Thursday, June 24th, 2010


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Good morning. It’s Thursday, June 24, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
ABC: Rookie Blue at 9p; Boston Med at 10p
Comedy Central: Futurama at 10p
WE tv: Raising Sextuplets at 10p


adult swim – Coming Soon to 9pm eastern (the best time zone)

Starting January 2011, the ratings-crushing, late-night comedy network, will begin late night an hour earlier.

Laughter will occur. Tears will flow. And money will be made.

Lots and lots and lots of money could be made by YOU.

If you like making money, just call adult swim.

Source: [adult swim] blah blah blah blah blah blah blah blah blah


CNN/US ushers in a new weeknight primetime program this fall co-hosted by journalist Kathleen Parker and former New York governor Eliot Spitzer. The program, airing at 8p, is described as a lively, nightly roundtable talk show and the pair, along with guests and regular contributors will offer opinions and discussions on topical news stories and events of the day. As the progressive voice of the two, Spitzer has been called the “Sheriff of Wall Street” and was a renowned prosecutor and former Governor of New York. Parker is a Pulitzer Prize-winning journalist who describes herself as a “rational” conservative and her current opinion column appears twice weekly in more than 400 newspapers nationwide.

The Board of Governors of the Academy of Motion Pictures Arts & Sciences met Tuesday and discussed the possibility of moving up the Oscars telecast to January instead of February. The 83rd annual Academy Awards will stick with its scheduled air date of February 27, 2011 airing on ABC. If a January date is settled on it could happen as early as 2012. It has been suggested moving the Oscars telecast to January could help with the event’s television ratings. Since 2004, the Oscars has aired in February after many years being scheduled in late March/early April, though this year’s telecast aired on March 7 to avoid the Winter Olympics. 

With June being Gay Pride Month, Sundance Channel has served up several offerings throughout the month under the multi-platform marketing campaign “Love, Love” honoring the LGBT community. The line-up this month has included many documentaries and films including the first season finale of Be Good Johnny Weir airing this Sunday at 9p preceded by a first season marathon that started Wednesday, with episodes airing up to the finale. Then on Monday, Sundance Channel will air the US television premiere of the documentary Edie & Thea: A Very Long Engagement at 8p. Additionally, Sundance Channel has been an official sponsor of 2010 NYC Pride and will use the NYC Pride’s 24th Annual Dance on the Pier this Sunday as a chance to promote the network’s new original series Girls Who Like Boys Who Like Boys debuting this fall.

This summer, MSG Plus teams with The New York Racing Association, Inc. (NYRA) to present championship thoroughbred racing with Saturdays at Saratoga beginning July 31 at 5p. The network will offer one-hour live telecasts from the historic Saratoga Race Course of ten graded stakes races including the Travers, Jim Dandy, Whitney, Betfair TVG Alabama and Woodward among others over six Saturdays through September 4. MSG Plus and NYRA co-produce the series.

Investigation Discovery is launching a new programming umbrella for independent documentary films called ID FILMS showcasing quarterly premieres. The first documentary film in the series is Cropsey making its world television debut on August 13 at 9p. The second film slated for this year is No Tomorrow on October 8, airing on ID under the title Final Judgment.

Sportsman Channel announced its third quarter programming schedule beginning next Monday which encompasses 850 original series episodes over 90 programs with 14 of them being new original series. The network’s parent company, Intermedia Outdoors (IMO) is serving up 65 new, original episodes over five titles during third quarter. Titles of the 14 new original shows debuting this third quarter include: Drake’s Migration Nation, Davidson’s Gallery of Guns, No Limit Outdoors, Brush Country Monsters, The Experience, Adventures South of the Border, BACK Outdoors, Gameface TV, Respect Outdoors, Real Down, Down the Road, The Industry, The Zone and Life at Table Mountain. Sportsman Channel will additionally bring back several other series in third quarter.

Tuesday’s premiere of original series Memphis Beat on TNT at 10p attracted 1.4 million A18-49; nearly 1.8 million A25-54; and 4.3 million total viewers. Leading into the new series premiere at 9p, TNT debuted the second season of HawthoRNe which tallied 1.4 million A18-49; 1.5 million A25-54; and 3.4 million total viewers.

