Thursday, March 15th, 2012



Braxton Family Values makes
WE tv the #1 women’s network on Thursday night!

THURSDAYS 9pm | 8c
Join the live social experience on WE tv Sync at and Click here for a sneak peek of this week’s episode.

Every kind of family.  All kinds of drama.
Source: Nielsen, Live+SD. 11/10/11-3/1/12, excl. 11/24/11. Thurs 8p-11p, W18-49 & W18-34 (000s). Women’s nets: Lif, LMN, Oxy, Soap, Style, Bravo, E!, OWN, TLC, Hall, VH1. Subject to qualifications upon request.


Good morning. It’s Thursday, March 15, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
ABC: Missing (series debut) at 8p
TLC: First Week In at 9p & 10p
A&E Network: The First 48: Missing Persons at 10p
Food Network: Sweet Genius at 10p




A&E | Real Life. Drama.

Real Life Series with AUTHENTIC people in real situations that are relatable…
Storage Wars, Shipping Wars and coming next:  Duck Dynasty & Barter Kings

Scripted Dramas with EMOTIONAL stories that ignite, inspire and connect…
Breakout Kings, The Glades, and coming next: Longmire & Coma

MORE ORIGINALS IN PRIME | more content to engage fans and integrate brands
A&E | Real Life. Drama.



In one fell swoop, CBS renewed 18 series for its 2012-2013 broadcast season.  The renewals include four comedies: How I Met Your Mother, The Big Bang Theory, 2 Broke Girls and Mike & Molly.  Also in the comedy category, CBS and Warner Bros. Television are in preliminary talks about future seasons of Two and a Half Men.  CBS’ renewed dramas consist of NCIS, NCIS: Los Angeles, Hawaii Five-O, Criminal Minds, CSI: Crime Scene Investigation, Person of Interest, The Mentalist, Blue Bloods and The Good Wife.  Returning reality series include: The Amazing Race, Undercover Boss and the previously renewed Survivor.  Newsmagazine shows 60 Minutes and 48 Hours Mystery will also rejoin the network’s schedule in the fall.

Following the death of three horses during filming, HBO has pulled its series LUCK.  The premium network released this statement yesterday:

“It is with heartbreak that executive producers David Milch and Michael Mann together with HBO have decided to cease all future production on the series LUCK. Safety is always of paramount concern. We maintained the highest safety standards throughout production, higher in fact than any protocols existing in horseracing anywhere with many fewer incidents than occur in racing or than befall horses normally in barns at night or pastures. While we maintained the highest safety standards possible, accidents unfortunately happen and it is impossible to guarantee they won’t in the future. Accordingly, we have reached this difficult decision.We are immensely proud of this series, the writing, the acting, the filmmaking, the celebration of the culture of horses, and everyone involved in its creation.”
The next family to have their own reality TV show is the Eastwoods.  E! is going inside the lives of Dina Eastwood, wife of film star Clint Eastwood and their daughters Francesca age 18 and Morgan age 15 in the series Mrs. Eastwood & Company.  The half-hour 10-episode series, from Bunim-Murray Productions, follows Dina, Francesca and Morgan as well as the six members of the all-male South African vocal group Overtone that is managed by Dina.  Mrs. Eastwood & Company premieres May 20 on E!.

TLC heads to the Little Italy area of the Bronx for its latest reality series, Mama’s Boys of the Bronx following five Italian-American guys who are 30-something, handsome, employed and still living with their mothers.  The eight-part series, from Red Line Films for TLC, opens April 19 at 10p. 

An eighth season of Weeds with thirteen half-hour episodes launches July 1 at 10p on Showtime and season two of Episodes debuts directly after at 1030p.  Production on Weeds begins next month while the nine half-hour episodes of Episodes recently completed production in London and Los Angeles. 

Two weekly original series featuring urban explorer Don Wildman are making comebacks on Tuesdays as the Travel Channel premieres season three of Mysteries at the Museum April 17 at 9p followed by the second season debut of Off Limits at 10p.   In Mysteries at the Museum, Wildman travels the US going into the vaults of our nation’s most distinguished museums uncovering treasures from the past.  Optomen Productions, Inc. produces the series for Travel Channel.  Wildman continues to journey across the US in Off Limits though this time discovers the secrets of American man-made objects such as bourbon barrels at a Kentucky factory or obtaining a peak at one of the largest floats ever built for the annual Rose Bowl Parade in Pasadena.  Off Limits is produced by Authentic Entertainment, an Endemol Company for Travel Channel. 

