrate AT&T U-verse TV homes into the existing fixed scheduling network grids or the hard-wired 1+ (Interconnects Plus) platform.  This deal will make it easier for marketers to buy, manage and deliver media campaigns.  This addition will be available across 21 DMAs where Comcast and AT&T U-verse offer television service including Atlanta, Chicago, San Francisco, Houston, Detroit, Sacramento-Stockton-Modesto, Miami-Ft. Lauderdale, Indianapolis Fresno-Visalia, Nashville, Hartford-New Haven, Monterey-Salinas, West Palm Beach-Ft, Pierce Grand Rapids-Kalamazoo-B/Creek, Memphis, Flint-Saginaw-Bay City, Jacksonville, Champaign-Springfield-Decatur, Little Rock-Pine Bluff, Lansing, and Jackson, MS.


Just announced
Cable Lifetime Achievement Award Winner, Les Read, will be accepting his award in person at the CableFAX Program Awards & Top Ops Awards Breakfast

Join us as we celebrate his contributions to the industry, as well as honor the best of cable programming and MSOs at the CableFAX Program Awards and Top Operators of the Year event.

October 30, 2012, the W Hotel, New York
To find out more, click here.


Production commenced yesterday on ABC Family’s drama series pilot Socio starring Avan Jogia, Maddie Hasson, Kylie Bunbury, Kimberly Quinn and Denise Richards.  Recently, Sam Robards was added to the cast along with Kathy Najimy and Grey Damon as guest stars.  Filming in New York, the drama follows Danny (Jogia) who has returned to town after serving five years in prison for murdering his aunt when he was 11.  Danny admits his guilt and returns to a hostile environment and a media firestorm.  He does reconnect with his former best friends Jo (Hasson) and Lacey (Bunbury) but when another student is murdered, suspicion falls on Danny and people question if he is a serial slayer, a socio, or a victim with a shocking secret.  Richards will play Danny’s mother, Karen; Robards plays Kyle, the town sheriff and Jo’s father; and Quinn plays Kyle’s wife.  Gavin Polone serves as EP of the pilot which is produced by Prodco, Inc.

HBO is working with Oprah Winfrey’s Harpo Films on an untitled one-hour drama about a rich academic who has become the first black president of a prestigious liberal arts college.  The new president and his family are put into the national spotlight, forcing them to present an ideal public image while struggling with personal battles and dark secrets.  Thomas Bradshaw is involved to write and be co-EP along with Winfrey and Harpo’s Kate Forte who will serve as EPs. 

Showtime’s dramedy Nurse Jackie tapped Adam Ferrera (Rescue Me) for the fifth season to play a love interest of Nurse Jackie (Edie Falco).  Ferrera’s character is an NYPD officer and will recur throughout the season.  Morris Chestnut also joins the series playing a former Army medic who is hired as a trauma doctor.  Showtime will premiere the fifth season of Nurse Jackie in early 2013.


It’s free to nominate, so what are you waiting for??


Deadline is one week away!

Nominate now:


Top 10 M-F Syndicated Strip Series for the week of 10/8-10/12/12 ranked in order by HH Rtg
Judge Judy (CTD)                                           6.7 AA
Wheel of Fortune (CTD)                                   6.5 AA
Jeopardy (CTD)                                              5.8 AA
The Big Bang Theory (WB)                               5.6 AA
Two and a Half Men (WB)                                4.7 AA
Family Feud (2/T)                                           4.2 AA
Entertainment Tonight (CTD)                            3.7 AA
Family Guy (2/T)                                             3.1 AA
Inside Edition (CTD)                                         2.9 AA
Dr. Phil Show (CTD)                                         2.8 AA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 10/8-10/12/12 ranked in order by A18-49 Rtg
The Big Bang Theory (WB)                                3.0 AA
Two and a Half Men (WB)                                 2.3 AA
Family Guy (2/T)                                             2.1 AA
Judge Judy (CTD)                                            1.9 AA
How I Met Your Mother (2/T)                             1.9 AA
Family Feud (2/T)                                            1.5 AA
Wheel of Fortune (CTD)                                    1.4 AA
Jeopardy (CTD)                                               1.4 AA
King of the Hill (2/T)                                        1.3 AA
Maury (NBU)                                                   1.2 AA
Friends (WB)                                                   1.2 AA
Source: NSS Galaxy Explorer, Live+SD

