Thursday, June 6th, 2013

Cynopsis: Sports

Good morning. It’s Thursday, June 6, 2013, and this is your first early morning Sports briefing. 

Keith Olbermann is back, and will be behind the microphone when TBS launches its Major League Baseball postseason studio show this fall. Olbermann will host and join analyst Dennis Eckersley. With the talent tweaks, Cal Ripken, Jr. transitions from the studio to the broadcast booth full time this postseason where he will join Ernie Johnson(play-by-play) and Ron Darling as a three-man commentator team throughout the 2013 MLB Postseason, including the network’s coverage of the Division Series and exclusive telecast of the National League Championship Series. Meanwhile, the company announced a long-term extension with Darling, who will continue to serve as an analyst for a portion of the network’s “Sunday MLB on TBS” regular season game schedule.

On the Air

Telemundo’s coverage of the Soccer World Cup Qualifier between Jamaica and Mexico on Tuesday night ranked as the top sporting event on TV that evening, according to Nielsen, drawing an average of 2,867,000 total viewers and 1,733,000 adults 18-49. The “Rumbo al Mundial” also scored as the top-ranked telecast among total viewers in Houston and Los Angeles regardless of language in the time period and ranked as the top program regardless of language among adults 18-49 in Los Angeles, Houston, Miami and Dallas.

Kentucky Derby winner Orb and Preakness Stakes winner Oxbow will battle one last time this weekend when NBC Sports Group presents the 145th running of the Belmont Stakes. Overall, the company will offer 6.5 hours of coverage beginning Friday at 4p on NBC Sports Network, and wrapping up with the Belmont Stakes on Saturday at 5p on NBC. Bob Costas and Tom Hammond co-host.

HBO Sports lined up six documentaries to run on consecutive Wednesday evenings this summer. The lineup of films will run on HBO and feature a blend of archival footage, home movies, revealing interviews and unique storytelling. It launches on June 26 with McEnroe/Borg: Fire & Ice at 6:30p and wraps up on July 31 with Michigan vs. Ohio State: The Rivalry. Other documentaries will include looks at the 1999 Women’s World Cup soccer team, the first fight between Muhammad Ali and Joe Frazier, Curt Flood,  and the rivalry between Duke and the University of North Carolina in Chapel Hill.

With the Formula One Canadian Grand Prix set to hit NBC at 2p on Sunday, the company reports that its six live Formula One races this season on NBC Sports Network (five) and NBC (one) reached 4.746 million average viewers so far this season, marking a 137% jump over the same point last year, according to Nielsen data. NBC’s live broadcast of the Monaco Grand Prix on Sunday, May 26, was watched by 1.413 million viewers, making it the most-watched F1 race on U.S. television in six years, up 231% vs. last year’s race.

ESPN revealed the matchups for this year’s Jimmy V Men’s and Women’s Basketball Classics, which will run on ESPN and ESPN2 on Tuesday, Dec. 17. The men’s doubleheader will tip off at 7p with Cincinnati facing Pittsburgh followed by Florida/Memphis at 9p on ESPN. Meanwhile, the women’s event will feature Connecticut/Duke at 7p on ESPN2.

NBC carries 1971 U.S. Open: Lee Trevino an American Champion on Sunday at 5p, showcasing the golfer’s victory over  Jack Nicklaus that helped him turn a career corner and made him feel like he belonged with professional golfers. The hour-long retrospective is produced by Golf Channel in association with the United States Golf Association and will replay on Monday, June 17 at 10p on Golf Channel and throughout June.

USA Basketball is once again returning to Las Vegas this summer for a slate of basketball activities, highlighted by a men’s National Team mini-camp and the 2013 USA Basketball Showcase. A full roster of participating athletes will be announced later this month. The team opens its 2013 training with a July 22-25 mini-camp in Las Vegas that concludes with the 2013 USA Basketball Showcase, featuring a Blue-White intra-squad game, on July 25 at UNLV’s Thomas & Mack Center.

Save the date! The annual Cynopsis: Sports Business Summit is set to take place on Aug. 14 in NY, and will feature some of the biggest names driving sports today. In addition, we are holding our Women of Action cocktail event celebrating and discussing the impact women are having in the sports industry on Aug. 13.


Cynopsis: Digital Model D Awards
The Best in Online Video Content & Advertising

Entry Deadline: TWO WEEKS AWAY!
Awards Event: November 2013 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information & FAQs.

Sponsorship & Promotion

A new report from Octagon Access reports that with millennials representing the next hot target for marketers, research reveals that the generation with $200 billion in buying power “does not just want to be influenced anymore, they want to be inspired.” In addition, the study shows that basketball is becoming both a game millennials want to experience as well as part of an inspiring lifestyle they want to emulate. “The NBA has more avid millennial fans than any other major sports league and 16 percent of millennials watch NCAA basketball,” said Bobby Jones, Octagon Access Vice President. “While the quantitative connection is evident, the deeper connection is revealed through our Passion Drivers research — that quantifies why fans are fans — which shows millennials over-index in player affinity and player excitement, fan characteristics that can help sponsoring brands determine effective sponsorship activation tactics.”

