Thursday, November 21st, 2013

Cynopsis: Sports

Good morning. It’s Thursday, November 21, 2013, and this is your first early morning Sports briefing. 

Longtime NFL broadcast staple Dan Dierdorf is turning in his microphone. Dierdorf, with 43 consecutive years in the league as a Hall of Fame player and Hall of Fame broadcaster, will retire at the end of the season.

“I have been blessed to spend my entire life in the game I love,” said Dierdorf. “I had an opportunity to go from the field directly to the broadcast booth where I have had the privilege of working with the giants of our business including Ray Scott, Lindsey Nelson, Jack Buck, Dick Stockton, Al Michaels, Frank Gifford, Verne Lundquist, Dick Enberg and lastly, my partner, Greg Gumbel. It has become a challenge for me to travel to a different NFL city every week, so it’s time to step aside. This has been a wonderful ride as I really have lived the dream.”

Dierdorf began his NFL broadcasting career in 1984 as a color analyst for KMOX’s Radio coverage of the St. Louis Cardinals and NFL games for CBS Radio Network. He was a play-by-play announcer for The NFL on CBS broadcasts in 1985 before switching to color analysis in 1986. In 1987, Dierdorf joined ABC Sports’ Monday Night Football for 12 years, before returning to CBS Sports in 1999.

On the Air

Bob Costas will be pulling double duty at the 2014 Sochi Winter Games, with NBC Olympics announcing that he will serve as host for NBC’s primetime and late night coverage. With the 2014 assignment, Costas becomes U.S. television’s first 10-time Olympic primetime host and will mark the second time that Costas will host both the primetime and late night shows (2000 Sydney Olympics).

While we’re on the talent tangent, Golf Channel is bolstering its own on-air talent lineup next year with the addition of Hall-of-Famer Juli Inkster, seven-year LPGA Tour veteran Paige Mackenzie and 2004 Women’s British Open champion Karen Stupples to its broadcast team. Inkster will work as a course reporter for five LPGA Tour events in 2014, beginning with the Mobile Bay LPGA Classic in May. Mackenzie, meanwhile, will be the new co-host of Morning Drive and offer commentary on Golf Central. Stupples joins as a Golf Channel analyst.

The NFL reports that the league scored the two most-watched shows on TV for the week ending Nov. 17, with NBC’s SNF hitting 26.947 million viewers while FOX’s national telecast anchored by the 49ers/Saints drew 26.940 million fans. For the season, NFL games rank as the 22 most-watched TV shows since Labor Day, up from 17 at this point last season.

WWEand New Jersey Governor Chris Christie announced that WrestleMania 29 generated $101.2 million in economic impact for the New Jersey/New York region last April, according to a study conducted by the Enigma Research Corporation, making the second straight year the event has generated more than $100 million in economic impact for its host city. The study showed that there was $101.2 million of direct, indirect and induced impact derived from spending by non-locals visiting specifically for WrestleMania 29, with  54% of fans attending from outside the area and staying an average of four nights. Next year, WrestleMania 30 will take place Sunday, April 6 at the Mercedes-Benz Superdome in New Orleans.

ESPN tips off the 30th annual EA SPORTS Maui Invitational with quarterfinal action on Monday, with Arkansas/California at 3p, followed by Minnesota/Syracuse at 5:30p on ESPN2. In addition, Chaminade hosts Baylor at 9:30p on ESPNU while Dayton/Gonzaga runs at midnight on ESPN2. ESPN and ESPN Radio will carry the semifinals on Tuesday at 7p and 9:30p, as well as the championship game on Wednesday at 10p. 

Take Cynopsis Media’s Thanksgiving Poll: With Thanksgiving fast approaching, Cynopsis Media is interested in hearing what TV show (past or present) you are most thankful for. One participant will win a $50 Amazon gift card; the winner will be announced on Friday, Nov. 29. Submit your response here– Deadline is in one week!


