Thursday, May 2nd, 2013


#1 Lives Here.

#1 Most Upscale Audience.  #1 Most Ad Receptive Audience.
#1 Network Group for Inspiring Viewers to Try Products.
#1 Highest Discretionary Spending.  #1 Most Credit Worthy Audience.
#1 Highest Percent of Live Commercial Viewing Among Entertainment Network Groups.

Scripps Networks Interactive. BRANDS FOR LIFE.
HGTV-DIY Network-Food Network-Cooking Channel-Travel Channel-GAC-SNI Digital

Source: Nielsen Npower and Experian Simmons, 2011. For details, visit


Good morning. It’s Thursday May 2, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
ID: Karma’s A B-tch! at 10p                   
MTV:  The Show with Vinny at 10p; Zach Stone Is Gonna Be Famous at 10:30p

Tonight’s Finales:
ABC: Wife Swap at 8p
NBC: Parks and Recreation at 9:30p



17 Straight Months of YOY Gains
TOP 20 Cable Net with M25-54
River Monsters is #5 among cable in timeslot for M18-49

The Cats & Monsters are New Every Week
My Cat From Hell Saturdays at 8P
River Monsters Sundays at 9P

Oprah Winfrey speaks with NBA player Jason Collins, who recently came out as the first openly gay active pro athlete in a major American sport, in a special episode of Oprah’s Next Chapter airing Sunday, May 5 at 8p on OWN. Collins reflects on the worldwide reaction to his announcement and how he hopes his story will further the conversation around equality. Also appearing in the special episode are Collins’ twin brother, former NBA player Jarron Collins, his parents Portia and Paul Collins, his sister-in-law Elsa Collins and aunt Teri Jackson, a San Francisco Superior Court judge and the first family member he came out to. “Being in the interview room with Oprah and Jason was an unforgettable experience,” said Sheri Salata, president, OWN: Oprah Winfrey Network. “The mutual respect was palpable. They laughed and had what I would call as a producer, “the moment.” Jason’s twin brother, Jarron added a new perspective in sharing his shock and yet unconditional acceptance when Jason revealed the truth after 33 years. From Mom and Dad to Aunt Terithis is a family who moves through life with a deep appreciation for one another. They are a little in shock and crazy proud that one of their own has stepped into history with such grace.”


Jennifer Lopez is reportedly returning to American Idol. According to E!, the show’s former judge will perform on one night of the show’s two-part season finale airing May 15 and 16. Lopez served on the judges’ panel with Randy Jackson and Steven Tyler for two seasons.

ABC World News anchor Diane Sawyer will conduct the first U.S. television interview with Malala Yousafzai, the 15-year-old schoolgirl from Pakistan who was shot by the Taliban in October 2012, over her belief that girls should have the right to attend school. Sawyer’s interview will air in October on all ABC News broadcasts and platforms, including World News with Diane Sawyer, Good Morning America and Nightline as well as ABC, Yahoo! and ABC News Radio. The interview will air in conjunction with the publication of I Am Malala, this October, which marks the one-year anniversary of the assassination attempt on Yousafzai’s life.

Comedy Central has announced John Oliver‘s official start date as guest host of The Daily Show With Jon Stewart. Oliver will take over on Monday, June 10 at 11p, while Stewart takes an eight-week hiatus from the show. Stewart will be directing his first feature film, Rosewater.

The Daytime Emmy nominations were announced on Wednesday. Leading the pack was CBS with 50, followed by PBS (44), ABC (38), Nickelodeon (36) and NBC (25). The show with the most nominations was CBS’ The Young and the Restless (23). ABC’s General Hospital was second with 19, followed by PBS’ Sesame Street and NBC’s Days of our Lives, each with 17. The Ellen DeGeneres Show garnered ten nominations, including outstanding talk show.

National Geographic Channel‘s new series Polygamy, USA premieres Tuesday, May 7 at 9p. The show focuses on three different polygamous families and one of the community’s single young men.

