Thursday, May 12th, 2011

Cynopsis: Sports


Good morning. It’s Thursday, May 12, 2011, and this is your first early morning Sports briefing.

The Fiesta Bowl will continue party with the BCS, but will be forced to pay $1 million to Arizona youth for alleged illegal campaign contributions and inappropriate spending by bowl executives. The BCS presidential oversight committee made the announcement Wednesday based on a task force investigation which determined the board of directors at the Fiesta Bowl failed to properly oversee the management and administration of the event. However, due to the recent reforms undertaken by bowl organizers, the annual game was allowed to remain part of the controversial system designed to create a national champion.

An internal report by the Fiesta Bowl showed that officials reimbursed employees around $45,000 for political donations, which would violate federal and state laws, and had a pattern of wild spending from then-CEO and President John Junker.

On the Air

Disney CEO Bob Iger confirmed the company’s strong interest in bidding for the Olympics, telling analysts that the Games would help drive ad revenue as well as raise affiliate fees for the ESPN family of channels. On a conference call to discuss second quarter fiscal results, Iger noted, “There are definitely opportunities for ESPN to address its subscription revenue based on the general programming offering that it has which is both a collection of events including the Pac-12 or sports it’s already bought and possibly sports that it may buy. I think it would be wrong to assume that the purchase of an Olympics should only be looked at as a possible generator of incremental advertising revenue. It would definitely generate incremental subscription revenue.”  He later noted that the company was prepared to walk away from the table if the pricetag for the 2016 and 2018 Games rose too high. Network executives around the dial are slated to make the cases to the Olympic committee on June 6 and7 in Switzerland.

Following allegations of corruption in a bid to host the World Cup, FIFA officials are demanding that England’s Football Association and media provide evidence so the charges can be investigated. The request comes after England 2018 chairman Lord David Triesman testified that six members of FIFA’s executive committee wanted cash and a knighthood in exchange for their votes to allow the country to host the event. FIFA secretary-general has since sent a letter asking that FA forward Triesman’s report to him.

Marking the first season under their 12-year deal, ESPN is ramping up broadcasts of the 2011 ACC football games. The ESPN Networks announced that they will air all 16 conference home games that air played during the first three weeks of the season. Games will include two prime-time matchups on Sept. 17 with Oklahoma at Florida State and Ohio State at Miami. Other broadcasts will include:

  • Four ESPNU telecasts: Northwestern at Boston College and Louisiana Monroe at Florida State on Sept. 3, Stanford at Duke on Sept. 10, and Virginia at North Carolina  on Sept. 17.
  • Nine games will be housed on starting with a season kick-off match between Western Carolina at Georgia Tech on Sept. 1, Troy at Clemson and Richmond at Duke on Sept. 3, and Charleston Southern at Florida State on Sept. 10.
  • An ESPN Labor Day prime-time telecast on Sept. 5 will feature Miami at Maryland.
  • Thursday night series ESPN College Football Primetime will showcase five telecasts involving ACC teams, including over four consecutive weeks from Oct. 27 to Nov. 17.

The IndyCar Series has hired IMG Sports to help the racing company in upcoming television negotiations, according to the Indianapolis Business Journal. Talks are reportedly heating up with current broadcaster ABC during their exclusive negotiating window in an effort to increase payouts as well as exposure for the sport. ABC has aired the Indianapolis 500 for 46 years running.

The Glendale City Council agreed by a vote of 5-2 late Tuesday night to pay the NHL as much as $25 million in order to keep the Phoenix Coyotes in the area. The team declared bankruptcy in 2009 and the league has since been seeking an owner who would agree not to relocate the team.

The 2011 Monster Energy AMA Supercross Series season delivered SPEED with the channel’s highest ratings in the five-year history of the network. This year’s eight live race broadcasts drew a .27 average household rating for the event and a .35 HH rating in the key male 35-54 demographic. In addition, the 2011 season HH ratings grew 29 percent over 2010 numbers

A call to arms? A new AdWeek/Harris Poll of 2,124 Americans states that 19 percent of viewers would be less likely to watch NFL games if the lockout delays the start of the 2011 season and more than half of the 19 percent said they would be “much less likely” to watch. Meanwhile, NFL Commissioner Roger Goodell told fans that both sides need to get back to the negotiating table in order to resolve labor differences.

Sports media personalities Brent Musburger, Bob Uecker and Bob Ryan will be enshrined into the Hall of Fame next week at the 52nd annual National Sportscasters and Sportswriters Association Banquet on Monday. ESPN’s Mike Tirico will be honored as the National Sportscaster of the Year. Other NSSA honorees will include National Sportswriter of the Year Peter King of Sports Illustrated as well as over 100 state sportscasters and sportswriters from across the country.

