Thursday, March 22nd, 2007



Nickelodeon Is the Leader

In addition to the U.S., Nickelodeon’s Kids’ Choice Awards are produced
locally in China, Italy, Holland, Brazil, Australia and Sweden  with additional markets launching soon!

It’s Just One Reason We’ve Remained #1 for 12 Straight Years.*

*Source: NMR, NHI (2Q’95 thru 1Q’07 td-(01/01/07-02/11/07, by quarter) for K2-11, based on NAT% and imp across all
comp cable nets, total prog day. Live Feed. Qual avail upon request. © 2007 Viacom.

Cynopsis: Kids!


Good morning. It’s Thursday, March 22, 2007 and this is your first early morning kids briefing.

Kajeet Inc., a mobile virtual network operator, introduced retail plans for its new tween-targeted pay-as-you-go mobile phone service and handsets, which will be available retail outlets 500 Best Buy stores by May 1, 2007 and at Limited Two beginning early April. Nationwide Sprint PCS Network is providing coverage for kajeet’s wireless network.  The idea is this; the pay-as-you-go concept means no wireless contracts or the various fees that go with it and nobody is stuck with whatever comes in the package deal.  So, tweens can put together the features they want in a mobile service and parents can approve them, which if you live with tweens you know this could include some mighty negotiations.  Of course the service also offers some of the regular accoutrements such as ringtones, wallpaper options, voice, text, picture, and instant messaging options.  Text messages (in and out) are $.05 cents; each talk minute is $.10; picture messaging runs $.25 per picture (sent and received); unlimited IM is $6.99/month. On the content side not wholly unlike other youth-targeted MVNO’s, including Disney, kajeet offers a range of content also designed to make both kids and parents happy:

  • Configurator,” which costs $.35 a day, and features:
    • TimeManager  lets the phone be programmed to times it can be active (e.g. after school) or off (e.g. like before 10p);
    • WalletManager  a virtual organizer where kids/parents can keep track of who is paying for what features  say calls/texts to parents versus to friends, also the place to check your balance and transfer funds from parents wallet to kids;
    • ContactManager  offers the ability to allow/block who can call/text that phone.
  • The kajeet service also features games and content from partners including: Nickelodeon, Cellmania, Glu Mobile, Gameloft, I-play, Airborne Entertainment, as well as Google Maps for Mobile and AOL’s AIM


While the first new Nancy Drew feature film doesn’t drop until this summer, the second Nancy Drew movie is in the works, per Variety.  From the same team of Producer Jerry Weintraub and director Andrew Flemming, Emma Roberts will return in her role as teen super-sleuth Nancy Drew in the second movie. Weintraub, Flemming and Roberts are also working on Rodeo Girl, a movie for Warner Bros.


V-Me (pronounced veh-meh), the new US Spanish-language digital TV network, has acquired Vitaminix from Spain’s Icon Animation.  Vitaminix is a 2D flash animated series designed to educate kids about nutrition and healthy eating habits. V-Me debuted earlier this month and is carried by public TV stations, basic digital cable and satellite systems.  Available in 20 languages, the series airs around the world on a range of networks.  Icon Animation is developing a licensing program for the Vitaminix property that includes educational games and puzzles, clothing and school supplies.

Cyberchase, the kid-targeted math and problem solving series, continues its 5th anniversary this spring with four new episodes and an online contest.  The new episodes of Cyberchase will premiere Monday, April 16 through Thursday, April 19 on PBS Kids GO!  Further challenges will be available to fans at the Cyberchase website ( ) where they can enter the 2007 Online Contest after solving specific puzzles based on content from the new episodes.  The contest runs April 16 through April 29, 2007.  Cyberchase is produced by Thirteen/WNET New York and Nelvana Limited.

