Cynopsis: Sports
05/24/12

Good morning. It’s Thursday, May 24, 2012, and this is your first early morning Sports briefing.

After a standoff that all but prevented the United States from hosting an Olympic Games in recent years, the USOC and IOC have reportedly agreed to a revenue redistribution plan that will bridge the divide. Outlets such as the New York Times and AP say that international and American Olympic officials successfully renegotiated how television and marketing dollars will be distributed and the deal is expected to be signed off any day. The new revenue-sharing deal will not begin until 2020 and will run through 2040, with the United States’ promise to raise millions of dollars to contribute to the staging of future Olympics. After the deal is official, the US will begin bidding for Games once again. The US was previously receiving a 12.75% share of United States broadcasting deals and a 20% take of global marketing revenues.

On the Air

Speaking of which, NBCUniversal announced that the company will offer 5,535 hours of coverage for the 2012 London Olympics across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform. NBC itself will offer 272.5 hours of coverage, marking the most ever for an Olympic broadcast network, due to an increase in daytime coverage, over a span of 17 days and offer nearly 50 hours more than the 225 hours for Beijing in 2008. Coverage will begin on most weekdays at 10a immediately following NBC News’ Today, which is originating from London. The network will cover swimming, track and field, gymnastics, diving, and beach volleyball, among other sports.

Think the cost of sports rights is about to level off? If you did, you would be utterly alone. A gathering of sports media executives at The Cable Show convention said that they fully expect the cost of rights for sports to continue climbing. David Levy, President of Sales and Distribution at Turner Broadcasting stated that live sporting events remain the “last appointment viewing on television.”

ESPN announced the match analysts for its presentation of the UEFA European Football Championship 2012, which is slated to run from June 8 through July 1 in Poland and Ukrain. The English-language analysts will be led by Steve McManaman who will be paired with Ian Darke as the primary team. Other analysts include Robbie Mustoe, Kasey Keller and Taylor Twellman. Keller and Twellman will split match analyst roles working with ESPN UK’s Derek Rae, while also contributing studio analysis. Around the dial on ESPN Deportes, the Spanish-language booth analysts include Hernan Pereyra, Rafa Puente and Jose Antonio Noriega.

NBA TV is set to run Shaqtin’ A Fool, a special 30-minute edition of the segment featuring Shaquille O’Neal that aired on TNT’s Inside the NBA and via NBA.com throughout the season. The special will air on Monday, May 28 at 7p and will be hosted by Jared Greenberg with O’Neal and Dennis Scott. The program will highlight the “best and most outrageous moments from players, fans, mascots, and coaches during the 2011-2012 NBA season, as well as humorous bloopers from prior seasons.”

NASCAR announced the organization’s 2013 class of inductees into the NASCAR Hall of Fame. The round will include Herb Thomas, Leonard Wood, Rusty Wallace, Cotton Owens and Buck Baker. The class will be inducted on Friday, Feb. 8, 2013 at the NASCAR Hall of Fame in Charlotte, N.C.

FOX Sports’ Baseball Night in America offers five matchups the Saturday at 7p, led by Phillies/Cardinals in 47% of the country. Joe Buck, Tim McCarver and Ken Rosenthal call the action from Busch Stadium. Other action will see the Rays/Red Sox in 25%, Cubs/Pirates in 10%, Angels/Mariners in 11% and Rockies/Reds in 6%.

NBC Sports Network revealed soccer coverage plans this weekend which will include the U.S. Men’s National Team against Scotland in a ‘friendly,’ live from EverBank Field on Saturday at 8p. Arlo White and Kyle Martino will call the game. The channel will feature air two MLS games starting Saturday with a 2011 MLS Cup rematch between Houston and 2011 MLS Champions LA Galaxy at 2:30p, followed by Sunday’s game as Sporting KC host the San Jose Earthquakes at 4:30p. 

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Sponsorship & Promotion

Toyota formally introduced the new 2013 Toyota Camry that will compete in the NASCAR Sprint Cup Series beginning next season. The unveiling marks a new push to showcase a more-unique identity for Toyota and the other manufactures in NASCAR.

While we’re on the sport, NASCAR announced the creation of a new award to honor the contributions of media to the success of the sport. This award will become part of the annual NASCAR Hall of Fame ceremonies and will bear the names of the first two award winners, legendary broadcasters Ken Squier and Barney Hall, and be called the Squier-Hall Award for NASCAR Media Excellence. A special exhibit is being put together as part of the existing media section within the NASCAR Hall of Fame to recognize the careers of the duo.

Digital Fields

The IOC launched its official Olympic badge and check-in locations for Foursquare for the upcoming Summer Games and will be looking for fans to check in to sports venues around the world on the social network.

ESPN launched the ESPN3 player on the SEC’s official athletic website, SECDigitalNetwork.com. The player will allow fans to access live SEC events from ESPN3 through the site. ESPN3 will carry every game of the SEC Baseball Tournament including the championship game on Sunday, May 27 at 3:30p.

CBC’s Hockey Night in Canada revealed a partnership agreement with While the Men Watch, a popular online sports talk-show for women. The deal will offer a “cheeky adult soundtrack to the 2012 Stanley Cup Final,” featuring hosts and longtime friends, Lena Sutherland and Jules Mancuso. Sutherland and Mancuso will call the games from a special living room-inspired set at the CBC Headquarters in Toronto.

The Main Event

Heat/Pacers on ESPN at 8p.

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ON THIS DAY in 1967: The AFL grants a franchise to the Cincinnati Bengals.

Answer to Our Last Sports Trivia Question: The Oklahoma City Thunder relocated from Seattle to Oklahoma in 2008. Prior to the Thunder, name the two most recent NBA franchises to relocate, counting only permanent, not temporary relocations. The Charlotte/New Orleans Hornets and the Vancouver/Memphis Grizzlies. Kudos:Bob Melvin-NBC Sports Group/NY; Jay Goldstein-Screenvision/NY; J. Barry McMullin-Professional Bull Riders/NY; David Stern-BARD Entertainment/NY; Igor Moliver-ESPN/West Hartford; Juan P. Delgado-Telemundo Media/Hialeah; Larry Most-KSL Media/Miami; Rich Dubroff-CSNBaltimore.com/Baltimore; Tom Akers-Outdoor Channel/Chicago; Nick Alivernia-ABC Sales/Dallas; Mike Patterson-Turner Digital/Chicago, Matt Sautter-OpenTV/Golden; Jeff C. Fellenzer-University of Southern California/LA; Michael Madnick-Saban Brands/LA; Jay Larracas-Comcast Spotlight/San Francisco; Rocky Mendiola-TWC/Adlink/LA.

In The Know: What university has a mascot named Cosmo? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
05.24.12

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