Thursday, March 14th, 2013


Braxton Family Values
The series that made WE tv
#1 with African American women on Thursday nights is back!

Braxton Family Values
Returns to WE tv tonight 9pm | 8c

Click here for a sneak peek.

Source: WE tv Analysis of Nielsen Data, Live+SD. BFV S2b (8/16/12-9/20/12, Th 9p-10p). Ranked on all cable by trackage, AA W25-54 000s. Subject to qualifications by request.


Good morning. It’s Thursday March 14, 2013, and this is your first early morning briefing.

Tonight’s Premiere:
Discovery Fit & Health: Funeral Boss at 10p

Tonight’s Finale:
Investigation Discovery: Frenemies: Loyalty Turned Lethal at 10p


Discovery continues to reel in the ratings.

BEST October, November, December, January and February EVER!

See what’s coming next!

Click for source.

CBS Corporation has sold The Good Wife in a multi-platform deal that includes subscription-video-on-demand services, a basic cable network, and broadcast television stations. “This is an off-network model for a unique serialized show in today’s television ecosystem,” said Leslie Moonves, President and CEO, CBS Corporation. “It uses creative windowing to serve the content needs of best-in-class partners, while realizing the full syndication value for a high-quality series.”
      As part of an agreement with, the first three seasons of The Good Wife will be available on Amazon Prime Instant Video beginning March 14, with season four coming to Prime Instant Video later this year after its finale on CBS. As part of an expanded agreement with Hulu Plus, previous seasons of The Good Wife will be available to its subscribers in September 2013. The Hallmark Channel has acquired off-network rights and will begin running the show on weekdays beginning January 2014.
      In addition, the show will be available to local television stations for weekend broadcast syndication window beginning in September 2014. CBS Television Distribution has sold these rights to the CBS Television Stations as the flagship broadcast group and to stations of all affiliations, currently covering 85% of the country.


Fans of USA Network‘s Psych will get the chance to determine the show’s ending via a live interactive event to mark the show’s 100th episode on Wednesday, March 27 at 10p. The multi-platform experience kicks off on March 13 across web, social and mobile with a Psych-themed interactive countdown calendar, custom polls, trivia and challenges across all the show’s social channels. “This is a great example of how USA can event-ize a broadcast and take fan engagement to new heights before, during and after the show,” said Alexandra Shapiro, executive vice president, marketing & digital.

ABC Family presents the Season 3 finale of Pretty Little Liars, followed by a sneak peek of the full first episode of Twisted, the new drama series set to premiere this summer, on Tuesday, March 19. Pretty Little Liars airs at 8p, followed by Twisted at 9p. Avan Jogia, who plays Danny Desai on Twisted, will answer fan questions live via Twitter on Tuesday, March 19during the show’s East Coast feed at his handle @ATJogia.

MTV is set to debut an all-new Thursday night lineup with the series premieres of The Show With Vinny and Zach Stone Is Gonna Be Famous. Vinny Guadagnino, formerly of Jersey Shore, tackles late night with The Show With Vinny. The new talk show takes celebrities into Guadagnino’s family home in Staten Island, NY. It will premiere on Thursday, May 2 at 10p. Zach Stone Is Gonna Be Famous, a half comedy starring Bo Burnham as a teenager who opts to pursue fame and stardom instead of attending college, will premiere Thursday, May 2 at 10:30p.

In celebration of General Hospital‘s 50th anniversary, SOAPnet is airing a 50-hour marathon of classic episodes from the series, beginning Friday, March 29 at 10p and running through Monday, April 1 at 12a. Events kick off with the very first episode from 1963 and will include shows from every decade, leading up to special 50th anniversary episode on General Hospital airing Monday, April 1 at 2p on ABC and 9p and 12a on SOAPnet.

MundoFox premieres the music game show Atrevete a Cantar, the Spanish-language version of the hit game show Who Dares, Sings!, on Friday, March 18 at 8p. Puerto Rican Idol Jaime Mayol, and Colombian singer/actress Marbelle co-host the karaoke competition, where 100 studio audience participants sing their hearts out competing for the chance to win up to $5,000.

