Thursday, March 18th, 2010


among all ad-supported cable networks in its time period for
M18-49 (631,000)!
For A18-49 (1,025,000) and M18-34 (254,000), it ranked #2!

truTV held the #1 ranking in the night for PRIME among M18-49,
and an amazing #2 ranking among A18-49!

Source: Nielsen, Thursday 3/11/10, ad-supported basic cable networks, 9-10pm, M18-49, A18-49, M18-34, A18-34, P2+ (000); 8-11pm: M18-49, A18-49 (000), live + sd data.


Good morning.  It’s Wednesday, March 18, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
ABC: Flash Forward at 8p
HGTV: My First Sale at 830p; Selling NY at 9p; Tough As Nails at 930p


Everybody Loves Raymond is back in Primetime!
On TV Land!
The New Home of Everybody Loves Raymond
Cable Exclusive in Primetime
Starts tonight at 9/8 Central
It’s Prime Comedy
Only on TV Land.
Click here to Fan TV Land


FOX approved a third season of Kitchen Nightmares featuring Chef Gordon Ramsay as he travels the US visiting restaurants in dire need of his help. The series is a co-production of ITV Studios and Optomen in association with A. Smith & Co. Productions.

NBC and Donald Trump are reviving The Apprentice which hasn’t been on the air since 2007. NBC would air the new version of The Apprentice this fall and continue with a third season of Celebrity Apprentice next winter. The new Apprentice would stick with many elements of the original one-hour format, where entrepreneurs from various fields would live together and form groups to compete in challenges with Trump appearing at the end of each episode to “fire” the weakest player. The final winner will be given a job within the Trump Organization. Though different from the earlier seasons, Apprentice players who are eliminated will receive some career coaching from Trump himself. Casting has begun for the new Apprentice with production beginning this summer. Mark Burnett Productions and Trump Productions are producing.

The Style Network is debuting its new docu-soap series Jerseylicious this Sunday at 10p. Eight one-hour episodes follow stylists working at the Gatsby Salon, a popular New Jersey salon that is re-opening in a new space. Following the premiere episode a special encore will air at 11p. Endemol USA is producing the series for The Style Network.

Showtime set summer premiere dates for a handful of new and returning series. On June 10, the eighth season of Penn & Teller: Bulls**t! opens at 10p followed by new series The Green Room with Paul Provenza at 1030p. New reality series, The Real L Word, based on the original series The L Word, makes its debut June 20 at 10p. Then on August 16, the comedy Weeds premieres its sixth season at 10p with the new dark comedy The C Word, starring Laura Linney launching at 1030p.

From the annals of television’s history, the entire episode library of General Electric Theater, hosted by then-actor Ronald Reagan has been discovered and restored and yesterday delivered to former first lady Nancy Reagan in honor of the celebration of the late president’s 100th birthday. Many of the 208 episodes of General Electric Theater, filmed from 1954-1962, were thought to be damaged or lost and were recently found in the General Electric/NBC Universal archives. The episodes have now been restored to broadcast quality and will be used in the Ronald Reagan Presidential Library in Simi Valley, CA. Reagan acted as GE’s goodwill ambassador to its plants during the 1950s throughout the US.

FX’s premiere of new drama Justified on Tuesday at 10p, delivered 2.04 million A18-49 and 4.16 million total viewers. The opening episode also attracted 1.42 million M18-49, the second-highest delivery in this demo for a scripted series debut on basic cable.

Also on Tuesday night at 11p, Oxygen launched new dating competition series Love Games: Bad Girls Need Love Too, which tallied 800,000 A18-49; 624,000 W18-49; and 1.5 million total viewers.

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).


Who says “you can’t always get what you want?”

Contact WE tv to learn how women
are finding ways to get what they want in today’s economy.  

WE tv. Simply Fascinating.

Source:  2010 WE tv Resetter Study.