VIZ Media will release the anime feature film, Naruto The Movie: Ninja Clash In The Land Of Snow, in North American for one night only.  The movie will play in select theatres via National CineMedia’s Fathom in major markets including NY, LA, Boston, San Francisco, Philadelphia, and Atlanta among others, on June 6, 2007.  The movie is based on Naruto the anime TV series, which in turn is based on the manga created by Masashi Kishimoto.  Naruto currently airs evenings on Cartoon Network, to be exact an edited version of the series.  The movie, according to VIZ, is rated T for teens.  Ticketing information will be available at


PorchLight Entertainment has inked two new merchandising deals with Publisher Ediciones B and Sueno Fueguino for the preschool series Jay Jay The Jet Plane in ArgentinaInternational Merchandising, PorchLight’s agent in Latin America, set up the Jay Jay deals.  Jay Jay The Jet Plane currently airs on Discovery Kids Latin America.

  • Publisher Ediciones B will produce a series of Jay Jay coloring/activity books, the first of which are slated to be available in Argentina in 3Q 2007.
  • Sueno Fueguino will produce Jay Jay kid’s bedding and towels, also expected to hit retail there by 3Q 2007.

TOMY US has been named the master toy licensee for Nintendo’s Animal Crossing in the US.  TOMY plans include products based on the Animal Crossing: Wild World game such as collectible figures, houses, plush toys, which will begin rolling out this July 2007.

The Transformers 3D battle-card game from Wizards of the Coast is slated for release on June 2, 2007.  A constructible card came, players will be able to build Autobot and Decepticon characters from the plastic cards and use them in the game.  The game includes both well-known characters as well as characters from the upcoming live-action Transformers movie that will be released July 4, 2007 from DreamWorks and Paramount, in association with Hasbro.

This week marks Nick Records/Sony BMG’s Commercial Music Group’s release of Nickelodeon’s Kids’ Choice, Vol. 3, a compilation CD featuring 16 songs from top music acts including, Justin Timberlake, this year’s Kids’ Choice host, Carrie Underwood, Alicia Keys and Ashlee Simpson among others.  Available exclusively at Wal-Mart, the CD is released in conjunction with Nickelodeon’s 20th Annual Kids’ Choice Awards, which will air live on the network on March 31 at 8p.

Midway Games Inc. has begun development on Aqua Teen Hunger Force Zombie Ninja Pro-Am, an interactive game title based on the Adult Swim animated comedy series, Aqua Teen Hunger Force.  Described as an action/adventure combat golf, cart-racing game, Aqua Teen Hunger Force Zombie Ninja Pro-Am, is slated to be available for the PlayStation 2 system this fall 2007.  Aqua Teen Hunger Force Colon Movie Film for Theaters, a full-length animated feature film, also based on the TV series, will be released this April 13.  The series and movie are for teens and up, now word on a rating for the game as of yet.

Six Flags Inc. and Johnny Rockets have completed a multi-year deal that will see Johnny Rockets become a Six Flags Corporate Alliance Partner and pay Six Flags an annual sponsorship fee. Six Flags will also open and operate 26 Johnny Rockets restaurants in its parks over the next three years; the first six are set to open this year in Chicago, Dallas, LA, New Jersey, San Antonio and St. Louis.  Additionally, the two companies will team-up on marketing and promotional efforts for all Johnny Rockets restaurants.


The Starfinder Foundation is partnering with Philadelphia/Vineland, NJ’s UNIVISION 65 to offer opportunities for at-risk Hispanic kids/youth to develop character and leadership skills through soccer.  The first phase of the program rolls out this Summer 2007 with a series of Urban Promise Soccer Camps for K6-12, which will be held in Philadelphia and NJ.  Drexel University will host a Leading through Soccer Camp in June where Hispanic high school soccer players will be recommended by their coaches for scholarships provided by UNIVISION 65.  To promote the camps, Univision 65 will run 100 Starfinder PSAs.  Additionally, Starfinder has partnered with the USOC (United States Olympic Committee) and will be running Junior Olympic Skills challenges clinics in schools and community centers across the region.  Phase two includes creating year round Urban Promise Centers to serve Hispanic Communities throughout the Tri  State region.

As part of the 5th Annual Cheerios Spoonfuls of Stories program, Cheerios is partnering with kid’s book author/illustrator Eric Carle to launch Give A Child A Book Week, to be held June 10-16, 2007.  To support the effort Cheerio’s is releasing five million special Cheerios boxes featuring Carle’s illustrations now through early summer.  In addition to Carle’s most popular characters, the boxes include information about the Cheerios online book donation challenge developed with First Book ( ), which includes a kid’s book quiz and for each correct answer, the player votes for the state they want to receive copies of Carle’s book, The Tiny Seed, published by Simon & Schuster Children’s Publishing.

