Thursday, March 28th, 2013


WE tv’s
Braxton Family Values
Top 10 telecast with W25-54 and W18-49 on Thursday night!

Braxton Family Values
Thursdays 9pm | 8c
Click here for a sneak peek of this week’s episode.

Source: WE tv analysis of Nielsen data, Live+SD. 3/21/13 Th 8p-11p, all TCs on ad-supp cable, ranked on W18-49 & W25-54 000s. Subject to qualifications by request.


Good morning. It’s Thursday March 28, 2013, and this is your first early morning briefing.

Tonight’s Finales:
FOX: Raising Hope at 9p
NBC: 1600 Penn at 9:30p



March 18-24th was the HIGHEST PERFORMING WEEK EVER in Prime in all key demos1
VELOCITY CLIMBED 22 SLOTS with Men 25-54 vs. same week in 20122

Contact Daniel Hahn, VP Sales at (212) 548-5138
Click here for source.

Reports that Anderson Cooper was approached by NBC as a potential replacement for Matt Lauer on the Today show were shot down by the network. According to The Hollywood Reporter, sources at NBC and for Cooper confirmed that NBC did reach out to Cooper, but not in regard to taking over for Lauer. In addition, NBC News Senior Vice President Alexandra Wallace praised Lauer as “the best in the business” via a statement, adding that the network hoped to have him as a Today anchor “for many years to come.”


The winners of the 72nd Annual Peabody Awards were announced on Wednesday. Among those chosen by the Peabody board as the best in electronic media for 2012 were TNT‘s Southland, FX‘s Louie, HBO‘s Girls and Game Change, and ABC Family‘s Switched at Birth. ABC News won an award for its coverage of Superstorm Sandy, while CNN garnered one for its Coverage Inside Syria and Homs 2012. CBS News‘ 60 Minutes was honored for two segments: Deception at Duke and Joy in the Congo. In addition, an Individual Peabody was awarded to Lorne Michaels, now in his 37th year as executive producer of Saturday Night Live.

Viewers can catch up with Dog, Beth and their family, who were on the verge of falling apart on the finale of A&E’s Dog the Bounty Hunter, with CMT‘s Dog and Beth: The Preview Special on Sunday, April 14 at 8p. The two-hour special goes behind-the-scenes of their struggle and will re-air throughout the following week on CMT and It’s part of the countdown to the series premiere of Dog and Beth: On the Hunt on Sunday, April 21 at 8p.

Participant Media is launching a new cable network targeting millenials: pivot, which will premiere on August 1. pivot will be available through traditional pay TV packages, and a broadband-only subscription. The network’s first six greenlit series are: TakePart Live, a live talk show, five nights a week; HitRECord on TV!, a re-imagination of the variety show; Raising McCain, a docu-talk series from Meghan McCain; WILL, modern period drama; and reality series Jersey Strong. The network will also joint venture with Univision News and Latin World Entertainment to co-produce ten, one-hour documentaries that will air on pivot in English and Univision in Spanish.

American Idol‘s elimination show on Thursday, March 28 will feature a special guest: former contestant and current star of NBC’s Smash, Katharine McPhee. The singer-turned-actress will return to her roots and perform with One Republic on the FOX show.


CBS has renewed 14 series: comedies 2 Broke Girls and Mike and Molly; dramas Blue Bloods, Elementary, Hawaii Five-0, The Mentalist, NCIS: Los Angeles, Person of Interest and The Good Wife; reality shows The Amazing Race, Survivor and Undercover Boss; and news shows 60 Minutes and 48 Hours.


Adrian Pasdar, previously of Heroes, has been cast as a recurring guest star in season seven of USA Network‘s Burn Notice. He’ll play Randall Burke, a special ops soldier.


There will be one less judge in syndication land. CBS Television Distribution has canceled Judge Joe Brown. The move came as ratings for 15-year old show began dipping and negotiations on a new contract with Brown broke down.

PPI Releasing and Tricon Films & Television have green lit a September 2013 broadcast syndication launch of the one-hour drama, Sanctuary. The series, which ran on SyFy, has been cleared in more than 78% of the U.S., including WABC New York, KDOC  Los Angeles, WCIU  Chicago and stations from the ABC Owned, Belo, Cox, Hearst, Fox, LIN, Meredith, Hubbard, Journal, Pappas, Post-Newsweek, Titan and Weigel groups.


NBC is looking to expand on the success of its new drama Chicago Fire by developing a spinoff. Chicago Fire creators and executive producers Derek Haas and Michael Brandt, executive producer Matt Olmstead and executive producer Dick Wolf will oversee the project that would be set at a Chicago police department.

The NYTVF and A&E Networks have announced that A&E Network and BIO Channel are returning as NYTVF development partners in 2013. The agreement includes the third installment of the A&E Unscripted Development Pipeline, a sponsored initiative through which the network is seeking original, unscripted television concepts from independent artists and production companies.


