Thursday, October 17th, 2013


Most Watched 3Q and September Ever
22 Consecutive Months of YOY Gains with P18-49
Top 15 Network YTD with M25-54*

The Hits Keep Rolling In…
Call of the Wildman Sundays at 9p
Too Cute Saturdays at 8p


Good morning. It’s Thursday, October 17, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
CW: Reign at 9p
DIY: Rehab Addict at 10p
ID: True Crime with Aphrodite Jones at 9p
NatGeo: Big Bad Wood at 9p
USA: White Collar at 9p
World: Raw to Ready at 8p

Tonight’s Finales:
Lifetime: Project Runway at 9p


The Highest Concentration of Upscale Viewers
Viewers with the Highest Discretionary Income
The Most Ad Receptive Audience

Scripps Networks 
We don’t just lead the Lifestyle Category. We define it.

HGTV-DIY Network  Food Network-Cooking Channel  Travel Channel-Great American Country  SNI Digital
Source: Nielsen NPower and Experian Simmons. For details, visit

Last night’s episode of Comedy Central‘s South Park was rescheduled because the creative team missed their deadline. “It sucks to miss an air date,” said co-creator Trey Parker, “but after all these years of tempting fate by delivering the show last minute, I guess it was bound to happen.” A lengthy power outage got the blame for Goth Kids 3: Dawn of the Posers being moved to Wednesday, October 23 at 10p.


New net Pivot announced it’s available to DISH customers through its downloadable app, PivotTV, and the DISH Anywhere platform. DISH customers will be able to view Pivot’s programming on Internet-connected devices and stream its on-demand offerings. Bottom line: Pivot is targeting Millennials, and that means delivering content everywhere.

Kerry Washington (Scandal) will host NBC‘s Saturday Night Live for the first time on November 2. Musical guest will be Eminem.

Activist Ronan Farrow, son of Mia Farrow and Woody Allen (or Frank) will host a show for MSNBC, and contribute to NBC News. “This is a new generation of news show for a new, more engaged generation of viewers,” said Farrow. “I’m excited to shake up people’s expectations for cable news. And to get a ton of Twitter followers.”

Signaling his desire to entice the television production industry to Los Angeles, Mayor Eric Garcetti plans to sign an ordinance he introduced last year waiving fees on TV pilots, and for the first year of pilots that go to series. According to FilmL.A., which processes LA’s on-location permits, the city is losing market share with drama series production.

FilmOn X has until October 21 to show why “it should not be held in contempt of court” after offering broadcast streams of its signal in Boston, ruled a D.C. federal judge. The service argued that after a Boston judge refused broadcasters’ attempts to halt rival Aereo, FilmOn X should be allowed to operate in that town, too.

Hearst is teaming with Awesomeness TV to create a stand-alone YouTube channel for iconic teen mag Seventeen, with original shows and tutorials on fashion, beauty and relationships, as well as multichannel network for girls to produce their own channels. “This is a generation that not only consumes an amazing amount of content but produces it as well,” said Awesomeness TV founder and CEO Brian Robbins

YouTube will livestream Breaking Bad‘s farewell event in Albuquerque, a funeral for main character Walter White that was inspired by an obituary for White placed in the Albuquerque Journal. Attendees gain entrance with a donation to benefit Albuquerque Health Care for the Homeless; there will be a “donate” button on the livestream page for online viewers. Funeral is 4:30 MDT on Saturday.

Universal Television signed a two-year deal with Shaun Cassidy, says the Hollywood Reporter. “With his vast experience in the entertainment business, he understands all the angles of making a TV show,” said Universal TV EVP Bela Bajaria. “He is also a strong supervisor to other writers.” Cassidy’s credits include Blue Bloods, Invasion and Cold Case.

Panasonic has renewed its sponsorship with National Geographic Channel for The World Heritage Special, a series on UNESCO World Heritage sites that promotes conservation and educational efforts. The partnership reflects “the brands’ shared passion for global sustainable development and environmental preservation,” said the companies.

The New York Television Festival opens Monday, October 21 and features Keynote conversations with Arrested Development creator and exec producer Mitch Hurwitz, and Pivot president Evan Shapiro. Experiences throughout the week include a live pitch event, late-night writers panel and the U.S. premiere of Hulu‘s The Wrong Mans. For info:


Nat Geo WILD tracks Jeremy Brandt as he travels the country trying his hand at dirty, dangerous animal tasks (think shark feeder and beehive remover) in Jobs That Bite. The Half Yard Productions series debuts Saturday, November 9 at 9p.

