Thursday, May 24th, 2012

Cynopsis: Sports

Good morning. It’s Thursday, May 24, 2012, and this is your first early morning Sports briefing.

After a standoff that all but prevented the United States from hosting an Olympic Games in recent years, the USOC and IOC have reportedly agreed to a revenue redistribution plan that will bridge the divide. Outlets such as the New York Times and AP say that international and American Olympic officials successfully renegotiated how television and marketing dollars will be distributed and the deal is expected to be signed off any day. The new revenue-sharing deal will not begin until 2020 and will run through 2040, with the United States’ promise to raise millions of dollars to contribute to the staging of future Olympics. After the deal is official, the US will begin bidding for Games once again. The US was previously receiving a 12.75% share of United States broadcasting deals and a 20% take of global marketing revenues.

On the Air

Speaking of which, NBCUniversal announced that the company will offer 5,535 hours of coverage for the 2012 London Olympics across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo,, two specialty channels, and the first-ever 3D platform. NBC itself will offer 272.5 hours of coverage, marking the most ever for an Olympic broadcast network, due to an increase in daytime coverage, over a span of 17 days and offer nearly 50 hours more than the 225 hours for Beijing in 2008. Coverage will begin on most weekdays at 10a immediately following NBC News’ Today, which is originating from London. The network will cover swimming, track and field, gymnastics, diving, and beach volleyball, among other sports.

Think the cost of sports rights is about to level off? If you did, you would be utterly alone. A gathering of sports media executives at The Cable Show convention said that they fully expect the cost of rights for sports to continue climbing. David Levy, President of Sales and Distribution at Turner Broadcasting stated that live sporting events remain the “last appointment viewing on television.”

ESPN announced the match analysts for its presentation of the UEFA European Football Championship 2012, which is slated to run from June 8 through July 1 in Poland and Ukrain. The English-language analysts will be led by Steve McManaman who will be paired with Ian Darke as the primary team. Other analysts include Robbie Mustoe, Kasey Keller and Taylor Twellman. Keller and Twellman will split match analyst roles working with ESPN UK’s Derek Rae, while also contributing studio analysis. Around the dial on ESPN Deportes, the Spanish-language booth analysts include Hernan Pereyra, Rafa Puente and Jose Antonio Noriega.

NBA TV is set to run Shaqtin’ A Fool, a special 30-minute edition of the segment featuring Shaquille O’Neal that aired on TNT’s Inside the NBA and via throughout the season. The special will air on Monday, May 28 at 7p and will be hosted by Jared Greenberg with O’Neal and Dennis Scott. The program will highlight the “best and most outrageous moments from players, fans, mascots, and coaches during the 2011-2012 NBA season, as well as humorous bloopers from prior seasons.”

NASCAR announced the organization’s 2013 class of inductees into the NASCAR Hall of Fame. The round will include Herb Thomas, Leonard Wood, Rusty Wallace, Cotton Owens and Buck Baker. The class will be inducted on Friday, Feb. 8, 2013 at the NASCAR Hall of Fame in Charlotte, N.C.

FOX Sports’ Baseball Night in America offers five matchups the Saturday at 7p, led by Phillies/Cardinals in 47% of the country. Joe Buck, Tim McCarver and Ken Rosenthal call the action from Busch Stadium. Other action will see the Rays/Red Sox in 25%, Cubs/Pirates in 10%, Angels/Mariners in 11% and Rockies/Reds in 6%.

NBC Sports Network revealed soccer coverage plans this weekend which will include the U.S. Men’s National Team against Scotland in a ‘friendly,’ live from EverBank Field on Saturday at 8p. Arlo White and Kyle Martino will call the game. The channel will feature air two MLS games starting Saturday with a 2011 MLS Cup rematch between Houston and 2011 MLS Champions LA Galaxy at 2:30p, followed by Sunday’s game as Sporting KC host the San Jose Earthquakes at 4:30p. 


Cynopsis Kids !magination Awards

Who will win an !magination Award this year? You won’t want to miss this must-attend industry event!