Distributor DCD Rights has sold I Found The Gown and Parole Diaries internationally. I Found the Gown, TLC’s successful bride-themed series was sold to Foxtel Australia. Parole Diaries (Towers Productions for TV One), the show which follows parole officers from Indianapolis, was acquired by Planete France, National Geographic Channels International for Latin America, Foxtel Australia and New Zealand. In addition, TLC’s United Bates Of America has been pre-sold to Foxtel Australia.

Dorothy Crompton, CEO of o2c, has announced more sales for the 20 newest episodes of Dog Whisperer. Fox (Japan), TV Norge (Norway) and Sanoma (Finland) have licensed Season Seven of the Cesar Millan series.


Cynopsis: Digital is proud to launch the highly anticipated…

2013 Cynopsis: Digital Model D Awards

The inaugural Cynopsis: Digital Model D Awards competition to benchmark excellence in online and multiplatform video programming, advertising, technology and services in 2012-2013, as well as recognize the leading players propelling the industry into the future.

For more information & to enter, visit the awards webpage:


Discovery Channel reports that Fast N’ Loud was the #1 cable program among men 25-54 delivery and men 18-49 delivery (excluding sports) on Monday, March 25. The series earned a 1.52 HH/1.24 P25-54 AA% and delivered 2.24 million total viewers P2+. This is the series’ most watched episode to date (P2+) outperforming its previous ratings record high last week by +93,000 viewers.

Top 10 M-F Syndicated Strip Series for the week of 3/18-3/22/13 ranked in order by HH Rtg
The Big Bang Theory (WB)                               6.9 AA
Wheel of Fortune (CTD)                                   6.7 AA
Judge Judy (CTD)                                             6.6 AA
Jeopardy (CTD)                                                6.2AA
Two and a Half Men (WB)                                4.9 AA
Family Feud (2/T)                                            4.8 AA
Family Guy (2/T)                                              3.5 AA
Entertainment Tonight (CTD)                          3.4 AA
Inside Edition (CTD)                                        2.8 AA
Dr. Phil Show (CTD)                                         2.8AA
Source: Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of 3/18-3/22/13 ranked in order by A18-49 Rtg
The Big Bang Theory (WB)                               3.9 AA
Family Guy (2/T)                                               2.3 AA
Two and a Half Men (WB)                                2.2 AA
Family Feud (2/T)                                             1.7 AA
Judge Judy (CTD)                                             1.7 AA
How I Met Your Mother (2/T)                            1.7 AA
Wheel of Fortune (CTD)                                   1.4 AA
King of the Hill (2/T)                                         1.3 AA
Jeopardy (CTD)                                                1.3 AA
Friends (WB)                                                    1.3 AA
Source: Nielsen Media Research

Tuesday A18-49 Analysis:  CBS led among A18-49 viewers on Tuesday with a 2.4/7, according to final primetime national ratings from Nielsen. NBC’s Voice began the night on top at 8p at 4.1/12, and CBS’ NCIS followed at 3.2/9.  At 9p CBS’ NCIS: Los Angeles took over the lead at 2.6/7, while ABC’s Dancing With the Stars came in second at 2.4/6. UMA’s Futbol (Mexico vs. US) leapt into first at 10p at 2.2/7. ABC’s Body of Proof placed second at 1.6/5, while CBS’ Golden Boy was in third at 1.4/4.

Live + Same Day Household Ratings: Tuesday, March 26, 2013  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 8.6/14             NCIS 11.5/18, NCIS: Los Angeles 9.1/14, Golden Boy 5.2/9

ABC: 6.6/11             Splash 4.4/7, Dancing With the Stars 8.9/14, Body of Proof 6.5/11

NBC: 3.8/6           The Voice 7.7/12, Go On 3.2/5, The New Normal 2.2/3, Smash 2.1/4

FOX: 2.3/4              Hell’s Kitchen 2.9/5,  New Girl 2.5/4, The Mindy Project 1.6/2

UNIV: 2.0/3        Porque El Amor Manda 1.9/3, Amores Verdaderos 2.2/3, Amor Bravio 2.0/3

ION: 1.0/2             Criminal Minds 0.9/1, Criminal Minds 1.0/2, Criminal Minds  1.1/2

UMA: 1.0/2             Cineplex TUE [7p start r] 0.3/1, Futbol Central 0.7/1, Futbol 2.0/4

TELE: 0.8/1            Pasion Prohibida 0.6/1, La Patrona 1.1/2, El Rostro de la Venganza 0.6/1

CW: 0.5/1             Here Comes Peter Cottontail  0.6/1, Beauty and the Beast [r] 0.4/1

A18-49: CBS 2.4/7, NBC 2.1/6, ABC 1.9/5, FOX 1.9/5, UNIV 1.5/4,  UMA 1.0/3 , TELE 0.6/1, ION 0.4/1, CW 0.3/1


Jeff Olde has been appointed Executive Vice President, Program Development, E! He will oversee original programming and series development for the global pop culture brand. Olde previously served as Executive Vice President, Original Programming, Production & Development at VHI. His new position is effective this summer.

