Thursday, May 16th, 2013

Cynopsis: Sports

Good morning. It’s Thursday, May 16, 2013, and this is your first early morning Sports briefing. 

The NHL announced two more events for its 2014 Coors Light NHL Stadium Series, both of them set to be played at Yankee Stadium. Game one will pit the Rangers/Devils on Sunday Jan. 26 at 12:30p. The second will take place three days later on Jan. 29 with the Rangers/Islanders at 7:30p. The pair of games will join the Ducks/Kings at Dodger Stadium on Jan. 25, and the Penguins/Blackhawks at Soldier Field on March 1 for the Series..

On the Air

Universal Sports Network has a new president, naming Scott Brown to the position. Brown joined Universal Sports in August 2011 as Senior Vice President and General Counsel and will now oversee all aspects of the network’s operations and will retain responsibility for the network’s legal matters from the company’s corporate headquarters in Woodland Hills, Calif.

In addition, Universal Sports announced that the channel will debut Countdown to Sochi on October 30, 100 days before the opening ceremonies in Russia. Craig Hummer will host the 14-week show that will spotlight (commentator for NBC and Universal Sports  everything from cycling to PBR) the most compelling stories, including athlete profiles, features and coverage of the winter sports competitions, leading up to the 2014 Sochi games.

ESPN Deportes presented its upfront presentation to advertisers yesterday, announcing programming initiatives that include: Road to Brazil 2014: Game around the Game, with a look at the biggest stories in soccer; Destino Brasil, pre- and post-match analysis dedicated to the World Cup Qualifying matches on the road to Brazil; documentary series Destino Futbol; documentary series Gringos at the Gate, as well as new sports programming that includes the NBA Finals in Spanish for the first time, more MLB games, and Liga MX and Copa MX.

US Speedskating, in collaboration with the United States Olympic Committee, will, for the first time ever, see the 2014 U.S. Speedskating Olympic Trials air on both network and cable television with 13 hours of coverage set across NBC and NBC Sports Network from Dec. 27, 2013, through Jan. 5, 2014. The Olympic Trials will select the 2014 U.S. Olympic Speedskating Team, which will represent Team USA in Sochi, Russia.

Dottie Pepper will return to television as part of ESPN’s golf coverage team and will make her on-air debut at next month’s U.S. Open. Pepper is a 17-time winner on the LPGA Tour but will now serve multiple roles on ESPN’s multiplatform golf coverage including analyst, on-course reporter and anchor during live play. She also will be an analyst on ESPN’s signature news and information program SportsCenter and will write for ESPN will televise the first two rounds of the U.S. Open on June 13-14.

Golf Channel honors history and marks 10 years since Annika Sorenstam became the first woman in modern history to join men in a PGA Tour event. The network will air a retrospection dubbed Go Annika on May 22 at 9p to celebrate the occasion. The 30-minute documentary will detail “how and why the World Golf Hall-of-Famer and the best female golfer of her generation came to play in the tournament and reveal for the first time her words about how being under such an intense microscope then changed her outlook about her career and life forever.”

The Mountain West Conference announced a multi-year deal with DIRECTV Sports Networks and its ROOT Sports-branded regional sports network to serve as regional TV home of Mountain West football and men’s basketball. ROOT Sports Rocky Mountain will annually produce and carry around 10 football games featuring Mountain West teams, as well as a minimum of 25 MW intra-conference and non-conference men’s basketball games, beginning with the 2013-2014 season.

NESN reports that the channel drew a series-best 16.8 average Nielsen household rating for its coverage of the Bruins shocking comeback in game 7 of the series on Monday. Overall, the series averaged an 11.7 household rating for the channel.

Sports Illustrated revealed its 10th annual Fortunate 50 list, ranking the 50 highest-earning professional athletes in the U.S. and will be featured in the May 20 edition. For the second consecutive year, Floyd Mayweather tops the list having earned $90 million in 2013. LeBron James took second place with a total of $56,5445,000, followed by Drew Brees, Kobe Bryant, Tiger Woods, Phil Mickelson, Derrick Rose, Peyton Manning, Alex Rodriguez and Zack Grenke.

Sponsorship & Promotion

Andre Agassi is back on team Nike. Eight years after leaving Nike to join Adidas, Agassi announced that he has returned to the brand once again. Agassi’s return to Nike coincides with the brand’s new Designed to Move campaign.

The Bowl is no more. Instead, bowl organizers announced a slight tweak to the name with the GoDaddy Bowl set to be held at Ladd Peebles Stadium on Sunday, Jan. 5 2014 at 8p. The game will be carried by ESPN.

State Water Heaters signed on to join Stewart-Haas Racing, with the brand serving as an associate sponsor of the No. 14 Bass Pro Shops/Mobil 1 Chevrolet SS driven by Stewart and the No. 39 Quicken Loans Chevrolet SS driven by teammate Ryan Newman. Additionally, State Water Heaters will serve as the primary sponsor of Newman and the No. 39 team during the Goody’s Fast Relief 500 Sprint Cup race weekend Oct. 25-27 at Martinsville (Va.) Speedway.

Digital Fields

TNT and TBS announced plans to become the first national networks to give viewers a chance to watch the network on their mobile devices 24/7. The Watch TBS and Watch TNT apps will launch during the summer and include NBA coverage for the TNT app, while the TBS app will include MLB programming.

The Main Event

MLB Network offers a nice duel for its Showcase Game when the Tigers’ Justin Verlander squares off against the Rangers’ Yu Darvish at 8p.