TODAY is the Cynopsis Webinar
Leveraging Social Media to Drive Tune-In and Ratings
Thursday * November 21 * 1:30-3:00 p.m. ET

Moderated by: Lynn Leahey, Editor – Cynopsis Media along with: 
Sumeet Kanwar, Managing Director, Midwest & StrategyOMD
Deirdre Bannon,
VP, Product – Nielsen SocialGuide
Jake Katz,
VP, Audience Insights & Strategy – REVOLT
Dana Ortiz,
VP, Brand Marketing – Syfy
Register here:

Sponsorship & Promotion

Diageo locked in a deal with the NBA to become the exclusive spirits partner of the league. The multiyear deal will push Diageo brands Ciroc and Crown Royal into marketing initiatives across the NBA and NBA Development League while the company conducts activities under the Baileys brand with the WNBA. Through the partnership, Crown Royal drive its “Reign On” campaign, now in its second year, by providing fans access to players through unique video content on digital and broadcast channels. A multi-part video series called On Point will debut on TNT and feature television personality Terrence J exploring NBA moments and unique aspects of the NBA lifestyle. Fans will also be able to watch the new digital series, “Reigning Moments of the Week presented by Crown Royal,” that will air on NBA Game Time on NBA TV and
The Goodyear Tire & Rubber Company announced a promotion with ESPN’s SportsNation to give college football fans the chance to control the Goodyear Blimp and decide which college football match-up will receive aerial coverage and be deemed “Blimpworthy” over Thanksgiving weekend. Matchup choices include Clemson/South Carolina, Florida State/Florida, and Georgia/Georgia Tech. Fans can vote through the Goodyear or ESPN websites and ESPN’s SportsNation dedicated Blimpworthy page.

USA Today announced plans for its first ever “Year in Sports” honors, with Kia Motors on-board as sponsor. Fans will have a chance to register to be an official ad meter panelist and vote for “Best of” categories. From November 25 through December 17, the Ad Meter panel will vote across 15 unique categories for nominees that have fueled social media conversation and buzz-worthy news during the year. Categories are set to include: “Kia Performance of the Year”, “Kia Most Dynamic Athlete of the Year”, “Kia Moment of Innovation”, “Best Fan”, “Best Athlete on Social Media”, “Best Viral Video/Meme”,  “Most Emotional Moment”, “Best Photobomb”, “Best Hair/Facial Hair”, “Best New Tattoo”, “Best Sportsmanship” and more…
WestwoodOne is launching WestwoodOne’s Super Bowl Audio Index, designed to be the first-ever consumer-driven index ranking the most creative audio commercials aired during Super Bowl XLVIII. The index will be comprised of all commercials aired on the 700+ radio stations which broadcast WestwoodOne’s exclusive, play-by-play coverage of Super Bowl XLVIII. Each of the commercials will be available for consumer voting through on February 2, 2014.  Two awards will be announced: Listener’s Choice and Media Choice.

Digital & Technology

Social media company Oomba Inc. is partnering with the EA SPORTS Maui Invitational to stream online coverage of postgame press conferences and special tournament events on powered by, the company’s live streaming platform. Oomba will also capture video coverage of special tournament activities including the EA SPORTS Players’ Party and Video Game Competition, Coaches’ Press Conference and An Evening with the Coaches: Tip-Off Banquet.

Roster Moves

Neil Davis was named Executive Vice President of Sales for Pac-12 Networks where he will be charged with designing and implementing long term strategies and overseeing the management of revenue generation for Pac-12 Networks, including media sales, digital sales, sponsorship, and traffic. He will be based in San Francisco and report to Pac-12 Networks President Lydia Murphy-Stephans. Davis most recently served as the General Sales Manager for Fox Sports Florida/Sun Sports.