Holiday Inn Express has teamed with Reading Is Fundamental to promote literacy and help get books into the hands of kids that need them.  Under the partnership RIF will receive a donation of 9% of the room rate for each guest that makes a reservation via the new web page, .  On a local level, Holiday Inn Express hopes to raise additional money with the help of hotel staff and community members by hosting events such as book reading parties.  The funds from such events will go towards purchasing books and literacy resources within the community where it was raised.  The local effort gets underway with as Holiday Inn Express and Scholastic, a long-time RIF supporter, are set to distribute 150,000 books to RIF programs nationwide.

Calling all college students!  Cyn opsis Weekender College Edition sponsored by ABC Family is coming out on April 26, 2007, and if your essay is one of the four published, you’ll be paid $350! We’re looking for 350 word editorials from current college students all around the country and the world.  The four most insightful, original, humorous and/or well-written pieces will be included in this special College Edition of Weekender .  College Professors, moms and dads – encourage your students to participate!  All entries should be emailed no later than midnight on Friday, April 20th to me at [email protected], SUBJECT: Weekender College Edition. Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   Good luck!


Susan McLain has been named VP/GM, Baby Einstein Company, a unit of Disney.  McLain responsibilities include overseeing strategic development, market growth, consumer communication and product expansion for the business.  Credited with driving the Baby Einstein DVD business over the last decade, McLain previously served as VP, Buena Vista Home Entertainment Marketing for North America.  Prior to Disney, McLain toiled for TBWA Chiat/Day, G2 (Grey) Advertising and McCann Erickson.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, March 20, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1049; K6-11 471; TWEENS 9-14 309
DISNEY CHANNEL:     K2-11   725; K6-11 424; TWEENS 9-14 326
CARTOON NETWORK: K2-11   573; K6-11 343; TWEENS 9-14 230
TOON DISNEY:           K2-11   142; K6-11   69; TWEENS 9-14   34
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question: Harry Halibut and Mister Jaws were repeat cartoon characters on which show?  The Pink Panther Laugh and a Half Hour and a Half Show  Kudos to:  David Stern-BARD Entertainment/NY; Kevin Schmidt- National Cable Communications /Chicago; David McDermott/Venice, CA; Susan Arcidiacono-Frankie & Her Little Pals/Burbank

Today’s Trivia Question:  Every villain on this show says, “I would have gotten away with it, if it hadn’t have been for those meddling kids and their dog.” What show is this? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: SR. ANALYST/ANALYST-PRGRM RSRCH MTV/MTV2: Collect/analyze data for execs; Analytical/written skills; Know Galaxy Explorer, NPower; Excel & PPt; 1+ years exp. TV research; BS or BA required. EOE (3/29)

JOB OPENING: GMs & SALES MGRS/Equity Broadcasting for newest Univision affiliates in Southeast, South, Midwest. Must have TV sales and/or sales mgmt. exp; bilingual a +. Email resume to Sam Smith [email protected] . EEO (3/29)

JOB OPENING: ASSOC MGR, PROMOTIONS/TURNER BROADCASTING/ATLANTA: Execution of multi-platform promotions for Cartoon Network/Adult Swim. Work with creative/production teams, 3rd party agencies. APPLY: (req 70179BR) (3/29)

JOB OPENING: PR MANAGER/Court TV/NY: oversee talk shows; handle select entertainment PR projects; and press for trials/anchors; strong media contacts; 5+ years; supervisory experience required. Res. [email protected] (3/29)

JOB OPENING: MANAGER, ACCOUNTING/DIRECTV/NYC: Seeking Acct. manage the daily A/R collection functions. For full job description& to forward res: Ref job # 700109  (3/29)

JOB OPENING: DIRECTOR, FINANCE/DIRECTV/NYC: Seeking Finance Director to handle all financial reporting and manager staff of 5. For full job description & to forward res: . Ref job #600824.  (3/29)

