Thursday, March 29th, 2007



Beats Monk, Rescue Me, The Shield, Dead Zone,
Battlestar Galactica, Dirt and Psych

Available Fall 2007 exclusively from Warner Bros. Domestic Cable Distribution

Source: NHI, L+SD (000).  Pgms=Trackage, Ind=O, Scripted=A, GD, GV, OP, PD, CS, SF.  All-Time=09/30/91-03/25/07, Nip/Tuck=7/22/03-12/12/06 Tu 10-11p (Nip Tuck Premiere & Nip Tuck Wkdy Prime), 25+ tc.  Sea=02-03, 03-04, 05-06, 09/25/06-03/25/07, 8+ t/c.



Good morning, it’s Thursday, March 29, 2007 and this is your first early morning briefing. 

Hang on there, Tribune watchers – it may not be Sam Zell‘s $8 billion bid after all.  The New York Times reports this morning that Tribune has heard again from Eli Broad and Ronald Burkle who have requested additional financial information, and Tribune has responded. It was expected Tribune would finish this up by Saturday, but with Broad and Burkle presumably back in the mix, that schedule may be put off. Apparently Broad and Burkle said Zell had received certain financial information that they had not, and now armed with that additional information may come back to sweeten their offer.

Tonight’s Finale:
Spike TV: Pros vs. Joes at 10p

Source details and qualifications below


Notes from the Underbelly will premiere now on Thursday, April 12 at 10p with two back to back episodes.  Through out its run, ABC will air the show with double episodes at 10p. Originally the show had been scheduled for Wednesdays at 930 as of April 11. This is great news for Notes which has now been moved away from the final half hour of Fox’s expanded Results show, and as a bonus, gets Grey’s Anatomy as a lead-in.  With the new schedule, there is no news yet on what happens with Men in Trees currently scheduled to return on Thursday the 12th of April at 10p.

Meanwhile, over at Fox, the premiere of Hell’s Kitchen has been pushed up to June 4th at 9p, using the new Spielberg/Burnett reality series On the Lot as a lead-in (On the Lot debuts on May 22 at 8p).  On Tuesdays, following the results show for On the Lot at 8p, will be ‘Til Death at 830p, followed by House at 9p. And on Fridays, as of June 8th – Bones returns at 8p followed by Standoff at 9p.   Properly confused yet?  Download the primetime broadcast lineup excel spreadsheet at – it’s on the home page, scroll down a bit, you’ll see it.

Oxygen has ordered 6 episodes of a Bad Girls Road Trip, a spin off of The Bad Girls Club from Bunim-Murray.  The spin-off series is scheduled to make its network debut in June. A second season of The Bad Girls Club has been ordered for a late 2007 premiere.

NBC has reupped its deal with the Miss Universe Organization, which will keep both the Miss Universe and Miss USA pageants on NBC thru 2010. Telemundo will also continue to air the Spanish-language version of the pageants. The one piece that was missing from this re-sign is the Miss Teen USA, which NBC opted not to continue.  The Miss Universe Organization will continue to produce Miss Teen USA and will seek a new network to air the annual late-summer pageant.


USA Network will introduce two new projects, has five original scripted project in development, and will bring back four of its long-running series:

  • The Starter Wife – premiering May 31, The Starter Wife is a six-hour special based on the novel by Gigi Levangie Grazer about life after divorce and one woman’s desire to change herself after being married to a Hollywood mogul for years. Debra Messing, Joe Montegna, Judy Davis star in this production from NBC Universal Television Studio in association with 3 Arts Entertainment. 
  • Burn Notice – premieres June 28. A new drama series produced by Fox Television Studios starring Jeffrey Donovan, Gabrielle Anwar, Bruce Campbell and Sharon Gless. The storyline centers on a secret agent who becomes untouchable after hidden forces place a “burn notice” on him, thus ending his career as a spy.

In addition, USA has five new original scripted series in development:

  • The Negotiator (wt) – an out-of-work FBI crisis negotiator becomes a relationship counselor in New York.
  • American Girl – a timid female Wal-Mart greeter gets shot while on the job one day then afterwards becomes fearless.
  • Family Values – a team of FBI agents pose as a normal family living together in the suburbs.
  • The Oldest Rookie – a 43-year old man leaves his stable career to become a police rookie.
  • Spying in High Heels – a fashionista becomes a detective and opens her own agency while tracking down her missing boyfriend.

