Cynopsis: DIGITAL
10.24.13

Good morning. It’s Thursday, October 24, 2013, and this is your first early morning digital briefing.

YouTube announced nominees for its first YouTube Music Awards yesterday, and the list includes both big names like Miley Cyrus as well as the site’s organic artists. The category with YT written all over it, Response of the Year – best fan remix, parody or response video boasts the most homegrown acts. The show is bumping up the hype by encouraging fans to vote on www.youtube.com/musicawards or simply by sharing YTMA nominee’s videos. The show will air live on Nov. 3 in New York City.

Maker Studios is official developing it’s off-YouTube strategy, starting with new websites for its hits Polaris and Epic Rap Battles of History. VideoInk reports the websites will use a video player from its recently acquired Blip. The sites will feature video, forums and merchandise for the web and mobile platforms. Maker Studios says they are going to roll out more sites for its creators in the future.

Walmart’s streaming service VUDU is quick to follow Netflix’s latest move, and will also start offering extras for its content. Its first set of extras comes courtesy of Sony Pictures, which is adding features to its movie District 9 for VUDU consumers. Besides deleted scenes, the extras include a more enhanced scene search menu and users can share clips from the movie.

BBC.com announced it will start including video clips-dubbed #BBCTrending-within paid tweets this fall as part of Twitter’s Amplify. Mashable reports the videos will be distributed to its current 4.8 million followers through @BBCWorld. In other words: The videos will be completely original for Twitter. Compared to the Viacom and Turner Broadcasting Amplify deal, which previously the Twitter videos on TV.

SnakBlox is unveiling a new social media ROI platform after last week’s success when it was used to power a survey supporting a study conducted by Esquire and NBC News that was featured on episodes of “The Today Show” and “The Nightly News with Brian Williams.” CEO Nik Pai discussed the survey, The New American Center, with Cynopsis, stating “SnakBlox enhanced [the survey’s] ROI, and we’ve seen higher engagement with this survey than any other app that we have powered. With over six million questions answered and nearly 190,000 people taking the poll in less than 48 hours.”

ShowMobile announced its first made-for-mobile series, called HitStreak, yesterday. The series follows four YouTube stars and their music as they try to save Miami’s recording studio HitStreak. The show can be viewed on the ShowMobile app available for Apple devices.

Just because you’re not on traditional TV, doesn’t mean you don’t have an audience. YouTube celebrity Joey Graceffa with more than two million followers should know this by now. Yet, in a recent video rant on his channel about his car being towed, little did he know the one who called the towers on him was the comedian Nate Clarke who has his own YouTube channel. Clarke took to his own channel to set Graceffa straight with his hilarious response video. The lesson? YouTube is the biggest small community so careful what you broadcast.

In 3 short weeks, we’ll announce the finalists for the inaugural Cynopsis Digital Model D Awards at the Grand Hyatt in New York City! Check out the impressive list of finalists and register your team today: http://www.cynopsisdigitalsummit.com/model-d-awards/

Nissan Motors is ending TV viewer’s one-sided conversations with characters while watching a show in its online ad to promote the latest car model. The New York Times reports the Infiniti Deja View campaign uses voice recognition technology that is activated when viewers submit their phone number before they watch the 20 minute short-film commercial. The characters in the commercial calls the viewer, and then the plot changes based on decisions made by the viewer. The campaign was created by ad agency Campfire, and is estimated to cost $2 million.

Call for Submissions: Cynopsis is producing its annual Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).

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A&E and Red Interactive introduced its Duck Dynasty: Battle of the Beards mobile game yesterday. The game is available only in the app store, and challenges fans of the show to micro games like duck hunts, chili eating or blowing up beaver dams. The goal is to get the longest beard, which is achieved when a player competes in more challenges.

As anticipated, Aereo added its first Android app to the GooglePlay store yesterday. The controversial TV streaming app is only available in seven markets for Aereo account owners on their mobile devices including Roku boxes. CNET reports that Aereo is expected to debut in Detroit next week.

NBCUniversal is leading the pack in TV Everywhere accessibility according to a new study from IHS Inc. NBCU offers 83 percent of its TV content to Pay-TV subscriber’s smartphones, tablets and other seconds screens. HBO and Epix supply the most TVE than any other cable network, although Showtime is the only one that offers live linear streaming. The report claims Discovery is the next to hop on the TVE wagon.