AMC and Scott Free Productions have announced a two-year, first look deal to develop and produce scripted cable projects for the network. First up is an Untitled Cahill/Nicotero/Scott Free Project from executive producer and writer Jason Cahill (Fringe, Sopranos) and executive producer Greg Nicotero (The Walking Dead), Raiders from executive producer and writer Evan Wright (Generation Kill) and The Terror from writer and co-executive producer David Kajganich (The Invasion, Blood Creek).

Unscripted television producer and executive Nick Rigg and Leftfield Entertainment, the production group behind History’s Pawn Stars franchise and Bravo’s The Real Housewives of New Jersey and headed by CEO/producer Brent Montgomery, have formed the joint venture Loud TV. The full-service entertainment and production company will create a broad range of unscripted television and digital content, including branded entertainment.


Julia Louis-Dreyfus’ term as Vice President will continue. HBO has ordered a third season of Veep. The comedy series will back in 2014.

Sundance Channel‘s first wholly owned scripted series Rectify, which premiered on April 22, has already been renewed for a second season. The network has ordered ten episodes of the show. Production begins later this year to air in 2014.

CNN has renewed Anthony Bourdain Parts Unknown for a second season. The cable news network has ordered eight new episodes of the series. It is slated to return in September.

Get ready for the battle of the sharp-shooting elite. History‘s competition series Top Shot returns for a fifth season on Wednesday, May 29 at 10p with Top Shot All-Stars, as 16 master marksmen from previous seasons face off. Returning champs Iain Harrison, Chris Reed, Dustin Ellerman and Chris Cheng will also take part in the All-Star season. Top Shot is produced for History by Pilgrim Studios.


You Look Better On BET Networks

BET is a Top 20 Ad-Supported Cable Network Among ALL Adults 18-49 & ALL Females 18-49 and is STILL the #1 cable network among the African American audience.*

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ABC Family has announced that Pretty Little Liars star Tyler Blackburn will headline the spin-off series Ravenswood. Blackburn’s character, Caleb, will travel to Ravenswood during the Pretty Little Liars Halloween episode and Ravenswood will debut immediately afterward. Both shows are produced by Alloy Entertainment in association with Warner Horizon Television.

ABC has ordered the talent competition pilot You’re Booked. The show features a wide range of performers competing in front of four judges, Nick Adler, Chris Baldizan, Ali Harnell and Kurt Meliene. The prize? To impress them enough to win an instant booking at their respective clubs.

Vinnie Potestivo Entertainment (VPEtalent) is seeking amazing home videos that have captured an unexpected genuine moment for a nationwide TV campaign. They may range from adorable to hysterical, heart-warming to outrageous and everything in between. Participants will be compensated. All Ages. All Ethnicities. Please contact [email protected].


Gary Carr is joining the cast of Downton Abbey, when it returns for its fourth season, as a young jazz singer. Carr will be the show’s first recurring African American cast member.


A New Season on Smithsonian Channel™
Crimes that shocked the world.
The science that changed it.
Sundays at 9 pm et/pt
Smithsonian Channel™
For more information, contact Mary Ellen Bottone at
[email protected].

~ Ratings ~

Top 10 M-F Syndicated Strip Series for the week of 4/22-4/26/13 ranked in order by HH Rtg
The Big Bang Theory (WB)                               6.6 AA
Wheel of Fortune (CTD)                                   6.5 AA
Judge Judy (CTD)                                             6.2 AA
Jeopardy (CTD)                                                5.7AA
Two and a Half Men (WB)                                4.6 AA
Family Feud (2/T)                                             4.3AA
Entertainment Tonight (CTD)                           3.6 AA
Family Guy (2/T)                                              3.5 AA
Inside Edition (CTD)                                        3.0AA
Dr. Phil Show (CTD)                                         2.8 AA
Source: Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of 4/22-4/26/13 ranked in order by A18-49 Rtg
The Big Bang Theory (WB)                               3.8AA
Family Guy (2/T)                                               2.3 AA
Two and a Half Men (WB)                                 2.1 AA
Judge Judy (CTD)                                             1.8 AA
Family Feud (2/T)                                             1.6 AA
King of the Hill (2/T)                                         1.4 AA
Wheel of Fortune (CTD)                                   1.3 AA
Jeopardy (CTD)                                                1.3 AA
Seinfeld (SPT)                                                  1.2 AA
Friends (WB)                                                    1.2 AA
Source: Nielsen Media Research