AMC Networks has promoted two executives. Dom Atteritano has been named to Senior Vice President, Legal and Business Affairs, for WE tv, up from Vice President. Brian Gottlock has been name Vice President, Legal and Business Affairs, for IFC, up from senior counsel.

Monica Talan has been appointed Executive Vice President of Corporate Communications and Public Relations for Univision Communications Inc., effective immediately. Talan, formerly Senior Vice President of Corporate Communications and Public Relations, will continue to be responsible for overseeing all corporate and internal communications, programming public relations and the Company’s media relations efforts.

MarVista Entertainment has appointed three new executives. Winny Poon has been named Vice President and Controller and will be responsible for the company’s financial plans and policies, accounting practices, the maintenance of its fiscal records, and the preparation of financial reports. Tony Vassiliadis has been named Director of Strategic Programs and will launch and implement strategic initiatives that improve the company’s operations and profitability. Hannah Pillemer has been name Creative Executive to oversee projects from early development through final delivery in the film and television market.

Adam Cooper has joined Wenner Media to serve as East Coast Digital Sales Director for Rolling Stone. Cooper will oversee digital revenue for the magazine on the East Coast as well as digital products and strategy. Most recently, Cooper was Senior Digital Account Executive at ESPN.

Adam Smith has been promoted to Vice President, Digital Ad Operations within the ESPN‘s Sales and Marketing Business Operations team. Smith, who joined the Business Operations team last year, will continue to partner with Digital Media and Ad Sales leadership teams to develop global operational strategy to support sales and product development plans and to lead all operational efforts to support and advance digital ad sales for WatchESPN.


Sports Luminaries To Be Honored at Cynopsis Sports Media Awards in April

Steve Bornstein (President and CEO) NFL Network + (EVP of Media) NFL
John Kosner
(EVP & GM) ESPN Digital + Print Media
Scott Blackmun (CEO) US Olympic Committee
Scott McCune
(VP, Global Partnerships & Experiential Marketing) The Coca-Cola Company

Cynopsis Sports Media Awards Breakfast
April 17 | 8-10a.m. | The Yale Club NY
Sponsored by: NFL
Last year’s event sold out Register here:

This Day In History, sponsored by Military Channel:
1974 – A streaker ran onto the set of The Tonight Show starring Johnny Carson. NBC censors had to black out the lower half of the TV screen on the videotape.

Answer to Our Last Trivia Question: What was the original name of the NBC comedy Seinfeld? The Seinfeld Chronicles. Kudos to: Alan Dorfman-Topcat Worldwide LLC/Bristol, PA; Marc Wollis-NBC Sports Group/NY; Barbara Potasky-NBC Universal/NYC; Anne Kissel Elliot-ET Consulting/Palm City, FL; Will Allmendinger-Captivate/Chicago,IL; Roger Bare-KIAH-TV/Houston, TX; Ron Salcedo-Zimmerman/Nashville,TN; Jaime Horowitz-Grant Stations/Huntsville, AL; Jeff Mirkin-Pat Sajak Games/Culver City, CA; Jaime Klein/Los Angeles, CA; Terry Danuser-OWN/Los Angeles, CA; Loren Steck-Loren Steck & Associates/Carmel, CA. 

Today’s Trivia Question: Who was Alex P. Keaton’s idol on Family Ties? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).

Keep Watching & Reading,
Roberta Caploe

Cynthia Turner: Founder & Editor Emeritus
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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JOB OPENING: VP, PROGRAM SCHEDULING/TVONE/MD: Oversee all prg sched functions; research and design short/long term sched strategies. 7+ yrs exp. Visit (4/4)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EXPERIENCED MARKETING PROFESSIONAL: 4+ years of developing innovative marketing campaigns, executing product launches and building client relationships for sports teams, agencies, studios. Email [email protected] (4/2)

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E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Wife Swap, Grey’s Anatomy, Scandal
CBS: 2013 NCAA Basketball Tournament, 2013 NCAA Basketball Tournament
CW: The Vampire Diaries, Beauty and the Beast
FOX: American Idol, Raising Hope
ION: Without a Trace, Without a Trace, Criminal Minds
MyTV: White Collar, White Collar
NBC: Community [r], 1600 Penn, The Office [r], 1600 Penn, Law & Order: SVU [r]
PBS: The This Old House Hour, Tava Smiley Reports [r], Antiques Roadshow [r]
Telemundo: Pasion Prohibida, La Patrona, El Rostro de la Venganza
UMA: Yo Espia, Made in Cartagena, Rosario Tijeras
Univision: Porque el Amor Manda, Amores Verdaderos, Amor Bravio

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