Cynopsis: DIGITAL

3/22/07

Good Morning, it’s Thursday, March 22, 2007 and this is your first early morning digital briefing.

FoxNews.com launched Ureport, the latest citizen journalism initiative featuring a place to upload photos, text and video reports. The interface will even accept pictures or video from a cell phone. NeighborhoodAmerica is the technology provider, which also powering CBS News’ Springboard service.
 
MTV Tr3s launched a cross-carrier, bilingual mobile channel targeted at the network’s key demo–Latino youth. MTV Tr3s Mobile features Latino and crossover music downloads, ringtones and video content from such artists as Nelly Furtado, Luis Fonsi and Paulina Rubio. The service should be a good fit, as Latino teens are more likely to own media capable phones than non-Latinos and more likely to use their phones to watch video content, according the network’s research.
 
Midway Games is developing a multi-genre interactive game based on Adult Swim’s Aqua Teen Hunger Force. The game will mix action/adventure, golf, combat, and cart racing, scheduled for release on Sony’s PlayStaton2 platform this fall. Oh yes–Master Shake, Frylock and Meatwad are starring in a movie too. Aqua Teen Hunger Force Movie Film For Theaters opens April 13. It will be interesting to see how the promotional mishap in Boston affects box office results.
 
Bob Bowman, President and CEO of MLB Advanced Media LP outlined a strategy that was music to the ears of Video On the Net conference attendees this week. MUSIC is his personal acronym for the key strategic points to delivering live video over the internet. MLB.com, which has been streaming live games since 2002, has been a pioneer in this area and has learned much from putting up 20,000 hours of live baseball a year and encoding it for distribution on a variety of devices. This year subscriptions to live games will go for $14.95 per month or $89.95 for the entire season. By the way, MUSIC stand or:

• Mass: The goal should be to scale to handle million of simultaneous viewers, as the world is a big place and the number of broadband connected homes is going no where but up.
• User Authenticity: What you put up has got to be real, in his case real major league baseball.
• Speed: You have to have a fast connection to enjoy live video.
• Interactive: think outside the box. MLB.com is working on a mosaic option to allow subscribers to stream 6 games at once, with scrolling messaging up top to keep track of fantasy players.
• Convergence: This is a misnomer, as true convergence “ain’t gonna happen,” says Bowman. Content has to be customized for the device it’s being consumed on.

 
Speaking of games, Microsoft suspects someone has been monkeying around with live “Microsoft Points” accounts set up to allow Xbox Live users to purchase games, TV shows and other content. The company is investigating reports of hacking that have been circulating on several online forums, according to Cnet.com.
 
Linear, VOD and SVOD premium video service Here! acquired the North American rights to No Regret, one of the first South Korean films to deal with homosexuality. Fortissimo Films was the sales agent at AFM. Regent Releasing will handle the theatrical release of the film, planned for summer of 2008.
 
Multiplatform VOD/online free music service Music Choice will feature the songs and videos of young J Xavier through April 15. The 14-year old hip-hop star will be the focus of three originals on the cable and online platform.

Calling all college students!  Cyn opsis Weekender College Edition sponsored by ABC Family is coming out on April 26, 2007, and if your essay is one of the four published, you’ll be paid $350! We’re looking for 350 word editorials from current college students all around the country and the world.  The four most insightful, original, humorous and/or well-written pieces will be included in this special College Edition of Weekender .  College Professors, moms and dads – encourage your students to participate!  All entries should be emailed no later than midnight on Friday, April 20th to me at [email protected], SUBJECT: Weekender College Edition. Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   Good luck!

 

Major League Baseball balked at the latest offer from cable MSO joint venture In Demand for rights to the out-of-market Extra Innings package of games. MLB reiterated its offer to In Demand to match the offer made by DirecTV, which included agreeing to carry a new MLB cable channel and paying $100 million for exclusive rights to Extra Innings per year. In Demand’s counter-proposal seemed to come up short in terms of the distribution it was offering the MLB channel, even though Comcast, Time Warner and Cox, the owners of In Demand, promised to match the 15 million subscribers DirecTV will deliver by carrying it on its basic tier.
 
