Cynopsis: Sports
06.20.13

Good morning. It’s Thursday, June 20, 2013, and this is your first early morning Sports briefing. 

As we head to Game 7 of the NBA Finals, Game 6 continues to leave an impression. ABC drew 20,636,000 viewers for the game, marking the network’s second biggest audience ever for a Game 6, according to Nielsen. That viewership figure also marks the fourth largest audience for any NBA game in ABC’s history and it’s the network’s most-watched non-clinching game telecast ever. The corresponding final national household rating hit a 12.3.

On the digital front, the matchup ranked as the largest NBA game of the season to date and of any NBA Finals game in 2012 on ESPN3 with over 25 million total minutes and an average minute audience of 129,000 across computers, smartphones, tablets and Xbox, according to Adobe Site Catalyst. The 2013 NBA Finals will continue with the decisive Game 7 on Thursday, June 20, at 9p on ABC.

On the Air

Major League Soccer locked in a pair of kings as Commissioner Don Garber announced that Gary Stevenson would serve as President and Managing Director of the League’s new business unit, MLS Business Ventures. In addition, MLS President Mark Abbott will now assume expanded responsibilities in his new role as President and Deputy Commissioner of Major League Soccer. Stevenson has held executive positions at the Pac-12 Conference, NBA, the PGA TOUR, and the Golf Channel, will oversee all commercial and revenue areas for MLS and Soccer United Marketing, including media/broadcasting, marketing, content and digital.

ESPN will carry the 2013 World Series of Poker (WSOP) Main Event starting Tuesday, Aug. 6, and culminating with two virtually live presentations of the Main Event Final Table on Monday, Nov. 4 and Tuesday, Nov. 5. Kicking off coverage will be the inaugural World Series of Poker Asia-Pacific Main Event Final Table that will air on Tuesday, July 23, at 9p and the World Series of Poker National Championship Final Table on Tuesday, July 30, at 9p.Lead commentator Lon McEachem and analyst Norman Chad are back, along with roving reporter Kara Scott.

The UFC hit another setback in the promotion’s attempts to legalize MMA in the state of New York with DailyNews.com writing that the bill to legalize the sport, after easily passing in the Senate, would not be brought to the floor yet again for a vote by Assembly Speaker Sheldon Silverbefore the current legislative session ends. “If New York’s leaders really do have a commitment to fanning a growing business climate in the state, they have a heck of a way of showing it,” UFC chairman, Lorenzo Fertitta, said in a statement. “We genuinely feel bad for the hotels, restaurants, gyms, and other businesses that support our effort and have championed this cause.”

The second season of espnW’s In the Game with Robin Roberts presented by Lexus will debut tonight, online at espnW.com and abcnews.com, as well as on ESPN’s SportsCenter. In the Game, produced by espnW in partnership with ABC News, is a “series of intimate interviews with top athletes in sports today.” In the season premiere, Good Morning America anchor Robin Roberts sits down for a one-on-one with NASCAR driver Danica Patrick.

Outdoor Channel is set to carry The STIHL TIMBERSPORTS Series 2013 U.S. Championship on Sunday at 3p. The event will see the top 20 lumberjack athletes in the country converge on Pigeon Forge, Tenn. to chop and saw for the Championship title, as well as a new Ram truck and the chance to represent the U.S. in the World Championship in Stuttgart, Germany this October. Marketing agency CSE is one of the driving forces behind the series.

MSG Network will debut an all-new original series, dubbed The Bracket presented by Visa, tonight at 10p. The series pits New York’s greatest athletes against each other to determine the best in different categories, beginning with the “Greatest Knick” episode. The program is hosted by comedians Yannis Pappas and Chris Distefano,

Commissioners, CMOs and Sportscasters, oh my! The annual Cynopsis: Sports Business Summit is set to take place on Aug. 14 in NY, and will feature some of the biggest names driving sports today. In addition, we are holding our Women of Action cocktail event celebrating and discussing the impact women are having in the sports industry on Aug. 13.

A CYNOPSIS MESSAGE

Sponsorship & Promotion

ESPN announced a grant of $100,000 to the American Red Cross Connecticut and Rhode Island Region in support of Red Cross emergency preparedness operations and programs. Team ESPN volunteers will also help create Emergency Preparedness Kits for families across the region as part of this activation.

Famed Dodger broadcaster Vin Scully held his first-ever Tweetcast last night, taking over @Dodgers for their game against the Yankees. Scully took full control of @Dodgers and its 140-character tweets. Fans joined the conversation and asked him questions using the hashtag #VinScully. The 140 Club on MLB.com also held a live stream of the best tweets from Scully’s Tweetcast.

Digital & Production

Apple announced that WatchESPN, along with HBO GO, are now available on Apple TV. WatchESPN on Apple TV offers live access to ESPN, ESPN2, ESPNU, ESPN3 and ESPN Buzzer Beater/Goal Line to those who receive ESPN’s networks as part of their video subscription from affiliated providers.

With the demise of ESPN 3D, FIFA is reportedly mulling an end to 3D broadcasts of the next World Cup, according to the AP. According to the article, after filming 25 matches at the 2010 World Cup in 3-D, officials say FIFA is ”still reviewing whether we should do 3-D for the 2014 FIFA World Cup.”

Bexel announced that the company provided broadcast systems and solutions to TNT for the 2013 NBA Eastern Conference Finals between the Miami Heat and Indiana Pacers. Bexel deployed two DiGiCo SD Ten B digital broadcast audio mixing consoles for Turner Sports, that allowed fans to get the full courtside experience at home. Bexel also supplied two 24-foot custom trailers outfitted with the DiGiCo consoles to cover the sub-mix positions in both Miami and Indianapolis.

Roster Moves

NFL Network named Lorey Zlotnick Senior Vice President of Marketing. Zlotnik brings more than 20 years of media marketing experience to the company, and joins the network from the Outdoor Channel where she served as the Senior Vice President of Marketing. Zlotnick will report to the NFL’s Chief Marketing Officer, Mark Waller.

The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms

Spurs vs. Heat Tonight, 9:00 pm ET. Thuuz rating: 98
Both the Championship and LeBron’s legacy are on the line. On ABC.

A CYNOPSIS MESSAGE

ON THIS DAY in 1982: Pete Rose becomes the fifth player to appear in 3,000 MLB games.

In The Know: What is the oldest active trophy in international sports? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Who did Kramer accidently knock out as the “ball man” at the U.S. Open? Answer: Monica Seles. Kudos: Eric Emeric-AMC Networks/NY; Jon Latzer-TuneIn/NY; Brendan Reilly-Raycom Media Sales/CoxReps; Nicki McIntyre-WE tv/NY; David Koonin-CSE/Atlanta; Gordon Beck-Beck Communications LLC/Northeast Harbor-James Taguchi-WTVR/Richmond; Synda Kollman-Charter Marketing Group/Boca Raton; Tom Moore-Kalt Productions/LA; William “Chip” Beaman-Formosa Interactive/West Hollywood.

Later — Chris
Chris Pursell for Cynopsis | Sports
06.20.13

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