International media company Cineflix is teaming with actor William Shatner on a new series titled Weird or What? In each episode, Shatner will examine weird things in the world such as paranormal phenomena to strange-looking creatures and medical oddities. The series is produced by Cineflix Productions for History Television (Canada). Shatner will serve as executive producer along with Simon Lloyd, CEO, Cineflix Programming and Rod Parker. Furthermore, Cineflix International will distribute the series worldwide across all platforms excluding the US.

Tom Selleck may reunite with CBS on the network’s untitled Burgess/Green drama pilot about a family of New York cops. Selleck, who previously starred in Magnum PI on CBS from 1980-1988, has been in talks with the network to play Michael, the chief of police for the NYPD who lives in Brooklyn with his father, Patrick (Len Cariou) the ex-chief while Michael’s son, Brian (Donnie Wahlberg) is also a detective.

Marco Sanchez was added to CBS’ drama NCIS in a recurring role as Alejandro Rivera, a member of the Mexican Justice Department who is in Washington, D.C. to help set up an international law enforcement task force, reports THR.

Casting Call: Spike TV is seeking undiscovered comedic talent for its new late-night talk show developed and executive produced by Thom Beers, of Original Productions (The Deadliest Catch, Ax Men). The network is looking for two guys in their late 20s to mid-30s who are likable and have that regular-guy appeal along with being funny. Selected candidates will be flown to L.A. for a screen test with network executives. Open casting calls will happen March 22 and 23 in Chicago and Atlanta. For more information, contact the casting company, Metal Flowers Media via their website at or calling 323-785-2500 or sending an email to [email protected].


Adult Swim is this season’s #1 cable network in total day with Adults 18-49.

Take a moment and swallow these numbers:
1. ADSM   649K
2. ESPN     648K
3. USA       633K

Surprised? Don’t be. Just call Josh at 212-275-6635.

Source: [adult swim] Research based on Nielsen Media Research data; Period: 09/10 season-to-date (9/21/09-2/28/10); Data is live + same day; Adult Swim total day: M-Su 10p-6a, ESPN & USA total day: M-Su 6a-6a.


Top 10 M-F Syndicated Strip Series for the week of 3/1-3/5/10 ranked by HH Rtg
Wheel of Fortune (CTD)                                   7.4 AA
Jeopardy (CTD)                                               6.4 AA
Two and a Half Men (WB)                                 5.4 AA / 7.3 GAA
Judge Judy (CTD)                                            4.8 AA / 7.4 GAA
Oprah Winfrey Show (CTD)                               4.7 AA / 4.9 GAA
Entertainment Tonight (CTD)                            4.6 AA / 4.7 GAA
Family Guy (2/T)                                             3.7 AA / 4.4 GAA
Inside Edition (CTD)                                         3.4 AA / 3.4 GAA
The Office (NBU)                                              3.3 AA / 4.0 GAA
Dr. Phil Show (CTD)                                         3.0 AA / 3.1 GAA
Seinfeld (SPT)                                                 3.0 AA / 3.5 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 3/1-3/5/10 ranked by A18-49 Rtg
Family Guy (2/T)                                             2.8 AA / 3.3 GAA
Two and a Half Men (WB)                                 2.7 AA / 3.7 GAA
The Office (NBU)                                             2.5 AA / 3.0 GAA
Wheel of Fortune (CTD)                                   1.9 AA
Seinfeld (SPT)                                                 1.9 AA / 2.3 GAA
King of the Hill (2/T)                                        1.7 AA / 1.9 GAA
Jeopardy (CTD)                                               1.6 AA
Judge Judy (CTD)                                            1.5 AA / 2.3 GAA
Oprah Winfrey Show (CTD)                              1.5 AA / 1.6 GAA
Entertainment Tonight (CTD)                           1.5 AA / 1.5 GAA
Everybody Loves Raymond (CTD)                     1.5 AA / 1.9 GAA
Friends (WB)                                                  1.5 AA / 1.8 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday  A18-49 Analysis: FOX soared to #1 Tuesday night, delivering an 8.1/22 among A18-49, according to final national ratings from Nielsen. At 8p, FOX’s American Idol won with 7.7/22 far ahead of next competitor CBS’ NCIS at 3.5/10. In the second half of American Idol during 9p, FOX surged even higher to an 8.4/22 with ABC’s Lost next at 3.9/10. In the full hour of 10p, CBS’ The Good Wife placed first at 2.6/8 followed by NBC’s Parenthood at 2.3/7.