Also on Tuesday, BET aired the season two finale of Tiny & Toya at 10p pulling in 1.7 million total viewers. The series is produced by DuBose Entertainment and BET Networks.

Discovery Channel’s Tuesday night episode of Deadliest Catch broke a record for the series by delivering 5.4 million total viewers. The episode documented the late Captain Phil Harris suffering a stroke while filming and being evacuated by a medical team. Tuesday’s episode was +17% higher than the series’ sixth season debut and the show has ranked #1 with cable ratings among A25-54 for eleven consecutive weeks.


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HBO is pitching basic cable networks to acquire its vampire drama True Blood, reports B&C. HBO has hosted meetings with networks though it has not officially sold the show nor set a premiere date. HBO just debuted season three of True Blood on June 13 with 5.1 million total viewers watching, representing a +40% bump over the second season launch.

Litton Entertainment’s Jack Hanna’s Into the Wild debuts September 20, and to date the nature and wildlife series has been sold in 96% of the US. Litton has made upgraded deals for the series in a number of markets including Houston, Phoenix, Raleigh Durham, Cincinnati and Jacksonville and some of the new stations acquiring the show include WABC/New York, WUSA/Washington, D.C., WSB/Atlanta and WSVN/Miami. Station groups picking up the show consist of ABC O&Os, Belo, Capitol, Cox, Fox O&Os, Gray, Lin, Meredith, Newport, Raycom, Roberts, Scripps, Sinclair, Sunbeam, Tribune, Weigel and Young.

London-based Virgin Media Television is offering a new channel to its line-up of LIVING networks as LIVING Loves launches July 5, showcasing both stripped dramas and comedies. LIVING Loves acquired the comedy Cougar Town as well as the dramas Grey’s Anatomy, Criminal Minds, Private Practice and Supernatural in addition to older series such as Charmed, Will & Grace and The X-Files. When the new channel launches on July 5, LIVING Loves will open in primetime with episodes of Will & Grace, Grey’s Anatomy and Medium. LIVING Loves replaces LIVING+2 and will air programming daily from 3p to 2a.

Echo Bridge Entertainment said the BBC’s teen brand BBC Switch picked up the free terrestrial broadcast licensing rights to the teen drama series Degrassi: The Next Generation. The series opened its eighth season in the UK and Eire this April on BBC 2 and will continue through to its season finale in September. Echo Bridge Entertainment is an independent worldwide distributor.

Correction: Tribune-owned KCPQ-KMYQ/Seattle picked up The Big Bang Theory in this market.


When daytime soap As the World Turns completes its run on CBS, a new live daily talk show, Say It Now (wt) currently being developed by CBS Television Distribution may take its place, cites B&C. A pilot was shot in New York a month ago with actress Valerie Bertinelli, who has a development deal with CTD, and Australian talk show host Rove McManus. Say It Now is not a sure bet as a replacement for As the World Turns, as CTD’s pilot is one of many shows vying for the vacated spot including new versions of game shows Pyramid and Password and a show patterned off The View featuring Julie Chen, Leah Remini, Holly Robinson Peete and Sharon Osbourne.

Casting Call: Doron Ofir Casting is seeking smart, savvy and unique single women for a new documentary series, An Examined Life (wt). The show is looking for single women who are at least 21 years old and appear to be under 35 years. Women to be considered should be uniquely different and march to the beat of their own drum and live by their own rules. This could be women who love to shop at vintage thrift stores, to romantic dreamers, to ones who can fix computers. Interested women should apply online at


