A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK

---

---

Cynopsis: Sports
03/29/12

Good morning. It’s Thursday, March 29, 2012, and this is your first early morning Sports briefing.

FOX Sports is apparently looking at launching a new national sports channel that would go against the likes of ESPN, NBC Sports Network and CBS Sports Network. The story was broken by Bloomberg and confirmed by News Corp.’s own Wall Street Journal yesterday. Although Bloomberg stated that the network would be in operation this year, subsequent sources say that if the venture does go forward, it will not be any time in 2012. To move forward, News Corp. would look to convert an existing channel, possibly FUEL, into the newly-branded sports network.

On the Air

Of course, yesterday’s big news was the fallout from Magic Johnson’s group which won bidding to claim the Los Angeles Dodgers. Although the reported final price tag has ranged anywhere from $2-$2.5 billion, a lucrative media rights deal waits in the wings. The Los Angeles Times reports the rights could be worth up to $4 billion (talk about setting some lofty goals!). The sale officially goes to Guggenheim Baseball Management LLC, with Mark R. Walter as its controlling partner, along with Johnson, Peter Guber, Stan Kasten, Bobby Patton and Todd Boehly. The deal will be presented to bankruptcy judge Kevin Gross next month for approval.

After marking 2011 as its best year ever, Golf Channel continued its ratings momentum into the New Year with the first quarter of 2012 scoring as its most-watched in the network’s 17-year history. During the period, the channel reached more than 25 million unique viewers from January through March, according to Nielsen, and bolstered by PGA Tour ratings rising 16% year over year and 83% better than 2010.

Longtime ESPN staple Dana Jacobson is leaving the company next month, according to USA Today. Jacobson has been with ESPN for 10 years as an anchor and studio host, most notably ESPN2’s First Take.

DIRECTV is driving into the 2012 Masters Tournament with another round of expanded, interactive golf coverage April 5-8 with the 2012 Masters Tournament. The service will combine CBS Sports’ and ESPN’s live HD coverage of the Tournament, DIRECTV’s “Masters Mosaic” interactive TV application and six-channel Masters Mix. The Masters Mix Channel offers fans six views of the Tournament: the main CBS Sports/ESPN feed; two Featured Group channels; Amen Corner; holes 15 and 16; and “Masters in Depth,” along with a continuously running leader board featuring live tee times, scoring and leaders’ locations on the course.

MTV2 announced today that extreme sports show Nitro Circus returned last night with some nice ratings bumps, with the premiere drawing a .30 among P12-34 while the second episode at 11:30p grew 5% to a .32 P12-34. In the channel’s target demo, the series delivered the highest rated original series premiere ever with a .51 M12-34 score and improved the time period by 164% among M12-34.

Universal Sports announced that the channel will offer a special presentation of the 2012 ITTF World Team Table Tennis Championships from Dortmund, Germany with live PPV coverage available through DIRECTV, DISH, and AvailTVN. In addition, InDemand will offer the event through VOD, while UniversalSports.com will provide 70 hours of streaming through subscription packages.

While rumors of the Atlantic 10, MAC and Sun Belt looking to carve up the CAA continue to bubble, one move that did get locked down in the NCAA Shuffle is actually on the west coast. The West Coast Conference announced that the University of the Pacific has accepted its offer to join the league, and will depart the Big West in the move for the 2013-14 season.

New speakers announced for the Cynopsis Sports Business Summit. David Neal, Senior Vice President for Univision Deportes, and Monty Mullig, Executive Vice President/GM of Digital at CSE have been added to the roster of panelists for Tuesday April 24 in New York. Join us for the Cynopsis Sports Business Summit. Register now at this site: http://www.cynopsissportssummit.com/.

Sponsorship & Promotion

Nike is suing Reebok for selling New York Jets apparel with the name of its new quarterback Tim Tebow on them, according to the AP. Nike is officially transitioning as the NFL’s official licensing partner, supplanting Reebok, and said in the lawsuit that it is the only company authorized and licensed to use Tim Tebow’s name on clothing.