Tuesday A18-49 Analysis:  NBC led among A18-49 viewers on Tuesday with a 2.9/8, according to final primetime national ratings from Nielsen. NBC’s Voice began the night on top at 8p at 3.6/12, and CBS’ NCIS followed at 3.2/11. At 9p, NBC’s Voice remained on top at 4.2/12, followed by CBS’ NCIS: Los Angeles at 2.3/6. NBC closed at the night on top at 10p with Grimm at 1.9/6. ABC’s 20/20: Amanda Knox Special ranked second at 1.7/5.

Live + Same Day Household Ratings: Tuesday, April 23, 2013  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 8.3/12             NCIS 11.5/15, NCIS: Los Angeles 8.4/13, Golden Boy 5.1/8

ABC:5.3/9            Splash 2.9/5, Dancing with the Stars 7.2/11, 20/20: Amanda Knox Special 5.9/10

NBC: 5.5/9         The Voice 7.4/12, Grimm 3.6/6

FOX: 2.3/4             Hell’s Kitchen 2.9/5,  New Girl 2.2/3, The Mindy Project 1.7/3

UNI: 2.0/3       Porque El Amor Manda 1.9/3, Amores Verdaderos 2.3/4, Que Bonito Amor 1.9/3

TEL: 1.0/2            Pasion Prohibida 0.8/1, La Patrona 1.1/2, El Senor de los Cielos  1.1/2

ION: 1.0/1/2             Criminal Minds 0.9/2, Criminal Minds  1.0/1, Criminal Minds  1.1/2

CW: 0.6/1             Hart of Dixie 0.8/1, America’s Model Challenge [r] 0.4/1

UMA: 0.2/0           Cineplex [7p start] 0.3/0, Heroes Del Norte 0.2/0, Rosario Tijeras 0.2/0

A18-49: NBC 2.9/8, CBS 2.2/7,  FOX 1.8/5, UNI 1.6/5, ABC 1.4/4, TEL 0.8/2, ION 0.5/1, CW 0.4/2, UMA 0.2/0


Seattle headquartered Screaming Flea Productions is upping two of its key executives. Dave Severson, previously Vice President of Production, has been named Co-President and General Manager. A founding member of the company who has served as EP on Hoarders and Sell This House, Severson will oversee SFP’s growing creative and production business. Trent Eyring, previously Controller and CFO, has been promoted to Co-President and Chief Financial Officer. Also a founding member of the company, Eyring will oversee financial and operational business.

Loud TV has hired its first key executives. Julian Locke has been named Executive Vice President, while Lauren Deen has been appointed Senior Vice President, Lifestyle Development. Both executives previously worked at Leopard Films USA, where Locke served as vice president and Deen served as associate vice president of development.

Steve Natole has been appointed Director of Sales, Western Region of Radiate Media. Natole’s multi-media background includes NBC Universal Television and He also launched KDAY 93.5 FM in Los Angeles as Station Manager/GSM.

Pilar Gerasimo has been named Executive Healthy Living Editor of The Huffington Post, effective May 15. Gerasimo, the founder and editor-in-chief of Experience Life Magazine for the last 12 years, will oversee HuffPost’s Healthy Living coverage in the US, across all international editions, and on HuffPost Live. She will also oversee the expansion of HuffPost’s mobile app, GPS for the Soul, and the HuffPost OWN section and collaboration.

Triple 7 Public Relations has hired industry veteran Alfred Hopton as a full-time publicist, effective immediately. Hopton previously worked in the corporate entertainment division for Baker Winokur Ryder handling media relations for such companies as WWE, Ripe Digital, MEN7/Bennett Media, The Gersh Agency and Gersh Sports, and New Wave Entertainment.