Broadband television venture Joost signed Diversion Media as content partner. Diversion will launch two channels on the service next month. Travelistic features over 2,300 short-form travelogue videos from around the world including the original series The Map, hosted by Liza de Guia. Snowvision is a snowboarding channel full of tricks, tips and coverage of snowboarding events. Joost’s beta site is up and running at www.joost.com.
 
Amp’d Mobile raised another big round of funding, this time for $107 million, led by venture capitalists Old Lane Management.
 

 
Google is testing a new ad system that would allow advertisers to pay only when a click-through results in the actual purchase of a product or a potential customer signing up for a quote or a call back. Google’s current program is tied only to click-throughs, where advertisers pay each time their link is clicked on. The system has led many to question its efficacy and authenticity, with reports of click fraud widespread.
 
Monster.com introduced a new recruitment media advertising solution, including a suite of new online tools to help companies increase visibility of their online want ads. Job Spotlight lets employers highlight positions via ad placements, targeting active job seekers by category and locations. TargetMail sends out emails to targeted groups or career fair attendees. 

 
Emarketer released projections of U.S. Online ad spending, broken down by format. It arrived at the numbers by benchmarking the latest revenue data released by the Interactive Advertising Bureau and PriceWaterhouseCoopers. The IAB/PwC report pegged internet ad spending at $16.4 billion in 2006, up from $12.5 billion in 2005.
 
                    U.S. Online Advertising Spending, By Format, 2006-2010 (in millions)
 
                             2006               2007              2008               2009               2010            
Paid search              $6,970          8,288            10,234          12,224          14,212         
Rich Media               $1,476          2,145            2,916            3,794            5,007
Display Ads              $3,444          3,900            4,522            5,058            5,491
Classified                $2,788          3,315            4,046            4,467            5,168
Referrals                 $753             902              975              1,071            1,265 
Sponsorships           $492             488              536              562              485             
Email                      $164             195              238              281              323             
Slotting Fees            $164             195              238              281              323
 
Total                      $16.4 bn        19.5bn          23.8bn          28.1bn          32.3bn         
 
Multiplatform online gaming is becoming big business. A report by Screen Digest claims revenue from online gaming totaled more than $1 billion in North America and Europe in 2006. About 87 percent is from subscriptions, with the balance coming from virtual item sales and in game advertising.
 
A new report by Gamemeasure suggests that gaming audiences are being vastly undercounted for the purpose of selling ads against specific titles. For instance, Madden NFL 2007, one of the industry’s best selling titles, sold 6 million units so far, yet 14 million people have actually played the game. After all, what fun is it delivering a virtual blow unless a friend is at the other controller to receive it? Advertisers need to factor in this “pass-along” when considering the space, according to Gamemeasure.
 

Fox Entertainment Group formed a new sales unit charged with developing integrated marketing opportunities, a clear goal of all the networks heading into Upfront season this year. The team will work with individual sales units at News Corp. to implement cross-platform, company-wide solutions. The Fox One team will be headed by:

• Jean Rossi, President of Fox One, who also serves as EVP of Sales for Fox Broadcasting
• Claudine Lilien, SVP
• Annie Hekker, VP
• Jessica Siff, VP

         Fox One will represent the entire portfolio of Fox media brands within the following divisions:

• Digital: Fox Interactive Media, MySpace, IGN.com, Fox.com, Americanidol.com, FoxSports.com, FXNetwork.com, SPEEDtv.com, Fuel.tv, FoxReality.com, AskMen.com, RottenTomatoes.com, Scout.com, Grab.com, Game Spy, Fox Mobile Entertainment, Fox On Demand.
• Broadcast: Fox Broadcasting Company, Fox Sports, MyNetworkTV
• Cable: FX, Fox News Channel, National Geographic Channel, Fox Sports Network, TV Guide Channel, Fox Reality, Fox Movie Channel, SPEED, FUEL TV, Fox College Sports, Fox Sports en Español, Fox Soccer Channel, Big Ten Network.
• Filmed Entertainment: Fox Film, including 20th Century Fox, Fox Searchlight, Fox 2000, Fox Atomic and Blue Sky Studios; 20th Century Fox Television; Fox Television Studios; 20th Television; Fox Home Entertainment; Fox Music; 20th Century Fox Licensing & Merchandising.
• Print: New York Post, TV Guide, Harper Collins Publishers, News America Marketing
• International: Sky (Europe); Star (Asia); Canal Fox, Sky Latin America, Fox Sports Latin America (Latin America); FOXTEL (Australia); Fox International Channels (FX, National Geographic Channel); Fox Life; UK Newspapers: News of the World, The Sun, The Times; Australia Newspapers: News Limited (over 110 newspapers).