HBO is premiering True Detective, starring Matthew McConaughey and Woody Harrelson, on Sunday, January 12 at 9p. A week later is the launch of gay-themed Looking, January 19 at 10:30p.

CMT will honor Jason Aldean, Luke Bryan, Florida Georgia Line, Hunter Hayes and Tim McGraw as country music’s top talent in a 90-minute special, live from Nashville. CMT Artists of the Year airs Tuesday, December 3 at 8p.


Life in Bayou Pigeon is still filled with crawfish, snakes and money woes when Swamp Pawn comes back for a sophomore season. There will also be new faces on the bayou in the Pilgrim Studios production, CMT‘s second-highest rated series of 2013, coming back Saturday, November 16 at 10p.

HBO‘s Girls returns for its third season with a special hour-long ep on Sunday, January 12 at 10p.


Lotte Verbeek has been cast in upcoming Starz series Outlander. The Sony Pictures Television production, currently filming in Scotland, is set to premiere in 2014.



With A+E Networks, you get a powerful alignment of brands and programming across all of our networks and platforms. Our award-winning partnerships offer breakthrough creative and maximum impact for your brand.

A+E Networks | Ad Sales Partnerships
Take a look at our latest wins.


America Ferrara (Ugly Betty) will exec produce and star in a pilot for CBS about a nun crusading for justice who is challenged by an organization out to destroy her, reports Deadline. The hour-long drama comes from CBS TV Studios.

AMC has greenlit 10 episodes of King of Arms, about the competitive world of arm wrestling. The unscripted series from the producers of Deadliest Catch and Undertow Films is slated to debut in the first quarter of 2014, adding to a growing docu-series slate that includes Small Town Security, renewed for a third season, and Freakshow, coming back for season two.


Time Warner Cable and Ovation reached an agreement to bring the arts net back to TWC and Bright House Networks customers on January 1, 2014. Since TWC dropped Ovation in January 2013, citing its meager original arts programming, the net has significantly increased its original programming, including A Young Doctor’s Notebook starring Jon Hamm and Daniel Radcliffe, and launched an in-house production unit. “After losing carriage on TWC, we never stopped listening to what they had to say and responded to it,” said Ovation COO Chad Gutstein.

Telus Corp filed a lawsuit over a termination notice from AMC. The Canadian telecom company is suing the channel to stop it from withholding content, accusing AMC of using strong-arm tactics to obtain higher carriage fees. Telus claims AMC threatened to broadcast a crawl during the season premiere of its most popular show, The Walking Dead, announcing imminent service cancellation.


Fox International Channels is expanding its programming mix with a new lifestyle and reality series division. “Around the world, the FOX brand is synonymous with original, breakthrough content in entertainment and sports,” said FIC president and CEO Hernan Lopez. “Now we want to achieve that status with lifestyle and reality programming.”

Victorious and iCarly spin-off Sam & Cat earned Nickelodeon U.K. its best series premiere numbers ever, drawing 293,000 viewers and 240,100 kids, up 228 percent from the net’s average in the time slot for kids 4-15.

SKYCable and RTL CBS Asia Entertainment Network struck a carriage deal to bring new RTL CBS Entertainment HD channel to the Philippines. It’s the fourth market to launch the channel, after Thailand, Malaysia and Singapore.

Stan Lee‘s first Indian superhero comes to life in Chakra: The Invincible, premiering on Cartoon Network in India on November 30.

Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).


FEARnet is making genre anthology Trick ‘R Treat available on VOD, from Friday October 25 through Thursday, October 31, the same day as the net’s linear Trick ‘R Treat marathon. The cult classic features stories about the bloody consequences of Halloween behavior.

Nick at Nite airs a Halloween ep of See Dad Run, with David (Scott Baio) trying to get the kids in the spirit of the season on Sunday, October 20 at 8p.

Syfy‘s Scare Tactics marathon is now October 28  even closer to Halloween. Eps of the hidden camera show air all day, including never-before-seen, hair-raising hoaxes.


