Thursday, June 17th, 2010


gmc’s family-friendly focus continues to break ratings records!

What do Bill Cosby, Jane Seymour, Kyle Chandler, Billy Ray Cyrus and Yolanda Adams
have in common? These stars helped gmc achieve our TWO HIGHEST WEEKS EVER
among Adults 25-54! gmc is the new television destination for families.

Partner this upfront with gmc : Uplifting Music & Family Entertainment
Contact MJ Cavanagh @ 212-613-4440

Source: The Nielsen Company.  MarketBreaks, Live, M-Su7A-1A, wks of 5-24-10 & 5-31-10,A25-54(000). Subject to qualifications upon request.


Good morning. It’s Thursday, June 17, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premiere:
TV One: Donald J. Trump Presents: The Ultimate Merger at 9p


adult swim – Coming Soon to 9pm eastern (the best time zone)

Starting January 2011, the ratings-crushing, late-night comedy network, will begin late night an hour earlier.

Laughter will occur. Tears will flow. And money will be made.

Lots and lots and lots of money could be made by YOU.

If you like making money, just call adult swim.

Source: [adult swim] blah blah blah blah blah blah blah blah blah


Nielsen reports an average of 32.0 million viewers tuned into President Obama’s first address from the Oval Office Tuesday night as he presented plans to clean up the oil spill in the Gulf Coast region. The address was carried live from 8p to approximately 820p on 11 networks including ABC, CBS, FOX, NBC, TELE, UNIV, CNN, CNBC, FOXNC, MSNBC and TWC. The combined HH rating for the address was 20.9.

The Style Network bumped up its second season order for Jerseylicious taking the original 10-episode order up to 20. The series is produced by Endemol USA.

Syfy announced it is launching a multi-media marketing campaign to support the second season premiere of Warehouse 13 on July 6 at 9p. Examples of partners working with Syfy are YouTube, Comic Con, Brooklyn Bridge Park and Xbox 360 among others on the multi-faceted campaign to reach viewers through social networking sites, mobile, fast food chains, VOD, summer movies, outdoor 3D screenings and other affiliate promotions. The first season of Warehouse 13, produced by Universal Cable Productions, averaged 4.1 million total viewers and 2.1 million A25-54 viewers based on Live7 DVR data.


Syfy approved a new unscripted series titled Hunting Hollywood (wt) from the recently formed production company, Shevick*Zupon Entertainment. The six-episode, one-hour docu-series highlights Joe Maddalena, owner of Calabasas, CA-based Profiles in History, one of the world’s largest auction companies specializing in original movie, television and pop culture collectibles. Each weekly episode follows Joe and his team as they scour the world looking for rare and highly-collectible Hollywood memorabilia. Joe and his crew at times search for treasures in people’s basements and attics or even visit with celebrities looking through their personal keepsakes. The episodes end with Joe leading an auction where fans and collectors bid on the items. Executive producers on the series include Jerry Shevick, Mark Zupon and Bruce Toms.

FOX is working on a new game show pilot based on a hit from the UK called The Million Pound Drop produced by Endemol UK. The US version of the pilot will be titled The Money Drop with Endemol USA producing. The Money Drop watches as a group of contestants are given a large cache of cash and then are asked a number of multiple-choice trivia questions. The contestants place their bets on a trap door that represents their choice. If they get a wrong answer, the trap door opens and their money disappears. After eight rounds of questions, the contestants get to keep whatever money is left over if they answer the final question correctly. Production on the pilot will likely begin in August. The original show aired over a live week-long event on Channel 4 in the UK and Channel 4 is expected to order a new batch of Million Pound Drop episodes soon.

Michael Weatherly has reported re-upped with CBS’ NCIS series with a new multi-year contract to continue playing Special Agent Anthony DiNozzo. To date, besides Weatherly, Pauley Perrette (Abby), Rocky Carroll (Leon) and David McCallum (Ducky) have all made new deals to stay on NCIS, as have Mark Harmon (Leroy Jethro Gibbs) and Cote de Pablo (Ziva). Sean Murray (McGee) is still in negotiations. 