Jeffrey P. Jones, a television scholar and author, will become director of the University of Georgia’s George Foster Peabody Awards in July, succeeding Horace Newcomb, who is retiring after heading the program for 12 years. Currently an associate professor at Old Dominion University and director of its Institute of Humanities, Jones is the author of Entertaining Politics: Satiric Television and Political Engagement, which examines political entertainment shows such as The Colbert Report. He is also an editor of The Essential HBO Reader and Satire TV: Politics and Comedy in the Post-Network Era.


Oxygen has renewed Bad Girls Club for an 11th season. In addition, the network has ordered an all-star challenge version of the series: Bad Girls All Star Battle. The latter will reunite 14 of the more popular cast members from the show’s previous ten seasons.

Animal Planet has greenlit Gator Boys for a third season, ordering 10 new episodes. It was the network’s second most watched series this year about among persons 25-54 and males 18-49. Stars Paul Bedard and Jimmy Riffle, who spent last season wrangling gators in Mississippi, will return to South Florida.

Comedy Central has ordered 10 episodes of Broad City, a TV version of the web series with the same title. The show is set to premiere in 2014.


Dermot Mulroney has been tapped to star in NBC‘s untitled conspiracy thriller by Rand Ravich. He’ll play Bill Gibson, a former CIA analyst.

John Stamos has landed a recurring guest-starring role in season three of USA‘s Necessary Roughness. He’ll play Connor McClane, the founder a sports and entertainment management company.

Abbie Cornish has been cast as the female lead in Discovery Channel‘s first scripted mini-series Klondike (wt). Cornish is known for her roles in Sucker Punch, Bright Star and Limitless.

Soccer player Brandi Chastain, a two time Women’s World Cup champion and Olympic gold medalist, has joined the cast of the ABC reality series Splash.


A New Original Series on Smithsonian ChannelTM
Behind the seams of Hollywood’s hottest vintage outfit
You never know what’s in store

Thursdays at 8 pm et/pt
Smithsonian ChannelTM
In Stunning HD, Online, On Demand and On-the-go
For more information, contact Mary Ellen Bottone at
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Wheel of Fortune (CTD) took over the number one spot among household viewers at 7.6, followed closely by Judge Judy (CTD) at 7.5AA. Among A18-49 viewers, The Big Bang Theory (WB) continued to hold a commanding lead in syndicated strip series at 4.1AA. Lagging behind were Family Guy (2/T) at 2.5 AA and Two and a Half Men (WB) at 2.4 AA.

Top 10 M-F Syndicated Strip Series for the week of 3/4-3/8/13 ranked in order by HH Rtg
Wheel of Fortune (CTD)                                   7.6 AA
Judge Judy (CTD)                                             7.5 AA
The Big Bang Theory (WB)                               7.3 AA
Jeopardy (CTD)                                                6.8AA
Two and a Half Men (WB)                                5.5 AA
Family Feud (2/T)                                             5.2 AA
Entertainment Tonight (CTD)                           4.0 AA
Family Guy (2/T)                                               3.7 AA
Dr. Phil Show (CTD)                                          3.4 AA
Inside Edition (CTD)                                         3.3 AA
Source: Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of 3/4-3/8/13 ranked in order by A18-49 Rtg
The Big Bang Theory (WB)                               4.1 AA
Family Guy (2/T)                                               2.5 AA
Two and a Half Men (WB)                                2.4 AA
Judge Judy (CTD)                                             2.0 AA
Family Feud (2/T)                                            1.9 AA
How I Met Your Mother (2/T)                           1.7 AA
Wheel of Fortune (CTD)                                  1.6 AA
Jeopardy (CTD)                                               1.5 AA
Seinfeld (SPT)                                                 1.4 AA
King of the Hill (2/T)                                        1.4 AA
Friends (WB)                                                   1.4 AA
Source: Nielsen Media Research

Tuesday A18-49 Analysis:  FOX led Tuesday night among A18-49 viewers with a 2.2/7, according to final primetime national ratings from Nielsen.  FOX opened the night on top at 8p with Hell’s Kitchen at 2.1/7 and CBS followed with NCIS at 1.9/6.  At 9p FOX continued to lead with another episode of Hell’s Kitchen at 2.3/6. CBS’ NCIS: Los Angeles ranked second with a 1.9/5, while Univision’s Amores Verdaderos was close behind at 1.8/5. Univsion led the pack at 10p with Amor Bravio at 1.7/5, while CBS’ Golden Boy followed at 1.5/5.

