A CYNOPSIS MESSAGE FROM NICKELODEON
Nickelodeon Is the Leader
In addition to the U.S., Nickelodeon’s Kids’ Choice Awards are produced
locally in China, Italy, Holland, Brazil, Australia and Sweden with additional markets launching soon!
It’s Just One Reason We’ve Remained #1 for 12 Straight Years.*
*Source: NMR, NHI (2Q’95 thru 1Q’07 td-(01/01/07-02/11/07, by quarter) for K2-11, based on NAT% and imp across all
comp cable nets, total prog day. Live Feed. Qual avail upon request. © 2007 Viacom.
Cynopsis: Kids!
3/22/07
Good morning. It’s Thursday, March 22, 2007 and this is your first early morning kids briefing.
Kajeet Inc., a mobile virtual network operator, introduced retail plans for its new tween-targeted pay-as-you-go mobile phone service and handsets, which will be available retail outlets 500 Best Buy stores by May 1, 2007 and at Limited Two beginning early April. Nationwide Sprint PCS Network is providing coverage for kajeet’s wireless network. The idea is this; the pay-as-you-go concept means no wireless contracts or the various fees that go with it and nobody is stuck with whatever comes in the package deal. So, tweens can put together the features they want in a mobile service and parents can approve them, which if you live with tweens you know this could include some mighty negotiations. Of course the service also offers some of the regular accoutrements such as ringtones, wallpaper options, voice, text, picture, and instant messaging options. Text messages (in and out) are $.05 cents; each talk minute is $.10; picture messaging runs $.25 per picture (sent and received); unlimited IM is $6.99/month. On the content side not wholly unlike other youth-targeted MVNO’s, including Disney, kajeet offers a range of content also designed to make both kids and parents happy:
- “Configurator,” which costs $.35 a day, and features:
- TimeManager lets the phone be programmed to times it can be active (e.g. after school) or off (e.g. like before 10p);
- WalletManager a virtual organizer where kids/parents can keep track of who is paying for what features say calls/texts to parents versus to friends, also the place to check your balance and transfer funds from parents wallet to kids;
- ContactManager offers the ability to allow/block who can call/text that phone.
- The kajeet service also features games and content from partners including: Nickelodeon, Cellmania, Glu Mobile, Gameloft, I-play, Airborne Entertainment, as well as Google Maps for Mobile and AOL’s AIM.
NEW PRODUCTION & DEVELOPMENT
While the first new Nancy Drew feature film doesn’t drop until this summer, the second Nancy Drew movie is in the works, per Variety. From the same team of Producer Jerry Weintraub and director Andrew Flemming, Emma Roberts will return in her role as teen super-sleuth Nancy Drew in the second movie. Weintraub, Flemming and Roberts are also working on Rodeo Girl, a movie for Warner Bros.
MORE KIDS STUFF
V-Me (pronounced veh-meh), the new US Spanish-language digital TV network, has acquired Vitaminix from Spain’s Icon Animation. Vitaminix is a 2D flash animated series designed to educate kids about nutrition and healthy eating habits. V-Me debuted earlier this month and is carried by public TV stations, basic digital cable and satellite systems. Available in 20 languages, the series airs around the world on a range of networks. Icon Animation is developing a licensing program for the Vitaminix property that includes educational games and puzzles, clothing and school supplies.
Cyberchase, the kid-targeted math and problem solving series, continues its 5th anniversary this spring with four new episodes and an online contest. The new episodes of Cyberchase will premiere Monday, April 16 through Thursday, April 19 on PBS Kids GO! Further challenges will be available to fans at the Cyberchase website ( http://www.pbskids.org/cyberchase/ ) where they can enter the 2007 Online Contest after solving specific puzzles based on content from the new episodes. The contest runs April 16 through April 29, 2007. Cyberchase is produced by Thirteen/WNET New York and Nelvana Limited.
VIZ Media will release the anime feature film, Naruto The Movie: Ninja Clash In The Land Of Snow, in North American for one night only. The movie will play in select theatres via National CineMedia’s Fathom in major markets including NY, LA, Boston, San Francisco, Philadelphia, and Atlanta among others, on June 6, 2007. The movie is based on Naruto the anime TV series, which in turn is based on the manga created by Masashi Kishimoto. Naruto currently airs evenings on Cartoon Network, to be exact an edited version of the series. The movie, according to VIZ, is rated T for teens. Ticketing information will be available at www.fathomevents.com
MARKETING/LICENSING
PorchLight Entertainment has inked two new merchandising deals with Publisher Ediciones B and Sueno Fueguino for the preschool series Jay Jay The Jet Plane in Argentina. International Merchandising, PorchLight’s agent in Latin America, set up the Jay Jay deals. Jay Jay The Jet Plane currently airs on Discovery Kids Latin America.
- Publisher Ediciones B will produce a series of Jay Jay coloring/activity books, the first of which are slated to be available in Argentina in 3Q 2007.
- Sueno Fueguino will produce Jay Jay kid’s bedding and towels, also expected to hit retail there by 3Q 2007.
TOMY US has been named the master toy licensee for Nintendo’s Animal Crossing in the US. TOMY plans include products based on the Animal Crossing: Wild World game such as collectible figures, houses, plush toys, which will begin rolling out this July 2007.
The Transformers 3D battle-card game from Wizards of the Coast is slated for release on June 2, 2007. A constructible card came, players will be able to build Autobot and Decepticon characters from the plastic cards and use them in the game. The game includes both well-known characters as well as characters from the upcoming live-action Transformers movie that will be released July 4, 2007 from DreamWorks and Paramount, in association with Hasbro.