Thursday, June 7, 2012
8:00 – 10:30am
Le Parker Meridien
New York City

Finalist list:

Sponsorship & Promotion

Toyota formally introduced the new 2013 Toyota Camry that will compete in the NASCAR Sprint Cup Series beginning next season. The unveiling marks a new push to showcase a more-unique identity for Toyota and the other manufactures in NASCAR.

While we’re on the sport, NASCAR announced the creation of a new award to honor the contributions of media to the success of the sport. This award will become part of the annual NASCAR Hall of Fame ceremonies and will bear the names of the first two award winners, legendary broadcasters Ken Squier and Barney Hall, and be called the Squier-Hall Award for NASCAR Media Excellence. A special exhibit is being put together as part of the existing media section within the NASCAR Hall of Fame to recognize the careers of the duo.

Digital Fields

The IOC launched its official Olympic badge and check-in locations for Foursquare for the upcoming Summer Games and will be looking for fans to check in to sports venues around the world on the social network.

ESPN launched the ESPN3 player on the SEC’s official athletic website, The player will allow fans to access live SEC events from ESPN3 through the site. ESPN3 will carry every game of the SEC Baseball Tournament including the championship game on Sunday, May 27 at 3:30p.

CBC’s Hockey Night in Canada revealed a partnership agreement with While the Men Watch, a popular online sports talk-show for women. The deal will offer a “cheeky adult soundtrack to the 2012 Stanley Cup Final,” featuring hosts and longtime friends, Lena Sutherland and Jules Mancuso. Sutherland and Mancuso will call the games from a special living room-inspired set at the CBC Headquarters in Toronto.

The Main Event

Heat/Pacers on ESPN at 8p.


Not attracting the right candidate for that hard to fill job?
Trust Cynopsis Media for all your classified and job opening needs

Get in touch with the most viable & respected candidates in the industry!
Contact Trish Pihonak to fill that position today.

ON THIS DAY in 1967: The AFL grants a franchise to the Cincinnati Bengals.

Answer to Our Last Sports Trivia Question: The Oklahoma City Thunder relocated from Seattle to Oklahoma in 2008. Prior to the Thunder, name the two most recent NBA franchises to relocate, counting only permanent, not temporary relocations. The Charlotte/New Orleans Hornets and the Vancouver/Memphis Grizzlies. Kudos:Bob Melvin-NBC Sports Group/NY; Jay Goldstein-Screenvision/NY; J. Barry McMullin-Professional Bull Riders/NY; David Stern-BARD Entertainment/NY; Igor Moliver-ESPN/West Hartford; Juan P. Delgado-Telemundo Media/Hialeah; Larry Most-KSL Media/Miami; Rich; Tom Akers-Outdoor Channel/Chicago; Nick Alivernia-ABC Sales/Dallas; Mike Patterson-Turner Digital/Chicago, Matt Sautter-OpenTV/Golden; Jeff C. Fellenzer-University of Southern California/LA; Michael Madnick-Saban Brands/LA; Jay Larracas-Comcast Spotlight/San Francisco; Rocky Mendiola-TWC/Adlink/LA.

In The Know: What university has a mascot named Cosmo? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIR, LEGAL & BUS AFFAIRS/Nat Geo/DC: Attorney to manage talent issues (agreements, releases, employment, negotiations). JD, 5 yrs TV/film legal exp req’d. Apply for Job 5124 at (6/1)

JOB OPENING: FREELANCE MGR, STRATEGIC MKTG/USA NTWK/NBCUNIVERSAL/NYC: Develop & execute digital/integrated multi-platform mktg solutions. Min 5 yrs mktg exp in TV or digital mktg agency. Apply: [email protected] (6/1)

JOB OPENING: MGR, PRGRMNG BOOMERANG/Cartoon Network/ATL: Mng/execute day-to-day prgrmng strategies, incl stunt plan’g & all inventory. Must have 2-5 yrs TV prgrmng exp. Resume: (6/1)

JOB OPENING: DIGITAL SALES MGR/OWN/Oprah Winfrey Network/CHI: 5 yrs exp in Ad Sales, xlnt biz dev/client & agency mgmt skills, great team player. Apply at: (5/31)

