Thursday, June 28th, 2012

Cynopsis: Sports

Good morning. It’s Thursday, June 28, 2012, and this is your first early morning Sports briefing.

The BBC’s long-standing tradition with the Olympic Games may soon be over. IOC President Jacques Rogge was interviewed in the UK’s Guardian newspaper and stated that all options would be considered for the UK rights to the 2014 Winter Olympics and Summer Games in 2016, potentially ending the BBC’s history with the Games and shifting the event to Pay TV. A senior IOC official told Reuters that bidding for the country’s broadcast rights was under way and would wrap up this week.


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On the Air

The roster of contenders for the ESPYs have been revealed, with nominees that include: Novak Djokovic, LeBron James, Aaron Rodgers and Justin Verlander for Best Male Athlete; Brittney Griner, Maria Sharapova, Lindsey Vonn and Abby Wambach for Best Female Athlete; and Iowa State over Oklahoma State in football, The LA Kings Stanley Cup win, Lehigh over Duke in the NCAA Tournament, and Norfolk State over Missouri in the tournament for Best Upset. Best moment nominees include: Jeter’s 3000th hit; Tebow to Thomas sudden death playoff touchdown; Bubba Watson winning the Masters; and the final night of the 2011 MLB season. The show starts Wednesday, July 11, at 9p.

The plan for a college football playoff is now two days old and already grumblings have emerged about favoritism. FOX College Football analyst Charles Davis says the controversy of which teams play for the national championship is just starting. “If you thought we had discussions and controversies on who the top teams were before, wait until we try to figure out who the top four are. I don’t think four is the right number. To me it’s 16,” he said. “We don’t even have a committee yet and I’m already hearing people scream there’s going to be bias. The make-up of the committee will be interesting. Should it be coaches? Administrators? Media? That’s going to be a major deal. Everyone brings biases to the table. They need to try to balance the group so that the bias gets balanced naturally.”

Chris Berman is changing it up, for a night at least. The host of Sunday NFL Countdown will join Trent Dilfer to call the Chargers/Raiders as part of ESPN’s Monday Night Football doubleheader on Sept. 10. In spite of his ties to the broadcasting of the sport, Berman has never before called an NFL game. In preparation for the assignment, Berman and Dilfer will also call the Arizona Cardinals-Tennessee Titans MNF preseason game on Aug. 23 at 8p.

TBS is set to televise the announcement of the 2012 American League and National League All-Star rosters on Sunday at 1p during the Major League Baseball All-Star Game Selection Show presented by Taco Bell. Matt Winer hosts and will be joined by analysts Dennis Eckersley, Cal Ripken and David Wells to introduce the teams and provide analysis on the selections. Sunday MLB on TBS will follow the Selection Show at2p with a Yankees hosting the White Sox.

After one-year on local PBS stations, the Southern Conference is ending its relationship with public television and will now be scene only on ESPN3. The conference initially had a three-year plan with public television systems but Commissioner John Iamarino told the Times Free Press that the conference was unable to get the coverage it was looking for.

NBC executives announced that Olympic snowboarding champion Shaun White and late-night host Jimmy Fallon will both take part in the network’s Olympics coverage from London.

Matt Breeden has joined INDYCAR as Vice President of Business Affairs for the organization where he will help lead development of strategic and business plans. Breeden served as Vice President & General Counsel for Champ Car World Series LLC.

Integrated marketing agency CSE is teaming with Stihl Timbersports for the Stihl Timbersports 2012 Collegiate Series with the action set to air on ESPNU Friday Nights throughout July. The winner of the 2012 Collegiate Championship will travel to Lillehammer, Norway to compete on the International Rookie Relay Team at the Word Championships this September and will gain automatic entry into the 2013 U.S. Professional Series.

Former NFL executive Eddie Jones has passed. Jones spent 10 years as president of the Miami Dolphins and died Wednesday morning, according to the team. Jones was named team president in 1996 and held that position until his retirement following the 2005 season.

FOX Sports and Syndicus Entertainment today announced that FOX Sports Networks (FSN) will be the national television distributor for the first-ever “Battle on the Midway” basketball game set to be held aboard the flight deck of the historic USS Midway Museum anchored in San Diego Harbor. The game is set for Friday, Nov. 9 at 4p and will pit San Diego State against Syracuse in what will be the 2012-13 season opener for both teams. The game will also be televised locally on FOX Sports San Diego, and Dick Enberg will handle play by play.

Sponsorship & Promotion

NBCUniversal and companies from the cable/satellite/telco industry are partnering on a “first-of-its-kind” marketing campaign to educate customers about the verification process needed to stream the Olympics. The spot began airing on cable, satellite and telco systems across the country in mid-June and will continue until the Olympics begin next month. It will also air as part of NBCUniversal’s Olympic cross-channel marketing efforts and on

The PGA Tour locked in a 10-year deal with as the sponsor of its developmental tour. The Tour will now replace what had been known as the Nationwide Tour, and comes four months after the tour renewed its deal for the FedEx Cup.

The 2012 London Games has its official song. Officials announced that the song Survival, from British rock group Muse, would be played during the July 27-Aug. 12 games as athletes enter the venues and before medal ceremonies, according to the AP.