This week marks Nick Records/Sony BMG’s Commercial Music Group’s release of Nickelodeon’s Kids’ Choice, Vol. 3, a compilation CD featuring 16 songs from top music acts including, Justin Timberlake, this year’s Kids’ Choice host, Carrie Underwood, Alicia Keys and Ashlee Simpson among others. Available exclusively at Wal-Mart, the CD is released in conjunction with Nickelodeon’s 20th Annual Kids’ Choice Awards, which will air live on the network on March 31 at 8p.
Midway Games Inc. has begun development on Aqua Teen Hunger Force Zombie Ninja Pro-Am, an interactive game title based on the Adult Swim animated comedy series, Aqua Teen Hunger Force. Described as an action/adventure combat golf, cart-racing game, Aqua Teen Hunger Force Zombie Ninja Pro-Am, is slated to be available for the PlayStation 2 system this fall 2007. Aqua Teen Hunger Force Colon Movie Film for Theaters, a full-length animated feature film, also based on the TV series, will be released this April 13. The series and movie are for teens and up, now word on a rating for the game as of yet.
Six Flags Inc. and Johnny Rockets have completed a multi-year deal that will see Johnny Rockets become a Six Flags Corporate Alliance Partner and pay Six Flags an annual sponsorship fee. Six Flags will also open and operate 26 Johnny Rockets restaurants in its parks over the next three years; the first six are set to open this year in Chicago, Dallas, LA, New Jersey, San Antonio and St. Louis. Additionally, the two companies will team-up on marketing and promotional efforts for all Johnny Rockets restaurants.
STONE SOUP
The Starfinder Foundation is partnering with Philadelphia/Vineland, NJ’s UNIVISION 65 to offer opportunities for at-risk Hispanic kids/youth to develop character and leadership skills through soccer. The first phase of the program rolls out this Summer 2007 with a series of Urban Promise Soccer Camps for K6-12, which will be held in Philadelphia and NJ. Drexel University will host a Leading through Soccer Camp in June where Hispanic high school soccer players will be recommended by their coaches for scholarships provided by UNIVISION 65. To promote the camps, Univision 65 will run 100 Starfinder PSAs. Additionally, Starfinder has partnered with the USOC (United States Olympic Committee) and will be running Junior Olympic Skills challenges clinics in schools and community centers across the region. Phase two includes creating year round Urban Promise Centers to serve Hispanic Communities throughout the Tri State region.
As part of the 5th Annual Cheerios Spoonfuls of Stories program, Cheerios is partnering with kid’s book author/illustrator Eric Carle to launch Give A Child A Book Week, to be held June 10-16, 2007. To support the effort Cheerio’s is releasing five million special Cheerios boxes featuring Carle’s illustrations now through early summer. In addition to Carle’s most popular characters, the boxes include information about the Cheerios online book donation challenge developed with First Book ( www.firstbook.org/carle ), which includes a kid’s book quiz and for each correct answer, the player votes for the state they want to receive copies of Carle’s book, The Tiny Seed, published by Simon & Schuster Children’s Publishing.
Holiday Inn Express has teamed with Reading Is Fundamental to promote literacy and help get books into the hands of kids that need them. Under the partnership RIF will receive a donation of 9% of the room rate for each guest that makes a reservation via the new web page, www.hiexpress.com/rif . On a local level, Holiday Inn Express hopes to raise additional money with the help of hotel staff and community members by hosting events such as book reading parties. The funds from such events will go towards purchasing books and literacy resources within the community where it was raised. The local effort gets underway with as Holiday Inn Express and Scholastic, a long-time RIF supporter, are set to distribute 150,000 books to RIF programs nationwide.
Calling all college students! Cyn opsis Weekender College Edition sponsored by ABC Family is coming out on April 26, 2007, and if your essay is one of the four published, you’ll be paid $350! We’re looking for 350 word editorials from current college students all around the country and the world. The four most insightful, original, humorous and/or well-written pieces will be included in this special College Edition of Weekender . College Professors, moms and dads – encourage your students to participate! All entries should be emailed no later than midnight on Friday, April 20th to me at [email protected], SUBJECT: Weekender College Edition. Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted. Good luck!
EXECUTIVE MOVES
Susan McLain has been named VP/GM, Baby Einstein Company, a unit of Disney. McLain responsibilities include overseeing strategic development, market growth, consumer communication and product expansion for the business. Credited with driving the Baby Einstein DVD business over the last decade, McLain previously served as VP, Buena Vista Home Entertainment Marketing for North America. Prior to Disney, McLain toiled for TBWA Chiat/Day, G2 (Grey) Advertising and McCann Erickson.
RATINGS
Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, March 20, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1049; K6-11 471; TWEENS 9-14 309
DISNEY CHANNEL: K2-11 725; K6-11 424; TWEENS 9-14 326
CARTOON NETWORK: K2-11 573; K6-11 343; TWEENS 9-14 230
TOON DISNEY: K2-11 142; K6-11 69; TWEENS 9-14 34
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s trivia question: Harry Halibut and Mister Jaws were repeat cartoon characters on which show? The Pink Panther Laugh and a Half Hour and a Half Show Kudos to: David Stern-BARD Entertainment/NY; Kevin Schmidt- National Cable Communications /Chicago; David McDermott/Venice, CA; Susan Arcidiacono-Frankie & Her Little Pals/Burbank
Today’s Trivia Question: Every villain on this show says, “I would have gotten away with it, if it hadn’t have been for those meddling kids and their dog.” What show is this? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
03.22.07
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JOB OPENING: SR. ANALYST/ANALYST-PRGRM RSRCH MTV/MTV2: Collect/analyze data for execs; Analytical/written skills; Know Galaxy Explorer, NPower; Excel & PPt; 1+ years exp. TV research; BS or BA required. www.mtvncareers.com EOE (3/29)
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