Top 10 M-F Syndicated Strip Series for the week of 5/31-6/4/10 ranked by HH Rtg
Wheel of Fortune (CTD)                                   5.8 AA
Jeopardy (CTD)                                               5.0 AA
Judge Judy (CTD)                                            4.2 AA / 6.7 GAA
Two and a Half Men (WB)                                 4.1 AA / 5.5 GAA
Entertainment Tonight (CTD)                            3.9 AA / 4.0 GAA
Oprah Winfrey Show (CTD)                               3.6 AA / 3.6 GAA
Family Guy (2/T)                                             3.0 AA / 3.5 GAA
Everybody Loves Raymond (CTD)                      3.0 AA / 3.7 GAA
Inside Edition (CTD)                                         2.7 AA / 2.8 GAA
George Lopez (WB)                                          2.7 AA / 3.8 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 5/31-6/4/10 ranked by A18-49 Rtg
Family Guy (2/T)                                             2.2 AA / 2.5 GAA
Two and a Half Men (WB)                                 2.0 AA / 2.7 GAA
The Office (NBU)                                             2.0 AA / 2.3 GAA
Everybody Loves Raymond (CTD)                     1.5 AA / 1.9 GAA
Seinfeld (SPT)                                                 1.5 AA / 1.7 GAA
Wheel of Fortune (CTD)                                   1.3 AA
Judge Judy (CTD)                                            1.3 AA / 2.0 GAA
King of the Hill (2/T)                                        1.3 AA / 1.6 GAA
Friends (WB)                                                   1.3 AA / 1.7 GAA
Jeopardy (CTD)                                                1.2 AA
Entertainment Tonight (CTD)                             1.2 AA / 1.2 GAA
Maury (NBU)                                                    1.2 AA / 1.4 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday  A18-49 Analysis: ABC swished into first place Tuesday night with a 5.7/17 among A18-49, according to final national ratings from Nielsen. Note: All primetime programming on the top broadcast networks began 15-20 minutes later due to President Obama’s live address about the Gulf Coast oil spill tragedy. What was left, FOX captured the 8p hour with Hell’s Kitchen at 2.7/8 followed by ABC’s GMC Sierra NBA Countdown Game 6 special at 2.5/8. ABC then was the victor the remainder of the night as the NBA Finals Game 6 won at 9p with a 6.6/19 with NBC’s America’s Got Talent next at 3.0/8. ABC’s NBA Finals ratings climbed to a 7.5/22 during 10p and NBC placed second again, this time with a Last Comic Standing repeat at 1.7/5.

Live + Same Day Household Ratings: Tuesday, June 15, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 8.7/15       GMC Sierra NBA Countdown Game 6 4.5/8, NBA Finals on ABC Game 6: Boston at LA Lakers 10.4/18

CBS: 5.6/9           NCIS [r] 6.2/11, NCIS: Los Angeles [r] 6.0/10, The Good Wife [r] 4.5/8

NBC: 4.2/7           Losing It with Jillian 2.9/5, America’s Got Talent 6.2/10, Last Comic Standing [r] 2.9/5

FOX: 3.6/6           Hell’s Kitchen 3.5/6, Hell’s Kitchen 3.8/6

UNIV: 2.1/3         Hasta que el Dinero Nos Separe 2.2/4, Soy Tu Duena 2.2/4, Aqui y Ahora 1.6/3

ION: 1.1/2           Criminal Minds 0.9/2, Criminal Minds 1.2/2, Criminal Minds 1.2/2