Live + Same Day Household Ratings: Tuesday, March 12, 2013  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 7.1/12        NCIS [r] 8.3/14, NCIS: Los Angeles [r] 7.5/12, Golden Boy 5.5/9

FOX: 3.5/6             Hell’s Kitchen 3.3/5,  Hell’s Kitchen 3.6/6

ABC: 3.4/5             Celebrity Wife Swap 3.3/5, The Taste 2.4/4, Body of Proof 4.4/7

UNIV: 2.0/3          Porque El Amor Manda 1.8/3, Amores Verdaderos 2.2/3, Amor Bravio 2.2/4

NBC: 1.9/3            Off Their Rockers [r] 2.3/4, Off Their Rockers 2.2/4, Go On [r] 1.6/3, The New Normal [r] 1.5/2, Smash 2.0/3

ION: 1.2/2             Criminal Minds 8P 1.2/2, Criminal Minds 9P 1.2/2, Criminal Minds 10P 1.2/2

TELE: 0.8/1            Pasion Prohibida 0.7/1, La Patrona 1.1/2, El Rostro de la Venganza 0.6/1

CW: 0.5/1              Hart of Dixie [r] 0.5/1, Beauty and the Beast [r] 0.5/1

UMA: 0.2/0             Cineplex TUE [7p start r] 0.3/1, Made in Cartagena 0.2/0, Rosario Tijeras 0.2/0

A18-49:  FOX 2.2/7, CBS 1.8/5, UNIV 1.7/5,  ABC 1.3/4, NBC 0.8/3, TELE 0.7/2,  ION 0.5/1, CW 0.2/1, UMA 0.2/1


George Chien has been named Executive Vice President, networks, Asia-Pacific for Sony Pictures Television. Chien, who previously served as Senior Vice President with the company, will now manage P&L for SPT’s television networks in the Asia-Pacific region and continue to provide leadership to channels including Animax, AXN, Sony Entertainment Television (SET), BeTV and ONE in Asia; Animax, AXN and AXN Mystery in Japan; and Animax and AXN in Korea. Chien will also continue to work closely with SPT’s Indian channels business, Multi Screen Media Private Limited, which operates and distributes SPT’s cable and satellite networks SET, SAB, PIX, MAX, MIX, SIX and AATH. Additionally, Chien oversees SPT’s interests in Australian joint venture TV1/SF.

Jenny McNicholas has been appointed Vice President, Production & Operations of the Hispanic entertainment cable network mun2. McNicholas has been with the network for seven years and was most recently Director, Production. In her expanded role she will be responsible for all in-house and third party productions for the network, from development to transmission, as well as mun2’s broadcast operations teams in Miami and Los Angeles.

Ovation has promoted Debra Balamos to SVP Marketing for Content Distribution. In her new role, Balamos will be responsible for overseeing strategic direction and overall management of content distribution marketing functions to help achieve distribution and revenue growth. During her five years with Ovation as a member of the content distribution team, Balamos developed numerous high-profile partnership strategies nationwide and worked with the core team that grew Ovation from 5 million to 50 million subscribers.

Veria Living, a multiplatform media company devoted to showcasing healthy lifestyle and wellness programming, has appointed Zovig Garboushian to the newly-created role of Director of Business Development. Garboushian will be responsible for creating new partnerships, generating exposure and securing large-scale sponsorship opportunities for the Veria Living brand. Prior to joining Veria Living, Garboushian was the Director of Integrated Marketing at Time Inc.’s Health.


Cynopsis: Kids! Second Screen Webinar is Today:
Leveraging the Second Screen in the New Kids Market
| 1:30-3:00pm ET | Register Now

Expert Speakers:
Cynopsis Media:
Cathy Applefeld Olson (Editor, Cynopsis: Kids!)
Cartoon Network: Stacy Isenhower (SVP, Programming/Scheduling)
Magic Ruby: Cedric Arnaud-Battandier (Co-Founder & Business Devel.)
No Crusts Interactive: Anne Richards (Creative Director)
Saban Brands/Vortexx: Elie Dekel (President/Co-President)

This Day In History, sponsored by Destination America:
1965 – Petula Clark made her American TV debut on CBS’ Ed Sullivan Show.