JOB OPENING: FACILITIES COORD/Oxygen Media/NY: Coord/Mng a Facilities Help desk. Must be det. oriented & have ability to multi-task in fast paced environ. Proficient: MS Word/Excel/PP. Exc oral/written skills. Res: [email protected]  (3/29)

JOB OPENING: DIR LEGAL & BUS/A&E TV, NY: Manage agreements for drama/real life/docu program; prodn & intellectual props.  JD & 5+ yrs entertainment law in cable/bcast/film prodn.  Resume w/salary: (3/29)

JOB OPENINGDIR BRAND MKTG/Englewood Cliffs, NJ. Min 8 yrs mktg exp in brand management, dev strong relationships w/org to gain consensus on strategy, interpret cust res/trends, please apply, job #585549 (3/28)

JOB OPENINGFREELANCE PUBLICIST: NY, 2 to 5 years web, new media, music and/or tv experience. Excellent writing and pitching skills with strong broadcast, print and internet media contacts. Email resume to [email protected].  (3/28)

JOB OPENINGSR DIRECTOR/BRAVO DIGITAL, NBC Universal/NY: Oversee editorial/prod/design to develop/deliver editorial & promotional pkgs for  Bachelor’s  Degree w/5 yrs related exp. keyword job #585797  (3/28)

JOB OPENINGMKTG MGR/Court TV, NY: Initiate/track projects from Print to Video.Must: mktg or cable exp, emphasis on affil. or B2B mktg.  Apply  www. “TBS, Inc. and its subsidiaries are Equal Opportunity Employers.” (3/28)

JOB OPENING: DIRECTOR, AFFILIATE MKTG/iN DEMAND/NYC: Develop/ implement affiliate mktg strategies. BA & 5+ yrs cable affil mktg exp. Send resume: [email protected]   (3/27)

JOB OPENINGCLIENT SERVICE EXECUTIVE/Nielsen, New York. Sell Nielsen products; provide service to National Cable networks. 3+ yrs research industry exp. Sales exp a must. National Cable exp a+. (#737BR)  (3/27)

JOB OPENINGAD SALES MKTG DIRECTOR, Fine Living: NYC: 5-8 yrs exp at a cable network or within media co./sales. Oversee promotion dev’t. Manage team, rel’ship w/sales/network/clients. [email protected] ref. 5973U  (3/27)

JOB OPENINGCOMMERCIAL OPS ASST OR COORD/Oxygen/NY – Copy and Log Editing responsibilities. Must be detailed oriented, traffic &Gabriel exp a +. Send resumes to: [email protected] reference job title in subj line.  (3/27)

JOB OPENINGN’WORK CABLE ADMIN/Asst/BET Ad Sales NY: 2-3 yrs exp. Must be det. oriented & have ability to multi-task in fast paced environment. Proficient in MS Word/Excel/PP. Exc oral/written skills. [email protected]   (3/27)

JOB OPENINGDIRECTOR OF DIGITAL MARKETING/NY: BA, 8 yrs b-2-b digital marketing exp, Exp designing and maintaining Web sites 4 yrs in HTML, Java Script, Adobe, Photo Shop and Flash. Please apply #584044  (3/27)

JOB OPENING:  MGR, MKT/AUDIENCE RESEARCH/Thirteen/WNET/NY:  Perform research pjcts, develop research-based mktg tools & sup a Coor. 5 yrs exp in media research req. See full posting & apply at (3/24)

JOB OPENING:  SALES PLAN’R/CBS TV DIST/NY: Mng all asp of advertising sched, build media plans, resolve discrepancies, process sales posts, fill inventory avails & clear oversells. Res/sal req: [email protected] (3/24)

JOB OPENING:  VP,  DISTRIBUTION AND MARKETING/Litton Entertainment  Syndication, network development, interactive strategy, corporate alliances;  Apply at j sandstrom (3/24)

JOB OPENING:  DIR, AD SALES RESEARCH/GSN/NY: Oversees & coordinates research support for sales team. BA with 5 yrs. applicable exp.. Visit for complete desc. & to apply or submit your resume to [email protected] (3/24)

JOB OPENING:  AD SALES MARKETING MGR/AETN NY: Dvlp mktg tools aimed at agency planning groups. Manage dvlp of events, promotions & programs to support nat’l ad sales. 2-3 yrs min agency plnng exp. Apply:   (3/24)