TELE: 0.6/1          El Clon 0.5/1, Perro Amor 0.6/1, Donde Esta Elisa? 0.9/2

CW: 0.5/1            One Tree Hill [r] 0.5/1, Life Unexpected [r] 0.5/1

A18-49: ABC 5.7/17, FOX 2.8/8, NBC 2.1/6, UNIV 1.6/5, CBS 1.5/4, TELE 0.5/2, ION 0.5/1, CW 0.3/1


Scott Rowe takes on the newly-created position as SVP/Worldwide Communications with Warner Bros. Television Group. Scott will have responsibility over all worldwide communications, planned and reactive, for the Warner Bros. Television Group comprised of international and domestic cable and syndication distribution, executives, marketing and chosen production operations. Scott will also head WBTVG’s publicity teams, manage trade, consumer, online and business press in addition to audience development and social networking as it relates to publicity, digital, industry issues, trends and strategic and crisis communications. Furthermore, Tammy Golihew was elevated to SVP/Publicity with Warner Bros. Television. Tammy will now spearhead all consumer publicity and business communications on behalf of programming emanating from Warner Bros. Television (WBTV), Warner Horizon Television (WHTV), Warner Bros. Animation (WBA) and the digital venture Studio 2.0. Both Tammy and Scott report to Peter Roth, President, Warner Bros. Television.   Cool beans Scott and Tammy!

GMC promoted Tammi Weed to Director/Music Programming and Talent where she will be in charge of acquiring music programming and overseeing all talent relations for the network. Based in Nashville, Tammi reports to Leslie Chesloff, EVP/Programming. Tammi has been with GMC since 2006, starting out as Manager/Music Industry Development.

Meredith Ahr advances to SVP/Alternative Programming and Development with NBC Universal Media Studios. In her new role, Meredith heads the network’s alternative development focusing on internal and through NBC’s outside partnerships in the creative community. Meredith will also work across NBC’s current brands, enabling the flow of creative ideas and advancements. Meredith will report to Paul Telegdy, EVP/Alternative Programming, NBC and Universal Media Studios.

Comcast Entertainment Group (CEG) moved up Amelia Stewart to the role of VP/Media Relations and Corporate Communications, CEG and additionally upped John Rizzotti to Consumer PR Director for E! Entertainment Television. Amelia manages all corporate communications efforts, including trade and industry press for CEG brands E!, Style Network and G4. John supervises publicity campaigns for specific shows such as E! News and Live From the Red Carpet, Chelsea Lately, Kendra, to the new Holly’s World.

Cy Prince was named GSM for Cox Media Virginia, based at Cox’s Northern Virginia offices. Cy will coordinate and supervise the sales efforts for Cox Media. Jim Zagami becomes the new Director/Sales for Cox Media Virginia, based at Cox’s Hampton Roads offices.


Curb Your EnthusiasmSM on TV Guide Network TM

Every Wednesday & Thursday at 10/9c

Premium series  available to advertisers now
 plus multiplatform entertainment coverage and blockbuster movies make
TV Guide NetworkTM the destination for TV fans.

Contact your AE at (212) 626-2500 & log onto

This day in History:  1972 – Five men were arrested for burglarizing the Democratic Party Headquarters in the Watergate complex in Washington, DC. The men all worked for the reelection of President Nixon. The event was the beginning of the Watergate affair.

Answer to Yesterday’s Trivia Question:  Where will you find this notable motto?  “Ars Gratia Artis”  “Ars Gratia Artis” which translates to “Art for Art’s Sake” – The MGM Motto is within  the MGM circle surrounding the roaring lion  Kudos to: Dave Lucas-News8/Arlington; Brock Abernathy-WUTB/Baltimore; Stanley Weinstein-OCD Media/NY; Nanette Anderson-Discovery Comm/Silver Spring; John Burshtan-Citizen Pictures/MDT; Roger Bare-KIAH/Houston; Patti Rodriguez-KXRM/Colorado Springs; Dory Melman Petsrillo-Petry Media/Dallas; Michael Madnick-20th Century Fox/LA; Nancy Thomsen/Palm Springs; Joe Whitaker/Arroya Grande; Lee Toft-DuBose Entertainment/Hollywood; Bobby Bittman-SCTV/Ontario; Don Enright-Ardmore Prods/Vancouver
Today’s Trivia Question:  On what classic show would you hear about a scandalous painting called October Eve?     (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Are You Ready to Be CEO?
Get ready to lead a media or entertainment company by broadening your business education while working at your current job.