Answer to Our Last Trivia Question: The full name of the Happy Days character known as Fonzie was Arthur Herbert Fonzarelli. Kudos to: Lilian Lemer-MyMac Productions/Venice, CA; Jim Katz-Radcliffe Road Pictures/Los Angeles, CA; Michael Malone/Los Angeles, CA; Paul Blutter-General American Group, Inc./Northridge, CA; Kathy Yarbrough- Moore & Scarry Advertising/Fort Myers, FL; Altagracia Gari-Univision Communications/Miami, FL; Christine Jones-m2 Pictures/Hampton, VA; Ruth Sandhaas-WEtv/New York.

Today’s Trivia Question:  What real-life musical family group was the inspiration behind The Partridge Family? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).

Later —
Roberta Caploe

Cynthia Turner: Founder & Editor Emeritus
Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: DIR, AD OPS/AMC/NYC: Drive Digital Ad Ops strategy, yield mgmt, identify/build dig sales platforms partners. Technical & marketplace knwldg of Dig/Advd Platform ad products. Submit res @ (3/21)

JOB OPENING  MGR, CLIENT SOLUTIONS/USATODAY/NY: Develop integrated marketing solutions for USATODAY. Must be creative, with big ideas, digital. Resume to: [email protected] (3/21)

JOB OPENING  REGIONAL SALES MGR/Santa Monica: Self-starter who can jump in, learn the business, work collaboratively w/the team, own key relationships and start closing deals. Details & to apply: (3/21)

JOB OPENING: AD OPS EXECUTIVE/DISH Sales/Denver: Lead traffic and ops efforts of DISH Media Sales, incl. scheduling, insertion, and delivery of linear and digital advertising spots. Apply at – (3/20)

JOB OPENING:  NETWORK SALES COORD/TVGN/NY: Ad sales coord. Work w/AEs, planners, sales, traffic, mrktg, price & plan teams. Deal maintenance; allocations; move reqsts; communicate w/agencies. College degree pref’d [email protected] (3/20)

JOB OPENING: VP, DVLPMT/LA: Solid writing skills/sharp intellect a must as well as 5-7 years exp. w/netw, prod, agts, & talent. Exp mgr. dvlpmt team, sincere interest in non-scripted tv. Send res: [email protected] (3/19)

JOB OPENING: DIR PRODS & TECH/Smithsonian Channel/NYC: Mng tech prod. dev for mobile sites, mobile apps, ITV + new platforms. 8+ yrs. wkg in digital prods and mng tech teams pref. Submit resume at (3/19)

JOB OPENING: MEDIA BUYER/Beacon Media Grp/Mahwah NJ: Leading kid media buyg/plng agcy looking for TV media buyer. Exp w/Donovan/MediaBank & EXCEL WIZ A MUST. Great bnfits. Send resumes to: [email protected] (3/19)

JOB OPENING: DIR RESEARCH/Sundance/NYC: Min 5+ years media research exp, strong knowledge Nielsen, MRI, Strartrack/Galaxy. Strong communication/presentation skills. Click here to apply. (3/16)

JOB OPENING: DIR SALES & PARTNRSHP/Sundance/Chicago: Proven sales track record, strong contacts, exp. developing, presenting, executing integrated promos, PM exp. Click here to apply. (3/16)

JOB OPENING: SR.WRITER/PRODUCER/Investigation Discovery/MD: Conceive, write & prod branded ent. creative for ID; 5+ yrs wrtng/prod promo, mtkg, brnded ent for brdcst or cble TV. Exprt knwldg post prod Apply: (3/16)

JOB OPENING: SR. IT BUSINESS ANALYST – DATA WAREHOUSING/BI SYSTEMS/LOS ANGELES CA: Computer and Information Systems Manager Apply: (FFE0001562) (3/15)

JOB OPENING: DIR., INTEGRATED SALES & MKTG/FX Netwks/NEW YORK CITY NY: 8-10 yrs mktg exp req, exp w/ cross platforms, Agency or Ntwk exp req, strong presentation skills. Apply: (FOX000183) (3/16)