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Top 10 M-F Syndicated Strip Series for the week of 6/7-6/11/10 ranked by HH Rtg
Wheel of Fortune (CTD)                                   5.8 AA
Jeopardy (CTD)                                               5.0 AA
Judge Judy (CTD)                                            4.5 AA / 7.0 GAA
Two and a Half Men (WB)                                 4.3 AA / 5.8 GAA
Entertainment Tonight (CTD)                            4.1 AA / 4.2 GAA
Oprah Winfrey Show (CTD)                               3.6 AA / 3.6 GAA
Family Guy (2/T)                                              3.2 AA / 3.7 GAA
Everybody Loves Raymond (CTD)                      2.9 AA / 3.6 GAA
Inside Edition (CTD)                                         2.7 AA / 2.7 GAA
The Office (NBU)                                              2.7 AA / 3.2 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 6/7-6/11/10 ranked by A18-49 Rtg
Two and a Half Men (WB)                                 2.2 AA / 2.9 GAA
Family Guy (2/T)                                             2.2 AA / 2.5 GAA
The Office (NBU)                                             2.0 AA / 2.3 GAA
Seinfeld (SPT)                                                 1.6 AA / 1.9 GAA
Everybody Loves Raymond (CTD)                     1.5 AA / 1.8 GAA
Judge Judy (CTD)                                            1.4 AA / 2.2 GAA
King of the Hill (2/T)                                        1.4 AA / 1.6 GAA
Friends (WB)                                                   1.4 AA / 1.8 GAA
Wheel of Fortune (CTD)                                    1.3 AA
Entertainment Tonight (CTD)                            1.3 AA / 1.3 GAA
Source: NSS Galaxy Explorer, Live+SD

Broadcast Evening News Weekly Average Ratings (week of June 14, 2010)
NBC: 7.56 million total viewers; 1.8/8 and 2.29 million A25-54
ABC: 6.81 million total viewers; 1.6/7 and 1.96 million A25-54
CBS: 5.19 million total viewers; 1.3/6 and 1.66 million A25-54
Source: Nielsen, NTI

Wednesday  A18-49 Analysis:  FOX was on fire Wednesday night, reaching #1 with a 2.9/9 A18-49, according to final national ratings from Nielsen. ABC won at 8p with the premiere of Wipeout at 3.1/11 and FOX’s Hell’s Kitchen came next at 2.8/9. America’s Got Talent on NBC was tops at 9p with a 3.1/9 and FOX’s second installment of Hell’s Kitchen was just a tenth of a rating point behind at 3.0/9 followed in third with UNIV’s Soy Tu Duena at 2.3/7 and ABC’s series premiere of Downfall in fourth at 1.9/6. Then at 10p, America’s Got Talent on NBC hit a high note with viewers at 3.8/11 while the premiere of ABC’s Primetime: Mind Games and UNIV’s Aqui y Ahora tied for second place at 1.3/4 each.

Live + Same Day Household Ratings: Wednesday, June 23, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 5.4/9     Losing It with Jillian 2.6/5, America’s Got Talent 6.8/12


CBS: 5.2/9      NCIS [r] 6.5/12, NCIS: Los Angeles [r] 5.3/9, The Good Wife [r] 3.7/6

FOX: 3.7/6      Hell’s Kitchen 3.6/6, Hell’s Kitchen 3.8/6

ABC: 3.6/6      Wipeout 5.1/9 [p], Downfall [p] 3.1/5, Primetime: Mind Games [p] 2.6/5

UNIV: 2.2/4     Hasta que el Dinero Nos Separe 2.2/4, Soy Tu Duena 2.7/4, Aqui y Ahora 1.8/3

ION: 1.0/2      Criminal Minds 0.8/1, Criminal Minds 0.9/2, Criminal Minds 1.2/2

TELE: 0.6/1     El Clon 0.5/1, Perro Amor 0.5/1, Donde Esta Elisa? 0.9/2

CW: 0.4/1       One Tree Hill [r] 0.4/1, Life Unexpected [r] 0.4/1

A18-49: FOX 2.9/9, NBC 2.7/8, ABC 2.1/7, UNIV 1.9/6, CBS 1.3/4, TELE 0.6/2, ION 0.4/1, CW 0.3/1



Bankable, founded by Tyra Banks in 2003 and comprised of the units Bankable Digital, Bankable Studios and Bankable Books, tapped Patrick Vien as President/COO, effective immediately. Patrick will work closely with Banks to spearhead worldwide development and expansion of the company across diverse media and multiple platforms. Based in New York, Patrick will report to Tyra Banks.