The NFL is partnering with Anthony Munoz and the Munoz Agency for the second year in a row to how NFL Play 60 Character Camps this summer. The camps are part of the league’s Hispanic outreach initiative and will take place in Chicago, Cincinnati, Dallas, Houston, Indianapolis, Miami, Oakland, Pittsburgh, San Diego, San Francisco, Tampa Bay and Houston.

Apparel and sneaker brand AND1 is entering a partnership with Five Star Basketball for apparel and event promotion. Through the deal, AND1 will serve as the official supplier of all Five Star branded clothing, both on and at their elite summer camps. All 2013 Five Star product will be designed & manufactured by And1 and will bear AND1 branding as well.

Digital & Production

NeuLion is set to become the exclusive providers of digital internet streaming services for live events at the Barclays Center in Brooklyn. The company’s multi-year deal will utilize Neulion’s technology and allow fans to buy a ‘digital ticket’ to watch a live event, excluding Nets games, on their PCs, smartphones and tablet devices. Digital ticket viewers can access the service through both PPV as well as subscription memberships, while free coverage will incorporate advertising.

The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms

#3 Azarenka vs. #2 Sharapova Thursday 9:00am ET. Thuuz rating: 95
Defending French Open champion Sharapova faces off in the semis against two-time Australian Open champion Victoria Azarenka. On ESPN2.


Cynopsis Digital BIG Monetization Summit
Next Gen Video Content Biz Models | June 18 – NYC | Sponsor: Yahoo!

-Moving Beyond Beta: Next Generation Digital Programming Models
-Make the Case: TVs Response to the Digital Play
-Next Big Thing: Technology Worth Talking About
-The Brand Panel: Brand as Publisher, Sponsor, Advertiser
-Get Ready: YouTube’s Next Wave of Content
-Video Ad Platforms Differentiated

ON THIS DAY in 1992: Eddie Murray sets the career RBI record for a switch hitter.

In The Know: What would someone have to do to win the Harley J. Earl Trophy? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: The Miami Dolphins retired #39 in honor of what player? Answer: Larry Csonka. Kudos: Leopold Myrie-OMD/Sydney; Rob A. Kligman-USA TODAY Sports Media Group/NY; Aymon DeMauro-Discovery/NY; John Collins-Mediastorm/NY; Jon Spaet-Viamedia/NY; David Koonin-CSE/Atlanta; Aaron Ashe-TeleRep/DC; Christopher LaRoche-ION Media Networks/West Palm Beach; Rob Garner-Clear Channel Media+Entertainment/Greensboro; Kristin Staskowski-Charter Media/Birmingham; Bill Robertson-Tunheim Partners/Minneapolis; Les Stipp-GSD&M/Chicago; Ron Salcedo-Zimmerman/Nashville; David Hauptman/Denver; Greg Moloznik-GLOM Media/Scottsdale; Sal Cocco-NFL Network/Culver City; Alan Perris-The Television Academy/North Hollywood; Randy Posner-DIRECTV/LA; Michael Harabin-PAC-12 Networks/San Francisco.

Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING:  MGR, AD SALES RSRCH/NY: 5+ yrs TV rsrch exp. Provide marketplace insight and strategic sales positioning. Manage primary rsrch proj. Strong analytic & pres skills. To apply click HERE (6/13)

JOB OPENING: ASSOC DIR MKTG/NYC: Create proposals to support sales team; 5-6 yrs exp pref’d; strong writing skills and creativity a must; team player; good comm; knowledge and passion for tv a plus. [email protected] (6/13)

JOB OPENING: BIZ & LEGAL AFFAIRS/NY: entertainment law “back room brain” to advise successful NY prodco on transactional, corporate and prod matters. JD/7+ yrs exp req’d; cable prod/netwk exp pref’d. Res: [email protected] (6/13)

JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply-[email protected] (6/13)

JOB OPENING: MGR, SOCIAL MEDIA/SPIKE/NY: Participate in strategic dir for Spike content properties on social media including dvlpng voice/content strategies. BA deg w/3-8 yrs exp in dig & social content space. More info & apply HERE (6/12)

JOB OPENING: DIRECTOR AUDIENCE SALES/ESPN/New York: 10+ yrs. exp. w/Media Sales. Resp. for driving profitability specifically in Audience Targeting. Exp. with SSP/DSP/RTB platforms required. To apply: Job-110070 (6/12)

JOB OPENING: RSRCH MGR Insights & Media Strategy/NBCU/NYC: Lead NBCU across all of its brands/platforms thru insights & new transco. initiatives for creation of new value across NBCU assets. 3yrs min exp media rsrch. Job#10283 Apply HERE (6/12)

JOB OPENING: ACCOUNTANT/ANALYST/Huntington, NY (LI)Media Company: Manage & monitor A/R, Sales Forecasting, good analytical & comm. skills, MS Office req’d, B.S. Acct/Finance req’d. resume: [email protected] (6/12)