US Latino entertainment network Tr3s: MTV, Musica y Mas is adding its newly-acquired Mexican novela Bienvenida Realidad beginning next Monday at 10p.  The new young-adult novela centering on a cast of multigenerational high school seniors, teachers and parents will air on Tr3s Monday through Friday at 10p. 

Early next month, Velocity ushers viewers into the world of high-end car collection with a new season of Chasing Classic Cars debuting April 3 at 10p with a special bonus episode immediately airing after at 1030p.  The series is hosted by well-known collector car archeologist, Wayne Carini as he finds, buys, restores and sells the most unique vehicles ever manufactured.  The series is produced for Velocity by Essex Television Group. 

All next month, Documentary Channel (DOC) in partnership with Participant Media’s digital division TakePart celebrates our planet with EarthView, a month-long lineup of environmentally-focused documentary films each night in April.  Under the heading of EarthView, the films begin April 1 at 8p with the US television premiere of Ingredients: Who’s Your Farmer?  A sampling of other titles in April include Someplace with a Mountain on April 7 at 8p; Save the Farm on April 8 at 8p; Tapped on April 15 at 8p; Kudzu Vine on April 21 at 8p; Bag It on April 22 at 8p; and Water Wars on April 29 at 8p.  A full list of EarthView films can be found at DOC’s website at:

Upfront 2012:  Hallmark Channel

Yesterday in New York, Crown Media Holdings, Inc. owner and operator of Crown Media Family Networks encompassing Hallmark Channel and Hallmark Movie Channel revealed new programming strategies for both networks.

  • Original Series in Development: For the first time in its 10-year history, Hallmark Channel is in development on two original series slated to debut in 2013.  The two series are from authors whose books have in the past been adapted into popular original movies for Hallmark Channel and Hallmark Movie Channel.  The movie pilots for these two series include: 
  • Cedar Cove, adapted from original literary works by author Debbie Macomber about the small town of Cedar Cove offering a backdrop for big and small stories.  Dan Wigutow and Michael Scott are on board as EPs.
  • When Calls the Heart is a period drama based on the successful books by author Janette Oke.  The romantic adventure series relates the story of Elizabeth Thatcher, a beautiful wealthy East Coast young woman who wants to teach and leaves her comfort behind to start a new life in a frontier town where she meets a handsome lawman.  Brad Krevoy and Michael Landon, Jr. serve as EPs.

Original Daytime Series: Home & Family  Setting another precedent, Hallmark Channel will introduce its first new original daytime series launching in fourth quarter that will fit into the network’s Lifestyle block.  Home & Family will have 220 original two-hour shows airing over 44 weeks produced by Woody Fraser Productions.  The hosted series, set inside a 2800 square foot, fully-equipped house on the Universal Studios lot, will offer home ideas and improvements as well as home trends and products.  Hosts for the daytime talk show will be announced in the near future.   Steve Leon serves as EP.

One-hour Talk Show: Marie!  Hallmark Channel and entertainer Marie Osmond are teaming on a new lifestyle talk show airing weekday afternoons. Production on Marie! begins soon for a fourth quarter premiere.  Segments on the show will feature celebrities and non-celebrities alike chatting with Osmond about lifestyle tips and trends, current topics and breakthroughs that empower families.  Guests on the show could include famous celebrities to everyday people, to Osmond’s own family as well as leading experts in various fields.   Marie! is produced by ATI, Associated Television International.  David McKenzie, David Martin, Marie Osmond and Jim Romanovich are EPs.

Hallmark Channel Original Movies:  Staying with tradition, Hallmark Channel will serve up 28 Hallmark Channel Original Movies premiering fourth quarter 2012 through third quarter 2013.  Highlights of the movie titles include:

  • Love at the Thanksgiving Day Parade debuts November 4 at 8p
  • The Wishing Tree starring Jason Gedrick and premieres November 11 at 8p
  • It’s Christmas, Carol! starring Carrie Fisher, Emmanuelle Vaugier and Carson Kressley
  • The Christmas Heart starring Teri Polo and Tess Harper
  • After All These Years starring Wendie Malick
  • The Confession starring Sherry Stringfield and Katie LeClerc

Other movie titles currently in development include: The Good Witch 5 starring Catherine Bell and debuting October 28 at 8p; The Memory Book and Be My Valentine among other titles.