Earn a high level Media AMP Certificate from the world’s first global
Advanced Management Program in Media and Entertainment

Presented by The Paley Center for Media and IESE Business School
Starts January 2011  New York City & Los Angeles

Select enrollment for top-level, highly experienced executives.  Download Brochure

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.


GOT BLOOD? Twilight Fans Get Their Fix on REELZCHANNEL.

Brand New Twilight-Themed Spotlights, Fridays in June at 5:30pm ET
Interviews With The Entire Cast All Week on Hollywood Dailies, 7pm ET
Twilight Tidbit for the Stories Behind the Saga, Fridays on Hollywood Dailies

Your Advertisers Will be Associated With Today’s BIGGEST Movies and HOTTEST Stars!

50 million homes nationwide – HD September 1st
SOURCE: Nielsen Media Research, NHI, May 2010 Universe Estimates

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: OOH & MAG. MEDIA PLANNER & BUYER/Pearl River, NY (15 miles from NYC): Min 3 yrs exp. in both mag. and OOH buying req’d. Resumes to: [email protected] or call 845-732-8943 (6/24)

JOB OPENING: DIGITAL RSRCH MGR/DISNEY/CA: 4+ yrs exp in digital research, media analytics tools, strong analy/written skills, BA/BS req. Apply at: (ID250326)  (6/24)

JOB OPENING: ASSOC DIR, DIGITAL MKTG/National Geographic Channel/DC: 7+yrs Digital Mktg exp w/in Adv Agency a plus. Leads strategy & execution of all digital mktg efforts for NGC & NGWild. Apply @ ref. FNG20095 (6/24)

JOB OPENING: DIRECTOR OF AD SALES RESEARCH/FX/ NYC: 6+ yrs exp at a media company in Ad Sales Research. Expertise in Nielsen, MRI, Simmons, etc. Exp with mngng & training other analysts. Apply @ ref. FNG20042 (6/24)

JOB OPENING: PROD COORD/Sesame Workshop/NYC: Int’l exp. speaks Urdu & knows Pakistani culture; provide prod oversight on local adaptation of U.S. brand.Orgnzd/strong script skills/team player. [email protected] (6/23)

JOB OPENING: DIR, DIST FLD SALES/LA:  Mng MSO accts/mkting initves/bdgt/strgy pln/team mgmt/5+yrs cble sles exp/  apply at (6/23)

JOB OPENING: SR MGR DIGITAL SALES PROGRAMS/ABC/NY:  Work w/digital team, create pkgs/sponsorship opps, shepherd the implementation, ensure seamless execution throughout the life of the campaign # 250802 (6/23)

JOB OPENING: MGR, DIG AD PROD DEV/NY: AD PROD DEV MGR: Execute goals of Dig Ad Ops focus prod dev, mgmt & optim.  (6/22)

JOB OPENING: ACCOUNT SERVICES EXEC/NY: Assist AD w/all aspects of sales process, passion for selling, develop selling/deal strategies BA/BS preferably in mktg/comm, 5+ yrs wkg within sales/mktg Apply: (6/22)

JOB OPENING: JUNIOR CASTING DIRECTOR/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/pitching & treatment writing. Res/Cov Ltr: [email protected]. 2+ yrs exp req’d (6/22)

JOB OPENING: RESEARCH MGR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 5 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at (6/22)

JOB OPENING: DIGITAL MEDIA BUYER/PLANNER/NYC: with excellent neg. & critical thinking skills is needed to handle dev. & execution of online media campaigns. Cover, resume, & salary req. [email protected] Job# Digital MPB (6/22)

JOB OPENING: AD SALES MKTG MGR/DISH Network/NY: Dev/create ad sales mktg materials across entire portfolio incl Advanced TV. Resp for ad sales brand messaging. 7+ yrs ad sales mktg or related exp. Res: [email protected] (6/19)

JOB OPENING: SALES COORD/DISH Network/NY: Great opp for highly motivated indiv. Manage tasks/srvc agencies & clients daily. Det. oriented/good comm. 1+ yrs media exp. Span/Eng language pref. Res to: [email protected] (6/19)