The Topps Company struck a deal with the licensing and marketing subsidiary of the NFL Players Association that will allow Topps to continue showcasing NFL players in company products. Topps will unveil its first product of the season, Bowman Football, just ahead of the 2012 NFL season.

The Disney and ESPN Media Networks group announced that Chris Brush is shifting to Senior Vice President, Affiliate Sales and Marketing for the Disney and ESPN Media Networks. Meanwhile, Christen Harris has been promoted to Vice President, Digital Video Distribution within the affiliate sales and marketing team.

Beam, a division of The Mill Group, formally announced its recent partnership with Cole & Weber and The International Olympic Committee to distribute the official London 2012 kick-off commercial. Through the deal, Olympic broadcasters around the world received the advertisement in a format that allowed each country to customize it with footage of their local Olympic athletes.

Digital Fields

Voting for the next cover athlete of Madden NFL 13 is down to 16 with 4.3 million votes cast during the play-in round and more than 8.5 million votes since the start of the bracket phase of the competition on March 21. Among the highlights: 49ers LB Patrick Willis and 11 seed, upset No. 6 seed Matt Forte (RB, Chicago Bears). Round two voting is now open at www.ESPN.com/MaddenVote.

CBSSports.com College Network is celebrating their partnerships with all eight schools left in the NCAA men’s and women’s tournaments as producers of their official athletic sites. The CBSSports.com College Network produces approximately 150 official athletic sites for colleges and universities across the country.

The Main Event

Mavericks/Heat on TNT at 8p.

---

A CYNOPSIS MESSAGE

---

ON THIS DAY in 1996: The departed Cleveland Browns announce the new team name, the Baltimore Ravens.

Answer to Our Last Sports Trivia Question: Mascot week. One of the ponies that pull the Sooner Schooner for the University of Oklahoma is named Sooner, what is the name of the other? Boomer. Kudos: Todd Hommel-ESPNNY/NY; Zach Hochster-Scout Sports and Entertainment/NY; Adam Licker-ABC Family/NY; Shawn Gerchicoff-Turner Sports/Atlanta; Marc Wollis-NBC Sports Group/Orlando; Pete Holtermann-HolterMedia/Ponte Vedra Beach; Robin Holtermann-ATP/Ponte Vedra Beach; Mitch Burg-Syndicated Network Television Association/Dallas; Bob Ramsey-WCIU/Chicago; Lance Williams-Comcast Spotlight/Chicago; Kevin Fay-DIRECTavenue/Carlsbad; John Christman-KAYU-KFFX-KCYU Television/Spokane.

In The Know: Mascot week. What school’s lucky charm is known as Jack the Bulldog? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
03.29.12

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

---

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

---

JOB OPENING: DIRECTOR OF SALES/GSTV/NEW YORK: Largest nat’l away from home TV network seeks a director of sales with strong exp in media sales. Apply at: http://gstv.iapplicants.com/ViewJob-289691.html (4/5)

JOB OPENING: SVP MARKETING/NY: 10-15 yrs exp trade/consumer mktg @ agency/media co., extensive knowledge of media, promotional, annual trade mktg plans & sales. Big idea person/leadership qualities. Apply: www.NCM.com #12-0064 (4/5)

JOB OPENING: DIRECTOR LEGAL & BUS AFFAIRS/The Hub/Burbank, CA: JD req’d. CA Bar License. Entertainment or digital experience.Min 5 yrs law firm or in-house. Apply www.hubworld.com (4/5)

JOB OPENING: EDITORIAL GRAPHICS PRODUCER/CT: At ESPN, is responsible for enhancing the video storyline from a graphics/content perspective. 4 years exp. in sports news production media. Apply: http://bit.ly/GV07T3 (4/5)

JOB OPENING: DIRECTOR, SALES PLANNING & ADMIN (TEMP)-CW/NY: Sprvise dly actv of 2 plang anlysts/Rev day part aud est/Updt rev rprt/Ast SVP and EVP w/ upfronts/Dgre pref/2+ yrs mdia exp. App to www.warnerbroscareers.com #130331BR (4/5)

