Thursday, March 11th, 2010


Disney XD – Full Amplitude
Emmy-nominated Phineas and Ferb is the #1 animated series on television for Kids 6-14, beating Star Wars: Clone Wars, The Simpsons and SpongeBob.

Watch it. Click it. Live it.
Disney XD has the pedal to the metal – and you gotta be part of it!
Call Michelle Scarola, SVP Sales at 212-807-5801 and she’ll give you the low-down

Source:The Nielsen Company via Startrak.12/29/08-12/27/09. M-Su 6a-6a, excl specials, sports, movies & program w/<10 telecasts. K6-14. Live+SD AA(000). Subject to qualif available upon request.

Cynopsis: Kids!

Good morning. It’s Thursday, March 11, 2010, and this is your first early morning Kids briefing.

Madonna’s and her daughter Lourdes are helping to design Material Girl, a new junior collection for Macy’s.  The line is the result of the formation of MG ICON, a new joint venture between Madonna and Iconix Brand Group.  The Material Girl collection will bow with products ($12-$40) in a range of categories, including back-to-school, footwear, handbags and jewelry, in about 200 Macy’s stores and online at beginning this August 2010.  The Material Girl plan will include the addition of products across lifestyle and beauty categories, including fragrance, from 2011.  Additionally, under the deal Macy’s will have the option to launch further brands with MG ICON.


With Fox set to release the movie adaptation of Diary of a Wimpy Kid on March 19, 2010, word is work a second movie is under way, per Coming Soon. Wimpy Kid movie producer Brad Simpson says that writing on the sequel, which is titled Diary of a Wimpy Kid: Rodrick Rules and based on the second book of the same name in the Jeff Kinney series, has begun.  Kinney’s fifth Diary of a Wimpy Kid book is set for release this October 1, 2010.

Nickelodeon inks a new long-term production deal and has also picks up two pilots.  The network enters into a three-year, eight-figure production with deal with prolific creator/writer/producer Dan Schneider, per Variety.  Nick and Schneider have worked together for many years, with Schneider creating and producing some of the network’s hit live-action series including iCarly, Drake and Josh, Zoey 101 and the upcoming Victorious.  Prior to creating shows for Nickelodeon, Schneider worked on the network’s series including All That and Kenan and Kel.  On the pilot side, THR reports that Nickelodeon has given the go ahead to Brian Robbins and his Varsity Pictures for the single camera pilot, Supah Ninja, about a group of ninja kids in high school, and to writer/producer Steve Tompkins (The Simpsons) for Everyday Kid, which revolves around a boy who wakes each day with a different super power.  There will likely be more to add to this following Nickelodeon’s upfront presentation this morning.

Marvel Studios is circling in on the actor to play Captain America (and alter ego Steve Rogers) in its movie The First Avenger: Captain America, which is slated for release on July 22, 2011, per Heat Vision.  Currently up for the role are Wilson Bethel (Generation Kill, The Young and the Restless), Mike Vogel (Cloverfield), Chris Evans (Fantastic Four) and Garrett Hedlund (Tron: Legacy).  Seems that the actors who had once peppered the list to play the lead, like John Krasinski, Michael Cassidy, and Chace Crawford, have since dropped off the list.


Disney Channel will premiere the music video for the song Make A Wave, performed by Joe Jonas and Demi Lovato, this Sunday March 14.  The song is the anthem for Disney’s Friends for Change: Project Green and will also be featured in the upcoming Disneynature film Oceans, which releases on Earth Day, April 22, 2010.  The Make A Wave video will be available the following day at and iTunes, with the proceeds benefiting environmental charity organizations via Disney Worldwide Conservation Fund (DWCF).  The song debuted on Radio Disney last month.

Imax Corporation will release the Disney’s Prince of Persia: The Sands of Time, from Jerry Bruckheimer Films, and directed by Mike Newell, to Imax theaters internationally simultaneous to the film’s release on May 28, 2010.  Starring Jake Gyllenhaal and Gemma Arterton, among others, Prince of Persia: The Sands of Time is rated PG-13.

This month PBS Distribution releases four kid’s titles on DVD: Martha Says it with Flowers  comprised of eight stories; Caillou Pretends To be  four episodes of Caillou; Earth Day Girl  eight Word Girl adventures; and Peter Rabbit and Other Fairy Tale Adventures  part of the Super Why!

Fresh TV is simultaneously launching its first interactive characters twitter account, written by Fin McCloud  a character from its animated series Stoked, and its block, Re:Fresh ( ).  New episodes of Stoked began launching last week on Teletoon (Canada), and Fin’s Twitter account will be used to help promote the new season of Stoked that is set to launch in September 2010.  Coming in a few weeks, Fresh TV will debut a second character Twitter account.  Stoked airs in the US on Cartoon Network.  Other Fresh TV productions include the Total Drama franchise, 6teen and the live-action feature My Babysitter’s a Vampire.