USA will also return several of its long-running series to the line-up this summer:

  • The 4400 – fourth season debuts June 17 at 9p
  • The Dead Zone – sixth season begins June 17 at 10p
  • Monk – sixth season premieres July 13 at 9p
  • Psych – returns July 13 at 10p


Tom Conti has been cast in the Fox Victor Fresco comedy pilot from 20th Century Fox TV.  The untitled comedy is about a young boy living in an over-achieving family who finds a small respite with his slightly off-kilter grandfather, played by Conti.


This section has moved … full and expanded it has become our new daily edition Cynopsis: Digital . The edition focuses on the business of digital and broadband as it relates to the television industry and beyond.  It’s already in your inbox, having arrived at around 4am this morning.  It’s also presented as a daily podcast, available on the website as well as on iTunes. Check it out!  This daily is being send to the entire Cynopsis subscriber base.  If you prefer not to receive it, you can quickly unsubscribe here .



UP 23% AMONG WOMEN 25-54

Source:  Nielsen Galaxy Explorer (1/29-2/25/07), Live+SD HH coverage area Prime time rating (M-Su 8-11p), ranked among all measured ad-supported cable networks.  (1/29-2/25/07 vs 1/30-2/26/06) W25-54 Total Day delivery.  Further qualifications available upon request.


George Stewart was named SVP of Media Sales for online micro-network distributor Next New Networks. A sales veteran of online firms such as Yahoo! and, George will execute a new three-pronged advertising strategy which includes collaborating with “pure product endemics” (products which are an essential fit with the network’s community) as well as “industry endemics” (relevant brands which aren’t always present in the community.) Royal Purple motor oil will begin a partnership with Next New Networks’ VOD Cars and Fast Lane Daily from April.

Eric Covert has been elevated to VP/Creative Content and Production, Disney-ABC Cable Networks Group, reporting to Adam Sanderson, SVP/Brand Marketing. Eric is charged with overseeing the creative content and strategy of productions that involve multiple divisions of The Walt Disney Company interacting with channels within Disney-ABC Cable Networks Group.

Bruce Pottash and Jon Birkhahn have been named EVPs of Legal and Business Affairs of CBS Television Distribution.  Bruce will assume primary responsibility for legal matters pertaining to the production of programming produced by the group, West Coast syndication licensing, cable licensing and library programming. Jon will focus on production and development agreements with talent and senior program personnel, distribution agreements with key program suppliers, East Coast syndication licensing and corporate matters.

Cathy Tankosic has joined Magna Global Entertainment as EVP/Magna Global Entertainment.  In this new position, Cathy will take a broad overview of the business process and will look for new ways of creating branded entertainment content.  She will work with clients across multiple media platforms, building new relationships, new businesses, and expanding Magna Entertainment’s existing portfolio.  She will be based in the company’s New York headquarters. 

Hedda Muskat has been named Consulting Producer on WE‘s new show, Wife, Mom, Bounty Hunter debuting on April 20.  Hedda brought the show to World of Wonder who sold it to WE.


Today in Cynopsis Kids, listen to the audio version here , or subscribe to the iTunes CynKids podcast

  • The Kaiser Family Foundation has released, Food for Thought: Television Food Advertising to Children in the United States
  • Lockie Leonard a new live-action comedy from Australia will make its world premiere on Jetix UK

Today in Cynopsis International, listen to the audio version here or subscribe to the iTunes Cyn Int’l podcast

  • SIVOO picks up over 60 of GlobeCast WorldTV‘s channels for its June launch
  • The History Channel launches a direct-to-consumer mobile service in the U.K.

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast

  • MTV Networks expanded its partnership with Sprint to include 14 live and VOD channels
  • Xbox Live Marketplace expanded its TV and movie offerings
  • Microsoft is in talks to acquire DoubleClick

Top 10 M-F Syndicated Strip Series for the week of 3/12-3/18/07 ranked by HH Rtg
Wheel of Fortune (CTD)                                 8.0 AA
Jeopardy (CTD)                                             6.2 AA
Oprah Winfrey Show (CTD)                            5.4 AA / 5.5 GAA
Everybody Loves Raymond (CTD)                   5.1 AA / 6.9 GAA
Entertainment Tonight (CTD)                          4.9 AA / 5.0 GAA
Seinfeld (Sony)                                             4.6 AA / 5.2 GAA
Judge Judy (CTD)                                          4.5 AA / 6.7 GAA
Dr. Phil Show (CTD)                                       4.1 AA / 4.1 GAA
Live with Regis and Kelly (Buena Vista)           3.5 AA
King of Queens (Sony)                                   3.3 AA / 4.7 GAA
Source Nielsen Media Research – Live + SD Data