Live + Same Day Household Ratings: Tuesday, March 16, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 13.0/21       American Idol 13.0/21

CBS: 9.7/16          NCIS 11.1/18, NCIS: Los Angeles 9.4/15, The Good Wife 8.6/15

NBC: 4.3/7           The Biggest Loser 4.5/7, Parenthood 3.9/7

ABC: 3.4/6           Lost [r] 2.4/4, Lost 5.2/8, Flash Forward 2.8/5

UNIV: 1.9/3         Hasta que el Dinero Nos Separe 2.2/4, Corazon Salvaje 1.8/3, Aqui y Hora 1.5/3

CW: 0.9/1           90210 1.1/2, Melrose Place 0.7/1

ION: 0.6/1          Ghost Whisperer 0.5/1, Criminal Minds 0.5/1, Criminal Minds 1.0/2

TELE: 0.6/1         El Clon 0.5/1, Perro Amor 0.7/1, Donde Esta Elisa 0.8/1

A18-49: FOX 8.1/22, CBS 3.1/9, NBC 2.6/7, ABC 2.2/6, UNIV 1.5/4, CW 0.7/2, TELE 0.6/2, ION 0.3/1


Music Choice upped Janis Unterweiser as Director/Video Programming for SWRV, the new network launched last month by Music Choice. Janis will continue to supervise programming efforts for both networks, reporting to Damon Williams, VP/Program and Content Development, Music Choice. Additionally, Michelle “BREEZE” Johnson was named Senior Manager/Video Programming, reporting directly to Janis.

Banijay Entertainment Group announced it has formed a new global distribution unit, Banijay International. This new division will include Nordisk Film TV World’s efforts and will distribute all formats and finished content produced by Banijay Entertainment companies. In so doing, Karoline Spodsberg, currently holding the position of International Director with Nordisk Film TV World, will become Managing Director of Banijay International. The new unit will have offices in Paris and Copenhagen, staffed by current members of the Nordisk Film TV World and Banijay Entertainment distribution groups.

Marc Hirschfeld was tagged as a Casting Consultant for Starz Media involved with original programming for Starz’ premium entertainment channels. Under his non-exclusive deal with Starz, Marc will work in tandem with Starz programming executives on casting for the channels’ scripted and non-scripted programs.

Trifecta Entertainment added Kristin Peace as SVP/Creative Affairs in charge of increasing the company’s original programming slate. Prior to this appointment, Kristin was VP/Development, Acquisitions and Broadband Development with TV Guide Network.

Samuel Roberts takes on the new position as Marketing Director at New York-based recording studio, Play Studios NYC.

Lisa Choi Owens was appointed as SVP/Digital Media with Scripps Networks. In her new role, Lisa will provide strategic and operational oversight to the company’s digital group including the websites, and among others as well as digital efforts involving social media, mobile and VOD. Based in New York, Lisa will report to John Lansing, President, Scripps Networks.

Clarification : Susan Levison joined FishBowl Worldwide Media as EVP/Creative Affairs.

This day in History:  1881 – Barnum and Bailey’s Greatest Show on Earth opened in Madison Square Gardens.