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).


Barbie‘s gone Mad … Madison Avenue that is … as Mattel, Lionsgate and AMC partner to launch four Barbie Collector Mad Men Dolls ($74.95/each).  Designed by Barbie designer Robert Best, the dolls are based on leading Mad Men characters Don Draper, Betty Draper, Sterling Copper and Roger Sterling, and will be available on July 2010.  Additionally, Barbie and Mad Men fans can get exclusive collectible sketch drawings of the Mad Men Barbie Collector dolls when The Mad Men: Season Three DVD releases March 23, 2010.  Each DVD set will include one of the four character sketches.


Cartoon Network premiered season two premieres of its live-action series last Wednesday, March 3, 2010 in primetime.

  • Season two of Destroy Build Destroy launched at 8:30p and was the top show in its time period across ad-supported cable with Boys 6-11 (584,000) up by +22% versus last year in the time period and Tween Boys 9-14 (440,000) and increase of +11%.  The show was up over its first season summer premieres among K2-11 (891,000) up +56%, K6-11 (738,000) an increase of +60%, and Tweens 9-14 (533,000) up +46%.
  • The second season of Dude, What Would Happen debuted at 8p  and as the top show on all cable with Boy 6-11 (519,000) versus the time period last year.  The show was also up over last year with K2-11 (891,00) an increase of +16% and K6-11 (658,000) up by +20%.

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, March 9, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1066; K6-11 448; TWEENS 9-14 318
DISNEY CHANNEL:     K2-11   842; K6-11 485; TWEENS 9-14 385
CARTOON NETWORK: K2-11   529; K6-11 280; TWEENS 9-14 203
DISNEY XD:               K2-11   135; K6-11   94; TWEENS 9-14   65
Source: MTVN Research from Nielsen Media Research Data


Cynopsis Media presents
Kids! Upfront 2010 Special Edition

Publishing March 24th to the entire Cynopsis Media Audience, Kids! Upfront 2010 will provide an
in-depth look at the 2010 Upfront selling season from both the Buyer and Seller perspectives.

Talk Directly to Your Target Audience.
Influence Brands and Agencies’ Upfront Buying Decisions.

Space is limited. Contact Mike Farina to reserve your advertising today!
[email protected]  203.218.6480

Answer to Yesterday’s Trivia:  Created by Paul Terry, this pair was the star of numerous Terrytoons cartoons and later became television regulars as well.  Who were this famous pair?  HECKLE & JECKLE  Kudos to: Ed Casey-InGroup Licensing/NY; Lanie Richberger-Cartoon Network/Atlanta; McPaul Smith-Sideways Hat Creative/Montclair; Chris Devine Dailey-Danara International/North Bergen; Rosemary Cunningham-Cox Reps/Chicago; Margie Hernandez/LA; Richard Quan-Imaginary Time/San Francisco; Sam Ewing-The Jim Henson Company/Hollywood; John Mazur-PBS KCET/PST

Today’s Trivia Question:  When this commercial mascot made his original debut, the first line he spoke was: “I’m a rabbit and rabbits are supposed to like carrots.”  Who is he?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Cynopsis Media presents
Kids! Upfront 2010 Special Edition

Publishing March 24th to the entire Cynopsis Media Audience, Kids! Upfront 2010 will provide an
in-depth look at the 2010 Upfront selling season from both the Buyer and Seller perspectives.

Talk Directly to Your Target Audience.
Influence Brands and Agencies’ Upfront Buying Decisions.

Space is limited. Contact Mike Farina to reserve your advertising today!
[email protected]  203.218.6480

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: ANALYST, SALES PLAN’G/MTVN/NYC: Support Content Dist & Mktg Finance team; Prepare rev budgets & forecasts; Provide finan’l analysis & advice on new deals & growth strategies. 2-3yrs exp. Apply: (3/18)

JOB OPENING: ACCT MGR/Petry Media/Chicago: Sell commercial time on multiple cable networks & new products. 3 + yrs ad sales exp. Cable, broadcast, direct sales prefer. Travel as required. Apply: [email protected] (3/18)

JOB OPENING: DIR, DOMESTIC PRGRM DIST/HBO/NYC: Sell HBO Prgrmng – license films, movies, series & stand-up comedy to brdcstrs/cable ntwrks. Min 5 yrs sales exp. & travel 25%. Apply – 116999BR (3/18)

JOB OPENING: PROD MGR/(WEtv)/NY: Oversees day-to-day prod ops. Responsible for reviewing& negotiating prod line-by-line budgets, schedules, cost reports& prod logistics.Min. 5 yr exp. Ref# at (3/18)