JOB OPENING: SALES PLANNER/OWN Digital/ 2 yrs exp in Online Ad Sales, oversee rfp requirements & price/cpm analysis, develop proposals and presentations, team player. Apply at: (5/31)

JOB OPENING: FLASH DVLPR/DESIGNER/NYC: 2-5 yrs related work exp in high-end, fast paced, graphic design & prod stdio or agency. Exc comm skills w/strong client srvce & proj mngmnt. BA deg/ graph des pref’d. Res: [email protected] (5/31)

JOB OPENING: PUBLICITY ASST/LA: Asst maint’g press lists/press set visits/event plan’g/press junkets & escorting talent to events/media apprncs. 1-3yrs ent pub. exp pref’d. Strong written comm skills a must. [email protected]  (5/31)

JOB OPENING: DIR, PR/LA: 7+YRS TV publicity exp. at a ntwrk, studio or agency & a comprehensive knwlg of ent, cbl industry & unscripted ser. Strong relations w/key print, brdcst & online media outlets is key. [email protected] (5/31)

JOB OPENING: SHOW PRODUCER/REELZ/ABQ, NM: Entertainment news bckgrnd/strong writing skills/on deadline. Staff position with benefits; At least 5 yrs on daily/weekly pop culture shows. Please apply to [email protected] (5/31)

JOB OPENING: PROMO EDITOR/(PT)/New Orleans: Exp w/ final cut pro and recent topical promos a must. Need a sense of comedy and exp with graphics.  8 wk position, Could become staff position.  Contact – [email protected] (5/31)

JOB OPENING: SR DIRECTOR OF PROGRAM SCHEDULING/THE WEATHER CHANNEL/ATL or NYC: 7-10 years TV programming, strong knowledge TV & digital platforms. Solid program planning/scheduling exp a must. Resume to: [email protected] (5/31)

JOB OPENING: PROGRAMMING COORDINATOR/HGTV & DIY/NY: maintain materials related to the programming production process. 2 yrs exp in production or programming req. Apply: (5/31)

JOB OPENING: ANALYST, TV RESEARCH/FX-LA: Support sr execs w/ data anlys of perf of on-air & competitive ntwrks. BA Fin., Math, Acct’g pref. Sup skills MS Excel. 1yr exp in data/media relatd field pref. FNG0001112 (5/31)

JOB OPENING: PROD MGR, PRINT CREATIVE/FOX/LA: Oversee aspects of print prod incl. schedlng; vendor mgmt; sprvise prod staff; etc. 5+ yrs advtsng & print prod. Mac, Photoshop, InDesign exp a must. FNG0001141 (5/30)

JOB OPENING: TV One/NY: TRAFFIC COORD. BA pref’d and/or 2 yrs of exp TV Ops & Traffic. Build daily comm. log within parameters to ensure accuracy. Wrk w/Ad sales mgmt, traffic mgmt. and agencies. More info: (5/30)

JOB OPENING: MGR, FINANCIAL PLANNING & ANALYSIS/THE WEATHER CHANNEL/ATL: 7+ years finance or acctng. Experience with media company a plus, financial metrics/modeling, OLAP tools. MBA preferred. Resume to: [email protected] (5/30)

JOB OPENING: PROD COORD/LA: Animated TV series looking for full-time PC/APM to start ASAP. Prior television animation coordinating/ team management exp a must. Resume to [email protected] (5/30)

JOB OPENING: DIRECTOR PROGRAMMING & COMPLIANCE INT’L. NETWORKS/NBCUniversal/LA: Oversee programming from strategy to execution. Min. 5 yrs exp in TV program scheduling in cable. Apply at Job#5539BR (5/26)

JOB OPENING PROJ MGR RSRCH/NY: 5+ yrs TV rsrch brdcst/cable exp required. Expertise in data analysis, comp TV landscape & ind trends. Kwldg of Star/Nielsen sys. BA deg req’d. To apply, contact: [email protected] (5/26)