JOB OPENING: JR MEDIA BUYER/LA: Need motivated self-starter to work w/media unit for Fox O&Os. Media buy & plan for all mediums. Strata exp prfrd. Detailed, strng comm & comp skills a Must. EOE/M/F/D/V. Resume: [email protected] (6/19)

JOB OPENING: SR MANAGER, HUMAN RESOURCES/Hallmark Channels/LA: Manages day to day HR Ops for Hallmark Channel office locations and supervises one direct report. View full posting & apply: “Jobs” (6/19)

JOB OPENING: PUBLICITY MGR/Discovery Communications/SS: dvlp & implement prg publicity campaigns for Discovery Channel, mng & implement ntl and local market branding/communications initiatives Req#9764 (6/19)

JOB OPENING: CABLE TV TRAFFIC ADMINS (2)/LA:  Seeking two Traffic professionals who have Gabriel software experience for two month contract in LA. Details will be provided to qualified candidates. Send resume to [email protected]  (6/19)

JOB OPENING: DIRECTOR, MASTER DATA MANAGEMENT/NY: Work w Sales, P & P Comm Ops, Billing to protect continuity/integrity of all data in sales/traffic system/all NBCU properties/Min 5 yrs exp & BA.  Apply: at # 1198119 (6/18)

JOB OPENING: ANALYST/SR ANALYST, RSRCH/BET NY Sales: 2-3yrs exp TV or media rsrch. Prof in StarTrak, Nielsen Npower/MarketBreaks/AdViews, MRI. Strong PPT & Excel; PPT creativity a must. Res: [email protected] (6/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & exp’d SR TRAFFIC COORD seeks a challenging new position.8 yrs media (6+ yrs traffic) & rec’d 4 NBC Ovation Awards for going above & beyond, as well as demonstrating excellence. [email protected] (6/24)

SITUATION WANTED: DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled…Past clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (6/22)

SITUATION WANTED: SOCIAL MEDIA STRATEGIST (NY) seeking FT work. Balances research & analytics with a creative, strategic, & tactical vision of the social media landscape. Tweets, blogs, obtains mayorships. Contact: [email protected] (6/22)

SITUATION WANTED: TRAFFIC MANAGER: Over 10 years experience in TV Traffic.  3 years in management.  Full working knowledge of copy continuity, log building and tape process. Email [email protected]   (6/19)

SITUATION WANTED:  MEDIA SALES/MARKETING STRATEGIST: Extensive experience in all forms of media..print/OOH/digital. Can profitably re-purpose content. Seeking FT/PT or Temp-to-Perm position. [email protected] (6/19)

SITUATION WANTED: DIGITAL ENTERTAINMENT PUBLICIST (LA & NYC): Expert publicist specializing in mobilizing online audiences towards series and ent brands. Top media contacts, pro unit PR, project, will travel [email protected] (6/19)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  Better Off Ted, Better Off Ted, Cougar Town [r], Cougar Town [r], Cougar Town [r], Cougar Town [r]
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS:   The Mentalist [r], CSI [r], The Mentalist [r]
CW:   Vampire Diaries [r], Moonlight [r]
FOX:  Glee [r] So You Think You Can Dance
ION:   Criminal Minds, NCIS, NCIS
NBC:  Community [r], 100 Questions, The Office [r], 30 Rock [r], The Office [r], Parks and Rec [r]
PBS:  This Old House Hour, Antiques Roadshow, Bear Island
TELE: El Clon, Perro Amor, Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Soy Tu Duena, Tiempo Final

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010

Related Stories

Cynopsis 06/20/24: “Resident Alien” makes a move

"Resident Alien" makes a move

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/18/24: Jacqui Heinrich gets FOX News promotion

Jacquie Heinrich gets FOX News promotion

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

06/17/24: Cynopsis Media Tech Update

Video advertising

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/17/24: Charles Barkley announces exit

Charles Barkley announces exit

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

06/16/24: Cynopsis Jobs

man balloons

ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]