JOB OPENING: NBC Universal/NY: Oxygen Media is looking for a DIRECTOR OF STRATEGIC PROGRAM PLANNING, SCHEDULING & ACQUISITIONS . Go to and search for job # 1155620 (3/17)

JOB OPENING: ACCT MGR DIRECT RESPONSE-BET NETWORKS/NY: Bachelor Degree, 5+yrs exp. in advertising industry, knowledge of broadcast cable/DR industry, strong mathematical & interpersonal skills. resume: [email protected] (3/17)

JOB OPENING: BIZ DEV. SPECIALIST (NY Entertainment Ad Agency): Needed to line up print/web/online PR campaigns for agency. Position is initially by contract–but open to full time at a later date. Reply to [email protected] (3/17)

JOB OPENING: VP, YIELD MANAGEMENT & ADVERTISING OPERATIONS/ NY: Act as liaison for advrtsng sales mngmnt in plan’g & executing advertising sales strategy & key business proj’s. Apply: (3/17)

JOB OPENING:  VP, COMMUNICATIONS (iVillage/NBCU/NY): Devel & lead creative communications (incld iVillage editrl content & business wins). BA, exp in media industry, & 8 yrs exp in Comm/Publicity #1154745 (3/16)

JOB OPENING: DIRECTOR, BUSINESS & LEGAL AFFAIRS (Film/NBCU/NY): Provide business & legal support for Partnerships & Lic. Grp. JD, CA Bar, 3+ yrs exp, exp w/ cpyrght, intel prop, & corp transactns. #1154764 (3/16)

JOB OPENING: SHOW RUNNER/NorCal ProdCo:  Home makeover reality series. 5+ yrs management, script & edit supervision. Team player, can-do attitude. Apply: [email protected] (3/16)

JOB OPENING: EXECUTIVE PRODUCER/National Geographic Television, internal production arm to the National Geographic Society/Washington, DC. Apply: Search (#4116) EOE (3/16)

JOB OPENING: SR ACCT EXEC/ElectricArtists/NY: Online mktg, PR, social media & promo initiatives. Expert ideation & project mgt 5-8+ yrs mktg, project mgt, PR. Online media, TV, or major consum brand. . [email protected] (3/16)

JOB OPENING: RSRCH MGR/DIG AD SLS/NYC/BBC: give insight on traffic patterns, track perf, monitor mrkt & industry trends, comm w/ vendors. High level strat & independent prjct mngmnt. 4+ yrs exp. (3/16)

JOB OPENING: FREELANCE WEB PROD/WRITER/CNBC: Prod high-qual/timely/innovative content for CNBC Editorial & Dvlpmnt teams. 4+ yrs exp writing, prod, and/or editing in News or Internet field. Res/cover with WEB PROD as subject line to: [email protected] (3/16)

JOB OPENING: CUSTOMER RELATIONSHIP MKTG MGR/ Disney Store USA  LLC/Pasadena CA: Generate value & insights across customer lifecycle through data-driven direct mktg & testing. Ref “Cynopsis” w/ resume: (3/13)

JOB OPENING:  MANAGER, DIGITAL PRODUCT STRATEGY/ min 4 years of exp. in digital marketing, publishing/product development Apply at: (ID 230990) (3/13)

JOB OPENING: MANAGER, AD SALES MARKETING/Radio Disney/CA: Min 2yrs exp managing strategic mrktg projects from beginning to end. Apply at: (ID 2227778) (3/13)

JOB OPENING: INTERACTIVE PRODUCER/Scholastic, Inc/NY: 3+ yrs. experience creating interactive content for kids; lead projects from start to finish; deep industry knowledge of kids’ media. Resume to: [email protected] (3/13)

JOB OPENING: SUPPORT SPECIALIST/INVISION INC/NYC: Be initial contact for clients reporting software defects. Knwldg of DealMaker VCI integration. Media ad sales (brdcst/cable) req’d. Send salary req w/resume: [email protected] (3/13)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (3/13)

JOB OPENING: DIRECTOR, PRODUCT MANAGEMENT/San Jose CA: Lead rapid, on-going develpmnt of audience rsrch products (e.g. Stop||Watch) & create of new ones! Online advertising experience also welcomed. Apply: (3/13)

JOB OPENING:  MARKETING MANAGER/COOKING CHANNEL/ NY: manage integrated mktg, promo, partnerships & advertising for Food Network sister brand. 5-7 yrs. TV consumer mktg is preferred. Apply:, job #1316  (3/20)

JOB OPENING: ADVTG PRODUCER/ VERSUS/ MKTG DEPT/PA: Able to produce award winning TV/print/radio/digital advtg; knowledge of top prod companies, talent & trends. Req’d 3-5+ yrs exp. @ TV Ntwrk, work indep., great “can do” attitude. Apply: (3/12)