Tuesday A18-49 Analysis:  NBC was the overall Tuesday winner among A18-49 viewers at 2.7/8, according to final primetime national ratings from Nielsen.  At 8p, NBC’s The Voice was #1 at 4.3/12 and CBS’ NCIS was #2 at 3.2/9 and ABC’s Dancing with the Stars: All-Stars Results Show came in third at 2.3/7.  CBS’ NCIS: Los Angeles made it to the top during 9p with a 2.8/7 followed by the average of FOX’s New Girl and The X Factor at 2.5/7 and the average of NBC’s comedies Go On and New Normal was third at 2.1/5.  Also this hour, ABC premiered new seasons of Happy Endings and Don’t Trust the B—- in Apt. 23 which delivered an average of 1.8/5 which ranked fifth (Happy Endings posted a 1.8/5 while Don’t Trust the B—- did a 1.7/4 at 930p).  The remainder of FOX’s The X Factor did best at 10p with a 2.4/6 with NBC’s Parenthood in second place at 1.9/5 and CBS’ Vegas was third at 1.6/4.

Live + Same Day Household Ratings: Tuesday, October 23, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 9.6/15           NCIS 11.2/17, NCIS: Los Angeles 10.4/16, Vegas 7.1/12

ABC: 5.1/8               Dancing with the Stars: All-Stars Results Show 8.5/13, Happy Endings [p] 3.8/6, Don’t Trust the B—- in Apt. 23 [p] 2.8/4, Private Practice 3.3/6

NBC: 4.4/7              The Voice 6.6/10, Go On 3.7/6, New Normal 2.8/4, Parenthood 3.2/5

FOX: 2.9/4              Raising Hope 2.4/4, Ben & Kate 1.8/3, New Girl 3.1/5, The X Factor 3.5/5

UNIV: 2.3/4             Por Ella Soy Eva 2.2/3, Abismo de Pasion 2.6/4, Amor Bravio 2.1/3

ION: 1.0/2               Criminal Minds 8P 0.9/1, Criminal Minds 9P 1.0/2, Criminal Minds 10P 1.2/2

CW: 0.9/1               Hart of Dixie 0.9/1, Emily Owens M.D. 0.8/1

TELE: 0.7/1             Rosa Diamante 0.6/1, Corazon Valiente 0.7/1, Pablo Escobar: El Patron del Mal 1.0/2, El Rostro de la Venganza 0.6/1

TF: 0.3/0                Cineplex TUE [r 7p start] 0.3/0, Cineplex 2 TUE [r] 0.3/0

A18-49:  NBC 2.7/8, CBS 2.5/7, FOX 2.1/6, ABC 1.8/5, UNIV 1.7/5, TELE 0.5/1, CW 0.4/1, ION 0.4/1, TF 0.3/1


REELZCHANNEL hired two for its research division, Andy Morris as VP/Research and Glenne Spell as Research Manager.  Andy and Glenne are both based at REELZ’ advertising sales office in New York City. 

Former The Huffington Post executive news editor, Neil Katz joins The Weather Channel as VP/Editor-in-Chief for TWC’s digital properties which encompass and its smartphone and tablet apps.  In this newly-minted role, Neil will spearhead the editorial direction of the properties managing digital video content, news, lifestyle and sponsored advertising content in addition to supervising all content staffers as well as content acquisition and analytics.  Neil will report to Cameron Clayton, President, The Weather Channel Digital.

Independent media services company, KSL Media added Ashley Singh as Marketing Supervisor for its Los Angeles office.  In her new role, Ashley will oversee the company’s marketing activities and she will play a key role in the development of client proposals and the management of KSL’s brand awareness as the company grows.  Before this new appointment, Ashley was with Briabe Mobile as Senior Marketing Manager.