Sponsorship & Promotion

The Washington Wizards have unveiled a new look for the franchise. New team owner Ted Leonsis and apparel partner Adidas are returning the team’s colors back to Red, White and Blue, which were worn by the original Washington Bullets when they moved from Baltimore to DC.

ESPN is requesting that viewers make them a sandwich. As part of the “It’s Not Crazy, It’s Sports” campaign, the channel is asking fans and restaurants alike to submit their own version of the perfect sandwich and name it after a sports personality. Sandwich gurus can submit their creations to The with a picture of the meal and fans will then vote to determine a winner.

A marketing promotion by The Los Angeles Angels of Anaheim is in the books, literally. Fans attending the team’s game against the White Sox set a Guinness World Record for the largest gathering of people wearing costume masks (Mexican luchador wrestling masks were distributed to fans prior to the game). Fans were asked to put the masks on for ten minutes during the game, while a Guinness official certified the record. The final number of fans participating was not available.

Digital Fields

After doubling its TV coverage on ESPN, the World Series of Poker is adding to its coverage. Executives organizing the upcoming 42nd Annual WSOP announced Wednesday that the company will stream the final table action of 55 gold bracelet events live online (with a five minute delay according to policy to prevent unscrupulous acts). Jack Link’s Beef Jerky will serve as presenting sponsor of the coverage. The streams will be housed at, and will include two camera coverage and audio through the tournament’s final event announcer.
The company also announced that it was renewing its partnership with Miller Lite, which will be featuring WSOP on its pint cans is on deck to stream more than 20 live championships from around the country, including Division 1 Men’s and Women’s Golf, Division 1 Women’s lacrosse, Division II and III baseball and softball, and the National Collegiate Women’s water polo championship. The site will also include previews, video highlights, features, daily recaps and stats for fans watching their universities.
Charlotte Motor Speedway has unveiled the world’s largest high-definition video board ahead of the NASCAR All-Star Sprint Cup Race on May 21. .The screen was created by Panasonic and runs 200 feet wide by 80 feet high. The screen was placed across from the finish line, along the backstretch of the speedway between turns 2 and 3.

Tonight’s Main Event

Two great games tonight. On ESPN, the Bulls will try to close out the Hawks in game six of the NBA Eastern Conference Semifinals at 8p. On Versus, the Red Wings will seek to complete an improbable comeback from a 3-0 series hole on the road in game seven against the Sharks at 9p.



Success is always a layup with DIRECTV’s Sports Fanatics, Live Sports, and Interactive Sports Apps.

Get your advertising off the bench and into the games.
Make the winning play by contacting Brad Van Nostrand 
or visit for more info.

Follow DIRECTV Ad Sales on Twitter and Facebook.

ON THIS DAY in 1875 – Chicago wins the first recorded shut out in professional baseball history, topping St. Louis 1-0.

Answer to Yesterday’s Sports Trivia Question: In what year did the Ravens begin play in Baltimore? The Ravens officially began playing in 1996. Kudos: Tracy Pruzan-Roy – Sony Pictures Television/New York; Bowa Kim – Univision/New York; Tom Wetzel – MMSI/Warwick, RI; Rich Dubroff – C-SPAN/Washington, DC; Shannon Myers – Intersport/ Chicago

In The Know:  What was the last team the Wizards beat in a series during the NBA playoffs? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
 Chris Pursell for Cyn opsis | Sports
May 12, 2011

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe from this edition, click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: VP, BUS AFFAIRS/NY, LA or CLEVELAND/AGP:  Resp for negotiating, reviewing & drafting agreements surrounding all of AGP’s ent, dig, & new partner relationships.  More info: (5/19)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/NBCUniversal/NYC:  Looking for a Director, Integrated Marketing with Telemundo. Please visit for more information and go to Req#1687BR (5/19)

JOB OPENING: SALES PLANNER/Food Network & Cooking Channel/Detroit: 2 yrs exp. in advertising, buying and/or planning or w/ ad sales Co. Proficient in MS EXCEL/PP. Full details, Req. 2266 (5/19)

JOB OPENING: VP RESEARCH/ATL: Min. 10 yrs cable/tv exp. Report writing skills. Staff mgt & budget exp. Strategic & tactical exp req.Expert at Nielsen sys & software. See job posting at . Res: [email protected] (5/19)