JOB OPENING: SR IT BUSINESS ANALYST – MARKETING SYSTEMS/LOS ANGELES CA: Computer and Information Systems Manager Apply: (FFE0001561) (3/16)

JOB OPENING: MGR RSCH/NYC NY: Mgr, Rsch/FX/NYC/ 3+ yrs exp in media rsrch, prefer cable/ad sales exp, Agency exp a plus, Nielsen exp req, estimates exp strongly pref’d. Apply: (FNG0001922) (3/16)

JOB OPENING: SALES PLANNER/Adult Swim, Cartoon Network, truTV/NY: Degree & 2 yrs sales exp. Agency/Planner role from another ntwrk a +. Resumes to: (3/16)

JOB OPENING: SR ANALYST, PRICING, & PLAN’G/TV ONE/NY: Wrk w/planners, rsrch, sales ops/ad sales mgmt. BA pref’d. Min 5 yrs cable ad sales. Plan’g or inventory mgmt exp pref’d. Traffic/Stewardship systems. Visit (3/15)

JOB OPENING: SR. RESEARCH ANALYST/Crown Media Family Networks/Studio City: Supports VP and internal clients through analysis and tracking of various standard and custom reports on all Nielsen Systems & ComScore databases. More info & apply click here (3/15)

JOB OPENING: SR. CAMPAIGN ANALYST/Cox Communications/Orange County, CA: Prepares data prcssing req/cmpgn matrixes to mktg. BA/BS,5+ yrs wrk exp 3+ yrs data mining, predictive modeling/analysis exp w SQL/Oracle (3/15)

JOB OPENING: DIRECTOR, POST PRODUCTION/LOS ANGELES CA: Architecture and Engineering Apply: (FFE0001590) (3/15)

JOB OPENING: HRIS SENIOR BUSINESS ANALYST (PEOPLESOFT/TALEO)/LOS ANGELES CA: Human Resources, Training and Labor Relations Specialist Apply: (FFE0001588) (3/15)

JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply-[email protected] (3/15)

JOB OPENING: TEMPORARY DIRECTOR AD SALES RESEARCH/NY: Work w/ Pricing and Planning & collaborate with Research Dept. and Ad Sales Marketing through May 2013.More info & apply: (3/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SCREENVISION has four exciting internships avail. with our Sales, Marketing, Research & Campaign Management teams. Apply (3/15)

SUMMER INTERNSHIP CREDITS ONLY:  Ent. PR agency looking for motivated go-getter, w/interest in PR. Communication, Journalism, English, Marketing, & PR majors preferred. Great opp to gain hands-on experience. Resume to [email protected] (3/15)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EXPERIENCED TV PUBLICIST/LA: seeks F/T or freelance position at cable or broadcast network or studio; pitching results, strong writing skiils and solid media relationships – passionate about the work. Contact: [email protected] (3/19)

SITUATION WANTED: DIGITAL/MOBILE AD SALES/NYC: 2+ years of entertainment sales and publicity experience, Syracuse University graduate, highly determined, self-motivated & entrepreneurial: Linkedin, [email protected] (3/15)

SITUATION WANTED: Pro with software & ad operations experience seeks position with media software company. [email protected] (3/15)

SITUATION WANTED: PUBLICIST/LA: strong media relations, seeks F/T position at entertainment, music, brand and lifestyle firm. Solid pitching, writing and results. Contact: [email protected] (3/15)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Shark Tank [r], Grey’s Anatomy, Scandal [r]
CBS: The Big Bang Theory, Two and a Half Men, Person of Interest, Elementary
CW: The Vampire Diaries, Beauty and the Beast
FOX: American Idol, Glee
ION: Without a Trace, Without a Trace, Criminal Minds
MyTV: White Collar, White Collar
NBC: Community, Parks and Recreation [r], The Office [r], 1600 Penn, Law & Order: SVU [r] PBS: The This Old House Hour, Powering the Planet – Earth: The Operator’s Manual [r], Antiques Roadshow [r]
Telemundo: Pasion Prohibida, La Patrona, El Rostro de la Venganza
UMA: Firewall, Made in Cartagena, Rosario Tijeras
Univision: Porque el Amor Manda, Amores Verdaderos, Amor Bravio

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