JOB OPENING: DIRECTOR, SALES RESEARCH (TEMP)-CW/NY: Prod tracks & trending rprts on ntwk/Asses chnges in vwr engmt/dvlp rsrch mtrl/brand prf pres to gen sales/Dgre pref/6+ yrs rsrch exp. App to www.warnerbroscareers.com #130346BR (4/5)

JOB OPENING: DIGITAL PRIMARY RESEARCH MGR/NBCUniversal/NY: Position will support company-wide digital strategic initiatives. 3 yrs primary & 2 yrs digital research required. Apply at: www.nbcunicareers.com Job#5085BR (4/5)

JOB OPENING: SALES PLANNER/nuvoTV /NY: 3+ yrs exp. Create presentations for reps, media math skills, working knowledge of DealMaker, excel, pwrpoint req. Strong analytical skills. Bilingual/Spanish +. http://www.mynuvotv.com/jobs (4/5)

JOB OPENING: W/P & ASSOCIATE W/P/DISNEY CH & DISNEY JR/BURBANK: 1-2 yrs promo exp. On air/off air marketing exp. Suprvse Edit sessions/voiceover talent. AVID exp. Reel required. Disneycareers.com  26950 & 26949 (4/4)

JOB OPENING:  SR RSRCH ANALYST/Discovery/NY: Monitor ratings & demo performance utilizing Nielsen systems & syndicated reports; 4+yrs Media/Ad Sls Rsrch at cable ntwrk/similar outlet http://careers.discovery.com/ #5441 (4/4)

JOB OPENING: EXECUTIVE DIRECTOR RESEARCH/OUTDOOR CHANNEL/NY,NY: Head of resch funct; provide anlytcs; make recomndtns to top mgmt; degree & 7-10 yrs resch exp in cbl/brdcst ind reqd; apply at www.outdoorchannel.com/Employment (4/3)

JOB OPENING: ACCT MGR/The Weather Channel/NYC: Sell advrtsng to prospective clients, build/maintain relationships. 4-6 yrs exp in advrtsng, media &/or cable industries. Sales exp req’d. BA Deg req’d. Resume: [email protected] (4/3)

JOB OPENING: DIGITAL MEDIA OPPS/Starcom Mediavest Group/NY & CHI: Seeking talent for exciting new opps including media planner, supervisor, associate director & director. For more info, go to www.starcomusa.com/careers (4/3)

JOB OPENING: SUPERVISING PROD/CHI: Need superstar to mng ops of dynamic prod team; fab writer to craft/edit scripts, supervise edits, lead creative. Exceptional exp reqd. See teamworksmedia.com. Apply [email protected] (4/3)

JOB OPENING: SALES ASSISTANT/American Target Network/NYC: Develop Sales prop, work w/agency buyers, 3 yrs+ exp in TV, must be very organized, media math, Nielson, excel & writing skills a must. Apply: [email protected] (3/31)

JOB OPENING: SALES PLANNER DR/New York: Work w/ Direct Response AE’s and Commercial Ops Log Builders to max ad revenue for A+E Networks. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=125558 (3/31)

JOB OPENING: DIR-TALENT MGMT & STRGY/Discovery & TLC/LA or MD: mng relationships w/talent to support content & initiatives to drive ratings & rev; 10+yrs talent mgnmt exp, non-fiction/reality TV a +; http://careers.discovery.com/ #5387 (3/31)

JOB OPENING: DIGITAL ACCOUNT SPECIALIST/Netflix/Beverly Hills, CA: F/T. Acct mgmt, from metadata to tracking digital sources internationally. Work x-functionally, excellent comm & self-starter. Apply: www.netflix.com/jobs (3/31)

JOB OPENING: DIR, AFFIL MKTG & PROMOS/WWE/Stamford CT: Provide strat integrated mktg campaigns. 8-10 yrs proj/acct mngmnt pref with cbl/brdcst ntwk. Exc orgnztl, comm skills. Full info/apply: www.wwe-careers.com (3/31)