Acquired Series: Hallmark Channel picked up the first-run, off-net comedy series The Middle starring Patricia Heaton and will launch the first of 88 episodes starting in March 2014.  Additional seasons of The Middle will join the rotation as they become available.  The Middle, distributed by Warner Bros. Domestic Television Distribution, joins classic sitcoms Frasier and The Golden Girls on Hallmark Channel.  

Upfront 2012:  Hallmark Movie Channel

Crown Media further said the production slate for Hallmark Movie Channel will increase in 2013 to nine Original Movies.  A few of the movie titles for Hallmark Movie Channel’s fourth quarter 2012 to third quarter 2013 roster include: Rites of Spring starring Shelley Long and Trevor Donovan; Goodnight for Justice 3: Queen of Hearts with Luke Perry as star and EP; Shadow on the Mesa starring Kevin Sorbo, Meredith Baxter, Gail O’Grady and Greg Evigan; and Home Sweet Home among others.

ZenithOptimedia injected a bit more optimism into their latest global ad expenditure forecast for 2012 in a new report.   The company predicts the global ad spending will increase in 2012 by +4.8%, up a tad from the +4.7% forecast they put out in December 2011.  Latin America and Asia Pacific will bolster the worldwide ad economy as Europe continues to weaken, according to ZenithOptimedia’s report.  To read the full report, please visit the Cynopsis website at and look for the article link under Additional Industry News.

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).



Off-net comedy series Community was acquired by Comedy Central joining the network’s lineup in fall 2013.  Community will launch on Comedy Central with three seasons of episodes.  Community is produced by Krasnoff Foster Entertainment, Harmonious Claptrap, Russo Brothers, Universal Media Studios in association with Sony Pictures Television.

GSN picked up the cable network rights to 300+ episodes of Family Feud hosted by Steve Harvey from FremantleMedia North America.  GSN will launch Family Feud with Steve Harvey on March 28 at 7p. 

Outdoor Channel renewed a multi-year deal with AT&T U-verse to carry the network in both standard-def and hi-def in all its markets.  U-verse places Outdoor Channel on its Sports Pack and U450 tiers.

Newly established worldwide distribution company, Mance Media forged a long-term deal with Bennett Productions.  The deal involves Mance Media holding the exclusive global distribution rights to Bennett’s television library consisting of 15 lifestyle and action sports series including HDNET’s Bikini Destinations and ION Television’s The MEN7 Show.  Mance Media and Bennett Productions will additionally co-produce new series including DNA of Sport, Beyond The List and a fifth season of Bikini Destinations. 

Entertainment Studios, Inc. said its syndicated court series Justice For All with Judge Cristina Perez boasts an 85% clearance in the US.  The daily court show is produced both in English and in Spanish simultaneously and is also shot exclusively in hi-def.  Justice For All with Judge Cristina Perez has been cleared by television station groups including CBS Television Station Group, Weigel Broadcasting, Newport, Sinclair Broadcasting, Media General, Turner Broadcasting, Titan, Bonton, Schurz, Journal, Newsweb, Roberts, Barrington, TV Groupo, Gray Television, Roundtable Broadcasting, Lin, Nexstar, Meredith, and Sainte Partners II.  Entertainment Studios produces and distributes the series. 


Syfy’s epic sci-fi drama pilot Defiance added four to its cast: Julie Benz, Stephanie Leonidas, Tony Curran and Jaime Murray as co-stars joining Grant Bowler.  Defiance is produced by Universal Cable Productions and is also a collaboration with Trion Worlds, with the Syfy series and Trion’s multi-platform shooter MMO set to premiere simultaneously.  Benz will play Amanda Rosewater, the idealistic mayor of the growing boomtown; Leonidas plays Irisa, a beautiful warrior who is part of an alien race called the Irathients; Curran will portray Datak Tarr, part of the elite alien race known as the Castithans; while Murray will play Datak’s beautiful and ambitious wife, Stahma.  Production will begin on the pilot next month in Toronto. 