Cynopsis: Digital BIG Monetization Summit

Early Registration Ends: In 1 Month [REGISTER]

Meet + mingle with the creative minds behind YouTube’s most lucrative, provocative programming and hear how they reach audiences and monetize content. Also, hear from the sharpest thinkers in strategic digital marketing, viewer engagement & cross-platform media planning and placement to get a sense of this shifting landscape and where the revenue truly lies, as well as how brands are now trying to reach customers.

This Day In History, sponsored by Velocity. Drive Your Passion: 1952 – Actress Christine Baranski was born.  

Answer to Our Last Trivia Question: What was the name of Brandon’s cherished first car on Beverly Hills 90210? Mondale, after Walter Mondale. Kudos to: Chris Warsing-A&E Networks/NYC; Tricia McGee-HRP/NYC; Ronit Schwartz-NBC Universal/NYC; Julie Hatzinger-TeleRep/NYC; Judy Margolis-The Ad Place/Dallas, TX; Colleen Leary-Wikia/San Francisco, CA; Paul Gygli-NBCUniversal Television Distribution;Universal City, CA; Erin Edwards-The Hub/Burbank, CA; Leopold Myrie-OMD/NSW, Australia.

Today’s Trivia Question:  What was the name of the restaurant Roseanne co-owned on Rosanne? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).

Keep Watching & Reading,
Roberta Caploe

Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis Classified Advertising
First to deliver… every time!

In the TV entertainment, digital and sports industries…

We’re a perfect way to reach a specific target audience

Contact Trish Pihonak to fill that position today.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: PR COORDINATOR/Travel Channel/NY: Support VP Communications & PR dept. administrative needs, including press clips. 1-3 years exp in PR, preferably in tv or related field. Apply: Req. 3645 (5/9)

JOB OPENING: PROMO PLANNING ASSOC/SUNDANCE/NYC: freelance, maintain on-air flow & pacing of all breaks, serve as main contact to master control, supervise graphics, 2-3 yrs. exp. Click here (5/9)

JOB OPENING: TEMP  PROJ MGMT/IPTV – AMC/NYC – P.M. licensed digital assets for YEAH IPTV. Neg content delivery. Spvse media traffic. Create workflow, guidelines SOPs. Submit res (5/9)

JOB OPENING: AUDIENCE DEVELOPMENT MGR/FOX NEWS/NYC: focus on growth & digital analytics. Work w/internal teams to optimize strat for all digital properties. Knwldg Omniture/Comscore/Nielsen req’d. Apply: (5/8)

JOB OPENING: DATA SOLUTIONS ASSOCIATE/Univision/NYC: BA/BS & 1-2 yrs media research experience. Analyzes, compiles rsrch reports, and data preparation across platforms (Television, Radio, Digital). Apply [email protected] (5/8)

JOB OPENING: DIGITAL AD OPS COORD/NBCUniversal/NYC: Seeking an exp’d Digital Ad Ops Coordinator responsible for managing cross-platform campaigns running on, and Position#9958BR (5/7)

JOB OPENING: EXECUTIVE PRODUCER/THE WEATHER CHANNEL/ATL: 8+ yrs live TV/copy edit/write/produce. 2 opngs: 1.Oversee morning programming/Network Exp a must. 3am-12pm 2. Wknd EP/cable or ntwrk bckgrnd. Apply: (5/7)

JOB OPENING: MKTG MGR/TIME INC/NY: PEOPLE’s Digital Aud Dvlpmnt team seeking mktr to promote first suite of entry level digconsumer rev products, acquire subscribers through online mktg campaigns at cost effic ROI. 5+ yrs exp. Apply here: (5/7)

JOB OPENING: PRODUCER/NYC: 5+ yrs exp-Branded Entertainment. Oversee creative, execution, project mngmnt. Need to have creative, multitasking, orgnz’tl & client skills. Must have prior prod exp. [email protected] (5/7)

JOB OPENING: BRANDED ENTERTAINMENT ADMIN ASST/NYC: for Pres of division. Resp include: phones, scheduling, expenses, errands, travel and creative dvlpmnt. Must be detail oriented and organized. [email protected] (5/7)