Answer to Yesterday’s Trivia Question: This show was based in Rome … Wisconsin.  What show is it?   PICKET FENCES  Kudos to: Jeannette Hektoen-JH Media & Marketing/NY; Jeffrey Hira-Nickelodeon/NY; Ged Young-CBS Affiliate Relations/NY; Anne Kissel Elliot-ET Consulting/Palm City; Tom Giesen-High Noon Ent/Denver; Tom Chapman-WKRG/Mobile; Karen Shiffman-WFLD WPRW/Chicago; Heath Griffith-The Richards Group/Dallas; Roz Seibold-EDA/Tucson; Rob Maron-I’m serious productions/LA; Mark Ahn-FX Research/LA; Terrance Moss-Integrated Media Solutions/Beverly Hills

Today’s Trivia Question:  She worked as an assistant clothes buyer before getting her dream job working for a major popular designer.  Who is she?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


IAB Education: Expand Your Digital Ad Knowledge

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Classes are led by industry leaders such as Google, Yahoo!, Nielsen, comScore, Q Interactive, and Deloitte. For more information, click

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: NATIONAL BROADCAST MEDIA DIRECTOR/Starcom/NY: Resp for managing Nat BC, Cable, Syn TV and network radio negotiations for GM. Details & Apply: m Qualified candidates will be contacted (3/25)

JOB OPENING: COUNSEL /iN DEMAND/NYC: Contract management, copyright & trademark, standards & practices. JD plus 3 yrs cable/entertainment. Reply: [email protected] (3/24)

JOB OPENING: SUPERVISOR, PROGRAMMING/iN DEMAND/NYC: Create/Maintain/Track PPV, VOD, SVOD scheduling docs. Data gathering/delivery deadlines with program suppliers. Bachelors + 3 yrs exp. Reply: [email protected] (3/24)

JOB OPENING: DIR, BUSINESS & LEGAL AFFAIRS: Production, Talent agreements, etc. For indy producer. NY. Entertainment law experience a big plus. Great opportunity. [email protected] (3/23)

JOB OPENING:  VP LEGAL/BIZ AFFAIRS for NY media company. Draft review & negotiate agreements including, ad sales, distribution, new media, programming, talent, rights and other IP. res to: [email protected] (3/23)

JOB OPENING:  RESEARCH ANALYST/AETN/Los Angeles: Anlyz LT & comp rtings prfrmnce, prov anlyses/reprts fr Prog & Mrktng.  Exp in TV rsrch/data anlysis. (3/23)

JOB OPENING: DIRECTOR, MEDIA AD SALES RESEARCH/NY-Warner Bros. TV Dist: (Syndication) strong analytical and presentation skills. Adept w/Nielsen, Galaxy, Npower, + Simmons. Email: [email protected] RE: UCTC/117019BR  (3/20)

JOB OPENING: DIR, AD SALES MARKETING/PRN/SF: Lead day-to-day, strategy for team that preps custom, client specific persuasive mktg materials for nat’l sales team. 7+ yrs sales mktg digital or brdcst (3/20)

JOB OPENING: DIRECTOR OF SALES, POST-PRODUCTION & DIGITAL MEDIA SOLUTIONS/LA: Lead sales efforts of traditional post-production and digital media solutions. 5 yrs min. exp. req’d.  Apply: (3/20)

JOB OPENING:  Sr. MANAGER SOCIAL MEDIA MARKETING/Showtime/NY: 5yrs exp, develop and manage social media mrktg projects to drive series awareness. Apply at: (3/20)

JOB OPENING:  MANAGER, RETAIL SALES RESEARCH NICK/Viacom CP/NYC: 2+yrs database processing/analysis, Strng CP Analytical exp, Mastery w/Excel, Nielsen/IRI/Walmart Retail Link A+ EOE/M/F/D/AAP. Apply (3/20)

JOB OPENING: VP OFF-CHANNEL COMMUNICATIONS/ Nickelodeon /NYC: 10+yrs PR exp, Strng Nat’l/Trade Press Relations, Stng exp CP/Digi/TV & Business, Strng Corporate Comm exp, Strng Writ/Pitch skills Apply (3/20)