Young Broadcasting’s KELOLAND TV promoted anchor/reporter Angela Kennecke to Business Editor.  Angela’s scope includes reporting business news on the air and via KELOLAND’s digital outlets including its website Back to Business.  She also anchors KELOLAND News at Five and Midday.  KELOLAND TV also hired Sammi Bjelland as Anchor for the 6 and 10 o’clock news.

This day in History: 1924 – “Little Orphan Annie” comic strip first published.

Answer to Our Last Trivia Question: Continuing with more from I Love Lucy, whose footprints did Lucy and Ethel take from Grauman’s Chinese Theatre in Hollywood ? John Wayne.  Kudos to: Michele Winters-CBS Television Stations/NYC; Jackie Corso/NY; Rory Rosegarten-The Conversation Co./Roslyn, NY; Ray Rotolo-Porter Scope/NYC; Eric Litt-WGN-TV/Chicago; Barry Wooley-Telepictures/Chicago; Steven Wishnoff-KLCS-TV PBS/LA; Steve Rubin-Fast Carrier Pictures/LA; Philip Nielsen-Nielsen Business Concepts/Manhattan Beach, CA; David Michaels-National Academy of TV Arts & Sciences/LA; Adam Shully-108 Media/Toronto.

Today’s Trivia Question: What TV show is considered the first African American family sitcom? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


Cynopsis: Sports Special eReport:
 Hispanic Sports Audiences: Engagement + Sponsorship
Published: OCT 31

As leagues/networks double down on resources to embrace the rising tide of Latino sports fans, we’ll take a look at how Hispanic networks are adding additional sports programs to reach this influential audience. Plus, how sports leagues, advertisers and digital platforms are changing the broadcast relationship to further interact with this demographic.

Ad space is limited! Contact VP of Sales & Mktg: Mike Farina | 203.218.6480

Later —
Lisa Ball

Cynthia Turner: Founder & Editor Emeritus
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: TV SYND CONTRACTS ASST/NYC: BA/BS DEG, strong math & PC skills req’d. 1+yrs media exp pref’d. Create/revise sales contracts, work with Nielsen ratings & various admin duties. Please send resumes to [email protected] (11/1)

JOB OPENING: INVENTORY MGR/REELZ/NYC: Ad sales inv mgmt, DR & stew. Inv & pricing reports. 3 yrs sls planning/buying exp. Apply: [email protected] (11/1)

JOB OPENING: MANAGER, DIG AD OPS/SALES ADMIN/A+E/NY: Coordinate implementation and optimization of digital campaigns. Test/QA Ad Products across A+ E web/mobile properties. Full Info/Apply: (11/1)

JOB OPENING: SALES PLANNER/NYC: Resp for proposal dev, lead gen, campaign optimization & mgmt, Strong knwldg of dig. media & campaign ops, 1-2 yrs exp, planning or sales coord role. Apply: (11/1)

JOB OPENING: TRAFFIC COORD/RNN TV/RYE BROOK NY: obtains traffic instructions from advrtsrs & inputs the instructions into the traffic system More info:  Resume & apply: [email protected] (11/1)

JOB OPENING: SR. MGR AD SALES RSRCH/S. Monica/Viacom: Be voice of LA office from Rsrch vantage-point. 5+yrs Ad Sales Rsrch exp. w/cbl/brdcst ntwrk or advrtsng agency exp. Nielsen systems & synd sales tools. Click here: (11/1)

JOB OPENING: MGR, MARKETING/FX Networks/LA: Develops & executes marketing campaigns across media formats. BA Required. 3-5 yrs. exp. marketing for TV. Broadcast/studio exp. is a must. (11/1)

JOB OPENING: DIR, PRICING & PLANNING/FX/NYC: 7-10 yrs Media Ad Sales, Inventory Mgmt, reporting & forecasting for multiple networks. Strong exp. w/ Ad Sales systems & Excel. Strong math & comm skills. (11/1)