Socialbakers has appointed Yan Rozovsky as its new Vice President of Social Strategy. He was previously the RVP of Client Engagement at Stuzo.

Saffron Digital announced it has hired Leen Segers to its sales team. She worked before as a sales executive at Kaltura and Brightcove.

Join me and a long list of experts at our November 13 Cynopsis Digital Measurement Summit! This all-day conference will bring together expert speakers on topics including measurement, TV everywhere, data, the second screen, YouTube, and much more! Register your team today: http://www.cynopsisdigitalsummit.com

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The Blank on Blank YouTube channel of PBS Digital Studios released its latest vintage interview played to an animated video yesterday, and this time it features Nirvana’s Kurt Cobain. The videos are meant to transform unheard journalist interviews for current audiences to revisit in its modern take. The channel has taken in almost 1.5 million views, and has 14,000 subscribers, and featured past interviews from the likes of Ray Charles and the Beastie Boys. Watch and listen to Cobain talk about his perspective on identity at www.cynopsis.com.

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See you tomorrow,
Jessica Reese
10.24.13

Roberta Caploe: Editorial Director
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JOB OPENING: ASSOC PRODUCER/HBO/NY: Assist in producing, publishing & maintaining HBO.com/Cinemax.com Original Programming digital experiences. Min of 2 yrs digital exp. Apply http://bit.ly/18HphDZ (10/31)

JOB OPENING: DIR, DIGITAL MARKETING/NICKELODEON/NY: Resp for leading team to support product mktg for mobile games & acquisition for dig biz, supporting new & existing products. 10+ yrs mktg exp. Apply here (10/31)

JOB OPENING: PROD CONSULTANT/LA: Cost consult for an auto dealer group, overseeing the prod of TV & Radio commercials. Auto exp & current knowledge of all costs assoc w/prod & talent req. Cover letter & resume to: [email protected] (10/31)

JOB OPENING: TRAINING SPECIALIST/INVISION/NY: 3-5 yrs. experience. Design & deliver product training: cable, network, ad sales, traffic & addressable. Dealmaker & traffic exp a plus. Excellent presentation skills. Apply HERE (10/31)

JOB OPENING: ART DIR, CHARACTER ART/ILLUSTRATION/NICKELODEON/NY: 8-10 yrs exp.in 2D and 3D illustration. Oversee in-house & external illustrators, 3D modelers & character artists supporting our Consumer Product biz. Apply here (10/31)

JOB OPENING: BUS DEV ACCOUNT EXECUTIVE/YUME/NY: Develop/Maintain strategic partnerships & Licensing relationships w/Publishers. 2-5 yrs sales exp req’d. Strong kwldg of advtsg tech solutions. Resumes HERE: [email protected] (10/30)

JOB OPENING: PROJECT DIR-DEST. BIO/VULCAN/SEA: Mng online dest w/multmedia cont. Responsible for strtgy devl, planning, implmnt, reprting in prjct execution. Undrstnd of bio and edu. Exp in hi lev ldrship and desgning intrctv prdct. Apply here (10/30)

JOB OPENING: AD SALES COORD/TV ONE/NY: Work w/AE & Planners w/systms. POC for agencies. Create flowcharts, handle make-good offrs. Liaison btwn traffic & agency. Self strter, mult-tskr, strong org skills.. BA+ 2yrs exp. Resumes HERE [email protected] (10/30)

JOB OPENING: INTEGRATED MKTG MGR/NYC: Ideation, proposal writing, & multi-platform prgrm execution to create high-impact integrated sales strategies for Here Media brands. See heremedia.com/company/careers. Res/salary/work samples here (10/29) 

JOB OPENING: DIGITAL MEDIA PLANNER/NY, NY: Develop/mng. client media plans, provide rec’s and perform analysis for ad agency. Exp. in dig. media planning/buying and client comm’s. F/T, temp to hire. Resume to [email protected] (10/29)

JOB OPENING: DIGITAL PRODUCTS ANALYST/iN DEMAND/NYC: Build financial models, conduct market research/analyze & identify/negotiate new business opportunities. Bachelors & 3-4 yrs digital exp. Apply: [email protected] (10/29)