MediaCom added Chris Pyne to its US executive team in the newly-created position as Managing Partner/Chief Client Strategy Officer. Chris will take the lead across various account teams to better comprehend and connect the agency’s work to the overall goals of MediaCom’s clients and to also head the company’s strategic direction for the future. Chris, who joins from Optimedia where he formerly was SVP/Head of Planning, New York, will report to Euan Jarvie, COO, MediaCom U.S.

Marina Anglim was named SVP/Marketing for Discovery Channel and Science Channel and Deena Edwards was appointed as SVP/Integrated Content for both networks. Marina will manage the network’s marketing strategy and programming campaigns with the goal to expand viewership in the US. Deena will spearhead the development of integrated content and marketing, digital convergence and Continuing Medical Education for both networks. Deena and Marina will report to Wonya Lucas, EVP/COO of Discovery Channel and Science Channel and they both will be based at the company’s Silver Springs headquarters.

This day in History:  1998 – Walt Disney World Resort admitted its 600-millionth guest

Answer to Yesterday’s Trivia Question:   On what classic television series was the family dog named Simone, but only appeared in the first season?  No explanation of what happened to the dog for all subsequent seasons, tho given the premise of the show, it makes sense the dog was cut.  THE PARTRIDGE FAMILY Kudos to: Phyllis McQuillan – MSG Media/NY; Peter Butchen – NFL/NY; Cristina Martinez – DLC Integrated Marketing/Coral Gables; Carol Porter – Jordan Furniture/E. Taunton; Chris Peet – WNOL NOLA38/Metairie; Judy Margolis – The Ad Place/Dallas; Dale Warshaw – KMSB/KTTU/Tuscon; David Jones – Marleigh Entertainment/LA; Shari Mesulam – mPRm/LA; Dan Harberer – Creo Entertainment/Playa del Rey; Chris Leavell – Indigo Films/San Rafael; Elyssa Rae – Girls in Tech China/Beijing; John Bassett – Insight Sports/Toronto

Today’s Trivia Question:   This modern couple’s daughter is played by twins Ella (a girl) and Jayden (a boy). They are not given an on screen credit.  Who play her parents?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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GOT BLOOD? Twilight Fans Get Their Fix on REELZCHANNEL.

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Your Advertisers Will be Associated With Today’s BIGGEST Movies and HOTTEST Stars!

50 million homes nationwide – HD September 1st
SOURCE: Nielsen Media Research, NHI, May 2010 Universe Estimates

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

JOB OPENING: PRODUCT STRATEGY MGR, DIGITAL MEDIA/ Disney ABC TV Group/Burbank: 6yrs exp dev’ng online properties in entertainment; program mgmt across multiple digital platforms. EOE. Apply; req 252926 (7/1)

JOB OPENING: DVLPMNT Manager/RSRCHR/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 1+ yrs exp req’d (7/1)

JOB OPENING: COMM OPS COORDINATOR/Discovery Communications/NYC: Interpret/execute commercial media instructions to preserve/maximize revenue via broadcast log production. Req 9754 (7/1)

JOB OPENING: DIRECTOR, PROMOTIONS/PARTNERSHIPS-Disney ABC Digital Media/LA: 8+yrs digital mktg/online promos. Exp w/Ad Agency a +. Support ABC/ ABCNews. Need c reative thinker. Apply- Req ID 252003. (7/1)

JOB OPENING: VP & DIR/Discovery/LA: Discovery Channel’s Dvlp/Prod team, strategic plng, content direction, channel mgt & execute prg strategies; comm & coord w/indpdt prod & prod companies outside DCL & internal dptmnts Req#9762/65 (7/1)

JOB OPENING: ASSOC. MGR, MEDIA/Taco Bell Corp./Irvine, CA: Client Side! Help develop/execute national Media Plan, test markets, competitive media reporting. 3+ yrs exp. in Media planning / buying. No relo. www. (6/30)

JOB OPENING: ASST. MEDIA BUYER/DRTV/ Lockard & Wechsler, Irvington, NY: Entry level, data entry, self motivated. Must have related agency or tv sales experience. [email protected]  (6/30)

JOB OPENING: SR SPECIALIST, PRODUCT STRATEGY/ABC Family/CA: 4yrs exp product dev., program mgmt, & digital media; responsible for execution & tracking of digital products & programs. EOE. Apply; req 252929 (6/30)

