Cynopsis: Sports
11/15/12

Good morning. It’s Thursday, November 15, 2012, and this is your first early morning Sports briefing. 

As expected, ESPN formally announced a new 12-year agreement with the Southeastern and Big 12 Conferences for rights to the Sugar Bowl in New Orleans. The agreement begins in January 2015 with the inaugural game between the two conference champions, and the deal will include rights to the Sugar Bowl across ESPN’s platforms through 2026. In addition, ESPN secured rights to distribute the Sugar Bowl on ESPN 3D and around the world via ESPN International.

On the Air

Bowl Championship Series Executive Director Bill Hancock will continue to oversee the postseason in the same position as head of college football’s new playoff system. “Bill Hancock is exactly the right leader to guide this exciting and historic transition to the new college football playoff. He shares our commitment to student-athletes, the importance of the regular season, and preserving America’s college football bowl tradition. The Presidents, Commissioners, and all of us who care deeply about this great game are very pleased that Bill will continue to serve,” said Charles W. Steger, President of Virginia Tech University and Chairman of the Presidential Oversight Committee.

For the week of Nov. 5-11, NFL games topped local ratings in 27 NFL markets. Top markets included New Orleans with a 57.1/71 for the Eagles/Saints game, followed by Chicago at a 38.0/53 for the Bears game, Denver at a 36.2/65, Indianapolis at a 34.5/52 and Houston with a 32.9/48.

Sports research company Turnkey conducted a survey ranking the “best in-person fan experience,” according to a national survey of sports executives. The poll (which allowed respondents to answer up to three sports: found that college football ranked at the top of the list with 41%, followed by the NHL at 33%, college basketball at 30%, MLB with 25%, NFL at 24%, NASCAR with 20%. Other scores included: NBA – 16%, Pro golf – 9%, MLS – 8%, Boxing – 5%, UFC – 5%, Horse racing – 4%, IndyCar – 3%, PBR – 3%, Pro tennis – 3%, Not sure/No response – 1%.

NBC Sports Group wraps up its live coverage of the network’s first season of MLS games on Sunday when D.C. United host Houston Dynamo at RFK Stadium at 4p on NBC Sports Network with the winner moving to MLS Cup. Arlo White handles play-by-play for the network alongside analyst Kyle Martino and Russ Thaler.

The PGA Grand Slam of Golf, which concludes the season with a four-person tournament featuring the winners of the four majors, will stay beachside for the next two years, inking a deal to stay in Bermuda, according to Reuters. The 36-hole stroke-play event has been held in Bermuda since 2007.

CBS Sports Network announced its coverage of 10 regular season games for its first season of NBA Development League programming, as well as two games from the NBA D-League Showcase, playoff games and the NBA D-League Finals. The schedule will tips-off on Monday, Jan. 7 as the Springfield Armor visits the Reno Bighorn Sat 10p. The Network will also air NBA Action, a weekly series that looks at the NBA’s top players, games and storylines, starting tomorrow at 1a. and-beginning in January-every Friday at 5:30p.

The UFC locked in some programming plans for FUEL TV, confirming that the MMA promotion will see UFC on FUEL TV 7 taking place on Feb. 16, while UFC on FUEL TV 8 will be held on March 3.

A CYNOPSIS MESSAGE

Sponsorship & Promotion

Tim Tebow is now on Team Tivo (say that fast three times). The Jets quarterback announced his deal to serve as a spokesman for the company via a new online video yesterday.

The Professional Bull Riders locked in a multi-year partnership with Monster Energy Drink to serve as the “Official Energy Drink” of the PBR. The partnership will include a “Monster Money Bull” at 10 Built Ford Tough Series events, in-arena branding positions, PA announcements, video board spots and event-title sponsorship of the Monster Energy Invitational at Madison Square Garden in New York on Jan. 4-6.

NBA Commissioner David Stern and NASCAR Chairman and CEO Brian France joined the Beyond Sport United panel Sports Teams for Social Change earlier this week to discuss how teams and leagues can use their resources to engage with their communities in a more sustained, impactful way. “The mission of Beyond Sport is critically important,” said France. “I look forward to collaborating with our friends from other sports to find ways that we can work together to galvanize our respective industries in an effort to make a substantive impact on the lives of local communities and fans of sport throughout the world.” At the panel, Stern also told the audience that NBA revenue would hit a record $5 billion this season to mark an uptick of around 20% over the league’s last full season in 2010-11.

Digital fields

With a focus on America’s top Olympic skiers and snowboarders, the U.S. Ski and Snowboard Association officially launched the USSA Network on YouTube. The digital channel features original content on athletes including event, lifestyle and feature programming. Programs include: weekly series Snow Globe hosted by former U.S. Ski Teamer and the voice of the X Games, Chris “Uncle E” Ernst. Fans will also be able to watch live coverage of events on the USSA Network, kicking off with the Audi FIS Alpine World Cup super G with live coverage from the Birds of Prey course in Beaver Creek, CO.

The Main Event

Celtics/Nets make another go of it on TNT at 8p.

ON THIS DAY in 1961: Roger Maris is voted AL MVP.

Answer to Our Last Sports Trivia Question: Elwood Blues listed his address as 1060 West Addison, which is better known as what?  Answer: Wrigley Field. Kudos: Andreas DrosteNBCSports.com/NY; Bill Hirsh-WWE/NY; BarryKatz-NEP Studios/NY; Alec Newi-Viacom/NY; Tim McGhee-MSP Sports/Summit; Dick Daggett/Fort Myers; Karen Yaldoo-Comcast Spotlight/Bingham Farms; Dave Lucas-Newschannel8/Arlington; Robert Teinowitz-Live Action Media/Chicago; Pam Tierney-Actress/VoiceOver/Chicago; Lisa Fikeys-Zimmerman/Chicago; Lance Brothers-The Nielsen Company/Chicago; Greg Moloznik-GLM Media/Scottsdale; Harry S. Vested, Jr.-Gravity Collection, Inc./Denver; Matt Sautter-OpenTV/Golden; Bill Phillips-Turner Broadcasting/Burbank; Loren Steck-Loren Steck & Associates/Carmel; Jeff Mirkin-Pat Sajak Games/Culver City; Michael Harabin-PAC-12 Networks/San Francisco.

In The Know: What NFL great earned the nickname “The Minister of Defense”? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
11.15.12

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