Zuffa, LLC, parent company of the UFC, named Clint Cox as Director of Content Protection. Cox will monitor and enforce digital theft of both live and historic UFC content as part of a newly created position. Previously, Cox was the Director of Operations for the Global Content Protection department at NBC Universal overseeing a worldwide team of 24×7 investigators and vendors tasked with protecting NBC Universal’s intellectual property.

PlayOn! Sports named sports marketing veteran Andrew Saltzman as its first Chief Revenue Officer. Saltzman will lead PlayOn’s efforts to engage partners and sponsors for both PlayOn Sports Properties and national opportunities for the NFHS Network.

New York Junior Tennis & Learning will honor Tennis Channel and Chairman & CEO Ken Solomon today at noon at the Grand Hyatt Hotel in New York City. The Leadership Awards Luncheon serves as NYJTL’s major annual fundraiser drawing 400 guests annually. Legendary tennis coach Nick Bollettieri will introduce Solomon with Bill Macatee serving as master of ceremonies.

ESPN’s Dick Vitale will receive the fifth annual Court of Honor Award from the National Association of Basketball Coaches Foundation on Wednesday, June 25, 2014. The Court of Honor Award is presented to an individual who has roots in college basketball, values those roots and has gone on to distinguish himself in his profession, exhibiting the highest standards of leadership.

New Jersey Governor Chris Christie was named Honorary Chair of the 2014 Special Olympics USA Games, which will be held in New Jersey, June 14-21. Governor Christie’s nomination as Honorary Chair and the formal request to accept were presented by Special Olympics athletes and 2014 USA Games Board Members Loretta Claiborne and Bobby Fredericks, as part of the Special Olympics New Jersey Athlete Congress.
The Main Event

Saints/Falcons rivalry continues on NFL Network at 8:25p.


Cynopsis Sports Webinar | DEC 10 | 1:30-3pm
Sports Social Media Superstars: Insider Secrets to Engaging Sports Fans on Multiscreens
Executives who drive the social media conversation for some of the most successful brands in sports will share their company’s strategies to stand out in the tumultuous world of social TV

Scott Carlis (VP, Digital & Social Media) AEG Global Partnerships
Jayar Dolan (VP, Social Media) WWE
Amanda Perkey (Social Media Senior Manager) FOX Sports
Megan Hueter (Director, Digital/Social Strategy) Catalyst

ON THIS DAY in 1931: USC ends Notre Dame’s 26-game winning streak.

In The Know: From what school was Dan Dierdorf drafted? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Who was the last NY Giant to win the National Football League Most Valuable Player Award? Answer: Lawrence Taylor. Kudos: Marc Wollis-NBC Sports Group/NY; Phyllis McQuillan-MSG Media/NY; Andreas Droste-NBC Sports/NY; David Baer-CBS/Rachael Ray/NY; Gordon Beck-Beck Communications/Northeast Harbor; Chad Conwell-Sinclair Broadcast Group/Dayton; Michael Goodman-Radio-One/Atlanta; Jerehmy White-BusyBuddy Books/Glen Rock; Joe Lyons-Back Nine Productions, Inc./Dallas; Ron Salcedo-Zimmerman/Nashville; Ryan Nolan-Sportsman Channel/New Berlin; Matt Sautter-OpenTV/Golden; David Hauptman/Denver; Jim Bernard-FOX Sports/LA; Judie Henninger-Valentine Productions Inc./Santa Monica; David Westberg-SAG-AFTRA Los Angeles local/LA; Tom Moore-Kalt Productions/LA.


Cynopsis: Kids Webinar
How to Drive Tune-In & Dollars with Apps and Games
Wednesday * December 11, 2013 * 1:30-3:00 p.m. ET
Hosted by: Cathy Applefeld Olson, Editor, Cynopsis Kids

You will learn how to:
~ Determine what games and apps work best to reach different kids demos
~ Analyze the difference between smart brand extensions vs. those that cannibalize the mothership


Later — Chris
Chris Pursell for Cynopsis | Sports

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