Man. Made.
The living, bleeding next step in our evolution

Sunday 9 pm et/pt

Smithsonian Channel™
For ad sales contact: Mary Ellen Bottone at
[email protected].


Even with the fourth season premiere of AMC‘s Walking Dead smashing ratings records Sunday night with 16.1 million viewers, Showtime‘s Homeland averaged 1.81 viewers at 9p, and 2.62 million including 11p and Monday 1a airings, the drama’s second largest audience ever.

The 15th season premiere of NBC‘s The Biggest Loser averaged a 2.3 rating/ 7 share A18-49, down about 25 percent from its last opener January 6. That didn’t stop the net from winning the night in A19-49 – The Voice earned a 4.0/11 for the second battle round, up over 30 percent from the week prior’s recap ep, and Chicago Fire was up two tenths of a point, to 2.3/7.

CW had its best Tuesday night in A18-49 in four years, with new series The Originals up 22 percent, to 1.1/3; Supernatural drew 1.0/3.

The premiere of DIY‘s Vanilla Ice Goes Amish on Saturday ranked as a top ten program for M25-54 in its timeslot on cable, and drew 534,000 total viewers. “This is a classic ‘fish out of water’ programming strategy,” said Steven Lerner, SVP, programming and production for HGTV and DIY Network.

The October 12 season finale of Hallmark Channel‘s first scripted series, Cedar Cove, was the top cable program on Saturday outside of sports, per Nielsen, with over 3 million unduplicated total viewers and a 2.2 HH rating.

Top 11 M-F Syndicated Strip Series for the week of  9/30-10/4/13 ranked in order by A18-49 Rtg

Big Bang Theory (WB) 2.7AA
Modern Family (2/T) 2.5AA
Family Guy  (2/T) 1.7AA
Judge Judy (CTD) 1.6AA
Two and a Half Men (WB) 1.6AA
Family Feud (2/T) 1.5AA
Wheel of Fortune (CTD) 1.4AA
Cleveland Show (2/T) 1.3AA
How I Met Your Mother  (2/T) 1.2AA
Friends (WB) 1.2AA
King of the Hill (2/T) 1.1AA

Top 11 M-F Syndicated Strip Series for the week of  9/30-10/4//13 ranked in order by HH Rtg

Judge Judy (CTD)


Wheel of Fortune (CTD)


Jeopardy (CTD)


Big Bang Theory (WB)


Family Feud (2/T)


Modern Family  (2/T)


Entertainment Tonight (CTD)


Two and a Half Men (WB)


Inside Edition (CTD)


Live with Kelly & Michael (DAD)


Dr. Phil Show (CTD)




Source: Nielsen Media Research

Tuesday A18-49 Analysis: NBC won the most A18-49 viewers with 2.9/8, according to final primetime national ratings from Nielsen. CBS’s NCIS won at 8p with 3.1/9, followed by ABC’s Marvel’s Agents of S.H.I.E.L.D with 2.8/8. The Voice took the lead in the 9p hour, averaging 4.0/11 versus a 2.6/7 for CBS’s NCIS: Los Angeles. At 10p Telemundo slipped into the lead with 2.4/7 for Rumbo al Mundial, beating 2.3/7 for CBS’s Chicago Fire.

Live + Same Day Household Ratings: Tuesday, October 15, 2013  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS 9.6/15 NCIS 11.6/18, NCIS: Los Angeles 9.0/14, Person of Interest 8.0/13
NBC 5.9/9 Biggest Loser [p] 4.6/7, The Voice 8.0/12, Chicago Fire 5.1/9
ABC 3.2/5 Marvel’s Agents of S.H.I.E.L.D. 4.7/7, The Goldbergs 3.2/5, Trophy Wife 2.6/4, Scandal [r] 1.9/3
FOX 2.1/3 Dads 2.3/4, Brooklyn Nine-Nine 2.2/3, New Girl 2.2/3, Mindy Project 1.8/3
UNI 1.9/3 Porque el Amor Manda 2.4/4, Tempestad 1.8/3, Mentir Para Vivir 1.4/2
TELE 1.7/3 Junto al Tri .6/1, Rumbo al Mundial 2.3/4
CW 1.4/2 Originals 1.4/2, Supernatural 1.4/2
ION .7/1 Criminal Minds .8/1, Criminal Minds .8/1, Criminal Minds .8/1
UMA .3/0 Cineplex .3/0, Seleccion .2/0

A18-49:  NBC 2.9/8, CBS 2.6/7, ABC 1.6/5, FOX 1.5/4, UNI 1.3/3, TELE 1.3/3, CW 1.1/3, ION .4/1, UMA .2/1


NBCUniversal named Maggie McLean Suniewick its Senior Vice President, Strategic Integration. Suniewick most recently was Vice President, Programming for Comcast Cable.