Top 10 M-F Syndicated Strip Series for the week of 3/12-3/18/07 ranked by A18-49
Seinfeld (Sony)                                              2.8 AA / 3.1 GAA
Everybody Loves Raymond (CTD)                    2.8 AA / 3.7 GAA
Friends (Warner Bros.)                                   2.2 AA / 2.6 GAA
King of Queens (Sony)                                   2.2 AA / 3.0 GAA
Wheel of Fortune (CTD)                                  2.1 AA
Oprah Winfrey Show (CTD)                             2.0 AA / 2.0 GAA
Entertainment Tonight (CTD)                          1.9 AA / 1.9 GAA
That ’70s Show (Carsey Werner)                     1.9 AA / 2.5 GAA
Jeopardy (CTD)                                             1.6 AA
King of the Hill (Twentieth Television)              1.6 AA / 2.0 GAA
Source Nielsen Media Research – Live + SD Data

TUESDAY – A18-49 AnalysisDespite some stiffer competition, FOX was still #1 Tuesday night at 10.0/27 A18-49, according to fast affiliate ratings from Nielsen Media Research. NBC was second with 3.0/8, and next came ABC 2.8/8, CBS 2.2/6, UNIV 1.7/5, CW 1.0/3 and TELE 0.4/1. American Idol on FOX delivered double digit numbers at 8p with 10.4/29. At 9p, FOX continued in first place with House at 9.5/24. Then at 10p, NBC won with a new episode of Law & Order: SVU at 4.3/12, while the premiere of ABC’s The Great American Dream Vote tied for second along with CBS’ rerun of Shark with 1.9/5 each. Also this hour, UNIV’s debut of Nuestra Belleza Latina was third overall at 1.4/4.

Live + Same Day Household Ratings: Tuesday, March 27, 2007 – time period averages. Source: Nielsen Media Research

FOX       14.2/22        American Idol 15.6/25, House 12.9/20

ABC        7.3/12          Dancing With the Stars: Performance Recap 6.3/10, Dancing with the Stars: Results Show 11.4/17, The Great American Dream Vote [p] 4.2/7

NBC        6.4/10          Dateline: NBC 4.1/6, Law & Order: CI 6.1/9, Law & Order: SVU 9.0/15

CBS        5.7/9             NCIS [r] 7.0/11, The Unit [r] 4.8/7, Shark [r] 5.3/9

UNIV       2.2/4           La Fea Más Bella 2.5/4, Destilando Amor 2.2/3, Nuestra Belleza Latina [p] 1.9/3

CW         1.6/2           Gilmore Girls [r] 1.4/2, Pussycat Dolls Present: The Search For The Next Doll 1.8/3

TELE     0.5/1             Marina 0.5/1, Zorro 0.6/1, Decisiones 0.5/1

A18-49: FOX 10.0/27, NBC 3.0/8, ABC 2.8/8, CBS 2.2/6, UNIV 1.7/5, CW 1.0/3, TELE 0.4/1

This Day in History:  1848 – For the first time in recorded history, Niagara Falls ceased flowing, when an ice jam in the Niagara river, above the rim of the falls, caused the water to stop moving.

Answer to Yesterday’s Trivia:  What was the name of Maya’s first book from the television series, Girlfriends?   OH HELL YES.   Kudos to: Kenneth Irby-AMC/NY; Tania Turner-Carat,USA/NY; Liz Weast-Carat USA/Atlanta; Gerry Bixenspan-TV Marketing/NY; Ryan Iwanoff-The CW/Burbank; Matt Kennedy-Liberationentertainment/LA

Today’s Trivia Question:  Where did Van, from Reba, go play football in season four? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: ACCOUNT DIRECTOR (Western)/SCREENVISION: Dev/sell integrated media prgrms to clients/agencies. Plain, coord  sell. BA req’d. 6 + yrs media sales exp. Based in Santa Monica. [email protected] (4/4)

JOB OPENING: MGR OFFICE SVCS /A&E TV, NY:  Mng office svc areas staff/outsourced svcs/projects/equipment/facilities/purchasing/communications.  BA + 5 yrs facility & office svc mgmt.  Res w/salary:  (4/4)

JOB OPENING: DIR, INTERNATIONAL DEVELOPMENT/Scripps Networks NYC: Identify/develop new international licensing clients/grow existing program distribution business, 3yrs international prgm sales exp.Apply: (4/4)