 
Nielsen Business Media hired Linda McCutcheon as SVP/eMedia Strategy & Technology. Former president of Time Inc.’s New Media division, she will lead Nielsen Business Media’s line of digital products and services and report to Nielsen Business Media CEO Robert Krakoff in New York. Linda assumes a position formerly held by Toni Nevitt, who is leaving the company at the end of March.
 
Disney Online promoted Joe Delgrosso to VP/Advertising Sales, Eastern Region and Charlie Echeverry to Vice President, Advertising Sales, West and Midwest regions.
 
Motorola named Greg Brown President/COO. The announcement came as the company lowered its revenue outlook by more than $1 billion. Motorola also named board member Thomas J. Meredith as acting CFO. He replaces David Denonshire, who will retire.

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Looking for some wholesome fun? Check out  www.twopeasinyourpod.com. Described as a “veggie telenovela,” the site is the home for a wacky, soapy sitcom starring, you guessed it, a cast of people in vegetable costumes. The production values are actually pretty high, the costumes are great, and the cast really lets it all hang out. There’s actually a show within the show, (sort of Day For Night thing), as the show revolves around two pea pods who co-host a morning show called “Two Peas in a Pod,” which features real guests and scripted sketches. It is produced by AcuteTV, founded by Ann Marie Lindbloom, who also plays Lisa Schnitz in the podcast. Thanks for the recommendation, Ann Marie!

A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
03.22.07

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

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JOB OPENING: SR. ANALYST/ANALYST-PRGRM RSRCH MTV/MTV2: Collect/analyze data for execs; Analytical/written skills; Know Galaxy Explorer, NPower; Excel & PPt; 1+ years exp. TV research; BS or BA required. www.mtvncareers.com EOE (3/29)

JOB OPENING: GMs & SALES MGRS/Equity Broadcasting for newest Univision affiliates in Southeast, South, Midwest. Must have TV sales and/or sales mgmt. exp; bilingual a +. Email resume to Sam Smith [email protected] . EEO (3/29)

JOB OPENING: ASSOC MGR, PROMOTIONS/TURNER BROADCASTING/ATLANTA: Execution of multi-platform promotions for Cartoon Network/Adult Swim. Work with creative/production teams, 3rd party agencies. APPLY: www.turnerjobs.com (req 70179BR) (3/29)

JOB OPENING: PR MANAGER/Court TV/NY: oversee talk shows; handle select entertainment PR projects; and press for trials/anchors; strong media contacts; 5+ years; supervisory experience required. Res. [email protected] (3/29)

JOB OPENING: MANAGER, ACCOUNTING/DIRECTV/NYC: Seeking Acct. Mgr.to manage the daily A/R collection functions. For full job description& to forward res: www.directv.com/careers. Ref job # 700109  (3/29)

JOB OPENING: DIRECTOR, FINANCE/DIRECTV/NYC: Seeking Finance Director to handle all financial reporting and manager staff of 5. For full job description & to forward res: www.directv.com/careers . Ref job #600824.  (3/29)

JOB OPENING: FACILITIES COORD/Oxygen Media/NY: Coord/Mng a Facilities Help desk. Must be det. oriented & have ability to multi-task in fast paced environ. Proficient: MS Word/Excel/PP. Exc oral/written skills. Res: [email protected]  (3/29)

JOB OPENING: DIR LEGAL & BUS/A&E TV, NY: Manage agreements for drama/real life/docu program; prodn & intellectual props.  JD & 5+ yrs entertainment law in cable/bcast/film prodn.  Resume w/salary: www.aetn.com/careers.html (3/29)