JOB OPENING: SR DESIGNER/VERSUS/CREATIVE SVCS/PA: Concept/Create/Design multi-media Advtg campgns Req’d 5-7+ yrs exp. @ Ntwrk/agency. Apply: (3/12)

JOB OPENING: SR EDITOR/VERSUS/CREATIVE SVCS/PA: Create compelling adver, offline editorial/online finishing, audio prep/final layback. Req’d 7-10+ yrs exp. @ TV Ntwrk/broadcast agency. Apply: (3/12)

JOB OPENING: ADVTG COPYWRITER/ VERSUS/CREATIVE SVCS/PA: Develop, concept & produce cutting-edge promo copy and advtg campaigns, ability to handle mult. proj. Req’d 3-5+ yrs exp. @ agency and/or ntwrk. Apply: (3/12)

JOB OPENING: SR COPYWRITER, MKTG/VERSUS/CREATIVE SVCS/PA: Develop, concept & produce cutting-edge promo copy and advtg campaigns, ability to handle mult. proj – Req’d 5-7+ yrs exp. @ agency and/or ntwrk. Apply: (3/12)

JOB OPENING: EVENTS & COMMUNICATIONS MANAGER/AVAIL-TVN/LA: Organize/manage events, tradeshows & meetings. Write/manage external customer & internal staff communications. Full description and apply: (3/12)

JOB OPENING:  NBC Universal/NY: USA Network Creative Team seeks talented SR WRITER/PRODUCER, PREDITOR, BROADCAST & PRINT DESIGNERS. For full desc & to apply visit Job#’s 1143845, 1143841, 1143703, 1143679 (3/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: TALENT COORDINATOR/PRODUCTION ASSISTANT (Miami) Detail oriented, creative, 2+ yrs experience. Extensive experience in music/entertainment industry & live shows & performances. [email protected] (3/18)

SITUATION WANTED:  INTERACTIVE/MEDIA PRODUCER- EDITOR- CREAT. DIRECTOR: Available Now – Boston area or work remotely. 20+ yrs exp. Clients include: IFC, Bravo, NASCAR, Comcast. Online: Email: [email protected] (3/18)

SITUATION WANTED: PARTNERSHIPS/DIGITAL MEDIA/NY: Barbie expert. 10 yrs TV exp building houses in Malibu. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/18)

SITUATION WANTED: POST PRODUCTION PRODUCER/SUPERVISOR: 8+ years exp in post production as Avid Editor and Producer. Skilled in all aspects of post production. Contact: [email protected]   (3/18)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/17)

SITUATION WANTED: PRODUCER-WRITER, FIELD & STUDIO/PHL: 12 yrs exp, short & long form production. Skilled in reality, documentary, corporate and magazine-format, cable TV Including TLC, Discovery and E!, Email: [email protected]  (3/17)

SITUATION WANTED: Award-winning fiction + non-fiction WRITER/PRODUCER/DIRECTOR/VIDEOGRAPHER/EDITOR ; NYU Film grad with 3 years film and TV experience; NY based but will travel and freelance. Contact [email protected] (3/17)

SITUATION WANTED: Non-Fiction PROD/WRIT./DIR. 3 Emmy Noms; Network and Cable. Also shoots DV/HDV. NBC, VH1, CNN, TLC, CMT, E!, Disney; also development & sizzle reels. (LA) [email protected] (3/17)

SITUATION WANTED:  PRODUCTION MANAGER 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (3/17)

SITUATION WANTED: DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/16)

SITUATION WANTED: Management promo position wanted. Have been SVP at CBS for 10 years  [email protected] (3/16)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit m (3/16)

SITUATION WANTED: 20 years, exp.Director of Photography seeks long term situation specializing in broadcast documentary & magazine format programming. Strong lighting, hand-held & directing skills. Contact: Andrew Cifelli (609) 744-9675 (3/13)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/13)

SITUATION WANTED: Award-winning WRITER-DIRECTOR-PRODUCER of branded content for network TV and web is looking for projects. Promos, stunts, virals, trailers, sizzles, comedy and drama. Please write [email protected] for reel (3/13)

SITUATION WANTED: EXEC ASST DEV/PRODUCTION/PRLA and NY: TV experience in London, print, radio & advertising in NY. Highly organized, fast learner, & great connector. FT/PT/freelance. [email protected] (3/13)

SITUATION WANTED:  DESIGN & ILLUSTRATION (NYC)Highly experienced CD working concept through completion. Portfolio:  Email: [email protected] (3/12)

SITUATION WANTED:  DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp incontent prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (3/12)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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