JOB OPENING: SR MANAGER PROGRAM RESEARCH/NBC Universal/NY: Manage top line/ratings reporting/audience profiling. Experience with Nielson/MRI/Simmons needed. ComScore/Omniture a plus. Apply: www.nbcunicareers.com Job #4291 (3/31)

JOB OPENING: DIGITAL SALES SPECIALIST/OUTDOOR CHANNEL/NY,NY: Incrs digtl advtsg; create leads, qlfy prospcts, genrat new biz, grow sls perfrmnc, close biz; media sls exp, degree prfrd; Apply at www.outdoorchannel.com/Employment (3/31)

JOB OPENING: MGR, COMMUNICATIONS/NBCUniversal/NY: Full time. Manage comm/press strategy. Strong writing skills and PR skills required. 3-5 years exp. Media Comm exp a plus. Apply: www.nbcunicareers.com Job#:5011BR (3/31)

JOB OPENING: PROD/SHOOTER/EDITOR/Meredith Corp/Des Moines: Create online video relating to our publishing brands. Must have AVID & 3 yrs exp w/ online channel, TV op or cbl ntwrk. How-to content. More info: www.meredith.com/Careers (3/30)

JOB OPENING: DIR.,AD SALES MKTG/Screenvision Cinema/NYC: 7+yrs B2B mktg/agy/mda exp. Run mktg team ops; mng strategic idea generation & delivery to sales. Res/apply at https://home.eease.adp.com/recruit/?id=1221321 (3/30)

JOB OPENING: DIGITAL STRAT/PROJ MGR/CRANFORD NJ: 2+ yrs in digital/project management support function; demonstrate strong organizational skills. Mng multiple projects in fast-paced setting [email protected] (3/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY: INTERNS/JAMAICA, QUEENS NY: Trendy online magazine seeks dedicated interns to help assist with writing content, research, development, & marketing in Jamaica, Queens (NY). Email [email protected]  (4/5)

SUMMER INTERNSHIP CREDITS ONLY: DIGITAL MARKETING/Rodgers & Hammerstein/NY: Seeking intern in DIG. MKTG to support website and social media efforts. Strong communication skills & interest in theater/music. Send res/cov. ltr to [email protected]  (4/4)

SUMMER INTERNSHIP CREDITS ONLY: NYC: Looking for mktg/biz dev intern. Ideal candidate is intelligent, witty, penchant for social media. Unpaid, but great opp to get in on the ground level of a start-up media co.Send res/cvr ltr: [email protected] (4/3)

SUMMER INTERNSHIP CREDITS ONLY: Media firm/Beijing: Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected]  (4/3)

SUMMER INTERNSHIP CREDITS ONLY: TV prod co/NYC: Build b-roll library, assist on field shoots, & help various prod. Must know editing basics. Apply/send resume: [email protected] (4/3)

SUMMER INTERNSHIP CREDITS ONLY: Television Producer/Celebrity Booker seeks intern (NY). Work in all areas of production: PRE-PRODUCTION, RESEARCH, Guest Booking for National TV Series, etc. Send resume to: [email protected] (3/31)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: AD SALES AE: 18 years of ad sales experience in regional and national cable, and digital OOH, covering the midwest region. Pursuing a position to sell digital, TV or radio ads, based in Chicago [email protected]  (4/4)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/4)

SITUATION WANTED: I’m an exp’d JUNIOR PUBLICIST/LA seeking full-time position. Energetic, social media savvy, hard worker, celebrity & brands. email: [email protected] (4/5)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (3/31)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION/film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/31)

SITUATION WANTED: SALES ASST/NYC: Interned for 3 consecutive semesters at Scripps Networks in Ad Sales Mktg, Works as upfront asst. B.A. from Fordham University in Comm/Business. Resume upon request. Contact [email protected] (3/31)

SITUATION WANTED: DIGITAL CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY: 15 yrs w/ Nat Geo Ch, Weather Ch, XM Satelllite, TCI, Cablevision. Multi-platform cable, sat, Internet, IPTV, mobile. Consult or FT. [email protected] (3/30)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Sports email, please click here.