JOB OPENING: HBO FIXED-TERM MGR, MKT RESEARCH (w/Benefits)/NYC: 5 yrs of primary consumer mkt research exp. Design, Execute & Manage primary quantitative and qualitative mkt research projects. Apply @ (6/12)

JOB OPENING: DIR DISTRIBUTION/Weather/ATL: Corporate account management. Develop strategic comm & mktg plans. Campaign sell-in/execution. Execute renewal strategy. 7+ yrs industry exp. Resumes: [email protected] (6/12)

JOB OPENING: AD SALES COORD/NYC/DIRECTV: Support ad sales team, scheduling media plans, acct. maintenance, liaise with traffic dept. Strong comm skills, MS Office, multitasking. Ad/Media exp. pref. (6/12)

JOB OPENING: SR POST PROD PRODUCER/NY: Min 10 yrs TV Network exp. Support network programming/promo, creative, AE exp. + Sports background a plus. Send res and cov ltr Attn: Rose to [email protected] (6/8)
JOB OPENING: Technical Operations Director/NY: Min 10 yrs TV Network exp. Resp. incl. overall workflow mgt, liaison to origination facility, operators, technical & prod staff. Send res & cov ltr Attn: Rose to [email protected] (6/8)

JOB OPENING: TRAFFIC COOrdINATOR/NY: Min 5 yrs TV Network exp. Input programming schedule/formats and create daily logs. Manage and maintain assets/commercial inventory. Send res and cov ltr Attn: Rose to [email protected] (6/8)

JOB OPENING: COMMUNICATIONS COORD/Universal Sports/Woodland Hills: Support network PR and social media strategies. Write PR/Mktg materials, social media posts, pitch media, monitor coverage. For details and to apply: CLICK HERE (6/8)

JOB OPENING: DIR OF PUBLIC AFFAIRS/NICKELODEON/NYC: Lead strategic partnerships to advance the company’s pro-social priorities incl. outreach strategy, grassroots mobilization & support initiatives. Req 5729. More info/apply HERE (6/8)

JOB OPENING: PUBLICITY COORD/TLC/Fit & Health/MD: Organized top notch go-getter to support Publicity team w/research, media list mgmt, press kits, clips/pitches. Strong written/verbal skills. 1-2 yrs publicity/media exp. Apply (6/8)

JOB OPENING: BUDGET COORD/AMC/NYC: Manage budgets for all mktng and promo projects. Track expenses, process invoices and report to upper mgmt. 2+yrs exp plus 4 yr degree. Submit res (6/8)

JOB OPENING: PRODUCT INTEGRATION PRODUCER/NYC: Freelance. Need savvy pro who can contact agencies and companies to secure brands for new reality series. Exp req apply: [email protected] (6/8)

JOB OPENING: eBUSINESS OPS ANALYST/Bloomfield NJ/NCC: Reconcile billing in timely manner. Strong Project mgmt, accuracy, analytical & comm skills req’d. Create training docs. Support dept websites. Res: [email protected] (6/8)

JOB OPENING: VP CORP COMM/AJ America/NY: Min. 8+ yrs. Exp. news ntwrk or cable TV pref’d. Resp: implement/mng co/ind ads prgrm, mng all publicity dvlpmnt, strategize on all comm matters/comm w/key execs for coverage for AJAM. Resume: (6/7)

JOB OPENING: CORPORATE COUNSEL/DISH/Denver: Draft & negotiate complex content acquisition contracts, reviewing & revising business documents. 3-9 yrs exp. drafting & negotiating commercial deals. Apply at (6/7)

JOB OPENING: GM/SPORTS PROGRAMMER/DISH/Denver: Dev & execute acquisition and prog strategy, provide strategic and analytical guidance on content/network opportunities. 5+ yrs exp. Dev & negotiating. Apply at (6/7)

JOB OPENING: LATINO PROGRAMMER/DISH/Denver: Dev & execute Latino acquisition and prog strategy, provide strategic and analytical guidance on content/network opportunities. 5+ yrs exp. Dev & negotiating. Apply at (6/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Broadcast or Production Company Senior Video Control Position. 23 years experience Studio/Remote Video-Camera Shading/Color Correction. e-mail: [email protected] 212-972-1010 (6/8)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].

Related Stories

06/24/24: Cynopsis Media Tech Update


body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/24/24: More outlets line up to simulcast CNN’s presidential debate

More networks line up to simulcast CNN's debate

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

06/23/24: Cynopsis Jobs


body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/21/24: Patrick Dempsy joins “Dexter: Original Sin”

Patrick Dempsy joins "Dexter: Original Sin"

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/20/24: “Resident Alien” makes a move

"Resident Alien" makes a move

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]



  • Monumental Ideas for D.C.

    Ted Leonsis, Founder, Chairman, Managing Partner and CEO, Monumental Sports & Entertainment, has become quite...
  • A Milestone Year for ONCE Mexico

    This year, ONCE Mexico International is celebrating its 20th anniversary in US. General Manager Carlos...
  • Pint-Sized Podcasts at Nick

    Creating podcasts for children requires more than just presenting age-appropriate fare. Alex Reeds, SVP, Growth...