JOB OPENING:  DIR BRAND MKTG/Englewood Cliffs, NJ. Min 8 yrs mktg exp in brand management, dev strong relationships w/org to gain consensus on strategy, interpret cust res/trends, please apply www.nbcunicareers.com, job #585549 (3/28)

JOB OPENING:  FREELANCE PUBLICIST: NY, 2 to 5 years web, new media, music and/or tv experience. Excellent writing and pitching skills with strong broadcast, print and internet media contacts. Email resume to [email protected].  (3/28)

JOB OPENING:  SR DIRECTOR/BRAVO DIGITAL, NBC Universal/NY: Oversee editorial/prod/design to develop/deliver editorial & promotional pkgs for BravoTV.com.  Bachelor’s  Degree w/5 yrs related exp. www.nbcjobs.com keyword job #585797  (3/28)

JOB OPENING:  MKTG MGR/Court TV, NY: Initiate/track projects from Print to Video.Must: mktg or cable exp, emphasis on affil. or B2B mktg.  Apply  www. timewarner.com “TBS, Inc. and its subsidiaries are Equal Opportunity Employers.” (3/28)

JOB OPENING: DIRECTOR, AFFILIATE MKTG/iN DEMAND/NYC: Develop/ implement affiliate mktg strategies. BA & 5+ yrs cable affil mktg exp. Send resume: [email protected]   (3/27)

JOB OPENING:  CLIENT SERVICE EXECUTIVE/Nielsen, New York. Sell Nielsen products; provide service to National Cable networks. 3+ yrs research industry exp. Sales exp a must. National Cable exp a+. www.nielsen.com/careers (#737BR)  (3/27)

JOB OPENING:  AD SALES MKTG DIRECTOR, Fine Living: NYC: 5-8 yrs exp at a cable network or within media co./sales. Oversee promotion dev’t. Manage team, rel’ship w/sales/network/clients. [email protected] ref. 5973U  (3/27)

JOB OPENING:  COMMERCIAL OPS ASST OR COORD/Oxygen/NY – Copy and Log Editing responsibilities. Must be detailed oriented, traffic &Gabriel exp a +. Send resumes to: [email protected] reference job title in subj line.  (3/27)

JOB OPENING:  N’WORK CABLE ADMIN/Asst/BET Ad Sales NY: 2-3 yrs exp. Must be det. oriented & have ability to multi-task in fast paced environment. Proficient in MS Word/Excel/PP. Exc oral/written skills. [email protected]   (3/27)

JOB OPENING:  DIRECTOR OF DIGITAL MARKETING/NY: BA, 8 yrs b-2-b digital marketing exp, Exp designing and maintaining Web sites 4 yrs in HTML, Java Script, Adobe, Photo Shop and Flash. Please apply www.nbcunicareers.com #584044  (3/27)

JOB OPENING:  MGR, MKT/AUDIENCE RESEARCH/Thirteen/WNET/NY:  Perform research pjcts, develop research-based mktg tools & sup a Coor. 5 yrs exp in media research req. See full posting & apply at www.thirteen.org/jobs (3/24)

JOB OPENING:  SALES PLAN’R/CBS TV DIST/NY: Mng all asp of advertising sched, build media plans, resolve discrepancies, process sales posts, fill inventory avails & clear oversells. Res/sal req: [email protected] (3/24)

JOB OPENING:  VP,  DISTRIBUTION AND MARKETING/Litton Entertainment  Syndication, network development, interactive strategy, corporate alliances;  Apply at j sandstrom @litton.tv (3/24)

JOB OPENING:  DIR, AD SALES RESEARCH/GSN/NY: Oversees & coordinates research support for sales team. BA with 5 yrs. applicable exp.. Visit www.GSN.com for complete desc. & to apply or submit your resume to [email protected] (3/24)

JOB OPENING:  AD SALES MARKETING MGR/AETN NY: Dvlp mktg tools aimed at agency planning groups. Manage dvlp of events, promotions & programs to support nat’l ad sales. 2-3 yrs min agency plnng exp. Apply: www.aetn.com/careers.html   (3/24)