JOB OPENING SENIOR DIRECTOR COMMUNICATIONS/NBCUniversal Oxygen/NYC: supervise series publicity/campaign management and press team. Unscripted/TV experience a must. Apply: #5659 (5/26)

JOB OPENING: PROJ MGR ANALYTICS & SOCIAL MEDIA/ATL: 5+ yrs TV rsrch/2+ social media, passion for animation & kids prgrmng +, primary rsch & strong knwldg of dig. platforms. Kwldg of anlytcl tracking systms. [email protected] (5/25)

JOB OPENING: INV MGR-PLANNING/Uni Cable Nets/NY: Support Dir. on invntry mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Exp. in media/DM/VCI/Spanish a +. Apply: [email protected] (5/25)

JOB OPENING: SALES EXEC/PLAINVIEW NY: 2+ yrs Latin America media/tech sales with content delivery network company  e-mail resume to [email protected] (5/25)

JOB OPENING: AE-DIGITAL/NYC/Discovery: Dvlp/maint strategic accts/sponsorship deals for Discovery’s dig. portfolio. Exc agency/client relationships & proven track rec. Dig. bckgnd a +: (5/25)

JOB OPENING: SR LEV PRINT GRAPHIC DESIGNER/MOTION MEDIA ARTIST/Denver (area): Design mktg materials, PwrPnt, prod. illustrations, & 2D & 3D animations. Maya, AfterEffects & Photoshop exp a must. Res: [email protected] (5/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Sony Music seeks NYC MBA summer intern to assist the global Biz Dev team in analyzing new digital opportunities. MBA strongly preferred. Excel proficiency & love of music required. Res: [email protected] (5/31)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: OPERATIONS/NYC: Previous experience includes working in tape library and master control operations. Additional experience with project management. Resume upon request. Contact: [email protected] (6/1)

SITUATION WANTED:  WRITER’S/PRODUCTION ASSISTANT/LA:  Worked as a Page on The Big Bang Theory, Mike & Molly, etc. Attending UCLA’s TV writing program. Very experienced with Final Draft. Has BS in journalism. [email protected] (5/31)

SITUATION WANTED:  TAKE ON ME, TAKE ME ON: NY based: willing to travel and/or relocate. Mass Comm, Media head, super organizer, creative, seeking dynamic org./individuals to work with. Pls contact, [email protected] (5/31)

SITUATION WANTED: LEGAL/BUSINESS AFFAIRS OUTSOURCING: Experienced attorneys; will handle legal for production companies or business affairs depts ( [email protected] (5/30)

SITUATION WANTED: WRITER/SHOW RUNNER ASSISTANT/SCRIPT COVERAGE/WRITING: Has worked in development/writing for iTV studios and NightFlight Studios. Experienced script reader w/great coverage and analysis skills. [email protected] (5/26)

SITUATION WANTED: SPORTS/ENT SPONSOR/PARTNER SALES. Very creative activations for diverse mrktg/event challenges. Award Shows; Sports; Venues; Media. Award Winning Events Producer w/ sponsor integrations. Contact: Sarah at [email protected] (5/25)

SITUATION WANTED: CHILDREN’S MEDIA/LA: Willing to relocate. Producer and Segment Producer w/ Child Ed & journalism background, & over 12 yrs working w/children. [email protected] (5/25)

SITUATION WANTED: SALES ASST/NYC: Interned for 3 consecutive semesters at Scripps Networks in Ad Sales Mktg, Works as upfront asst. B.A. from Fordham University in Comm/Business. Resume upon request. Contact [email protected] (5/25)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Sports email, please click here.

Related Stories

07/21/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]

Cynopsis 07/18/24: Shogun rakes in Emmy nods

"Shogun" rakes in Emmy nods

Thursday July 18, 2024 Today’s Premieres ABC: Press Your Luck at 8p; Lucky 13 at 9p BET+: Bruh Hulu: How I Caught My Killer Max: Kite Man: Hell Yeah! MTV: The West Coast Hustle Netflix: Cobra Kai; Master of the House Peacock: Those About to Die Prime Video: Top Class Tennis IN THE NEWS Hulu’s […]

07/17/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]