JOB OPENING: PART-TIME MARKETING CONSULTANT/NYC/Global Multimedia Co.: Experienced, director-level proj. mgr. to oversee advertising, promotions, PR, soc. media, agency/vendor mgmt. 5 half-days in office. [email protected] (5/19)

JOB OPENING: WRITER/PRODUCER/SPORTSMAN CHANNEL/NY OR WI: Seeking an innovative thinker with strong writing skills and a keen eye to create and manage cutting edge promotional campaigns. Apply:   (5/19)

JOB OPENING: DELIVERABLES MANAGER/OWN: Oprah Winfrey Network/LA: MUST HAVE exp managing show deliverables, logs & QC. Detailed oriented, production & post expert. 6-month project. Apply at: (5/19)

JOB OPENING:  EXECUTIVE IN CHARGE/NEW YORK:  Heavy hitter to run a portfolio of reality & doc series. Budgets, Schedules, Mgt — and more. Huge opptny at top prodco. [email protected] (5/19)

JOB OPENING: EXPERIENCED PRODUCERS/NYC: Needed for New Daytime Talk Show. MUST have Talk Experience. Looking for committed, detail-oriented, driven, multi-taskers. Must be a Team Player! APPLY TO: [email protected] (5/19)

JOB OPENING: AP’s and PA’s/NY: Needed for Daytime Talk Show. Must be great bookers, multi-taskers and team players.APPLY TO:  [email protected] (5/19)

JOB OPENING: HBO FREELANCE MGR OF ADMIN/HBO: Prepare short form contracts. Create/update HBO TV prgrm avail. 5 yrs exp req’d pref media/ent. Strong analytical skills, Excel profic. Res&C/L: or (5/18)

JOB OPENING: CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: Res: [email protected] (5/18)

JOB OPENING: PHOTO MGR/National Geographic Channel/DC: Acquire/edit photography and CGI related to the publicity and marketing of National Geographic Channels’ programming.  Apply to Job ID 4585.  EOE. (5/18)

JOB OPENING: DIR AFFILIATE MRKT/ATL: Min. 5 yrs exp. in affiliate marketing. MSO contacts, strategic & innovative, events exp req.See job posting at . Res: [email protected] (5/18)

JOB OPENING:  MANAGER, INTEGRATED STRATEGIC MARKETING/NBCUniversal/NYC:  Manager, Integrated Strategic Marketing in the Women at NBCU group. Please visit for more information and go to Req#1714BR (5/18)

JOB OPENING:  SALES PLANNER/20th TV/NY: Min 1yr sls support exp. Exp w/Excel/Word/PowerPoint req. Will work closely w/AE in all aspects of AD Sls process.  For more info/apply: Email: [email protected]  (EOE) (5/18)

JOB OPENING:  ASSOCIATE DIRECTOR-AFFILIATE RELATIONS/AT&T Advanced Ad Solutions/NY: 2+ analy/media sales/research tools. Apply- (5/18)

JOB OPENING: DIR DNI CONTENT RSRCH/DISCOVERY/SS: mng rsrch team for content/strategy; create/analyze/inform/disseminate strategic projects; exp dvlpment in media rsrch field. # 3917  (5/18)

JOB OPENING: SR DIR ONLINE PR/ SOCIAL MEDIA/NY:5-7+yrs Online PR, Social Media experience. Client facing, team mgmt, budget dev and pitch exp. Entrtnmt exp a plus. [email protected] (5/18)

JOB OPENING: PROJECT MANAGER, IT/NEW YORK: Day-to-day Project Management of projects aligned to the business needs of Advertising Sales & Traffic (5/17)

JOB OPENING: MARKETING MGR/ABC FAMILY/BURBANK: Manage development & execution of consumer mkting campaigns. Work with multiple agencies & vendors. Digital & trad. adv. exp. required. REQ 283127 (5/17)

JOB OPENING: COORD MULTI-PLAT PROGRAM/DISNEY XD/BURBANK: Create and maintain schedules, metadata, VOD plat, airline plat. 1 yr tv program/sched exp needed. Digital media/multi-plat exp prefer REQ 296702 (5/17)

JOB OPENING: DIRECTOR MEDIA/Food Network/NY: Establish comm strategy & positioning for netwk priorities. 8-10 yrs exp in agency and/or ent media exp pref’d. Exp managing multi-million dollar budgets. #2345. (5/21)

JOB OPENING: ENGINEER (Contract)/New York: Employ corrective measures to mitigate technical problems both internal and external to Avid Interplay. (5/14)