JOB OPENING: BUSINESS DEVELOPMENT MANAGER/SCRIPPS NETWORKS/NY (Chelsea): Focus on our digital strategy. Experience with all forms of Digital Media a must, TV a strong plus. Join us at , req 1652 (6/30)

JOB OPENING:  EXECUTIVE SECRETARY/NY, NY Min. 3 to 5 yrs admin exp. Pref. in cable tv, radio and e-media adv. See full posting and apply to req 11395BR (6/29)

JOB OPENING: VP ONAIR PROMO PLANING/SCHED/Nickelodeon/NY 8+yrs onair promo planing exp, Strategic & Creative thinker, Strng knwldge of Reach &Frequency, Strng Comm & Time Mgmnt skills. EOE/M/F/D/AAP. Apply (6/29)

JOB OPENING: ACCOUNT EXECUTIVE/Elmsford, NY:  Seeks AE for local ad sales.3 5 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 11402BR (6/26)

JOB OPENING: ACCOUNT EXECUTIVE/BROOKLYN NY:  Seeks AE for local ad sales.1 3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 9911BRHi (6/26)

JOB OPENING: ADMINISTRATIVE ASSISTANT/Hallmark Channels/NY: Supports Lifestyle Programming & Marketing execs and team in NY regional office. View full posting & apply: “Jobs” (6/26)

JOB OPENING: EXP PROD ASST/On-Air PROMOS/NY: Assist producers, coord footage, logging, dub requests, QCing, maintain library. Req: Strong orgnztnl/comm skills, multi-task in fast paced envir Apply: [email protected] (6/26)

JOB OPENING: VP MUSIC BUS & LEGAL AFF/ABC/LA:Min 10 yrs music/TV prodn; JD, top negot/draft skills; advise rights/uses musical content & copyright/IP issues; knwldg of TV music legal concepts. Appl: #253103  (6/26)

JOB OPENING: SALES OPS ASST TEMP/TV One/NYC: data validation/entry; crspnd w/clnts & int. depts. Attn detail, MS Suite,min. 2 yrs office exp req’d. Paradigm/Brdwy Sys; Ad Sales Traffic exp a +; $17-$22 DOE Visit: (6/25)

JOB OPENING: SR RESEARCH ANALYST/Nickelodeon/NYC: 2 yrs exp TV ratings resrch; comp Nielsen (Startrak, NPower, MktBreaks). Prof Excel; str analy sk. Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP. Apply (6/25)

JOB OPENING: RECRUITER/HBO/NYC: 5-7 yrs recruiting exp. in an “in-house” or “corporate” recruitment dept. Execute full life-cycle recruitment at all levels. Apply: , Req#117694 (6/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EVENT/PROD MGR (NYC): seeks ft or freelance events/project mgr job. 3+yrs in events/6yrs in production/5yrs in music industry.Willing to travel and/or relocate. [email protected] (7/1)

SITUATION WANTED: AVID/FINAL CUT EDITOR/LA: with 15 years network television experience looking for hiatus fill-in work. Charles [email protected] (7/1)

SITUATION WANTED:Hard working, self-starter PRODUCTION MANAGER(NY)with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected]    (6/30)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!!  [email protected] (6/30)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/29)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/29)

SITUATION WANTED: PROJ MGR, INTERACTIVE PLATFORMS: Ideation and Implementation Expert, Brand-to-Consumer Exp: Moving to NYC 6/29. Looking for FT. 2+ yrs exp in digital media, 3+ in brdcst. (6/25)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (6/25)

E-mail [email protected]  or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:  Wipeout, Rookie Blue [p ], Boston Med [p ]
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS:   CSI [r], CSI [r], The Mentalist [r]
CW:   Vampire Diaries [r], Moonlight [r]
FOX:  Glee [r] So You Think You Can Dance
ION:   Criminal Minds, NCIS, NCIS
NBC:  Community [r], 100 Questions, The Office [r], 30 Rock [r], The Office [r], Parks and Rec [r]
PBS:  This Old House Hour, Antiques Roadshow, Unforgettable: The Korean War
TELE: El Clon, Perro Amor, Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Soy Tu Duena, Tiempo Final

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