JOB OPENING:  CONTRACTS ADMINISTRATOR/RAINBOW/NYC Area: Draft agreements, coord. rights clearances re film & TV product, keep databases. Exp in clearances, paralegal or contract admin in legal dept. Resumes: [email protected] (3/24)

JOB OPENING:  DIRECTOR MARKET RESEARCH VH1/CMT/Logo: BA/BS; 7 yrs exp qual/quant mkt resrch; strong analytical sk; Exp w/variety of media platforms incl digital. EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/24)

JOB OPENING:  ADMINISTRATIVE ASST, PUBLICITY/Hallmark Channel LA: Support SVP and dept. 2 yrs. min exp. See full posting & apply at www.hallmarkchannel.com (3/23)

JOB OPENING: SR MGR, MEDIA STRATEGY & PLAN’G/National Geo Channel/DC: Dvlp & execute off/on-air media plans; partner w/external media agency; oversee bcst logs; 3+yrs media plan’g within ntwrk or media agency; www.foxcareers.com (3/23)

JOB OPENING: CREATIVE SRVCS PROJ MGR/Sundance Channel/NY: 4-6 yrs exp print prod proj mgmt at an agency or netwrk. Strong client serv skills. Must understand print & web design process. Resumes to: [email protected]      (3/23)

JOB OPENING: ADMINISTRATIVE ASST/Affiliate Distribution/NY (Mid-town): Support RVP and regional NDS Teams. 2 yrs. min exp. See full posting & apply at www.hallmarkchannel.com (3/23)

JOB OPENING: ACCT EXEC/GALAVISION Network/LA: Highly-motivated w/ sales/media/presentation skills, solutions orientated & agency/client relations. Fax res & cvr letter to Jim Baral (310)348-3626 or: lagalajob @univision.net     (3/23)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

INTERNSHIP POSTING – CREDITS ONLY: LIME /PR INTERN: Support healthy living/”green” multi-platform brand’s PR dept in compiling press clips; research/write talent & exec bios; update media lists; and other related functions. Resume: [email protected]   (3/28)

INTERNSHIP POSTING – CREDITS ONLY:  Palace Digital Studios, Norwalk CT, seeking TV PRODUCTION INTERN. Screen/log tapes, org library, general office duties. Req heavy lifting (up to 50lbs) and using a ladder.email [email protected] Subject: Intern  (3/27)

WINTER INTERNSHIP CREDITS ONLY: Roger LA http://roger.tv , a motion graphics firm, is looking for an Intern three days a week. Knowledge of Photoshop, Illustrator and After Effects is required. Please inquire to Elaina Porter [email protected] . (3/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —

SITUATION WANTED: REALITY PRODUCER / SHOW RUNNER (Competition, makeover, wish fulfillment-cable & network).  Hard working, creative, strong writer and storyteller, excellent interviewer.  [email protected]  (3/28)

SITUATION WANTED: DIGITAL MEDIA SALES/BUS DEV EXEC-LA. Elevated digital divisions into top revenue generating entitles.  F/T position w/ entertain firm positioned to leverage new media advertising platforms. [email protected]   (3/28)

SITUATION WANTED: PRODUCER : Experienced in entertainment and sports news, reality, clip shows, field producing, interviewing celebrities and experts and post-production. Contact: tvprodinla @yahoo.com   (3.27)

SITUATION WANTED:  PROMO COPYWRITING: Uber-copywriters. Fortune 500 entertainment clients. Copy runs, tag lines that deliver a creative kick in the chest. We get things did! Contact [email protected] (3/24)

SITUATION WANTED:  DIGITAL MKTG EXEC (NYC): 3 yrs Mktg exp., MBA (UK/Germany), currently doing MSc in Online Mktg at NYU and in tern at Nickelodeon. Highly efficient, passionate about multi-channel mktg. possibilities. [email protected] (3/24)

SITUATION WANTED:  Exc team player seeking  MEDIA MRKTNG, AD SALES, PROMOTIONS, PRGRMNG OR PROD position.  Most current job is working as the  Prgrmng & Prod. Asst. at MTV Networks.  Detail oriented.  [email protected] (3/23)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.