In other Syfy casting news, Shane McRae will star in the two-hour action thriller pilot Rewind from BermanBraun and Universal Cable Productions.  Rewind is about a team of military field operatives and civilian scientists who must use untested technology to travel back in time to alter past events thus changing the future to avoid a horrible terrorist attack.  McRae will play Henry Knox, an ex-Special Forces field operative who works in a special division of the Department of Homeland Security.  Knox has been recruited for the top-secret mission to travel back in time to prevent a devastating terrorist attack.  Production on the pilot commences in April. 

TV personality Kelly Ripa and her husband Mark Consuelos will serve as EPs on the six-episode series Cheer for CMT.  The one-hour Cheer looks at the competitive world of cheerleading by following coach Patty Ann Romero as her elite squad participates in cheerleading championships.  Ripa and Consuelos are EPs via their company Milojo Productions.  Cheer will premiere on CMT in September as a companion series to the network’s Dallas Cowboys Cheerleaders: Making the Team which returns for a seventh season.  Albert Bianchini and Julia Silverton also serve as EPs on Cheer. 

White House comedy pilot 1600 Penn for NBC tapped Jenna Elfman to play the wife of the president, per TVLine.  Bill Pullman headlines the comedy pilot playing the POTUS and father to a dysfunctional family that also includes Josh Gad, Brittany Snow and Amara Miller.

Join us on April 24, 2012 at the Cynopsis Sports Business Summit in NYC. Game-changing executives from networks, leagues and teams will be on hand to deliver key perspectives on growing brands, monetizing value & building communities by tapping into the unrivaled passion of the sports fan. Register now with this link:

DEADLINE TOMORROW:  Cynopsis Sports Awards honoring top sports programs, campaigns, & people. Click on this link to learn more:


Top 10 M-F Syndicated Strip Series for the week of 2/27-3/2/12 ranked in order by HH Rtg
Judge Judy (CTD)                                           7.4 AA
Wheel of Fortune (CTD)                                  7.3 AA
The Big Bang Theory (WB)                               7.0 AA
Jeopardy (CTD)                                              6.1 AA
Two and a Half Men (WB)                                5.8 AA
Family Guy (2/T)                                            4.5 AA
Entertainment Tonight (CTD)                            4.2 AA
Inside Edition (CTD)                                        3.3 AA
Dr. Phil Show (CTD)                                        3.2 AA
How I Met Your Mother (2/T)                           3.2 AA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 2/27-3/2/12 ranked in order by A18-49 Rtg
The Big Bang Theory (WB)                               4.2 AA
Family Guy (2/T)                                            3.0 AA
Two and a Half Men (WB)                                2.9 AA
Judge Judy (CTD)                                           2.0 AA
How I Met Your Mother (2/T)                            2.0 AA
Wheel of Fortune (CTD)                                   1.7 AA
Seinfeld (SPT)                                                1.5 AA
Jeopardy (CTD)                                              1.4 AA
Maury (NBU)                                                  1.3 AA
Entertainment Tonight (CTD)                            1.2 AA
Everybody Loves Raymond (CTD)                      1.2 AA
King of the Hill (2/T)                                       1.2 AA
Friends (WB)                                                 1.2 AA
TMZ (WB)                                                     1.2 AA
The Office (NBU)                                            1.2 AA
Source: NSS Galaxy Explorer, Live+SD

Tuesday A18-49 Analysis:  Tuesday’s A18-49 ratings tipped in favor of FOX at 1.9/5, according to final primetime national ratings from Nielsen.   CBS’ NCIS encore won at 8p with a 2.1/7 and NBC’s The Biggest Loser weighed in at #2 with a 2.0/6.  FOX did best at 9p with its comedies New Girl and Breaking In at an average of 2.2/6 and The Biggest Loser and the premiere of Fashion Star on NBC took second place at an average of 2.0/5  (Fashion Star’s debut at 930p posted a 1.6/4).  The 10p hour was competitive and Univision’s La Que No Podia Amar prevailed at 1.7/5 followed closely by NBC’s new series Fashion Star at 1.6/4. 