JOB OPENING:  ABC Family/NY: VP AD SALES MKTG: Oversee ad sales mktg dept, dvlpmt & exec of intgrtd client promos, dev sales collateral/presentations Conduit betw sales & internal dept 10+ yrs exp # 232482   (3/20)

JOB OPENING: VP SERIES DEVELOPMENT REALITY/MTV/LA: 7+ yrs exp TV Prod &/or Dev; Exp w/reality based programming  all formats; EOE/M/F/D/AAP (3/19)

JOB OPENING: DIRECTOR, SERIES DEVELOPMENT-REALITY/MTV/NYC: 5+ yrs exp TV Prod &/or Dev; Exp w/reality based programming  all formats; EOE/M/F/D/AAP (3/19)

JOB OPENING:  MARKETING MANAGER/COOKING CHANNEL/ NY: manage integrated mktg, promo, partnerships & advertising for Food Network sister brand. 5-7 yrs. TV consumer mktg is preferred. Apply:, job #1316  (3/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: AD SALES/NBCU,LA:Summer Interns needed for the West Coast National Ad Sales office of NBC Universal for both the Network and Cable sales teams. [email protected]   (3/20)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: WRITER/PRODUCER CREATIVE DIRECTOR 20 years experience in on-air promotion for Cable and Broadcast companies. [email protected] (3/25)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/ CONTENT PARTNERSHIPS/NY: Seaside Heights resident. 10 yrs TV exp dancing at Karma. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/25)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY): 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/24)

SITUATION WANTED: SHORT FORM VIDEO CONTENT PRODUCER: From conception to creation: I write, produce & direct content for online & interstitial on-air. Ten years experience, self starter, NY based but will travel. [email protected] (3/24)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/24)

SITUATION WANTED: Entry Level PR – Completed 4 Internships -Publicity/Columbia, TV Prod./MTV, Ent./RJM, Talent Cast’g/Studio Center. BS in Media/PR, Management exp. Fashion and Newspaper Adv. [email protected] (3/23)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit (3/23)

SITUATION WANTED: 9x Emmy winning CREATIVE PRODUCER/ATL seeking freelance. Great w/ clients.15yr exp in promo/creative TV. Also ON-AIR HOST/EMCEE -see (ROAD TRIP) [email protected]  site: (3/23)

SITUATION WANTED: EXEC ASST/NYC: Successful track record supporting the efforts of office mngmnt incl.President & CEO. Strong oral & written comm & interpersonal skills.15+ yrs exp cable & telecomm ind. Email: [email protected]   (3/23)

SITUATION WANTED: EIC/LINE PRODUCER Available now.10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd Productions for major TV & cable nets. Looking for next project. [email protected] (3/20)

SITUATION WANTED: 2D MOTION GRAPHICS DESIGNER (NY/CT) 20+ years exp.  in TV & post-production. Freelance, pt. time or full time. ,, email [email protected] (3/20)

SITUATION WANTED: Seasoned Pro with 5+ yrs exp in media looking for Client Services/Campaign Management position in online, radio, tv, or entertainment. please email me at [email protected] (3/20)

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC): Concept through completion. Portfolio: Email: [email protected] (3/19)

SITUATION WANTED: EDITOR/DIRECTOR 10+ years in the industry, from Film to Reality Television. Demos and resume can be seen at , I can be contacted at [email protected] (3/19)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (3/19)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  FlashForward [p ], Private Practice
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  NCAA Basketball Tournament
CW:  Vampire Diaries [r], Supernatural [r]
FOX:  Bones [r], Fringe [r]
ION:  Ghost Whisperer, NCIS, NCIS
NBC:  Community, Parks and Recreation, The Office, 30 Rock, Marriage Ref
PBS:  This Old House Hour, Antiques Roadshow, Synchronized Swimming: The Pursuit of Excellence
TELE: El Clon, Perro Amor, Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Corazon Salvaje, Nuestra Belleza Latina

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