JOB OPENING: BROADCAST SUPERVISOR /NYC: 5-7yrs exp, strategic planning & execution of TV campaigns, extensive client contact, supervise TV dept. See full posting & apply at:  (4/4)

JOB OPENING: WRITER/PRODUCER/Current TV SF CA: 2-3 yrs. promos exp. in TV promos, w/ shooting exp., FCP, & cpywrtng skills.  To write, direct, produce, & edit original promos. [email protected]    EOE. (4/4)

JOB OPENING: SALES & MARKETING EXECS/NY: Top-Tier Talent desired to take Sales/Marketing Lead for Cable/Broadband/Mobile multi-platform roll-out. Ground-Floor Opportunity. Respond to [email protected]   (4/4)

JOB OPENING:  MANAGER OF DEVELOPMENT/ LA-based production company:  Must have experience in non-scripted, reality & formats.Strong writing ability essential.Fax resumes to: ATTN: HUMAN RESOURCES 818-760-1509 (4/4)

JOB OPENING:  MECH ARTIST/ PROD. ART/LIFETIME NY: Assists design and production teams in graphic production for collateral, packaging, display and advertising projects. Apply at: (4/4)

JOB OPENING:  STUDIO MGR/ PROJ. MGR/LIFETIME NY: Responsible for the general management of a graphic design studio. Apply at: (4/4)

JOB OPENING:  VP PRODUCTION /GSN/SM: Oversee physical production on tv shows, analyze & negotiate budgets. 10 yrs exp. in tv or film, 5 yrs in production mgmt- game & reality. Send resume to [email protected] (4/4)

JOB OPENING:  CREATIVE SERVICES COORDINATOR/Hallmark Channel LA: Support SVP and dept. 2 yrs. min exp. See full posting & apply at (4/4)

JOB OPENING:  DIRECTOR OF PRODUCT MGM’T DIGITAL/MTV/NYC: 2-3 yrs exp. in mobile media industry; exp. in production & production mgm’t for mobile products. EOE/M/F/D/AAP. Apply (4/4)

JOB OPENING: DIRECTOR BUSINESS DEVELOPMENT/Logo/NYC: 5+yrs exp (3yrs consult/InvestBnk/M&A/BizDev), Strg financModel/Excel skils, Strng analyt thinker, MBA & NewMedia exp A+ EOE/M/F/D/AAP. Apply (4/3)

JOB OPENING: SENIOR PRODUCER ONLINE/Logo/NYC:  6+yrs Digital Producer exp, Strg Visio/wireframing skills, HTML/XML , Strg interpersnl/org skills, Knwldg of Databased Content Mgmt Sys EOE/M/F/D/AAP. Apply (4/3)

JOB OPENING:  MGR, LICENSING/AMERICAN GREETINGS PROPERTIES/NYC:Licensing OUT sales of both new and existing AG properties; manage and grow existing licensees; 5+ yrs licensing industry exp. Resumes: [email protected] (4/3)

JOB OPENING:  COMMUNICATIONS MGR/ION Media/WPB, FL: 4+yrs exp TV corp comm/PR/media relations; dev/mng corp PR strategy; strong writing/pitching skills; strong trade/biz media contacts; Res: [email protected] (4/3)

JOB OPENING: PROMO SCHEDULER/NY: Ensure accurate inventory; mgmt of all promo elements in the ProTrack database system. Exp w/ interstitial scheduling systems; fluent in Spanish & English desired. Res:  [email protected]  (4/3)

JOB OPENING: ASSISTANT TO ENTERTAINMENT CEO. Must be highly motivated, mature, and organized. Must be willing to be on call after hours. Salary commensurate with exp, full benefits.Email res/cover letter to: [email protected] (4/3)

JOB OPENING: POST-PROD MGR at Voom HD/NYC: schedule post-production staff & facilities for HDTV channels. Must have 3-5 yrs exp. w/ videotape post-production process in a broadcast environment. [email protected] (4/3)

JOB OPENING: DIR/VP SALES/NYC: Top 5 network media co. Lead sales team in youth segment for multi-platform sales. 3-8 yrs exp in media sales. Resumes: [email protected]    (4/3)

JOB OPENING: RESEARCH ANALYST/ LA: Track ratings & provide analyses of kids’ ntwrks/blocks/radio competitive prgrmng.Degree, 1 yr synd/brdcast/cable exp; TV, Nielsen, Star Trak, ratings exp pref. Apply at: (4/3)