Scripps Networks Interactive upped Mark Kroeger to Executive Vice President and Chief Communications Officer. Kroeger had been Senior Vice President of Communications and Investor Relations.

Bravo Media promoted Christy Dees to Vice President, Development. Dees had been Director of Development.

FremantleMedia Kids & Family Entertainment President Sander Schwartz is stepping down. “I have decided it’s time for me to take on a new challenge,” said Schwartz in a statement.

Carat Global has hired Sanjay Nazerali as Chief Strategy Officer. Nazerali had been Global Director of Marketing, Communications and Audiences at the BBC.

In an executive reorganization, Thinkfactory Media‘s Joanne Rubino has been promoted to Senior Vice President of Production, Adam Freeman to Creative Director, and Aaron Fishman to Executive Producer. Rubino has been with the company for 13 years, Freeman since 2006 and Fishman since 2012.

Fox International Channels appointed Christian Barcellos Vice President of its new lifestyle and reality division, effective next month. Barcellos had been Vice President of Production and an Executive Producer at Bravo.

Josh Lieb is joining Late Night with Jimmy Fallon as producer, replacing Amy Ozols. Lieb had been Executive Producer at The Daily Show.

Louise Holmes has been appointed Vice President, Programming of Comedy Central U.K., effective November 25. Holmes is currently Head of Marketing at BBC.

Steve Berger and Scott McHugh join newly formed Patriot Media Group, a division of US International Media. Berger will serve as President, and McHugh as Vice President/Client Services.



Cynopsis: Digital Presents…

DIGITAL MODEL D AWARDS | Nov. 12 | Grand Hyatt, NY

For registration information, please contact Pete Romas at (203) 899-8483.
For sponsor information, please contact Mike Farina at (203) 218-6480.

This Day In History sponsored by Destination America: 1961 – The Museum of Modern Art hung a painting by Henri Matisse upside-down. The error wasn’t discovered until December 3, after an estimated 116,000 people had passed it.

Answer to Our Last Trivia Question: What was the name of the title character alien’s girlfriend on ALF (1986-1990)? Rhonda. Kudos to: Chris Finnegan-Discovery, Len Appel-WWE/NYC, Scott Jenkins-TMS/Queensbury, NY, Dana Mathiot-Sprout/Philadelphia, Synda Kollman-Charter Marketing Group/Boca Raton, Frank Costa-CBS Sports/NYC, Art Salisch-Hearst/NYC Aaron Paquette-Vision Critical/LA, Tom Moore-Kalt Productions/LA.

Today’s Trivia Question On Wings, (1990-1997), why did mechanic Lowell have to move in with Joe and Brian? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


TODAY is the Cynopsis Future TV Summit
Content Innovation & Next Gen Advertising Models
October 17| Grand Hyatt, NY | Register Now

Panels Includes:

Thank You To Our Sponsors:
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Keep Watching & Reading,
Lynn Leahey

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ABC: Once Upon a Time in Wonderland, Grey’s Anatomy, Scandal
CBS: The Big Bang Theory, The Millers, The Crazy Ones, Two and a Half Men, Elementary 
CW: The Vampire Diaries, Reign [p]
FOX: MLB Baseball: Boston Red Sox at Detroit Tigers
ION: Criminal Minds, Criminal Minds, Criminal Minds 
MyTV: House, House
NBC: Parks and Recreation, Welcome to the Family, Sean Saves the World, The Michael J. Fox Show, Parenthood
PBS: The This Old House Hour, Call the Midwife[r], Antiques Roadshow [r]
Telemundo: Dama y Obrero, Marido en Alquiler, Santa Diabla
UMA: Animal, La Seleccion
Univision: Porque el Amor Manda, La Tempestad, Mentir Para Vivir

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