Cynopsis: Kids! Webinar
GenZ Advertising: Cross-Platform Ad Models to Reach Kids & Parents
Tuesday * May 28, 2013 * 1:30-3:00 p.m. ET

Hosted by: Cathy Applefeld Olson, Editor Cynopsis: Kids! along with panelists:
Kara Rousseau, SVP, Ad Sales Marketing, Disney Media Sales and Marketing
David Becker, President of Blue Plate Media Services
Brian W. Wieser, Analyst, Pivotal Research Group, LLC
Darcy Bowe, Director, Starcom USA


ON THIS DAY in 1985: Michael Jordan named NBA Rookie of the Year.

In The Know: The Claret Jug is presented to the winner of what event? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Nolan Ryan has had his number (actually two numbers) retired by three different MLB teams. What are the teams? Answer: Rangers, Astros, Angels. Kudos: Matt Denerstein-Mindshare/NY; Andreas Droste-NBC Sports/NY; Steve Benitez-Yankees Entertainment & Sports Network/NY; Denis Barry-CBS Television Station Sales/NY; Matthew Meachem=Tribune Media Services/Queensbury; Keith Allo-Golf Channel/NBC Sports/Orlando; Synda Kollman-Charter Marketing Group/Boca Raton; James Taguchi-WTVR/Richmond; Tom Wetzel-MMSI/Warwick; Gretchen Brady-KDAF/Dallas; John Kukla  KDFW/Dallas; Ron Salcedo-Zimmerman/Nashville; Bill Robertson-Tunheim Partners/Minneapolis; David Westberg-SAG-FTRA Los Angeles local/LA; Anne Wettig-MundoFox/LA; Burt J. Shapiro-Burt Shapiro Management/LA; Tom Moore-Kalt Productions/LA.

Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
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JOB OPENING: MANAGER, ON AIR MARKETING/NBCUniversal/NYC: 3+ yrs exp scheduling promos within cable environment. Programming/Scheduling/Marketing Strategy exp perf. GripIT exp a plus. Apply: (10117BR) (5/23)

JOB OPENING: DIR. DIGITAL PLATFORM & PROD/Hub/LA: Resp: planning, dev/exec. and implementation of network dig. tech strategy. 5 + yrs dev/mgt 5 + yrs platform/prod. Dev. Exp. Apply at: (5/23)

JOB OPENING: MGR, SCHEDULING/AMC/NYC: Sched linear pltfrms (domestic, Canadian, TVE). Generate stunt ideas, promo oppty, inventory eval, etc. Enter program scheds in Rights Logic and Gabriel. Submit res (5/23)

JOB OPENING: TV GUIDE MAG/JR. SALES/LA: 1-2 yrs sales exp & contacts in entertainment/packaged goods. Resp for increasing existing bus, new ad rev, strategic plans, presentations/neg rates and scheds. [email protected] (5/22)

JOB OPENING: AD SALES AE/BabyFirstTV/NYC: Generate new leads and biz plans. Excellent presentations skills and able to secure meetings with decision makers. Low 6-figure package. 7+ yrs exp. Report to SVP. Apply [email protected] (5/22)

JOB OPENING: DIRECTOR, PROD FINANCE/WGBH/BOSTON: provides financial/ administrative oversight for all prod & sponsored projects. 10+ yrs exp prod finance/accounting in either a ntwrk or prod. Req #P-1054. More info/apply: here (5/21)

JOB OPENING: WRITER, NIGHTLY NEWS/Fox Sports 1, LA, CA: Writes creative, appealing teases & opens. Work w/talent and producers to maintain script. Heavy news writing exp. Min 3+ yrs exp req’d, exp w/INews. Apply (5/21)

JOB OPENING: WRITER, FOX FOOTBALL DAILY/FOX Sports 1  LA, CA: oversee/write copy/teasers/scripts. Ability to engage audience. Min. 3+ yrs exp in sports production w/emphasis on writing, Exp w/INews. Apply: (5/21)

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JOB OPENING: ANALYST, BRAVO PROGRAM RESEARCH/NBCUniversal/NYC: Media research bckgrnd in broadcast/cable ntwrk. Passion for TV, unscripted programming pref. Knwldge of Nielsen system pref. Apply: (10093BR) (5/21)

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JOB OPENING: SUPERVISING WRTR PRODUCER/Discovery/TLC/DFH- MD/LA/NY: ROCK STAR for Branded Ent. Cross-nets. Ideation to execution. Innovatve leadr resp for Upfronts, Crtve Svcs spprt. Ops suprvisn. 5+ yrs Integrtd Mktg reqrd Apply (5/18)

JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply – [email protected]  (5/18)

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JOB OPENING: GRAPHIC DESIGNER/Fox Sports South//ATL: Design multimedia graphic elements for Mktg/On-Air Promos, Prod, Orig Prgrmng, Digital & Ad Sales. 3-5 yrs design exp req’d, & exp brdcst graphics design. Apply: (5/18)

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JOB OPENING:  DIRECTOR PR/PUBLICITY/BEDROCKET MEDIA NYC: Lead press & outreach strategy in digital media: fashion, comedy, action sports channels+ corporate. 7+ yrs PR exp w/online entertainment bckgrnd. Resumes: [email protected] (5/17)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: No Title Entertainment, Hollywood, looking for DEVELOPMENT INTERNS. Development/Casting support only. 3/4 days/week. 2 interns. Email [email protected] with resume and cover letter. Immediate hire. College credit optional. (5/17)

SUMMER INTERNSHIP CREDITS ONLY: Hayden 5 ( is a young, boutique PROD co in the Flatiron District looking for eager, hardworking interns. Req’s a min of 2 days/wk from 9:45-6pm.  Res/cover letter to [email protected] – INTERN subj line (5/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

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E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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