JOB OPENING: PUBLICITY MGR/NICKELODEON/NYC: Mng/execute media relations activity nationwide for our Consumer Products & Digital Media & Interactive bus. BA. 5 yrs publicity exp req’d. Strong relationships w/nat’l/trade. Apply HERE (10/26)

JOB OPENING: AD SALES ASST/UP TV/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Res: [email protected] (10/26)

JOB OPENING: SALES PLANNER/Outcast Media/NYC: Develop and execute media proposals, Monitor Campaigns, Coordinate btwn Client & Traffic Dept, Need BS+ 2+ years planning exp, Media math, highly organized, strong excel. Apply HERE (10/26) 

JOB OPENING: HBO/FIXED-TERM-ANALYST, AUDIENCE RESEARCH w/benefits/NYC: tracks & reports performance of HBO/MAX programming. Proficient in Nielsen systems, including Galaxy, Explorer, NPower. Apply @ http://bit.ly/17tKoGg (10/26)

JOB OPENING: SR. DIR., SALES RESEARCH/NBCUniversal/NYC: Direct sales research for USA Network. Expertise with Nielsen, Brand Effect/IAG, Simmons/MRI, 7+ yrs rsrch exp. Apply at http://bit.ly/H5qeMT (#12372BR). (10/26)

JOB OPENING: SUPERVISING PRODUCER/COMEDY CENTRAL/NYC: 7+ yrs of digital strategy exp/3yrs in mngmnt. Work w/team of strategists & producers developing and executing the multi-platform strategy & prgrmng. Apply HERE (10/26) 

JOB OPENING: MGR, CONSUMER PRODUCTS MKTG/Nickelodeon/NYC: Resp for dvlpmnt of Nickelodeon Consumer Products cross-category mktg plans in support of retail agnostic campaigns including: TV, Digital, Print, Social Media 5yrs mktg exp. Apply HERE (10/26)

JOB OPENING: RETAIL MARKETING MGR/Nickelodeon/NYC: Idea generation and strategizing marketing campaigns to support CP at retail, and work hand in hand with sales teams to drive revenue. 3-5 years experience in licensing. Apply HERE (10/26)

JOB OPENING: OPS INVENTORY MNGMNT, MGR/LA: Resp for plan’g & procurement of BD & DVD finished goods to meet or exceed timeline expectations in fulfillment of all catalog bus demands for N. America. Success w/Bus & Financial Ops. (FFE0002018) Apply: HERE (10/26) 

JOB OPENING: SR DIR SALES RSCH/NBCU/NYC: Direct sales research for USA Network. Expertise with Nielsen, Brand Effect/IAG, Simmons/MRI, 7+ yrs rsrch exp. (#12372BR). Apply HERE (10/26)

JOB OPENING: MANAGER, PARTNER MARKETING/iN DEMAND/NYC: Devlp/execute consumer mktg & ptnrship initiatives, 3-5 yrs mktg exp., strong know of digital & social media. Resume & sal req to: [email protected] (10/25)

JOB OPENING: STRATEGY & INSIGHTS MGR/Univision/NYC: Find insights, build compelling presentations for advertisers/internal clients. Familiarity/knwldg of Simmons/Scarborough type tools. Min 2 yrs mktg at client/agency or media co. Res: [email protected] (10/25)

JOB OPENING: DIGITAL AE/CNN/CHI: looking for seasoned Digital AE. 5-7 yrs sales exp req’d. Support CNN & CNNMoney. Create, present proposals to secure business. Dvlp/maintain client & agency relationships. Resumes HERE: [email protected] (10/25)

JOB OPENING: SR DIR/COMEDY CENTRAL/NYC: Dvlp innovative & insightful initiatives in on-air and digital brands in mktplace. 8+ yrs in related media rsrch- linear & non-linear exp is imperative. More info apply HERE (10/25)

JOB OPENING: DIR, BRANDED ENT/ZO Newcast/NYC: 7 yrs exp’d with integrated mktg or ad mktg exp within a TV/Dig Nwk or Br. Ent. Agency. Apply via www.zenithoptimedia-na.com (10/25)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: PRODUCTION ASSISTANT/ASSISTANT: I am recent graduate with a BA in communications. Hardworking and a quick learner. Please contact me, [email protected] (10/31)

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Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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