JOB OPENING: AE, DIGITAL MEDIA TRAINING/NYC: Seeking AE with 2+ yrs. exp. in TV, Radio, Print or digital space to sell digital sales training programs. Apply to: [email protected] (5/7)

JOB OPENING: SALES PLANNER/THE WEATHER CHANNEL/NYC & LA: Partner w/ ACCT MGR to dvlp Sales Strategy for TWC Media Solutions advertisers/prospects. Cable Sales Planning Exp, Strong excel knwlg req’d as well as VC!/MediaMath. Resumes to: [email protected] (5/7)

JOB OPENING: VP, CREATIVE DIRECTOR/Comedy Central/NYC: Leading creative brainstorming sessions with CC SVP, Editorial Director, Art Director and producers. BA Deg & 7-10 yrs writing/prod/shooting exp. Apply here (5/7)

JOB OPENING: SR WRITER-PRODUCER/DISNEY XD/BURBANK: min 7 yrs exp write/produce spots. Creative Leader. Comic idea machine/lead/manage multi projects/Direct VO talent and field crews REQ 90147 (5/5)

JOB OPENING: POST PROD /MNGR TECH SRVCS/HIT/NYC: Mng team servicing all prgrmng content for brdcst, Home Entertainment, Web, IP. Knwldg of post prod, DVD, Dubbing, HE mastering. Strong mngt & budgeting skills. (5/5)

JOB OPENING: ANALYST-ADV PLATFORM/AMCN/NYC: coord meta data & non-video assets for syndication across all platforms,QC content deliverables, 1+yr exp in data/info mgmt CLICK HERE (5/5)

JOB OPENING: SCHEDULING COORD/WETV/NYC: accurate, timely input of all schedules & content related data, track viewer inquiries, conduct competitive analysis. CLICK HERE (5/5)

JOB OPENING: DESIGN DIR/REELZ/Albuquerque: Lead & manage design team. Oversee brand mgmt, creative direction for on-air, print & web. Mng all of phases of creative work. 5+yrs exp. Apply: [email protected] (5/4)

JOB OPENING: MGR COMMUNICATIONS/NBCUniversal/NYC: Generate publicity for Bravo programming. 3-5 yrs comm exp pitchng, bookng & coverng media intvs. Exp workng w/talent. Reality exp strongly preferd. (9819BR) (5/3)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY:  Hyperion Media Group, Culver City, looking for coverage interns. Coverage only. 3/4 days/week. 2 interns. Email [email protected] with resume and cover letter. Immediate hire. College credit optional.  (5/8)

SUMMER INTERNSHIP CREDITS ONLY: FILM DVLPMNT INTERNS/Hyperion Media Group Culver City, CA. Looking for 3 to 4ppl. 3 or 4 days/wk. Requirements: Very orgnzd, great verbal/written skills. Word/excel knwlg.  Email: [email protected] (5/3)

SUMMER INTERNSHIP CREDITS ONLY: PROD INTERN/ATLANTA: We are looking for crazy good interns for the Summer semester. Able to work during the core hours of 10am-5pm two-to-four days per week. Email resume to: [email protected] (5/3)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTEDBroadcast or Production Company Senior Video Control Position. 23 years of experience Studio/Remote Video-Camera Shading/Color Correction.  e-mail:  [email protected]  212-972-1010 (5/8)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Wife Swap, Grey’s Anatomy, Scandal
CBS: The Big Bang Theory, Two and a Half Men, Person of Interest, Elementary
CW: The Vampire Diaries, Beauty and the Beast
FOX: American Idol, Glee
ION: Without a Trace, Without a Trace, Criminal Minds
MyTV: White Collar, White Collar
NBC: Community, The Office, The Office, Parks and Recreation, Hannibal
PBS: The This Old House Hour, Frontline, Antiques Roadshow
Telemundo: Pasion Prohibida, La Patrona, El Senor de los Cielos
UMA: El Qunito Mandamiento,  Los Heroes Del Norte, Rosario Tijeras
Univision: Porque el Amor Manda, Amores Verdaderos, Que Bonito Amor

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