JOB OPENING: ACCT MGR/Mobile MktgComp/Chicago:  Work with client Mktg Mgrs to develop & execute messaging promotions.  Attend concrt/spting events for promos. Exp in Media, Ad Agncy, Entmnt pref. [email protected] (3/31)

JOB OPENING: ACCT MGR AFFILIATE SALES/Oxygen Media/NY: Strong background in sales/mktng; min 3yrs exp in media sales & multi-media mrktng. Travel req’d. Please contact:  [email protected] (3/31)

JOB OPENING: GROUP BUYING DIR/Spot TV-Active Int’l /Pearl River NY (15 miles NYC): 10 Exp+. in Supervising/Buying TV. Strong negotiating, operations & team bldg skills req’d. [email protected]  845-732-8943  (3/31)

JOB OPENING: SR. BUYER/Job Share /SPOT TV /Active Int’l Pearl River NY (15 miles from NYC): 3 days-24hours total, 7 yrs+ agency Buying Spot TV exp a must; Resumes to: [email protected] or call 845-732-8943  (3/31)

JOB OPENING: COUNSEL LEGAL AFFAIRS/NBC Universal/CA: Experienced attorney to join Legal Affairs group handling TV production-related issues.  JD w/min. 3 yrs related exp. keyword job #580793  (3/31)

JOB OPENING: DIR CONSUMER MRKTNG-BRAVO/NBC Universal/NY: Oversee strategic dvlpmnt & implementation of consumer marketing campaigns & promotional programs. Bachelor’s  Degree w/7yrs related exp. keyword job #585205  (3/31)

JOB OPENING: NEW MEDIA SPECIALIST/A&E TV NETS/NY: Asst in day-to-day ops of VOD & other new media initiatives. 3yrs exp in proj mngnt within brcst or cable industry. Strong database mngnt. Apply: Click careers tab (3/30)

JOB OPENING: THE TMZ TV SHOW NEEDS STAFF & CREW/LA:  Final Cut Pro Environment. Producers, Editors, Tech Engineers, Production Staff, PrEditors, DV Camera Operators/Producers. Send resumes to [email protected] (3/30)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SPRING INTERNSHIP CREDITS ONLY: SPRING INTERNSHIPS with Peter Greenberg, Travel Editor for NBC and AOL:  Assist with research for tv/radio/online news segments.  Both LA and New York office. [email protected] (4/4)

SPRING INTERNSHIP CREDITS ONLY:  PRODUCTION INTERNS/Red Moxie/NYC: Reality Show. Assist with research, logging, screening, working shoots, etc. Word & Excel. Ability to shoot mini DV a plus. Send resume and cover letter to [email protected] (4/4)

SPRING INTERNSHIP CREDITS ONLYBunim Murray Productions, creators of “The Real World” (MTV), has INTERNSHIP opportunities (unpaid) for junior/senior college students.    Lisa, Internship Coordinator, 818-756-5167  (3/31)

SPRING INTERNSHIP CREDITS ONLYNYC documentary company seeks PRODUCTION INTERN. Help to organize shoots, develop new projects.  Also help run errands.  Internship is unpaid, but credit available.  Please send resume to [email protected] (3/30)

SPRING INTERNSHIP CREDITS ONLYSafety 4 Kids, Stamford, CT: MKTG INTERN: Assist w/Mktg. initiatives, research, and gen. office for children’s TV show. Knowledge of PowerPoint, Excel, Word required. Resume: [email protected] Subject: Intern (3/30)

SPRING INTERNSHIP CREDITS ONLY: Broadband Network is seeking interns for the following departments: GENERAL/POST PRODUCTION, MARKETING AND PR. For more info, or if interested in applying, email us at [email protected] (3/30)


E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Thursday, March 29, 2007

ABC:    Ugly Betty [r], Grey’s Anatomy [r], October Road
CBS:    Survivor Fiji, CSI, Shark
CW:     Smallville [r], Supernatural [r]
FOX:    Are You Smarter Than a 5th Grader, Family Guy [r], Family Guy [r]
ION:     Mama’s Family, Mama’s Family, Diagnosis Murder, Diagnosis Murder
MNT:    The Negotiator
NBC:     The Office [r], The Office [r], The Office [r], Andy Barker, P.I., The Office [r], The Office [r]
PBS:     This Old House, Antiques Roadshow, Buffett and Gates Go Back to School [r]
TELE:    Marina, Zorro, Decisiones
UNIV:    La Fea Más Bella, Destilando Amor, Aquí y Ahora

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