Digital Fields

The 83rd All-Star Game continues to gain momentum heading to the wire, with baseball fans casting more than 2.9 million ballots yesterday, the second-highest one-day total in All-Star Game Ballot history. The fan turnout was the highest single-day total since the final day of balloting in 2008 and voting wraps up tonight at 11:59p.

Google and NBC Olympics will host an Olympics Google+ Hangout today at 11:30a that will feature Megan Rapinoe, midfielder for the United States women’s soccer team. The Hangout will be moderated by Cat Whitehill, NBC soccer analyst and former member of the United States women’s soccer team. The Hangout will also include Kristine Lilly, three-time Olympic medalist, Jeff Kassouf, soccer blogger for and Steve Davis from

The Main Event

EURO 2012: Germany/Italy on ESPN at 2:30p.



Cynopsis Media will be on shut down from July 2 – July 6, 2012.

Next week, you will not receive editions in your mailbox. In the interim, past editions, classifieds, special editions & industry calendar of events can always be found on our website.

ON THIS DAY in 1975: Golfer Lee Trevino is struck by lightning at the Western Open.

Answer to Our Last Sports Trivia Question: Who holds the record for most Ladies’ Singles Titles at Wimbledon? Martina Navratilova with nine. Kudos: Sarah Galvin, Centsables/NY; Ross Molloy-CBS Sports Network/NY; Marc Nightingale-Lake 5 Media/NY; Barbara Rosenthal-Tiffany Outdoor/NY; Marc Wollis-NBC Sports Group/Orlando; Robert Twilley-Jupiter Entertainment/Knoxville; Larry Kahn-Golf Channel/Orlando; Jeff Pomeroy-JDP Communications/Atlanta; Mary Ryan-Raycom Media/Dallas; Pam Tierney-Actress/VoiceOver/Chicago; Mike Patterson-Turner Digital/Chicago; Bill Robertson-Tunheim Partners/Minneapolis; David Hauptman-Katz Television Group/Denver; Jess Schoep-STARZ/Englewood; Matt Sautter-OpenTV/Golden; Aly Stogol-KOLD/KMSB/KTTU/Tucson; Peter Steckelman-The Tennis Channel/Santa Monica.

In The Know: What player holds the all-time career record for most points in men’s basketball at UCLA? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

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JOB OPENING: MGR, PROGRAM OPS/WEtv/NYC: Manage content delivery, oversee format process & metadata mgmt. Min 3 yrs channel operations exp. Web/file-based exp a+ Resumes to: [email protected] (7/11)

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JOB OPENING: BUSINESS AFFAIRS COORDINATOR/NBCUniversal/Universal City, CA: Please visit job#5901BR for more information (7/10)

JOB OPENING: SR RESEARCH ENGINEER/NBCUniversal/NYC: Manage digital analytics & research tech platforms. Seeking Omniture Certified Professionals w strong project mgmt exp. Contract role. CV: [email protected] (7/10)

JOB OPENING: DIRECTOR, PRIMARY RESEARCH/Syfy/NYC: Plan, design, analyze & report consumer research in a fast paced setting. Min of 7 yrs exp in market/media research w 2 yrs at a TV network. Apply (6117BR) (7/10)

JOB OPENING: MGR, METRICS & ANALYTICS/NYC: Aid w/dvlpmnt of dig. analytics capabilities & processes across the bus. 5 yrs exp-dig web analytics w/strong analyt skills & advanced user of web analytics tools ie Omniture. Apply: (6/30)

JOB OPENING: DIGITAL RESEARCH ANALYST/FOOD NETWORK/HGTV/DIY/NY: fulfill requests for digital sales using syndicated research; exp with comScore/Omniture a plus; 2 yrs exp req; Click here to apply (6/30)

JOB OPENING: DIR AD SLS/Discovery/MIA: Responsible for selling commercial time for Latin America & expand clientele & revenue; 5+yrs TV sls in Latin American Mrkt: (6/30)

JOB OPENING: TV RESEARCH ANALYST/The Hub/Burbank, CA: Reqmnts: BA. Min 2 yrs exp in TV. Nielson data. Analysis. Excel. Apply (6/29)

JOB OPENING: SALES ASST/NY: Support SVP + sales execs, for a cable net. Book/main orders, wkly reports, srvc agencies, some admin. Strong math/ excel skills, multi-task, self-start. 1+ media exp: Apply: [email protected] (6/29)

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SITUATION WANTED: NYC, Westchester Cty., Fairfield Cty. Experienced sales, biz development pro seeking position in educational/home media/advertising sales. Solid resume and excellent references. email: [email protected] (7/11)

SITUATION WANTED: HOST/PRODUCER: 6+ Exp: Gameshow, Red carpet, Green-screen, tech and entertainment host. [email protected] (7/10)

SITUATION WANTED: TV Executive in lifestyle, reality, talk, entertainment. Seeks challenging position in production or programming. Extensive experience in launches and start-ups.Very creative and excellent manager. Will travel. (7/10)

SITUATION WANTED: SPORTS/MEDIA/PROGRAMMING: 4 years of media experience working for ESPN Radio and an Emmy Award-winning sports production company. Expertise in all forms of social media. Contact [email protected] (6/29)

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SITUATION WANTED: Looking for career in MARKETING/BRANDING/DISTRIBUTION TV or FILM. 2yrs experience including working on Emmy winning show. Majored in Broadcasting (BECA) Minored in Marketing. Located: LA, CA. [email protected] (6/29)

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