JOB OPENING: EXECUTIVE PRODUCER/Travel Channel/Chevy Chase: Creates & develops new original programming. Manages all aspects of original commissioned productions. Maintains and evolves ongoing series. 6 yrs exp. Click here to apply (10/31)

JOB OPENING: VP, BRAND CREATIVE/A&E TV/NY: Mng all creative work that represents the A&E & Bio brands incl. writing/producing all net brand creative. Min 8 yrs exp in creative exec role in media co. Apply: (10/30)

JOB OPENING: ABC RESEARCH CONSULTANT/ABC Burbank, CA: TV and digital media research exp, Solid computer skills, organized & detail oriented, college degree required, please contact [email protected] (10/30)

JOB OPENING: DIRECTOR RESEARCH/OUTDOOR CHANNEL/LA, CA: TV/Media resch; provide metrics/anlytcs; make recomndns; degree & 5-7 yrs resch exp in TV/cbl/brdcst ind reqd; apply at (10/30)

JOB OPENING: SR AD SLS PLNR/OUTDOOR CHANNEL/CHICAGO: Provd sppt to centrl regn sls team, asst w/media adv, rsch & mktg plns; may have sls oppty. 4-5 yrs media sls ind exp, 4yr deg prfrd. Apply @ EEO/M/F/D/V (10/30)

JOB OPENING: PROGRAMMING OFFICE COORDINATOR/History/NY: Provide organized, multi-tasking administrative support for Programming team. F/T Freelance. Full Info/Apply: (10/30)

JOB OPENING: PROGRAMMING COORDINATOR/History/NY: Experienced support for program development, liaison with program suppliers, dept coordination, contracts. F/T Freelance. Full Info/Apply: (10/30)

JOB OPENING: ASSOC. DIR. PROGRAM RESEARCH/NBC Universal/NY: 5+ years Program Research experience required. Experience with Explorer/Arianna/Npower needed. Must have mgmt & presentation exp. Apply: Job #4291BR (10/27)

JOB OPENING: INT’L SALES REP/NY: Multimedia co. seeks energetic/driven ind. to license content to int’l ntwrks & operators worldwide. +7yrs int’l sales exp. req. pref. in media ind. Sports bckgrnd a +. Res: Attn Rose [email protected] (10/27)

JOB OPENING: MGR GRAPHICS/Lifetime TV/NY: Supervise the in-house Motion Graphics Team of artists & animators. Min of 5 yrs exp in motion graphics prod w/at least 2 yrs at a sr producer level. Appy: (10/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED: MEDIA STRATEGIST: Leverage my vast skill sets in Advertising Operations, Web/Mobile Production, Calculated Social Media Integration and Business Intelligence acumen to meet your needs. [email protected] (11/1)

SITUATION WANTED: 2 yrs exp in office setting & want to work in sports mktg. I wouldn’t mind being an EXEC ASST if it’s in a face-paced office. Please let me know if you need addit’l info. I can be reached at: [email protected] (11/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: FIELD PRODUCER: 10+ yrs exp w/I.D., TLC, HGTV. Reliable, hard-working, can travel anywhere @ drop of a hat. Contact: [email protected] for hiring & refs (10/30)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Last Resort, Grey’s Anatomy, Scandal
CBS: Big Bang Theory, Two and a Half Men, Person of Interest, Elementary
CW: Vampire Diaries, Beauty and the Beast
FOX: 2012 World Series
ION: NUMB3RS, NUMB3RS, Criminal Minds
NBC: 30 Rock, Up All Night, The Office, Parks and Recreation, Rock Center with Brain Williams
PBS: The This Old House Hour, Frontline, POV
TELE: Rosa Diamante, Corazon Valiente, Pablo Escobar: El Patron del Mal, El Rostro de la Venganza
UNIV: Por Ella Soy Eva; Abismo de Pasion, Amor Bravio

Copyright Cynopsis 2012

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