JOB OPENING: VP, RESEARCH/WE tv/NY: 15+yrs media research exp in cable/online/VOD environments, implementing research strat, tracking competitive trends+digital / brand performance. Must know Nielsen systems. [email protected] (5/14)

JOB OPENING: SR WRITER/PROD/TBS Inc/The Cartoon Network /ATL: 5yrs exp at ntwrk/agency/design firm. Strong writer (comedy writing essential) & exceptional creative thinker.Must know way around all prod. Apply: (5/14)

JOB OPENING: DIGITAL SLS PLANNER/A&E/New York:  Support Dig AE’s thru Planning Pricing & Inventory in efforts to max ad revenue for all web properties (5/13)

JOB OPENING: MEDIA BUYER/WEST PALM, FL:  In-house automotive agency. Bachelor’s degree, 2+ yrs. (auto preferred) exp.; SmartPlus; communicator & team player.  Planning, buying, billing. Benefits, 401(k). [email protected] (5/13)

JOB OPENING: COORDINATOR, PRICING & PLANNING/G4/NY: (temp)1+ yr industry exp; Resp for tracking inventory, monitoring liability, ad hoc projects & supporting sales staff; Excel & PP exp needed. [email protected] (5/13)

JOB OPENING: CREATIVE DIRECTOR/New York:  Extensive agency and/or network experience, with a strong background in branded entertainment. (5/13)

JOB OPENING: RESEARCH MANAGER/Nielsen TV/DC: Aid w/ primary projects for East Coast TV clients; Prepare deliverables & handle onsite client management. 2+ yrs research experience. TV experience preferred. (5/13)

JOB OPENING: DIR SCHEDULING/IFC & SUNDANCE/NY: Oversee strategic planning & scheduling for IFC/SUNDANCE domestic linear and digital platforms.5+yrs exp brdcast/cble w/emergng platforms [email protected] (5/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: INTERNSHIPS /OWN: Oprah Winfrey Network/LA: SCHOOL CREDIT ONLY. Opportunities in Research/Ratings, Legal & Scheduling. Must be a College Junior, Senior or Grad Student. Apply at: (5/19)

ROOMMATE WANTED: Need Roommate,2Be/2Ba condo,Hollywood,$1250mth+util. Garage Pkg, Security, Pool, Gym, Laundry, AC,W-in Closets, Partially furnished. F, 29 w/sm dog, seeks professional/clean/friendly. July 1st [email protected] (5/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/19)

SITUATION WANTED: Fun, hard-working, quick-thinking domestic & international LINE PRODUCER/PRODUCTION MGR (NYC) w/12+years experience in Live Event, Competition/Reality, Formatted Series & Sports production. [email protected] (5/19)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/18)

SITUATION WANTED: POST PRODUCTION/NY: Recent Comm Arts grad with passion for children’s media seeking to asst entry-level positions for media or dist. co. Numerous experience. MS Off, Omniture ComScore inclined. [email protected] (5/17)

SITUATION WANTED: Looking for a STAR? LA-Based Media & Entertainment Partnerships Exec for Iconic Brands. Sales, Marketing & Branded Content pro w/Major Cable, Label, Agency, Digital, Non-Profit experience. MBA. [email protected] (5/17)

SITUATION WANTED: EXECUTIVE ASST: Smart, passionate, dedicated recent Columbia grad seeking to assist/entry-level positions in TV or film, 3 years of internship experience. NY based, willing to relocate/telecommute. Contact: [email protected]  (5/13)

SITUATION WANTED: SALES/MARKETING/BUSINESS DVLPMNT/NY: Dynamic, passionate exec with 6+ yrs exp in sports & media selling integrated sports & ent sponsorships, building brands/mktg partnerships  [email protected] (5/13)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Copyright Cynopsis 2011

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from future mailings, please click here.  

Related Stories

Cynopsis Sports 05/28/24: The WBNA is on a roll

The WBNA is on a roll

  Tuesday May 28, 2024 Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter. THE W IS ROLLING This summer, all eyes are on the WNBA as it gets fully underway in what many are calling the league’s most transformative season. While there’s plenty of hype around Caitlin Clark and the […]

Cynopsis 05/28/24: Sia later: Singer exits “Survivor” role

Sia later: Singer exits "Survivor" role

Tuesday May 28, 2024 Today’s Premieres Fox: Beat Shazam at 8p; The Quiz with Balls at 9p Nat Geo: Fiennes: Return to the Wild at 10p NBC: America’s Got Talent at 8p Univision: Golpe de Suerte at 8p IN THE NEWS Paramount Global and Charter Communications inked a multi-year distribution agreement for Paramount’s linear cable […]

05/26/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]