Live + Same Day Household Ratings: Tuesday, March 13, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 6.8/11            NCIS [r] 8.2/14, NCIS: Los Angeles [r] 7.3/11, Unforgettable [r] 4.9/8


ABC: 3.6/6                Last Man Standing [r] 3.3/6, Cougar Town 2.7/4, The River 2.7/4, Body of Proof 5.0/8

NBC: 3.5/6               The Biggest Loser 4.1/7, Fashion Star [p] 3.0/5

FOX: 2.6/4               Raising Hope 2.5/4, I Hate My Teenage Daughter 2.1/3, New Girl 3.5/5, Breaking In 2.1/3

UNIV: 2.1/3             Una Familia con Suerte 2.1/3, Abismo de Pasion 2.0/3, La Que No Podia Amar 2.2/4

CW: 0.8/1                90210 0.8/1, Ringer 0.8/1

ION: 0.8/1               Criminal Minds 0.8/1, Criminal Minds 0.9/1, Flashpoint 0.7/1

TELE: 0.8/1             Maid en Manhattan 0.9/1, Corazon Valiente 0.8/1, Relaciones Peligrosas 0.6/1

TF: 0.3/0                Cine de Las Estrellas Tue [r] 0.3/0, El Capo 0.3/1

A18-49:  FOX 1.9/5, CBS 1.8/5, NBC 1.8/5, UNIV 1.7/5, ABC 1.4/4, TELE 0.6/2, CW 0.5/1, ION 0.3/1, TF 0.3/1




Island Def Jam Music Group, a unit of Universal Music Group (UMG) named Joie Manda as President/Def Jam Recordings. Joie will be based in New York and reports to Barry Weiss, Chairman/CEO, Universal Republic and Island Def Jam.

Ari Perler was tapped for the newly-minted position as VP/Market Research and Strategic Sales Insights with NBCUniversal Cable & New Media Distribution and NBCUniversal Domestic Television Distribution.  Ari will be integral in the sales strategies and presentations in the licensing of off-network programs and films to cable and new media outlets in addition to supporting the sale of national advertising for the division’s first-run and off-network content.  Ari will also be involved in program distribution activities in Canada among other duties. 

Joe Isabella is returning to WCBS-TV as LSM.  From 2004 to 2006, Joe was an AE at WCBS-TV and is now back at the station to manage the local sales team.  Most recently, Joe was Sales Manager at the CBS Television Station group’s national sales office.




Cynopsis: Sports Media Awards
Honoring Top Sports Programs, Campaigns, and People.

Entry Deadline: *Tomorrow*
Late Submissions: March 30, 2012
Awards Event: Summer 2012 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.

This day in History: 1954 – CBS Morning Show premieres with Walter Cronkite & Jack Paar.

Answer to Our Last Trivia Question: Alex and Robert are partners. What are the last names of these two detectives? Alexandra Eames and Robert Goren on Law & Order: Criminal Intent. Kudos to: Kathryn Tesoriero-Group motion/NYC; John Carlo-NBCUniversal/NYC; Synda Kollman-Charter Marketing Group/Boca Raton; Gerry Bixenspan-TV Marketing/NYC; Larry Glazer/WTTW TV/Chicago; Richard G. Murphy-Manor Productions/W. Toluca Lake, CA; Paul Blutter-General American Group, Inc./Northridge, CA; Amy Kessler-Current TV/San Francisco; Sean Bennington-Crown Media Family Networks/ Studio City.

Today’s Trivia Question: On What show did Ben Matlock make his final appearance? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn & Lisa

Cynthia Turner – Founder and Publisher / [email protected]
Lisa Ball – Contributing Editor / [email protected]

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Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/22)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (3/22)

SITUATION WANTED: Recent college graduate, looking for an entry-level position in digital media. Graduated from Siena College with a B.S. Degree in Marketing/Management. Resume upon request. Contact [email protected] (3/20)

SITUATION WANTED: SALES ASSISTANT/(CHI): Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (3/20)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Missing [p], Grey’s Anatomy, Private Practice
AZTECA: Lo Que la Gente Cuenta, Buenos Noches America, Al Extremo
CBS: 2012 NCAA Basketball Tournament
CW: Vampire Diaries, The Secret Circle
FOX: American Idol, Touch
ION: Cold Case, Cold Case, Criminal Minds
NBC: Community, 30 Rock, The Office, Up All Night, Awake
PBS: This Old House Hour, Mystery of Chaco Canyon, Independent Lens
TELE: Una Maid en Manhattan, Corazon Valiente, Relaciones Peligrosas
UNIV: Una Familia con Suerte; Abismo de Pasion, La Que No Podia Amar

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