JOB OPENING:  CONTRACTS ADMINISTRATOR/RAINBOW/NYC Area: Draft agreements, coord. rights clearances re film & TV product, keep databases. Exp in clearances, paralegal or contract admin in legal dept. Resumes: [email protected] (3/24)

JOB OPENING:  DIRECTOR MARKET RESEARCH VH1/CMT/Logo: BA/BS; 7 yrs exp qual/quant mkt resrch; strong analytical sk; Exp w/variety of media platforms incl digital. EOE/M/F/D/AAP. Apply (3/24)

JOB OPENING:  ADMINISTRATIVE ASST, PUBLICITY/Hallmark Channel LA: Support SVP and dept. 2 yrs. min exp. See full posting & apply at (3/23)

JOB OPENING: SR MGR, MEDIA STRATEGY & PLAN’G/National Geo Channel/DC: Dvlp & execute off/on-air media plans; partner w/external media agency; oversee bcst logs; 3+yrs media plan’g within ntwrk or media agency; (3/23)

JOB OPENING: CREATIVE SRVCS PROJ MGR/Sundance Channel/NY: 4-6 yrs exp print prod proj mgmt at an agency or netwrk. Strong client serv skills. Must understand print & web design process. Resumes to: [email protected]      (3/23)

JOB OPENING: ADMINISTRATIVE ASST/Affiliate Distribution/NY (Mid-town): Support RVP and regional NDS Teams. 2 yrs. min exp. See full posting & apply at (3/23)

JOB OPENING: ACCT EXEC/GALAVISION Network/LA: Highly-motivated w/ sales/media/presentation skills, solutions orientated & agency/client relations. Fax res & cvr letter to Jim Baral (310)348-3626 or: lagalajob     (3/23)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

INTERNSHIP POSTING – CREDITS ONLY: LIME /PR INTERN: Support healthy living/”green” multi-platform brand’s PR dept in compiling press clips; research/write talent & exec bios; update media lists; and other related functions. Resume: [email protected]   (3/28)

INTERNSHIP POSTING – CREDITS ONLYPalace Digital Studios, Norwalk CT, seeking TV PRODUCTION INTERN. Screen/log tapes, org library, general office duties. Req heavy lifting (up to 50lbs) and using a [email protected] Subject: Intern  (3/27)

WINTER INTERNSHIP CREDITS ONLY: Roger LA , a motion graphics firm, is looking for an Intern three days a week. Knowledge of Photoshop, Illustrator and After Effects is required. Please inquire to Elaina Porter [email protected] . (3/24)


SITUATION WANTED: REALITY PRODUCER / SHOW RUNNER (Competition, makeover, wish fulfillment-cable & network).  Hard working, creative, strong writer and storyteller, excellent interviewer.  [email protected]  (3/28)

SITUATION WANTED: DIGITAL MEDIA SALES/BUS DEV EXEC-LA. Elevated digital divisions into top revenue generating entitles.  F/T position w/ entertain firm positioned to leverage new media advertising platforms. [email protected]   (3/28)

SITUATION WANTED: PRODUCER : Experienced in entertainment and sports news, reality, clip shows, field producing, interviewing celebrities and experts and post-production. Contact: tvprodinla   (3.27)

SITUATION WANTED:  PROMO COPYWRITING: Uber-copywriters. Fortune 500 entertainment clients. Copy runs, tag lines that deliver a creative kick in the chest. We get things did! Contact [email protected] (3/24)

SITUATION WANTED:  DIGITAL MKTG EXEC (NYC): 3 yrs Mktg exp., MBA (UK/Germany), currently doing MSc in Online Mktg at NYU and in tern at Nickelodeon. Highly efficient, passionate about multi-channel mktg. possibilities. [email protected] (3/24)

SITUATION WANTED:  Exc team player seeking  MEDIA MRKTNG, AD SALES, PROMOTIONS, PRGRMNG OR PROD position.  Most current job is working as the  Prgrmng & Prod. Asst. at MTV Networks.  Detail oriented.  [email protected] (3/23)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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